Fast Five in Search – Week 35, 2013

fast-five5 Ideas about the Future of Work from WordPress.com by Scott Berkun
Whether you’re reading this from your small cubicle, your newsroom or your home-office – most of us have wondered what the average workplace of the future look like – now that communications technology has changed the world dramatically. This post gives us a glimpse into a rather nice sounding future!

The Kind of Video You Should Create for Your Business – Whiteboard Friday by Phil Nottingham
If you’re thinking of adding videos to your site and your overall marketing strategy then you must read this helpful Whiteboard Friday post from Moz. Phil Nottingham shows us great (and hilarious) examples of many places to start.

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails by Adria Saracino
In the rush to create content that will appeal and even better – ‘go viral’ – many companies are not mapping out clear strategies, or tracking the effectiveness of their campaigns. Adria outlines three of the most common content marketing fails and their solutions.

Content Marketing Strategies for Brands—An Interview with Marc Purtell by Murray Newlands
This post follows on nicely from the one above. It’s clear that link building and content marketing need to be aligned – but in a post-penguin world, this needs to be a very careful alignment.

And finally…

Study Determines Google+ Shares Have Little Impact on Search Rankings by Kelsey Jones
Stone Temple Consulting’s recent study on Google+ shares and whether or not they affect rankings is interesting. It seems there is still a wide divide between the influence of social media and search engine results.

Happy reading!

*Image courtesy of Threadless

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Fast Five in Search – Week 34, 2013

fast-fiveWhat do Google, social search and copywriting have in common? They’re all featured in this week’s Fast Five!

Matt Cutts Tells You What To Do If Your Site Was Hit by Panda by Matt Southern
According to Matt Cutts, everything comes down to good quality content. If you’ve got that, you’ll be fine. This post contains a video link to Matt’s original post.

Content Marketing: A Truly Winning Difference by Brian Clark
What makes a brand go from great to amazing? Brian provides the key ingredient in this great post.

Forget Google’s Games – Make Social a Primary Traffic Source by Simon Penson
This is an intriguing post which poses some serious questions about the future of Google’s dominance over the search market. Did you know the 50% of 18-23 year olds use social media as their primary search tool?

How to Improve your Business ROI with Social Media Listening: Don’t Just Listen… Engage! By Nilay D
This is a rather long post, but if you’re looking for ways to really drill down into your social media campaign, you’re sure to find some helpful advice here.

And finally…

Inbound Marketing and SEO for Bands and Musicians by Brandon Seymour
I found this post for a friend of mine, who is looking for ways to increase his band’s online presence, but the advice is good for anyone in the creative industries.

Enjoy!

*Image courtesy of Threadless

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Fast Five in Search – Week 33, 2013

fast-fiveThe Future of User Behaviour – Whiteboard Friday by Will Critchlow
We all know the rise of mobile devices and location apps means that Google knows a lot about us. In this post Will Critchlow explains exactly how explicit and implicit queries are determined by Google and how this will continue to change the face of SEO.

Social Search Engine Topsy Has Indexed All Tweets in Existence by Kelsey Jones
Seven years ago, some of were wondering what this new Twitter thing was all about. Now there are half a billion Twitter users and over 400 million Tweets sent out each day. Topsy has put all this data together in a searchable format, which means social media analyst’s can build reports and study key influencers like never before!

These 7 Brands Prove that Snap Chat Can Be a Useful Tool by Albert Costill
My teenage daughters and all their friends are avid Snap Chat users, but I have to admit until I read this post I never realised it could be such a useful marketing tool. Albert lists seven businesses that have had great success with this new tool.

The Art of Writing Great Google+ Posts by Demian Farnsworth
I love these kinds of posts and this one’s worth a look for the links alone. Although specifically aimed at Google+, Demian provides the kind of solid writing advice that will work for any platform.

And in a similar theme…

How to Write Your Way to the Top of Your Industry by Pamela Wilson
Another great post from the team at Copyblogger, full of solid writing advice – this one also contains links to treasure.

