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Job Title: SEO Strategist
Job Reference #: 14743
Position Type: full time
Name of employer: Yahoo! Media Group
Location: Santa Monica, USA
Date Posted: 27-May-2008
Position description:

The Internet is a big, busy place, and Yahoo! are proud to stand out in the crowd. As the world’s number one Internet brand, servicing over a half billion people, they’re determined to maintain their commitment to delivering news, entertainment, information and fun… each and every day.

In order to maintain their position as one of the world’s most trafficked Internet destinations, they’re always on the lookout for people with big ideas and big talent to help them provide their visitors with the innovative products and services they’ve come to expect from Yahoo!. They’re looking for people like you.

How Big Can You Think?

GENERAL DESCRIPTION

This SEO Strategist position will work closely with designated Media properties’ product teams to help identify SEO opportunity and implement it. Working closely with the Product Managers (PMs), lead User Experience Designers, and lead Engineer(s) is required. The SEO Strategist should be deeply involved with PMs and product planners to provide competitive SEO product strategies to be baked into SEO Research Documents and/or Product Requirements Documents. They will also work closely with design leads to give wireframe recommendations and assist in crafting targeted on-page wording for optimal SEO, and with lead engineers to provide development SEO specs and enter bugs on the product for which the lead engineers and QA teams attend to and manage. The SEO Strategist may also work with editorial teams and/or product marketing on partner linking campaigns and press release optimization if necessary.

The SEO Strategist must understand and practice keyword & competitor research for upfront product planning. This position also requires an understanding and experience with content layout and design best practices for SEO, and an intimate understanding of advanced developer codes and techniques, including HTML, CSS, Flash ActionScript, JavaScript/AJAX implementations and dynamic content loading, and be able to look at various, often complicated code structures to identify and solve SEO issues that may arise within them.

The SEO Strategist will work SEO into designated property projects from initial product planning and strategy through to launch. It is imperative that the SEO strategist has an understanding of how to determine SEO opportunities and what to look for in SEO reporting to determine if SEO efforts are fruitful. The SEO Strategist will work closely with the SEO Specialist and the team in determining what to measure based on what was implemented, and how to communicate SEO results to Yahoo executives.

The ideal person for this position knows and understands all aspects of SEO (especially engineering-heavy), has corporate political finesse, can multi-task and prioritize with ease, and is able to find SEO opportunity and communicate results on a corporate level.

SEO Strategist is expected to:

• Modify meta tags and titles if/when the tools to do so are available.
• Produce SEO Research Documents (SRDs) for products/projects in planning stage.
• Enter and support SEO bugs on designated products.
• Work exclusively with Search Strategy Team designated properties; assist other additional properties only if all goals and needs for designated properties are met within the means of job limitations.
• Stay up-to-date on SEO industry trends.
• Use internal and/or team-designated reporting and tracking tools for documents and reports published by the team.
• Follow Yahoo SEO best practices as defined by Yahoo! Search and Media SEO.
• Have the ability and means to travel on a flexible schedule as needed, at least once a quarter and sometimes as often as twice a week.
• Meet or exceed specified team SEO goals as best possible within means of job limitations.
• Follow Yahoo employee guidelines for vacation and time off.
• Participate in annual Search Strategy and Media Marketing team offsites and focal reviews.
• Attend (physically or by webcast) all team and division all-hands meetings.
• Provide weekly status reports.
• Prioritize multiple projects based on what will potentially have the best results.

WORK EXPERIENCE REQUIREMENTS

• No less than 3 years of practicing SEO expertise within a large corporation.
• Experience working with each of the following teams: product managers, editorial, engineering (developers), design, and marketing.
• Experience setting tangible SEO goals and meeting them on time.
• Experience providing SEO workarounds for Flash, CSS, JavaScript/AJAX and image-heavy implementations.
• Experience in executing SEO research to provide a competitive product SEO plan outlining the opportunities and capabilities of outranking rivals.
• Experience in writing effective meta information on individual pages as well as batch meta templates.
• A well-rounded knowledge of all advanced SEO techniques is a must.
• Experience in measuring and communicating search traffic results.

Yahoo! Inc. is an equal opportunity employer. For more information or to search all of their openings, please visit http://careers.yahoo.com.

Salary range: Unknown
Closing date: Unknown
More info from: http://careers.yahoo.com
Contact: Send resumes via online form: http://careers.yahoo.com

For more search industry job vacancies visit: Search Engine College Jobs Board

Popularity: 20%

Dear Kalena…

I’m very excited about finishing the SEO course today and getting my certificate! Thanks for a great course.

One thing I was hoping I’ll find in the bonus lesson and I didn’t, was some information on service pricing. I personally started providing web design services to my clients then wanted to add SEO to my services. How do you recommend I charge for this “extra” service?

Thanks,
Lamees

Dear Lamees

I’m so glad you enjoyed the course and are preparing to launch SEO services to your existing clients.

Regarding SEO pricing, Patrick Altofts recent blog post Peanuts, Monkeys, Tailors and Charging for SEO should help you. Also check my older blog posts about salaries in SEO/SEM.

For anyone interested in starting a career in SEO, I suggest you read my article about the subject.

Best of luck Lamees and please stay in touch.

Popularity: 30%

Job Title: Account Executive Paid Search (PPC)
Job Reference #: Unknown
Position Type: full time, permanent
Name of employer: Steak Media
Location: Soho, New York City
Date Posted: 1 May 2008
Position description:

Steak Media are looking for a reliable, ambitious and organized individual with a genuine interest in learning about search engine marketing. The right person will need to display initiative, enthusiasm and integrity while maintaining a high degree of professionalism and maturity. This is a fast moving, fast paced sector with plenty of opportunity for career development.

