Fast Five in Search – Week 20, 2014

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I’ve got a bit of a mixed bag for you this week. We have articles about Google Analytics, link building, Facebook, SEO and Twitter. Let’s get stuck in…

Here’s this week’s Fast Five:

1) Integrate Your SEO Data into Universal Analytics – by Bhoomika Joshi. This post talks you through how to create Custom Dimensions in Google Analytics that will help you gain more insights into your SEO data.

2) 10 SEO Myths Reviewed - by Duane Forrester. In this post, Bing’s Senior Product Manager debunks some of the most common SEO myths and legends, including my all time paranoid favorite: “Buying ads helps my rankings”.

3) Facebook Audience Insights Tool Gives You More Info About Those You’re Trying to Reach – by Chris Crum. A good introduction to Facebook’s new Audience Insights tool, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographics and purchase behavior.

4) Link Building Does Not Equal Content Marketing, But Here’s How They Fit Together – by Erin Everhart. At last, somebody said it. Link building and content marketing are not the same thing. This article explains why and how you can focus on both.

and finally…

5) Twitter for Small Businesses: Five Universal Tips to Get the Right Perspective – by Andrew Smith. In this post, Andrew gives small businesses some tips for how to use Twitter for their social media marketing purposes.

Happy reading!

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Fast Five in Search – Week 17, 2014

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Last week I treated you to five of my favorite Social Media Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list.

Here’s this week’s Fast Five – Top Social Media News Sources (continued):

1) Social Media Today – This site claims to pull together “the world’s best thinkers on social media”. While that statement is always going to be relative, I can vouch for the consistent freshness of their content. Be sure to check out their infographics channel while you’re there.

2) Social Fresh – Themed in a happy orange, this blog provides exactly what it says on the label – a collection of fresh updates about social media. What makes Social Fresh unique is their angle toward social media education. Their goal is to inspire people to create better businesses through social media via social media conferences and online training programs.

3) Expanded Ramblings Social Channel – As a reminder, Expanded Ramblings have an extensive library of Internet statistics and Infographics. Much of their content is dedicated to social media and this link will take you straight to that good stuff. If you need to find recent social media usage statistics or related stats, you’re bound to find something here.

4) TechCrunch Social Media Channel – As I’ve blogged about in the past, the TechCrunch network reaches over 12 million unique visitors and draw more than 37 million page views per month, with more than 2 million friends and followers on the various social media channels. This is their exclusive news channel for all things social media.

and finally…

5) Social Times – A recent discovery, this site is dedicated exclusively to social media news and is published by Media Bistro – a long time provider of jobs, news, education, events, and research for the media industry.

Happy reading!

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Fast Five in Search – Week 16, 2014

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After posting my list of Top Digital Marketing News Sources a few weeks ago, some of you asked me if I could recommend some sources that focus exclusively on social media and social marketing news. I’m happy to oblige with this week’s Fast Five. There’s more than five, but let’s stick to the format and reveal five at a time (more next week).

Here’s this week’s Fast Five – Top Social Media News Sources:

1) SiteProNews Social Media News – SiteProNews is probably the largest single source of daily social media news that I visit in my morning rounds. Because their article feed is collated by author tags, the stories can be filed under several categories, including social media (linked above), social media marketing and social networking articles, so be sure to check each category for the latest stories.

2) Social Media Examiner – Pitching as the world’s largest online social media magazine, Social Media Examiner was founded by well known copywriter Michael Stelzner. With a flock of well known self-help gurus as guest bloggers, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Technorati ranks Social Media Examiner as one of the world’s Top 5 business blogs.

3) Social Media Explorer – Headed up by social butterflies Nichole Kelly and Jason Falls, Social Media Explorer is a strategic services agency focusing on both social media marketing and digital marketing. As well as articles about social media marketing and search engine marketing, this site also provides an extensive selection of articles about public relations, media and journalism.

4) VentureBeat Social Media News – A little bit Huff Post, a little bit Mashable, this quirky site aims to “provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions”. With 11 million monthly pageviews, the site is growing in popularity and seems to source more unique social media news than some of the bigger players. A handy bookmark if you’re looking for a new perspective on social.

and finally…

5) MarketingLand Social Media Channel – MarketingLand.com was developed as an offshoot of the successful SearchEngineLand run by Danny Sullivan and his team. Given the constant morphing of search engine marketing and social media marketing, it made sense to expand topics across separate sites under more relevant category headings and domains. This is the new and improved social media newsfeed now hosted on MarketingLand.com, but you can see older social media archives over on SearchEngineLand.com.

