May 31 2010

May Search Light Newsletter: the *blame Google it’s late* edition

Tag: newsletters,search engines,social media,social search — Kalena Jordan @ 5:52 pm

Search LightThe second issue of the Search Light newsletter for 2010 was published today.

Yes, it’s  our second issue even though it’s nearly June. Shut up. The delay has nothing at all to do with my procrastination skills. It’s all Google’s fault and you’ll find out why when you read it.

This month’s newsletter includes an article about Social Search – the biggest thing to hit the SERPs this year since, well, Personalized Search a week before. It also contains some of the more interesting FAQs answered in this blog and a recap of the Search Marketing Expo (SMX) Conference in Sydney.

If you’re not yet a newsletter subscriber catch it here and then quickly go and subscribe before you change from a geek into a nerd.

Feb 24 2010

Twitter Says Yahoo! to a Larger Audience

Tag: news,search engines,search industry,social media,social search,twitter,yahoo — Kalena Jordan @ 11:58 pm

Yahoo and Twitter announced a partnership today that will see Twitter provide Yahoo with access to their full tweet feed, nicknamed The Firehose.

The deal will result in tweets appearing in Yahoo Search as well as other Yahoo properties such as the Yahoo Homepage, Yahoo Mail and Yahoo Sports. Yahoo will also integrate Twitter clients into their various applications so that Twitter users can tweet from within the Yahoo network.

The partnership announcement was delivered to media with an embargo, but within a few hours the story broke on the blogosphere and Yahoo pretty much gave the game away with the *clues* they posted on Twitter.

With a worldwide audience of 600 million, Yahoo offers Twitter significant exposure to add to their existing partnerships with the other major search giants Bing and Google.

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