WebpageFX is looking for an enthusiastic Internet marketing guru to plan, manage and execute client campaign strategies.

Required skills/competencies/qualities:

• Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major {Please include GPA on resume}
• Minimum of 1 year experience as SEO or Internet Marketer
• Expert knowledge of SEO
• Expert knowledge of Google AdWords
• Knowledge and experience in the use of social social media
• Experience with email marketing
• Experience as an account representative
• Expert knowledge of Google Analytics
• Working knowledge of HTML
• Capable of working concurrently on several projects
• Excellent organizational skills and attention to detail

Responsibilities:

• Optimize client websites for search engines
• Manage significant budgets on top tier search engines (Google, Bing & Yahoo!)
• Calculate ROI and prepare monthly Internet marketing campaign reports
• Provide social media consulting, monitoring and management services
• Consult with clients about their business goals and propose solutions and strategies that meet their needs
• Create and implement email marketing, website conversion analysis and online advertising programs
• Play a key role in formalizing company Internet marketing standards and procedures
• Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly

Fringe Benefits:

Excellent health, 100% dental, 401K, flex start time, 15 days vacation, employee coffee bar, pool table, casual dress & many other new media agency perks. Our space: http://goo.gl/yiRD9

Relocation Assistance: Yes

Salary range: $32K to $44K {Potentially higher based on proven results or graduation w/ high honors}
Closing date: Unknown
More info from: http://www.webpagefx.com/employment.htm#seo
Contact: Send resumes via online form: http://www.webpagefx.com/employment.htm#seo

For more search industry job vacancies or to post a vacancy, visit Search Engine college Jobs Board.

EyeTraffic Media, A Penton Marketing Services Company, is actively seeking a Search Engine Marketing Coordinator to support client service managers in initiating, developing, optimizing and reporting on key search engine marketing campaigns. The SEM Coordinator should have fundamental understanding of SEO and paid search program execution and best practices. He/She will also analyze internal special assignments across other tactics as needed. This position requires an individual who will be dedicated to exceeding client expectations, as well as working with existing vendors and partners to ensure that revenue goals are achieved.

Key Responsibilities Include:

• Prepare timely, accurate and concise reports on SEM campaign and conversion data, with in-depth analytical analysis for ongoing recommendations.
• Conduct extensive keyword analysis for SEO and PPC campaign implementation using internal and external management tools.
• Help manage new and existing PPC client accounts, including day-to-day optimization efforts such as keyword expansion, ad copy development, bid strategy and budget monitoring.
• Set up tracking for SEM campaigns using internal and external software. Integrate data from partners, client and vendors into Penton Marketing Services’ reporting templates. Closely monitor program analytics and report findings to the client services managers.
• Work with vendors to develop SEM proposals for prospective Penton Marketing Services clients and assist client service managers in negotiations and finding new distribution partners.
• Present new features and upgrades within Google’s evolving search engine marketing products to SEM practice lead.
  Contribute to the Penton Marketing Services blog.

Desired Experience and Qualifications:

• Undergraduate degree in business, media or communications related field
• 1+ years of search engine marketing experience or certification completed
• Advanced MS Excel skills are a must
• High level of attention to detail and coordination/project/team management skills
• Experience working directly with clients; giving presentations and handling negotiation and pricing conversations preferred
• Working knowledge of Google Adwords and Analytics

Salary range: Unknown
Closing date: Unknown
More info about company from: http://www.eyetraffic.com/
Contact: Send resumes to careers[at]penton.com with ‘SEM Coordinator’ in the subject line.

For more Search Industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

MarketShare is an analytics company that enables businesses to grow efficiently by revealing what really drives results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with nearly half of the Fortune 50 and 8 of the top 10 global brands. MarketShare’s platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improve decision-making for businesses. They are high growth, venture-backed company solving some of the toughest marketing investment optimization problems in the industry. The company is based in Los Angeles, California with offices in San Francisco, New York, London, Tokyo and Bangalore. For more information, please go to: http://www.marketshare.com.

Position Description:

MarketShare, a recognized and award winning leader in marketing analytics and technology for measuring and improving the return on marketing investments is seeking a Senior Manager of Online Marketing. This key role will grow MarketShare’s business through generating awareness and demand through web and social media channels. The Senior Manager of Online Marketing will be a highly creative, resourceful and successful communicator with a passion for, and experience in, the latest online marketing channels and technologies.

