Fast Five in Search – Week 38, 2013

fast-fiveThis week’s Fast Five mostly concerns social media, but there’s a little fresh content in there too!

Taking Advantage of Google’s Bias Toward Hyper-Fresh Content – Whiteboard Friday by Rand Fishkin
It seems like content which has been published recently, is getting preference in Google’s SERPs. Rand talks about this phenomena and how we can use this to our advantage without breaking any protocols.

What Is SEO Now that Everything Is (Not Provided)? By Ruth Burr
Now that Google has announced keyword referral data is no longer relevant, what is the future of SEO? Ruth reveals that SEO’s still have plenty to do!!

Think AdWords Doesn’t Work? Here’s What You’re Doing Wrong by Larry Kim
If you’re struggling to get better ROI from AdWords, you’re probably making one of the ten mistakes described by Larry in this post.

5 Social Media Analytics Companies You Need To Check Out by Albert Costill
Looking for a new way to serve up social media analytics data? Albert describes (and provides links to) the top five companies.

And finally…

Facebook Posts Differ by Age, Gender by Site Pro News Staff Writers
A Facebook post reveals a lot more than you might think. A recent study of 15.4 million Facebook messages from 75,000 volunteers found some common identifiers of both age and gender in many posts.

Happy reading!

*Image courtesy of Threadless

Share this post with others

Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Share this post with others

Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Share this post with others

Fast Five in Search – Week 37, 2013

fast-fiveHeading to a conference shortly? Want to develop your post-Penguin recovery skills? This week’s Fast Five contains a few gems…

Blogger Outreach – What Do They Think About SEOs? By David Scottimano
This article is interesting for both SEOs and bloggers. David has put together some interesting research about how bloggers are making money, how they determine which products/sites to promote and most importantly, the dos and don’ts of email outreach.

Removing a 16 Month Google Penalty – There is Hope Yet by Mathew Barby
Post Penguin, many SEOs quickly added ‘Search Engine Recovery’ skills to their tool kits. Mathew discusses link building in a post-Penguin world with two ‘recovery’ experts and presents a detailed case study on how one of his bigger recovery projects succeeded.

How to Maximize Value from a Marketing or SEO Conference by Jason DeMers
This is a great post to bookmark and refer to when deciding which conferences to attend. Jason includes a detailed checklist of preparations required to make the most of any event.

2013 Search Engine Ranking Factors Released by Cyrus Shepard
Moz has released their annual Search Engine Ranking Factors report – but this year they’ve added some new features. The findings may surprise you!

And for something a bit different…

Here’s How Hugh Howey (Bestselling Author of Wool) Writes by Kelton Reid
I love ‘The Writers File’ series on Copyblogger. Sometimes they profile authors, sometimes bloggers – but all of them know how to create content people want to read – and they know how to get their message out there. Hugh Howey’s insights are particularly inspiring.

Happy reading!

*Image courtesy of Threadless

Share this post with others

Fast Five in Search – Week 36, 2013

fast-fiveThere’s a real mix in this week’s Fast Five. We’ve got a couple of interesting case studies, some changes to Google and a bit of advice for those who haven’t made the change to mobile SEO yet.

How a Stay-at-Home Mom Built a Million-Dollar Business (from her living room) through Passionate Online Marketing by Beth Hayden
This is a great story about the intersection of inspiration, creative thinking and dedication. Kelly Lester’s home-based business is expected to pass the $1.5 million mark this year. In this interview Kelly is candid about her success and shares how her social media and content marketing strategies created a passionate community around her product.

Kill it on Facebook by Being TAGFEE by Corey Shelton
TAGFEE is a Moz corporate motto: Transparent & Authentic, Generous, Fun, Empathetic and Exceptional! Corey illustrates the success of this approach through the case study of a professional photographer’s community engagement on Facebook.

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday by Rand Fishkin
Recent changes by Google have sent the percentage of keywords (not provided) numbers soaring. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change, finding data from other sources to stay on top of their SEO efforts.

SEO Strategies for Mobile Phones and Tablets by Tina Courtney-Brown
With over one billion mobile phones and other devices in the world, those who don’t have a mobile friendly site a little behind. But should you develop a specially made .m site or a mobile responsive site?

And finally…

Reports Claim Google May Ban Cookies on Chrome and Android by Kelsey Jones
In the wake of the release of NSA (National Security Administration) reports that the United States government office is using Google and other Internet data to spy on American citizens, news sources such as DailyTech.com are speculating that Google is working on a way to block cookies from Chrome and mobile operating system Android.

Happy reading!

*Image courtesy of Threadless

Share this post with others