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Job Title: Social Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Buongiorno
Location: Los Gatos, California
Date Posted: 9 October 2008
Position description:

BUONGIORNO is a trendsetting, independent mobile media and technology company driving the burgeoning cellphone entertainment and personalization industry. It partners with telecom, media and Internet companies in over 35 countries to distribute, package and create music, games, videos, wallpaper, ringtones, chat, user-generated services, TV voting, quizzes, and to sell advertising. BUONGIORNO helps companies market through proprietary labels, and sells directly through its popular Blinko brand. It distributes across the U.S, Europe, South America and Mexico, the Middle East, Africa and through BUONGIORNO Hong Kong - joint venture with Mitsui, in Russia, India, the Far East and China. Its reach is already exceeding 60 million customers. The dimension of its business, its large portfolio of content and services, its geographical presence and a team of more than 1000 professionals make BUONGIORNO one of the world’s largest enabler of digital mobile entertainment.

Key Responsibilities:

The Social Marketing Specialist will be responsible for implementing and driving our Social Networking strategy in the local market based on the Global Product and Marketing Strategy and in close co-operation with the Global Marketing team. The ideal candidate will have the following responsibilities:

Planning, organising and carrying out Marketing campaigns to achieve user acquisition objectives in the respective country in close co-operation with Global Marketing Management department:

• Developing sound Marketing plan/activities to meet user target.
• Set up and drive online and mobile Marketing strategy to enhance viral distribution (blogs, other SN sites, SMS campaigns, banner placements, etc.).
• Establish relationships with online bloggers and potential co-operation partners.

Day to day community management and CRM activities for active users in close co-operation with Global Customer Relationship Manager:

• Email and SMS newsletter campaigns.
• Online community management.
• Establish user lifecycle management and incentive campaigns.
• Get in depth SN market know-how in the respective country, constant review of competitors’ activities (product comparison/benchmarking).

Skills and Knowledge:

• University degree in business administration with a focus on Marketing/New Media.
• 2 years of working experience in Marketing for a consumer brand in a multi-national environment, preferably in Internet business or Telecom.
• Excellent knowledge of Online Marketing activities and tools. Mobile Marketing is an asset.
• Self-driven, results-oriented with a positive outlook, and a clear focus on high quality.
• Well developed interpersonal and communication skills and the ability to work independently in an international team.
• High market and user orientation and ability to anticipate user needs and market trends.
• Open minded. Strong analytical skills.
• Passionate for Social Networking and ambitious with a capacity to overcome barriers and make impactful change.
• Fluency in English, any other language is an asset.

To Apply:

To Apply, please provide a cover letter describing your specific experience with (1) social networking in business setting, and (2) writing and executing marketing plans involving social media. They will not consider candidates who do not meet this requirement. Send your letter and resume to careers.us[at]Buongiorno.com

Salary range: $45K-$60K
Closing date: Unknown
More info about company from: [www.buongiorno.com]
Contact: Send resumes to careers.us[at]Buongiorno.com

For more search industry job vacancies visit Search Engine College Jobs Board 

Popularity: 5%

Dear Kalena (and Jacqueline in this case),

What are the Search Engine Marketing techniques that i can use to increase the number of visitors on my website?

Shailendra Sial

Dear Shailendra,

There are any number of SEM techniques that can help to increase the number of visitors to your website, ranging from blogging, participating in social media, and both paid and organic link building.  Without knowing your website’s topic or purpose, it is difficult to gauge what techniques would be the best options for you.  However, starting a blog (if you don’t have one already) and updating it regularly, guest posting on popular blogs, submitting articles that mention your site to directories, and participating on social media websites (especially niche-specific ones, like Sphinn for the search marketing industry or Kirtsy for fashion and beauty) are all good ways to grow your traffic.  If you have an ecommerce site, make sure your products appear in all the relevant product search engine listings.

Running a pay-per-click campaign could also result in an increase in traffic, but I typically recommend organic search engine marketing methods as a way to boost your traffic long term since it tends to result in more repeat visitors and a lower bounce rate.

Best of luck!