Key Responsibilities:

• Direct and manage multiple web properties to effectively and creatively communicate brand and value to all audiences including prospects, customers, and investors.
• Research, strategize, define and plan online marketing campaigns across owned and un-owned channels to support company awareness and customer acquisition objectives.
• Repurpose company, product and offer messages into appropriate forms for a variety of communication channels.
• Actively participate in relevant conversations on social media platforms to amplify the message through the “ripple effect” increasing exposure and engagement.
• Design and test new ad copy, creative images and landing page concepts on high volume PPC sources such as Adwords and Bing.
• Establish, track and report on key metrics together with insights and recommendations.
• Automation of online processes for campaigns, lead capture and e-marketing nurturing.
• Management of multiple vendors.

Critical Skills/Aptitudes Required:

• Deep knowledge of Internet marketing, reporting with strong focus on driving scalability and ROI.
• Thorough understanding of SEO practices and strategies and online media buying (CPC, CPM, CPL and SEM).
• Experience maximizing exposure and acquiring customers using web and social media.
• Proven track record of highly effective and creative communications through online channels.
• Through understanding of website strategy, design and management.
• Experience using Joomla, Drupal, PhP, Google Analytics, AdWords, Photoshop, Illustrator.
• Self-starter, self-motivator with ability to diagnose needs and solve problems independently.
• Effective multi-tasker comfortable in a fast-paced environment collaborating with others.
• Big-picture, strategic outlook while dealing with tactical issues.
• A can-do professional approach/attitude to business and a willingness to be held accountable for results.
• 3-5 years social media experience, 2-3 years SEO and CRM experience.
• 6+ year track record of expanding online marketing responsibilities.
• Marketing or relevant undergraduate+ degree.

Salary range: Unknown
Closing date: Unknown
More info about company from: http://www.marketshare.com/connect/jobs
Contact: Send resumes via online form: http://www.marketshare.com/connect/jobs/…A8eJe4bk1X

For more search industry job vacancies, or to post a vacancy, visit Search Engine College Jobs Board.

Who They Are:
A team of interactive media professionals who are obsessed with optimization and conversions. They design promotions and products that turn online users into real-time buyers.

Their IDEAL Candidate:
YOU are a multitasking magician who has the ability to look after every aspect of the Sales and Marketing team. You understand the various distribution channels of online marketing, and work well with teams to maximize campaign performance and distribution. You’re a fast learner, and can quickly apprehend how to utilize and maintain AI’s tracking software to troubleshoot all tracking issues and discrepancies, and optimize campaign performance. You’re proactive and possess a high level of business acumen, communication skills and professionalism as you interface with key technology executives on a daily basis. You have a team-first attitude, and thrive in a creative and dynamic work environment where you’re at the center of optimizing strategic growth.

…if this sounds like you, PLEASE keep reading!

What you’ll be doing:

• Supporting the Sales and Marketing Team
• Working with Direct Advertisers on email and display advertising via our email distribution and web properties
• Managing Advertisers in the Affiliate Marketing Channel
• Managing tests, contracts, deliverables and transmission reports
• Administrating contracts, creatives and deliverables
• Monitoring campaigns to ensure ongoing campaign success through reporting and analysis

Still with us? Excellent!

What you’ll also be responsible for:

• Analyze data from previous campaigns & measure the effectiveness of specific email promotions
• Optimize campaigns and report revenue and database numbers to management
• Identify and solve problems in a fast-paced environment and communicate solutions to superior
• Interpret, analyze and make recommendations against campaign and database metrics
• Apply mathematical operations to such tasks as frequency and distribution of campaigns
• Collect data, establish facts, and draw valid conclusions on campaigns performance
• Realize maximum revenue opportunity in accordance with goals and objectives of company
• Report stats and recommendations for company growth to management on a weekly basis

Good so far? Great!

Your Must-Haves:

• Bachelors degree in Business, Marketing, or related field
• Strong analytical skills, including ability to identify and quantify financial impact of opportunities with limited data
• Numbers-oriented
• Advanced skill level with statistics and Excel
• Extremely organized and detail-oriented
• Ability to multitask in a fast-paced environment
• Comfortable with identifying and solving problems
• Fast learner – able to learn new programs and skills quickly
• Excellent computer skills – Word, Excel (advanced level), PowerPoint, Outlook and Internet Explorer
• Excellent Written and Oral Communication Skills
• HTML, graphics and web page knowledge or Internet Marketing experience (preferred)
• Any internet marketing or account management experience (preferred)
• Got the “must-haves”, too? Then they want to talk to you TODAY!