The bottom line: you’d be responsible for the execution and optimization of paid search (PPC) marketing campaigns for their clients.

They’re looking for a person that is willing to take risks and learn from their mistakes. You will receive hands-on training, but you will need to ask questions to accelerate your growth. You’d be a part of a growing company that is in the ever changing industry of search engine marketing. You’ll be able to learn from the best and develop excellent business skills.
Their logo is a purple bull and you will play a key part in making sure they have ‘Happy Bulls’. Namely, making sure clients are happy.

What exactly will you be doing?

Execution & optimization of paid search accounts can have a lot of moving parts, but here is a general list of everyday tasks that you will be involved in:

1. Launching new campaigns, ad groups, and keywords.
2. Generating reports and analysis of past performance.
3. Reviewing performance of ad copy/creative.
4. Bid optimization through 3rd party technology platform (e.g.: DART Search).
5. Generating keyword lists that are relevant to the client’s business objectives.
6. Quality assurance of tracking, budgets, creative and landing pages.
7. Updating and monitoring budgets.
8. Working with 3rd party technology suppliers such as DART.
9. Search for all aspect of paid search campaign management, including implementation, bid optimization, and reporting.
10. Generating performance reports and analyzing data to communicate key findings and strategic next steps.
11. Monitoring budgets and performance to identify new opportunities for improvement.
12. Speaking with clients to update on status of projects and brainstorm new ideas.
13. Supporting communication with Google, Yahoo, Microsoft and other search engines to improve campaign performance and implementation.

Other important bits:

You don’t need to have any previous experience in search marketing. As long as you bring passion and enthusiasm to your training and they’ll turn you into a pro. They’re looking for a recent college graduate or someone with 1-2 years of work experience that wants something new.

Essentials:

You’re not afraid to ask questions, you think of yourself as an excellent writer, you are comfortable speaking within a group, you have a working knowledge of Excel and even know how to use formulas and you pay close attention to detail. They are more interested in the quality of work and not quantity, you enjoy working within a team to achieve a common goal, you can exert yourself professionally over the phone and outside of the office, as you will be representing the company externally and you like working in a busy environment where you’re learning new things every day. You have a college degree. All majors welcome, though you may have an edge if you have a background in Business, Finance/Economics, or English.

Even though they are called Steak, they also welcome vegetarians to apply for the role.

Salary range: Very Competitive
Closing date: Unknown
More info from: [www.steakmedia.com]
Contact: Send resumes to contact.hr[at]steakmedia.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 22%

Microsoft has called it quits on their 3 month infatuation with Yahoo, withdrawing their official proposal today by snail mail.

From the official press release, Microsoft CEO Steve Balmer states:

“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal”.

Wow. Now there’s a turn-up for the books. Yahoo’s advertising fling with Google last month must have really hurt for Balmer to abandon the pursuit. Kudos to Charlie for the heads up.

ADDED: Yahoo has officially responded to the rejection.

Popularity: 27%

Job Title: Marketing Assistant Intern
Job Reference #: Unknown
Position Type: Part-time, Employee or Internship
Name of employer: Vertive
Location: Austin, Texas
Date Posted: 20 March 2008
Position description:

Are you interested in a career in online marketing? Do you have a flair for Internet marketing and the desire to be part of a team that produces Websites that work? This position offers the opportunity to intern at a leading performance marketing company and gain a more complete understanding of the growing online marketing industry.

Summary

Vertive is seeking a passionate, results-oriented Marketing Intern to assist in creating pay-per-click (PPC) advertising campaigns. The job also will entail analyzing sales and expense data. This position could transition into a part-time role after the summer or a full-time role after graduation.

Essential Duties and Responsibilities

• Assist in the creation set-up and uploading PPC campaigns to various search engines.
• Monitor, test, revise, and update placements as necessary.
• Create and update daily, weekly, and monthly sales and traffic reports.
• Keyword research including cataloging and indexing target keyword phrases.

Qualifications and Experience

• Candidates should have or be working toward a Bachelor’s degree in Business, English, Journalism, Advertising, or Communications or an MBA.
• Experience at an Internet-related or marketing company is a plus.
• Ability to prioritize tasks in a fast-paced environment.
• An eagerness to meet and exceed objectives and take on more responsibility.
• Comfortable working with team members at all levels, including senior management.

To Apply

To apply send your resume and detailed work history to and include “Marketing Assistant Intern” in the subject line.

Compensation & Benefits

• Competitive compensation and benefits commensurate with experience. Benefits for part-time employees include:
• Snacks and drinks.
• Weekly lunch in the office.
• A great culture with continuous learning and opportunities for career advancement.

Note:

All positions are located at their office in Austin, Texas.
Vertive does not accept unsolicited resumes from agencies.
Vertive is a tobacco-free workplace.
Background checks are conducted on all new hires to include education and licenses, as well as criminal, financial, and work history.
Please be prepared to provide samples to illustrate your relevant experience upon request.
They are unable to respond individually to each person interested in their company, or answer inquiries regarding the status of a particular resume. If they are interested in talking to you further they will contact you. Please, no phone calls about this job.

Salary range: Unknown
Closing date: Unknown
More info from: [www.vertive.com]
Contact: Send resumes to jobs[at]vertive.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 25%