Social Media Marketing for Business: Wellington, Auckland and Hamilton Workshops

Social-MediaThe next round of workshops I’m conducting for the Institute of IT Professionals (IITP) is on the subject of Social Media Marketing for Business.

This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any size.

Included will be real-life case studies, practical examples and clever ideas for using Twitter, Facebook, Google+, YouTube, LinkedIn and other social media channels that you can immediately adapt to suit your own requirements.

It will also include group analysis of existing social media strategies of willing attendees.

Whether you’re a marketer, content creator, IT manager, website coordinator or business owner, knowing how to reach your target audiences via social media is vital for any online business.

At the end of the course, attendees will be able to:

  • Create an effective social media marketing strategy
  • Distinguish between the major social media marketing channels
  • Determine if social media is suitable for their business model
  • Create a Twitter account for a business
  • Create a Facebook account for a business
  • Create a Google+ account for a business
  • Create a YouTube account for a business
  • Pinpoint the most important social media channels for their audience
  • Understand the difference between effective and ineffective social media campaigns
  • Understand basic social media business etiquette
  • Understand how to use social media for reputation management, customer support and public relations
  • Implement clever and effective social media marketing campaigns
  • Understand how social media differs from blogging
  • Understand how social media integrates with SEO and other marketing strategies
  • Draft a corporate Social Media Policy
  • Determine suitable goals for social media campaigns
  • Accurately budget for social media campaigns
  • Track social media campaign effectiveness and ROI

Below are the details and booking links for Wellington, Auckland and Hamilton events, so please share with anyone you know who might benefit from attending:

Social Media Marketing for Business – Wellington
Date: 28 April 2015
Time: 9:00 am – 5:00 pm
Venue: Terrace Conference Centre
Terrace 2, Levels 2 – 4
St John House
114 The Terrace
Wellington

Social Media Marketing for Business – Auckland
Date: 27 July 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland

Social Media Marketing for Business – Hamilton
Date: 4 August 2015
Time: 9:00 am – 5:00 pm
Venue: Wintec House Long Room
Gallagher Hub
Wintec City Campus,
Gate 5 Tristram Street
Hamilton

Social Media Marketing for Business – Wellington
Date: 8 September 2015
Time: 9:00 am – 5:00 pm
Venue: NZICA
Conference Room 2,
Level 7, Tower Building
50 Customhouse Quay
Wellington

Social Media Marketing for Business – Auckland
Date: 5 October 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland

Events for Christchurch and Dunedin are not currently booked, but can be arranged upon request by clicking the On Demand link on the pages above.

Hope to see you at one of these events.

 

Spread the joy!

2015 Digital Marketing Workshops Announced

IITP-logoAs most of you know, I run a series of face-to-face training workshops in conjunction with the Institute of IT Professionals (IITP) across various locations in New Zealand.

The current topics include:

  • Introduction to Search Engine Optimization (full day)
  • Social Media Marketing for Business (full day)
  • Using Google Analytics to Increase Website Traffic and Conversions (half day)

The IITP have recently published their 2015 Workshop Schedule, so if you are based in New Zealand and want to book a place at one of these events, now’s your chance. I’ve got 14 workshops scheduled so far, but more are in the pipeline, so it’s going to be a busy year!

I’m aware that a number of you missed out on a workshop last year due to logistical reasons. Keep in mind that if your location or preferred date isn’t listed, you can contact the IITP directly via the “Available other times On Demand or In House” link listed under each workshop and request an event to suit you.

If you would prefer a tailored training session and/or have a large group of staff wanting to take the same course, the IITP can also arrange in-house workshops to suit your particular requirements.  These training sessions allow staff to focus on specific internal web site issues without revealing intellectual property or commercially-sensitive information to other attendees.

We are also testing demand for running a Gaining More Conversions from Google AdWords style workshop. If this is something of interest to you, please let me know in the comments so we can add it to this year’s line-up.

I’m looking forward to seeing some of you at one or more of these workshops in 2015.

Spread the joy!

Fast Five in Search – Week 52, 2014

fast-five

 

Well, it’s hard to believe 2014 is nearly done and dusted. It’s even harder to believe that I managed to publish a new Fast Five post every single week of the year!

Sometimes blogging comes easy and sometimes life gets in the way, but I’m proud to have made it through the whole year without a missed post. Thanks for keeping me company along the way and I hope you found the series enlightening.

Given the emphasis on shopping during the festive season, my final Fast Five for 2014 feature articles and blog posts about e-commerce and online shopping trends this year.

Here’s this week’s Fast Five:

1) Special Report: Will People Ever Buy Through Social Media? by Martin Beck via Marketing Land. This post looks at how social channels are starting to monetize using methods other than sponsorship and advertising. While Twitter and Facebook are testing Buy Now buttons in-feed, Pinterest and Instagram are showing unexpected potential as motivating direct purchases as well.

2) Amazon’s 2014 Holiday Sees Mobile Shopping Approach 60% Of Total Volume by Darrell Etherington via TechCrunch. In their annual holiday sales performance review, online etailer Amazon revealed that 60 percent of their shopper activity came from mobile platforms, including dedicated apps and mobile websites. That’s a staggering figure and something that should make any etailer rethink their mobile marketing strategy, pronto.

3) Why People Buy Things Online by Eric Siu via HubSpot. You’re going to want to bookmark this one, trust me. I love fresh Internet statistics and this post is a collated collection of statistics gleaned from the latest reports undertaken about our online purchasing trends. For example, did you know that free shipping is the second highest factor influencing purchasing decisions on Internet retailer sites behind product quality?