About Acquinity Interactive:
AI was created by a group of individuals with a passion for online marketing and a belief that there’s a better way to do it. With a little savvy and a whole lot of passion, they’ve created a proprietary technology system that works, and they prove it to their very satisfied customers every day. How did they reach that level of success? By finding creative, dedicated individuals like you, who are just as passionate about getting it right – and willing to go the extra mile to make it happen. Plus they play as hard as they work, with regular team-building events, fun contests and a whole lot more!
 
Compensation:
Competitive salary commensurate with experience.
Individual & family medical insurance, dental insurance & vision care options.
 
Acquinity Interactive is an Equal Opportunity Employer.

Salary range: Unknown
Closing date: Unknown
More info from: www.abso.com
Contact: Send resumes via online:  www.abso.com

Job Title:

HomeAway is seeking a Director with a successful track record of implementing SEO strategies with a goal of increasing traffic and revenue building. The position requires a minimum of 7-10 years direct working experience as a Search Engine Optimization professional performing at a high level for world class e-commerce sites. The ideal candidate will have a strong grasp for defining product strategy, possess excellent problem solving skills and will work closely with other business groups across function and location to implement SEO strategies.

Responsibilities:

• Build and manage internal SEO team, identifying and executing new opportunities for improving high-quality organic search engine traffic
• Ensure a careful balance of on/off page optimization including content generation and link building (internal/external).
• Clearly understand search algorithms to properly leverage these components in the SEO strategy.
• Measure and report on all organic traffic and sales across all properties and page types.
• Work with Product managers to build SEO roadmap and properly execute against it.
• Contribute to content and work with development teams.
• Serve as a liaison with software engineers to create new tools and optimize data feeds.
• Stay up to date with industry trends and inform other stake holders on required changes.
• Must be a strong and credible leader with team development and training in background.

Required Skills:

• BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline.
• Must have experience in driving product management and strategy, push for product changes and releases and be able to make site decision changes.
• Will have experience working in a leadership capacity, interfacing with a global or remote international team.
• Specific successes performing in e-commerce business.
• Thorough understanding of datafeeds and means to effectively optimize them.
• Understanding of basic HTML, CSS and code structure as it relates to SEO.
• Experience with link building and proper usage while representing the brand in the best possible light.
• Working knowledge of the latest web technologies, social tools and methods for effectively leveraging them to improve brand visibility.
• Understanding of web development, design, search engine algorithms.
• Strong analytical focus and site analytic tool experience.
• Solid verbal and written communication skills.

Company Description:

HomeAway, Inc., based in Austin, Texas, is the world’s leading online marketplace of vacation rentals, with sites representing more than 625,000 paid vacation rental home listings throughout more than 145 countries. HomeAway® offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio of websites includes HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in Brazil; and HomeAway.com.au in Australia.

In addition, HomeAway operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit www.HomeAway.com.

Salary range: Unknown
Closing date: Unknown
More info from: HomeAway Inc.
Contact: Send resumes via online form: HomeAway Inc. Careers

For more search industry job vacancies, or to post a vacancy, visit Search Engine College Jobs Board.

Job Title:

Optiem is currently seeking an SEO Manager with excellent problem solving skills that has a well-developed understanding of SEO issues involving site architecture, keyword generation, search friendly content, link building strategies and metrics-driven SEO. The ideal candidate is self-motivated, entrepreneurial, outgoing and has a minimum of 3 years experience.

Duties and Responsibilities

• Develop the strategic SEO roadmap for clients.
• Identify and drive new projects to expand search engine visibility and create business cases to support increased investment.
• Research and develop SEO best practices.
• Work closely with content, IA, creative, development and account teams to ensure consistency and proper implementation of SEO strategy.
• Support business development efforts with the creation of proposals, presentations and insight documentation.
• Coordinate the design, testing and production of SEO reporting to improve traffic and conversions from organic traffic sources.
• Provide strategic and tactical leadership to team members and company, developing and implementing best practices and department policies and procedures.
• Assist clients in building and understanding business goals in relation to SEO strategies and programs.
• Help manage, motivate and develop growing SEO team.
• Seek business development opportunities to strengthen and expand existing client relationships.
• Collaborate with company business development and marketing teams to provide business development support for key initiatives and presentations.
• Build and maintain project management processes, ensuring streamlined processes over all SEO initiatives.
• Lead client meetings to establish SEO objectives, determine assets, set and clarify expectations, develop timelines and other tactical elements.
• Serve as a leader and representative of Optiem in professional organizations and support company marketing initiatives by collaborating and creating content for case studies, blogs, whitepapers and other marketing collateral.
• Produce and present SEO presentations to clients, potential customers and internal staff.

