Google has announced that all their non-search display advertising will be collectively called the Google Display Network from now on, replacing the existing Google Content Network.
Google made the announcement on their Inside AdSense blog, claiming the move was to make their display media clearer to advertisers:
“The Google Display Network will comprise all of the sites where advertisers can buy ads through Google, including the over one million AdSense and DoubleClick Ad Exchange partners as well as YouTube and Google properties such as Google Finance, Gmail, Google Maps, and Blogger… The Google Display Network offers all ad formats – text, image, rich media, and video ads – enabling advertisers to unleash their creativity and engage visitors on your websites in various ways.”
If you’re an AdSense publisher you’re already part of the Google Display Network. No changes have been made to how AdSense works and no action is required by you to opt-in. However, if you use AdSense for search, your AdSense for search ad space won’t be part of the Google Display Network.
Advertisers will continue to be able to purchase ads on your search results pages in the same way they always have.