So apparently Google have rolled out a new home page to some regional datacenters today with significant changes to both the search function and Search Engine Results Pages (SERPs).
Search Engine College tutor Micky Stuivenberg (@contentwriteroz) alerted me to the changes via Twitter – which she had been observing on Google Australia since midday today. Micky says she is seeing the following:
1) The radio button options that used to appear under the search box at Google.com.au to Search: *the web* or *pages from Australia* have disappeared.
2) A searcher’s default location now appears under the search box on the SERPs (Micky’s says Sydney although she is located on the NSW mid North coast). See this demonstrated in image 2 below.
3) On SERPs, the main search options that used to appear at the top of the page and are now also listed in a left hand navigation column:
- Everything (default)
These options appear to be dynamic, based on your user search preferences. You can filter the navigation to only display *blogs* for example.
3) Underneath that it has the option to search only pages from your region (a long way from the search box!)
4) Then there are 3 options to search results for
- Any time (default)
- past 2 days
5) Then the standard view (default) with Wonder wheel.
6) At the bottom of the redesigned SERPs is a button for *More search tools*.
Here’s a couple of screen grabs of the changes:
A major difference is that all the above options are now displayed permanently on the SERPs, whereas before you had to click *show options* to see all of them. The changes can only be viewed on selected data-centers right now – I’m not seeing them yet so am grateful to Micky for the scoop!
I’ve only seen one other blog discussing the revisions so far, so I think it’s fair to call BREAKING on this one.
* images courtesy of @contentwriteroz and Softpedia