Ask Kalena

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Dear Kalena (and Jacqueline in this case),

Are there any issues with an SEO company taking on clients that are competitors? Who will get ranked highest and is strategic marketing info passed on to competitors?

David Ash

Dear David,

In my opinion, an ethical SEO company has no place taking on clients that are in direct competition, like two businesses that are targeting the exact same market with the same keywords. Furthermore, a trustworthy SEO company definitely wouldn’t pass any strategic information on to competitors - look up a company before you work with them, and be sure to go past the first page or two of results. After all, an SEO firm probably knows how to push anything negative down in the SERPs, but they can’t make that stuff disappear completely.

For SEOs and search marketers themselves, taking on two clients that are direct competitors can lead to many ethical quandaries, so therefore, each client’s chosen keywords and even a non-compete clause should be written into your contracts. You should always protect yourself legally - an ounce of prevention is worth a pound of cure in that regard.

If you are planning on working with an SEO firm and you are concerned about that same company working with competitors, ask them about their confidentiality practices and such before you sign anything; if you are an SEO consultant wondering about dealing with two clients that compete, consider the differences between those clients. Are they really that similar, to the point where they would go after the exact same keywords? Do they have different specialties or do they operate in different neighborhoods? If your potential clients are two distinctive companies in the same industry, it is possible to still work with them ethically if you target separate keywords and focus on their differences (and of course, if you keep everything confidential).

Best of luck!

-Jacqueline

SEOGroup.com and Ocean19.com

Popularity: 24%

Job Title: Junior Search Engine Optimization Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: Richardo.ch
Location: Grafenauweg, Postfach, Switzerland
Date Posted: 19 August 2008
Position description: 

Richardo.ch are looking for a dynamic and proactive professional as Junior Search Engine Optimization Manager (SEO).

Your tasks:

• Management, facilitation and optimization of search engine advertising campaigns
• Analysis of traffic data using web analytic tools to monitor campaign ROI
• Optimization of websites to increase organic search result traffic
• Support of our sales promotion activities and assistance in the definition of the category structure
• Analysis and optimization of the results of our newsletters
• Implementation of a customer revaluation programme

Your profile:

• Commercial or technical education; continued education in marketing
• Experience in managing and developing SEO/SEM programs; knowledge in Google Analytics is an advantage
• Experience with keyword research, keyword density analysis and keyword reporting
• Strong vocabulary knowledge and writing skills (grammar and spelling) with industry specific keywords
• Ability and willingness to build strong relationships with key business partners
• Native German language skills are essential; strong English and French skills are also required

The successful candidate will be a self-motivated and detail oriented team player willing to drive projects forward in order to meet objectives and tight deadlines. They offer an outstanding opportunity in a high-performance and target-driven environment for someone with a keen enthusiasm and a demonstrable understanding of the Web Industry and its technologies.

If you recognize yourself in this profile and seek for a new challenge, please send your application. They look forward to hearing from you!

ricardo.ch AG
Human Resources
Grafenauweg 12
Postfach 4636
6304 Zug

E-Mail: jobs[at]ricardo.ch
Internet: jobs.ricardo.ch

Salary range: Unknown
Closing date: Unknown
More info from: [contents.ricardo.ch]
Contact: Send resumes to jobs[at]ricardo.ch

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 26%

Job Title: Head of Search Dubai
Job Reference #: Unknown
Position Type: full time, permanent
Name of employer: YoFirst.com
Location: Dubai, United Arab Emirates
Date Posted: 28 July 2008
Position description:

YoFirst.com is the first SEO agency based in Dubai, the United Arab Emirates. An exciting new company that offers the highest quality Search Engine Consultancy in one of the fastest developing and most exciting cities in the world. YoFirst.com only hires leading experienced professionals and combines worldwide international multi-brand experience with local up to date knowledge to provide a truly remarkeable service. YoFirst.com is an exciting, new, fun and vibrant company that provides the oportunity to become the No.1 experts in an exciting new city. An exciting opportunity to be an integral part of a new Digital Search Agency based in the incredibly fast growing and dynamic city of Dubai.

YoFirst.com is one of the first and leading Digital SEO agencies in the region and as such provides the incumbent with an amazing opportunity to be one of the founding members of this new and exciting start up. YoFirst.com will be dedicated to providing Digital Search Solutions and consultancy within the region with ambitions to grow quickly into the Far Eastern market.

Responsibilities include:

• To maintain a differentiated and No.1 Search positioning that fits with YoFirst.com’s offering in Dubai & The Middle East.
• To establish YoFirst.com’s Search principles that give our clients a strategic and operational advantage in the market.
• To help develop charging structures that maximize revenues/margins.
• Analyse a client’s current website and provide a well defined site assessment on current natural search performance including all report writing.
• Understand the major technical factors that influence natural search crawlability, indexing and keyword ranking.
• To evaluate the latest industry tools in order that YoFirst.com is best equipped to maximize its effectiveness.
• Perform Natural Search Engine Optimization (SEO) activities, including but not limited to, identification and analysis of performance metrics; keyword research and ranking analysis; competitive market audits; writing SEO friendly copy and implementation of SEO best practices.
• Proactively present program recommendations along with benefits to clients in order to timely advance program goals and objectives.
• Keyword research using relevant tools and own research.
• Copywriting skills to assist with creation of on-page content.
• Thorough understanding of Google Analytics & how to apply the information to improving and driving forward search campaigns.
• Creating, monitoring and maintaining PPC campaigns in Google Adwords, Yahoo Search Marketing (Overture) and others.