4) Is Social Media Very Good for E-commerce Conversions? by Chris Crum via WebProNews. Another post looking at the monetary value of social media marketing and how it contributes to online conversions. This article concludes that social media marketing efforts only account for about 1.2% of total site conversions on average.

and finally…

5) E-commerce: Metrics That Matter by Kristin Wilston via SiteProNews. A brief post that serves as a reminder that if you run a e-commerce site, you need to track consumer behavior on your site. Kristin provides some examples of the most important metrics you should be tracking to help understand your customers and guide them towards conversion.

That’s it for 2014 folks and this will be my final Fast Five post for the time being. Have a safe and happy New Year’s Eve and I’ll catch you all in 2015/.

*Image courtesy of Threadless.

——————————————————————–

Need to learn digital marketing but not sure where to start? Access your Free Lessons Online. No catch!

 

Spread the joy!

Fast Five in Search – Week 51, 2014

fast-five

 

So it’s nearly Xmas and 2014 is drawing to a close. Most of you will already be on vacation, which means you have more time to read longer articles and editorials rather than just skim the blog post headlines like you usually do, right?  With that in mind, this week’s Fast Five consists of 5 in-depth articles and recent blog posts that are a bit meatier than the usual pieces I link to. Enjoy!

Here’s this week’s Fast Five:

1) 26 Ways Brand Succeed With Social Media Marketing by Debbie Hemley via Social Media Examiner. A nice round up of how some well known brands are leveraging social media to spawn higher levels of engagement. Take note and see if you can replicate some of these ideas into your own social strategy for 2015.

2) Technology, Self-Promotion and the Death of Public Relations by Shane Paul Neil via Technorati. Having completed my undergraduate degree with a major in Public Relations, this article – joyfully declaring PR to be dead – leapt out at me. Has technology killed off traditional corporate Public Relations and sent spin doctors to the unemployment queue? Best read it to find out.

3) Smarter Education: The Rise of Big Data in the Classroom by Lindsay Rothfeld via Mashable. If technology has killed Public Relations, it has injected new life into education. This written piece (and accompanying video) looks at the role technology plays in the modern-day classroom and how it is contributing to lower school drop-out rates in the U.S.

4) A Brand New World in Which Men Ruled by Jodi Kantor via New York Times. Keeping with the theme of technology and the impact it has had on education is this fascinating editorial delving into Stanford University’s pioneering class of 1994. The class churned out a very large number of (mostly male) tech graduates who each established or contributed to dot com success stories, including Netscape, Yahoo, WhatsApp, Google, PayPal and Facebook.

and finally…

5) Brands That Have Been Naughty and Nice on Social Media (Infographic) by HootSuite via Marketing Land. Well I couldn’t avoid Xmas forever! Here’s a fun Infographic from the clever team at HootSuite that ranks some of the big brands as naughty or nice, depending on their brand sentiment and popularity on social media during 2014. I won’t give too much away, but it looks like Santa won’t be visiting General Motors or US Airways this year. Oh dear.

Have a joyful, safe and memorable Xmas dear readers. I’ll catch you next week for the final Fast Five for 2014. santa-sack

*Image courtesy of Threadless.

——————————————————————–

Need to learn SEO but not sure where to start? Download your Free SEO Lesson. No catch!

 

Spread the joy!

Fast Five in Search – Week 46, 2014

fast-five

 

Social media seems to be dominating my newsfeeds more so than search marketing this week. Both Facebook and Twitter have released some interesting usage data, while content marketing trends seem to be favoring social media over traditional search when it comes to online conversions. Accordingly, this week’s Fast Five reflects the trend.

Here’s this week’s Fast Five:

1) Facebook says Government data requests up 24 percent by Josh Wolford of WebProNews. This month, Facebook released something they call a transparency report, which provides info on how many data and content removal requests it receives, as well as national security requests initiated through FISA. According to the report, US Government requests for data increased by 24 percent in the first half of 2014.

2) How many college students tweet daily? New and updated Twitter stats by Craig Smith of Digital Marketing Ramblings. Twitter revealed their latest usage data late last month, as well as their third quarter 2014 financial results. In this post, Craig links to the report and shares some of the more notable highlights from the released figures.

3) Though people trust other consumers most, brands still have a role to play by Katy Keim of Marketing Land. In this intriguing article, Katy looks at the tug-of-war going on between traditional brand-driven marketing campaigns and consumer trust-driven social marketing campaigns when it comes to purchasing decisions. Online reputation and consumer trust are proving to have more influence over brands than ever before.

4) Search vs. social: How to drive website traffic with evergreen content by Skip Besthoff of SiteProNews. Another tug-of-war going on in digital marketing is the competition for traffic between search marketing and social marketing. This post looks at why webmasters can’t afford to ignore either when planning their content marketing strategies.

and finally…

5) 9 Real life conversion rate optimization tests to try yourself by Ginny Sosky of HubSpot. Just for fun, we’ll end this week’s Fast Five with some conversion rate tests that seem to buck the trend. The one that surprised me was the Call to Action form placed way below the fold resulting in over 300 percent conversion increase!  Looks like I’ve been designing my landing pages wrong all this time 😉

Happy reading!

*Image courtesy of Threadless.

——————————————————————–

Need to learn SEO but not sure where to start? Download your Free SEO Lesson. No catch!

 

Spread the joy!