Fast Five in Search – Week 18, 2014

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If you’re a search marketer, or even a marketer in general, time to have a deep dive into your site analytics may be a luxury you don’t have. That’s why I’m often asked what are the most important site metrics that marketers should look at.

That’s where dashboards can make your day. Google Analytics dashboards are pre-created templates of custom metrics that are then shared. The data isn’t shared, just the template, so they can be shared across different Analytics accounts and different profiles.

So this week’s Fast Five features 5 of my favorite Analytics dashboards. You simply need to click on each link and you will be prompted to add the dashboard to your analytics account. Feel free to share!

Here’s this week’s Fast Five:

1) SEO Standard Dashboard – I can’t remember who originally shared this dashboard with me, but I use it pretty much every week. The metrics in this dashboard configuration include most of the important SEO ones you need to check. Top organic landing pages, top organic keywords, highest converting organic keywords etc.

2) Social Media Dashboard by Justin Cutroni. This dashboard was created by a Google staffer and works just like it says on the pack. It includes all the social media related site metrics you’ll ever need to look at and some that you won’t, including traffic from social sources, most socially shared content, value of socially engaged.

3) Revenue Dashboard – Again, I don’t know who shared this one with me, but thank you. It includes metrics such as visits and revenue, top keywords by revenue and top referrers by revenue.

4) Ecommerce Dashboard by Blast Analytics. This one includes the standard revenue metrics such as conversion rate and total product revenue, but also ecommerce-specific metrics like average order value and number of transactions.

and finally…

5) Occam’s Razor Awesomeness by analytics evangelist Avinash Kaushik. This one’s not for the faint-hearted. Named for Kaushik’s blog, this dashboard incorporates all of his favorite custom segments and custom reports – nearly 20 views in total, plus a custom digital dashboard.

Happy dashboarding!

*Image courtesy of Threadless.

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