The Search Marketing Expo (SMX) Sydney has been growing steadily for three years now and so popular has it become, that the show has expanded to Melbourne this year for the very first time.
The inaugural SMX Melbourne Conference will be held at Hilton on the Park, Melbourne on November 16th and 17th so mark your calendars!
After this year’s successful combination in Sydney, the Expo will again consist of three main events:
- eMetrics Marketing Optimization Summit (Day 1)
- Search Marketing Expo (Day 2)
- Search Engine Bootcamp (Both days)
The first day will consist of eMetrics sessions, with topics such as conversion optimization, ROI and how to understand your web site metrics. Day two will dive into more technical content such as SEO, Google rankings and duplicate content issues.
Running concurrently with these sessions on both days will be the Bootcamp presentations, which are less technical and designed for attendees who are just starting to dip their toes into the murky waters of online marketing and social media. Bootcamp topics include link building, content creation, keyword research, usability, analytics, plus how to use Facebook and Twitter for business.
I’ve been invited to present the Twitter session, so if you missed catching me speak about Twitter in Sydney in April, come and see me in Melbourne! I’ve also been invited to be the official conference blogger, so you’ll probably see me tapping away at my laptop or tweeting throughout.