I’ll complete the list with my five remaining Top Social Media News Sources next week.

Happy news hunting!

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Fast Five in Search – Week 11, 2014

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I’ve got a bit of a mixed bag for you today. The following is a handful of recent marketing-related posts that caught my eye or that I found interesting. Let’s get straight into it:

Here’s this week’s Fast Five:

1) Twitter is Bringing Promoted Accounts to Search Results by Anthony Ha of TechCrunch. If you’re a Twitter user, you’re probably already familiar with promoted tweets and promoted accounts – Twitter accounts that businesses use to advertise to users. Last week, Twitter announced that as well as seeing promoted tweets from these businesses in your timeline and search results, you may now also see account profiles as a new kind of ad unit. TechCrunch has the low-down on the changes.

2) Skip to the End: 5 Great Ways to Make Your Readers Care by Mike Sowden on ProBlogger. Here Mike tackles the age-old blogging problem of how to keep your audience interested and engaged. There are some clever suggestions in here for ways to hook your readers in to reading your current and future blog posts without resorting to gimmicks or give-aways.

3) 4 Surprising SEM Stats that Every e-Commerce Marketer Should Know by Jordan Elkind on Search Engine Land. With plenty of paid search advertising accounts to keep track of for clients, I like to keep an eye on large brush e-commerce statistics, particularly usage increases. In this post, Jordan shares the latest online shopping trends and e-commerce statistics from the 2013 holiday period.

4) An Introduction to PR Strategy for SEOs by Samuel Scott on the Moz Blog. Following some intense discussions at Moz.com regarding the death of guest blogging, Scott offers this interesting perspective that SEO and inbound marketing are just PR by another name.

and finally…

5) The Mashable Jobs Board by Emily Chow of Mashable. I’m not sure how I missed this, but apparently Mashable has been managing a Jobs Board for some years – a hiring hub for more than 3,000 employers, no less. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

Enjoy!

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Fast Five in Search – Week 8, 2014

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Howdy search fans! I’ve been busy researching lots of new juicy links for your viewing pleasure this week. The theme for the week is social, social and yet more social.

Here’s this week’s Fast Five:

1) Social Media Stats Update 2013 by PewResearch. If you’re like me, you’re always chasing the latest Internet usage stats for an article, post or presentation. While looking for stats on social media last week, I found PewResearch had the most up to date data I could find, plus a free detailed downloadable report. For example, did you know that 73 percent of online adults now use a social networking site of some kind?

2) Free Social Media Analytics Reports by Simply Measured. Speaking of free data, if you like number crunching and deep social data analysis, check out Simply Measured’s free Social Media Analytics reports for Twitter, Facebook and Google+. Their Twitter Follower Report will download data on up to 10,000 followers of any public Twitter account. You can then import the data into Excel and do a deep dive into the current extent of your social reach and engagement – and better still – the untapped potential you have to grow it.

3) Social Media / Digital Stats by Digital Marketing Ramblings. Keeping with our theme of social stats, I stumbled upon this little gem of a blog while yak shaving. Editor Craig Smith pulls together original and curated news, tips and stats in the social media and digital space. If you’re looking for some offbeat stories in social, this is a great starting point.

4) Twitter Search by Topsy. We all died a little inside when Twitter and Google announced the end of their search relationship in 2011, signalling the end of Google’s Real Time search and the ability to search the full historical Twitter archive.  But did you realize that Topsy has always had this privilege? Apart from giving you the ability to search all public tweets since 2006, Topsy indexes and ranks search results from various social networks, based upon the most influential conversations about specific terms, topics, pages or domains queried. If that’s not enough to convince you, think about this: Apple acquired Topsy for over $200 million late last year.

and finally…

5) Beginner’s Guide to Social Media by Moz. Whether you’re a social media newbie or just looking to brush up on your social skills, this Moz Guide will teach you a thing or two. You can download it as a PDF or view it all online.

See you next week!

Happy reading!

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