Salary range: $80,000 USD
Closing date: Unknown
More info about company from: [www.yofirst.com]
Contact: Send resumes to lee[at]yofirst.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 42%

Job Title: SEO Internet Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: LinkShare
Location: Tampa, Florida
Date Posted: 5 August 2008
Position description:

The Search Engine Optimization (SEO) and Internet Marketing (IM) Specialist will lead the strategic planning and execution for the implementation of organic search marketing (SEO) and internet marketing for a core website and smaller niche sites as needed. The SEO and Internet Marketing Specialist will also be responsible for overseeing aspects of conversion across those same sites. The results will be measurable as defined by rankings on Google, Yahoo and other search engines, as well as customer acquisitions.

Responsibilities

• Creation and implementation of best SEO practices.
• Organization of SEO efforts.
• Utilization of analytic tools to report on the progress of SEO efforts.
• Analyze online activity statistics to spot trends and report on opportunities.
• Oversee the monitoring of traffic rankings in the major search engines.
• Creation and implementation of link development strategies.
• Communication with various departments to ensure compatibility of SEO objectives with those of overall objectives.
• Development of core content initiatives (linkbait).
• Make recommendations on site improvements and features that will help with SEO efforts.
• Competitive intelligence research and reporting.
• Keeping up to date with the latest trends and research of organic search engine optimization tactics.

Requirements

• A minimum of three years experience in search engine optimization.
• Experience with SEO for competitive market spaces.
• A strong understanding of conversion metrics and usability.
• A firm understanding of traffic analytics and experience with utilizing those analytics for reporting purposes.
• Ability to work independently and as part of a team.
• Knowledge of up to date link development methods and management.
• Experience with keyword analysis.
• A strong understanding of search engine algorithms and their spiders.
• Outstanding communication, organization and leadership skills.
• Proficiency with MS Office.
• Knowledge of HTML is a plus.

Salary range: Unknown
Closing date: Unknown
More info from: [www.linkshare.com]
Contact: Send resumes to careers[at]linkshare.com

For more search industry job vacancies visit: Search Engine College Jobs Board

Popularity: 47%

Job Title: Social Media Internship
Job Reference #: Unknown
Position Type: telecommute possible
Name of employer: Loovya.com
Location: Baltimore, MD
Date Posted: 30 July 2008
Position description:

Are you proficient in social networking sites like Facebook, MySpace, digg.com and YouTube? Do you read up on the latest Internet news, web app launches, and the next generation of the Web? Do you love brainstorming, working in groups, and taking immediate action upon request? Then you may just be the person that they are looking for to join their team at Loovya.com an online dating company.

They are looking for a Rock star social media enthusiast who wants to combine online marketing, a passion for technology and good writing skills to target the appropriate online communities and web markets for their Dating Community. To be considered you must thoroughly understand the blogosphere and social networking. They need a self-starter who thinks outside the box without forgetting about everyone inside.

This is a young start up environment, and they value the input and contributions of others. They believe an internship should be a two way street. You provide them with your talents and help them grow their company, and in turn they offer you valuable learning experience, and real world knowledge of what it is like to work in a product based company in the internet industry. Their goal is to make your resume shine with this experience, and provide you a valuable reference for your fulltime career search.

Will the job be fun? Oh Yeah! Think of the space Loovya.com are in. They are in the market of helping people meet, and establish a relationship together. They have several ideas for great marketing efforts that include a Flash mob, and a man/women on the streets type (like Jay Walking on the Leno Show) of interviewing process.

QUALIFICATIONS:

• Strategic thinker and keen sense of the Internet
• Strong team player with excellent written and verbal communication skills
• High energy and ability to work well in a team environment
• Organized and innovative
• Extrovert personality

TO APPLY:

Please send resume, and cover letter, indicating “Social Media Intern” in the subject line to careers [@] loovya[.]com. Emails with links to a video application will earn extra point in the evaluation process.

ABOUT THE COMPANY:

They have launched Loovya.com, and are currently working on launching a new niche dating site as well as a Dining community as well, and this is just the start of what they are trying to do with their brand, and their company.

Loovya.com are founded by a group of people that have built their entire careers on the web and internet. The founder of the company has worked for top web marketing agencies, AOL, and Monster. Loovya is a unique online dating community that changes the way singles look at dating. At Loovya their goal is to help people attract, interact, and connect. Their approach: They believe that men and women are inherently social and have the desire to interact. While most dating sites focus on sorting through pages and pages of profiles, Loovya focuses on building a more personalized, intimate community. They do this by providing a complete, well-rounded picture of each potential match.

Salary range: Unknown
Closing date: Unknown
More info about company from: http://www.loovya.com
Contact: Send resumes to careers[at]loovya.com

For more search industry job vacancies please visit Search Engine College Jobs Board.

Popularity: 50%