I had a student ask me about video optimization this week. By video optimization, I mean SEO for videos uploaded to her company YouTube account. Naturally, she wanted her company videos to appear at the top of the search results when anyone conducted a search on YouTube for her business brand.
I referred her to a couple of my favorite video SEO resources and thought that perhaps you readers may find them useful too.
Here’s this week’s Fast Five:
1) How to Optimize Video: Step by Step Instructions by Jennifer Osborne of Aim Clear. Although this post is a little dated, most of the content is still relevant and it contains some tips you won’t see anywhere else.
2) Moz Whiteboard Friday: SEO for Video Content by Scott Willoughby of Moz. Well, Scott is just the post author, but the content is actually provided in video format by Rand Fishkin in one of his ever-helpful Whiteboard Friday videos.
3) Video SEO: A Technical Guide by Joost de Valk of Yoast. An incredibly clever guy, Joost is the creator of several uber-successful WordPress plugins and knows an enormous amount about SEO. This was the first post I found that waded into the technical concept of meta markup for video content.
4) Distilled Guide to Online Video Marketing by Cheri Percy of Distilled. These guys don’t do things by halves. Big fans of downloadable white-papers and reports, the Distilled crew have created this Guide as a PDF doc for download. It’s pitched as “a practical and expansive guide covering all aspects of online video marketing” and it totally delivers on that promise.
5) Schema.org Markup for Videos by Some Poor Guy Who Didn’t Deserve a Name But Apparently Deserved Sub-Titles of Google. This video posted on Google Webmaster Tools Help explains how using schema.org on-page markup to describe your videos will allow Google, Bing, and Yahoo! to index and show your videos in search results.
*Image courtesy of Threadless.
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Google’s head of spam fighting – Matt Cutts – posts regular videos on the Google Webmasters YouTube channel. His posts can make waves in the SEO industry like no other because they often preview upcoming changes to the Google algorithm. So this week’s Fast Five is a collection of Matt Cutt’s most popular webmaster videos of all time.
Here’s this week’s Fast Five:
1) How Does Google Search Work? – In this video, Matt explains how Google’s ranking and website evaluation process works from the crawling and analysis of a site, crawling time-lines, frequencies, priorities and filtering processes within the databases. With over 380,000 views, this is Matt’s most popular video in the Google Webmaster channel.
2) Does Google Use the Keyword Meta Tag? – After years of webmaster confusion over whether Google does or doesn’t index the content of the Meta Keywords tag, Matt put the rumor firmly to rest with this post by confirming that Google does NOT index the tag.
3) What Should We Expect in the Next Few Months in Terms of SEO for Google? – After months of Panda and Penguin algorithm tweaks, Matt thought it was time to set a few things straight and reveal a little more about what we might expect from future algorithm updates.
4) Canonical Link Element – When Google launched support for the Canonical Link Element, Matt took to video to introduce the element and the way it should be used for SEO benefit.
5) What Are Some Effective Techniques for Building Links? – The fifth most popular Matt Cutts webmaster video involves the consistently difficult subject of link building. In this video post, Matt discusses several effective ways of building organic links that many webmasters overlook.
*Image courtesy of Threadless.
In my recent search for relevant videos to accompany our training material at Search Engine College, I trawled through my Evernote bookmarks and stockpiled a number of helpful YouTube channels that hold huge collections of training videos on the subjects of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
As I was collating these, my first thought was “I wonder how many webmasters even know all these exist?”. My second thought was “That would make a great blog post!”. So here they are. You’re welcome.
Google Webmasters YouTube Channel
Bing Webmaster Tools YouTube Channel
Moz YouTube Channel
Google AdWords Channel
Bing Ads YouTube Channel
SiteProNews YouTube Channel
WebProNews YouTube Channel
Search Engine Land YouTube Channel
SES Conference and Expo YouTube Channel
Search Engine Watch YouTube Channel
Google Analytics YouTube Channel
Raven Tools YouTube Channel
Rusty Brick YouTube Channel
Search Engine Journal YouTube Channel
I’ve probably missed some important ones, but these are the ones I had saved to Evernote. If you want to add some of your favorites in the comments, I’ll be sure to add them to the list.
Post Script – I remembered last night that apart from their YouTube channel, SiteProNews publishes a large collection of marketing videos from across the web, collated into 40 different topic channels. Be sure to check it out.
We’ve been busy bees at Search Engine College HQ this month, with lots of exciting milestones and a few developments in the pipeline.
First up – in line with our our push towards integrating more multi-media content and interactive learning materials, we have added over 30 new YouTube videos to our various training modules in the past few days. Existing students and subscribers can view the videos from within the course areas.
If that isn’t exciting enough already, we are also putting the finishing touches on our brand new Link Building Starter course which is getting ready to launch next week. The course contains the latest advice and guidance on link building in light of Google’s recent Panda, Penguin and Hummingbird algorithm changes and crack down on link networks. New and existing subscribers will be given access to this course for no additional charge. That’s right – access comes standard with all subscriptions.
If you’re not already a subscriber – what are you waiting for? You can sign up here.
In other news, we had our first ever student from Jamaica sign up yesterday, which means we now have Search Engine College students in 62 countries. How cool is that? See you in the virtual halls.
These days I’m doing quite a bit of online and in-person training in Google Analytics. The tool has become so sophisticated that people are struggling with the idea of where to start with Analytics and what meaningful metrics to look at on a regular basis.
In my training sessions, I like to mix things up a bit with case studies, whiteboard exercises and videos. It prevents *death by PowerPoint* and stops people from becoming overwhelmed with information in a short space of time.
My favorite 3) videos to show in the Google Analytics workshops are the Google Analytics in Real Life series, developed by Google as a humorous way to understand the frustrations experienced by visitors to your web site and how these would play out in real life. These always trigger laughter around the room, but they are also a fantastic way of bridging the gap between using Analytics to monitor customer activity on a web site and knowing what to tweak to improve the customer experience.
Ready to chuckle?
1) The Online Checkout
This video highlights common problems people have with the online checkout process – from trouble logging in, to being forced to enter ridiculous CAPTCHAs and being charged confusing shipping rates:
2) Landing Page Optimization
This video demonstrates what can happen if you interrupt the conversion process by placing distractions for visitors on your sales landing pages:
3) Internal Site Search
This last funny video shows how frustrating it can be for your site visitors when your internal site search functionality is counter-intuitive or just plain broken: