No I’m not kidding.
Yesterday I made a post on SiteProNews about Google’s little-known Webmaster Help Group and included a throw-away gag about them also solving world peace and global warming while they were at it.
Anyway, Google’s anti-spam avenger (and Assistant to Matt Cutts) Adam Lasnik commented on the post and said that another branch of Google were already tackling global warming.
“Very funny”, I thought. But you could have knocked me over with a feather when I took a peek at Google.org and saw that they actually ARE working on how to solve global warming and climate change!
From the site:
“Google.org aspires to use the power of information and technology to address the global challenges of our age: climate change, poverty and emerging disease.
In collaboration with experienced partners working in each of these fields, we will invest our resources and tap the strengths of Google’s employees and global operations to advance five major initiatives: Develop Renewable Energy Cheaper Than Coal (RE<C), RechargeIT, Predict and Prevent, Inform and Empower to Improve Public Services, and Fuel the Growth of Small and Medium-Sized Enterprises.”
Now that’s what I call Philanthropy with a capital P.