-Jacqueline

SEOGroup.com and Ocean19.com

Popularity: 24%

Job Title: Social Media Internship
Job Reference #: Unknown
Position Type: telecommute possible
Name of employer: Loovya.com
Location: Baltimore, MD
Date Posted: 30 July 2008
Position description:

Are you proficient in social networking sites like Facebook, MySpace, digg.com and YouTube? Do you read up on the latest Internet news, web app launches, and the next generation of the Web? Do you love brainstorming, working in groups, and taking immediate action upon request? Then you may just be the person that they are looking for to join their team at Loovya.com an online dating company.

They are looking for a Rock star social media enthusiast who wants to combine online marketing, a passion for technology and good writing skills to target the appropriate online communities and web markets for their Dating Community. To be considered you must thoroughly understand the blogosphere and social networking. They need a self-starter who thinks outside the box without forgetting about everyone inside.

This is a young start up environment, and they value the input and contributions of others. They believe an internship should be a two way street. You provide them with your talents and help them grow their company, and in turn they offer you valuable learning experience, and real world knowledge of what it is like to work in a product based company in the internet industry. Their goal is to make your resume shine with this experience, and provide you a valuable reference for your fulltime career search.

Will the job be fun? Oh Yeah! Think of the space Loovya.com are in. They are in the market of helping people meet, and establish a relationship together. They have several ideas for great marketing efforts that include a Flash mob, and a man/women on the streets type (like Jay Walking on the Leno Show) of interviewing process.

QUALIFICATIONS:

• Strategic thinker and keen sense of the Internet
• Strong team player with excellent written and verbal communication skills
• High energy and ability to work well in a team environment
• Organized and innovative
• Extrovert personality

TO APPLY:

Please send resume, and cover letter, indicating “Social Media Intern” in the subject line to careers [@] loovya[.]com. Emails with links to a video application will earn extra point in the evaluation process.

ABOUT THE COMPANY:

They have launched Loovya.com, and are currently working on launching a new niche dating site as well as a Dining community as well, and this is just the start of what they are trying to do with their brand, and their company.

Loovya.com are founded by a group of people that have built their entire careers on the web and internet. The founder of the company has worked for top web marketing agencies, AOL, and Monster. Loovya is a unique online dating community that changes the way singles look at dating. At Loovya their goal is to help people attract, interact, and connect. Their approach: They believe that men and women are inherently social and have the desire to interact. While most dating sites focus on sorting through pages and pages of profiles, Loovya focuses on building a more personalized, intimate community. They do this by providing a complete, well-rounded picture of each potential match.

Salary range: Unknown
Closing date: Unknown
More info about company from: http://www.loovya.com
Contact: Send resumes to careers[at]loovya.com

For more search industry job vacancies please visit Search Engine College Jobs Board.

Popularity: 50%

I finally get it. I’ve seen the light and I’ve become a born-again social media whore!

I was starting to despair that I’d never see much benefit from social media, despite my consistent participation within the Sphinn community and my few attempts at Digg and Del.icio.us. But this morning changed all that. You see, this morning, somebody found my blog post Dumbass of the Week: the Call Center Cow and decided to Stumble It.

I’m not sure what they call it on StumbleUpon when a post goes hot or becomes popular, but it must have made front page or something because this blog went from 480 visitors yesterday to 25,321 today - I kid you not! That’s three times my traffic for the whole of December in a SINGLE DAY. 24,480 of those visits were from StumbleUpon. Even my feed subscriber list increased by 120 - the most new subscribers I’ve ever had in a single day.

The resulting traffic exceeded my server’s bandwidth limit and shut down my site, but luckily I noticed within a few minutes and managed to double my bandwidth allowance to cope with the gridlock. I still don’t know who stumbled my post but THANK YOU, THANK YOU, THANK YOU! My faith in social media has been restored and I’ve been given fresh incentive for blogging.

Praise the lord blog and pass the keyboard!

Popularity: 46%

You’ve got to admire Jennifer Laycock. She’s a total powerhouse mom, writer and marketer, not to mention an impressive bento designer! Within 24 hours of emailing me in response to my post Jennifer finally opens the door to Google, she’s posted the long-awaited final installment of her article series about building an online business without the benefit of search traffic. It’s called : Hide and Speak: Letting the Spiders Back into Bento Yum. Thanks Jen

Popularity: 22%