Q and A: I want a career in SEM. Where should I start?

QuestionHello Kalena

I enjoyed reading your web site and blog today. I was recently laid off and am interested in pursuing the SEM field. Where would you recommend I start?

I have 30 years of marketing, public relations, broadcast production, journalism (newspaper columnist), publishing (owner/editor of niche market magazine)… plenty of transferable skills I think. I also developed two web sites, produced several radio and TV shows and through it all I have excellent copywriting and proofreader skills.

Thanks much! Wish I could meet you in Sydney!

Susan

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Hi Susan

First up, I think your idea to start a career in Search Engine Marketing is timely and sensible given the current economy and global demand for search marketing staff. Reading my article 11 Reasons Why You Should Consider a Job in Search Engine Marketing should get you fired up even more about the idea.

It sounds like you have a lot of skills that would translate nicely to a job in the Search Engine Marketing field. Journalism and copywriting especially will come in handy for writing blog posts and optimized page copy or PPC ads. But there is quite a technical side to SEO and PPC that you will need to study and gain experience in before you’re ready to take on client projects or apply for a job in the field.

There are plenty of SEM training options to get you prepared for the industry, including *cough* Search Engine College *cough*, but you should also start practising on your own sites and others as soon as possible. Hands-on experience is essential to competency in the field.

Best of luck and do pop back and let us know how you get on. If you do happen to get to SMX Sydney, make sure you say hello.

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