Happy reading and writing everyone!

*Image courtesy of Threadless

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Yahoo! Tops Google for Web Traffic

Yahoo beats GoogleWow. I’d never thought I’d get to type this in 2013: Yahoo! has ousted Google to become the number 1 source of US web traffic.

The comScore Top 50 US Web Properties report for July 2013 reveals that Yahoo! owned sites attracted more unique visitors than any other networks, including Google. The numbers are pretty close – Yahoo! traffic only beat Google traffic by less than 300,000 visits, but this win is a significant one for Yahoo!, given they haven’t been at the number #1 spot since 2008, according to Greg Sterling.

You might think these numbers were influenced by Yahoo!’s recent purchase of Tumblr, however Tumblr is ranked separately in the report, way down at position #28. Which makes me think that the hard work put in by Marissa Mayer and her new management team over the past 12 months is finally starting to gain traction.

It must be a sweet victory for ex-Google executive Mayer, who took over the top job when Yahoo! was in crisis – struggling from years of poor leadership and financial mismanagement. Despite an overall revenue dip of 7 percent compared with this time last year, Yahoo!’s latest financial figures reveal solid income growth for the past quarter – up 150 percent on the previous year.

The upshot of this for webmasters is: you simply CANNOT continue to put all your eggs in the Google basket. I say this until I’m blue in the face: Google is NOT the Internet. Both Yahoo! and Bing are major players in the search industry with the potential to provide as much – or in Yahoo!’s case, more – traffic than Google.

If traffic from Google dominates your site stats, take action now:

  • Optimize your sites with ALL the search engines in mind. Learn what content / tag structure ranks well on Yahoo! and Bing. Optimize your pages accordingly.
  • Study your analytics and learn what keywords convert better on Yahoo! and Bing. Better optimize your content for those keywords.
  • Observe how much traffic you get from Yahoo! and Yahoo! partner sites. Compare conversion rates for this traffic with the traffic you get from Google and other sources.
  • If you haven’t already established a Bing Ads account, create one and start experimenting with paid advertising on the Bing and Yahoo! networks.
  • Verify your web site/s via Bing Webmaster Tools and start observing your site performance via that account.
  • To encourage indexing, upload your XML sitemap to Bing and Yahoo! via Webmaster Tools and keep it up to date.
  • Monitor your performance in all search engines to reduce your reliance on Google traffic.

Taking action now will mean that you’ll be one step ahead of your competitors and more importantly, if your Google rankings suddenly plummet – *cough* Panda, Penguin *cough* – you’ll have traffic from other sources to catch your fall.

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Fast Five in Search – Week 32, 2013

fast-fiveFor all the content creators out there – this week’s Fast Five is for you! It contains two articles on Google’s new ‘in-depth articles’ search results feature, how to make the most of Google+ and how to turn your company into an epic story worth sharing.

Discover great in-depth articles on Google by Inside Search
Google is now rewarding good quality long-form content with an ‘in-depth articles’ search results feature. So far the types of articles showing up in these results (only on google.com) are published by big brands and are between 2,000 – 5,000 words long.

How to Write the In-Depth Articles that Google Loves by Demian Farnsworth
Demian gives us the full story on how to make the most of Google’s new ‘in-depth article’ feature – along with Google Authorship and the latest Genesis Framework for WordPress.

11 Essential SEO Analytics App in Google Play by Albert Costill
This is a great list of Apps found on Google Play for Android devices. Want to research the competition on the go? Or check on a client’s or your own site ranking? There’s an App in this list for all those things.

Why Your Brand Must Tell a Compelling Story by Srinivas Rao
The making of a business, the story behind the people, these are all important aspects of marketing. This article explains how to re-write your ‘About Us’ page to make a real connection with your audience.

And finally…

How to Breathe Life in Your Google+ Profile by Jason DeMers
Jason has written some great tips on using the main features of Google+ and how to keep your business profile fresh.  Create a community, get together using Google Hangout, develop niche circles and share content with each of them.

Happy reading!

*Image courtesy of Threadless

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