Knowledge, Skills and Abilities

• Deeply understand the drivers of search rankings and performance.
• Strong project management and inter-departmental coordination skills.
• A strategic thinker, creative, technically proficiency and operationally sound.
• Exceptional leadership skills including hiring, motivating and mentoring team members.
• Ability to establish credibility within teams as a knowledgeable, effective leader.
• Strong web analytics skills including experience with Google Analytics, Webmaster Tools and Omniture Web Analytics.
• Strong knowledge of social networking and media services and how to leverage for SEO.
• Outstanding interpersonal, teaming, verbal, presentation and process facilitation skills.
• Highly proficient with Excel, Word, and PowerPoint.
• Creative yet analytical – uses data to support and drive recommendations.
• Strong organizational skills, including the ability to handle multiple projects and tasks while meeting deadlines.
• The ability to thrive in a challenging and collaborative work environment.
• Manages client expectations effectively.
• Possesses a knowledge base of each client’s business, organization and objectives.
• Ability to develop frameworks, processes and protocols.

Credentials and Experience

• Bachelors or higher with minimum 3 years SEO experience.
• Experience successfully implementing SEO strategies with a goal of increasing traffic and conversions.
• Prior interactive agency experience is a plus.
• Understanding of online marketing and advertising concepts and strategies.
• Strong written, verbal and presentation communication skills.
• Strong attention to detail and ability to handle stress without sacrificing quality.
• Strong analytical and organizational skills.
• Ability to work independently and as part of a team.
• Must be friendly, organized, honest, and team-oriented with a strong work ethic.
• Proficiency in Microsoft Office, online search engines, and web-based applications.
• Working knowledge of HTML a plus.
• Experience with keyword research, keyword research tools, and keyword selection.
• Prior experience with analytics tools such as Google Analytics, Omniture or Web Trends.

Company Description

At Optiem, they’re building the next generation agency with people who are passionate about interactive marketing and unafraid of change.  They help clients build innovative marketing strategies that drive results through traditional, web, search, and email marketing tactics as well as cutting-edge technologies.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.optiem.com/About/Careers/SEO%20Manager.aspx
Contact: Send resumes to career[at]optiem.com

For more Search Industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

I regularly use a tool that I think is super useful but one of my colleagues believes it is bogus. The tool is Alexa.com, have you heard of it? The site seems to show really good audience demographic data and I’ve used it quite often to give clients visitor statistics and a ball-park value for their web sites and their competitors.

The site has been around a long time and I’ve shown my friend the reports I’ve generated, but he said that the data is exaggerated. After talking with my colleague, I’m concerned about whether I should be using it. What’s your opinion of Alexa?

Bruce

Hi Bruce

I’m with your colleague on Alexa – I am not a fan. In my opinion, the information they provide is completely skewed and inaccurate because of the way they gather their data and install their toolbar. Sure they’ve been around since 1996 and sure, they’re owned by Amazon but that’s about as impressive as the stats get I’m afraid. You might want to read these past articles about Alexa:

If You Cite Compete or Alexa For Anything Besides Making Fun of Them, You’re a Moron

3 Reasons Why Alexa Sucks (And They Know It!)

Alexa Says YouTube is Now Bigger Than Google. Alexa is Useless.

Why is Alexa Still Relevant?

My view isn’t just based on these articles either. I downloaded the Alexa Toolbar and reviewed it for several years before discounting it. In my opinion, you’re better off installing Google Analytics and generating more accurate statistical reports for your clients.

Kalena

———————————————–

Struggling to get better search rankings? Download our Free SEO Lesson. No catch!

Job Title:

TopRankMarketing.com has a fantastic opportunity for an Online Marketing Manager (Amazing People Skills + Superior Project Management Mojo and a knack for Social Media Marketing, SEO, Content Marketing and Analytics) to work with their internal Marketing leadership.

Whether your background is working in Media Relations, Content Strategy or Search & Social Media Marketing, the perfect person for this career has both inspiring creative and insightful analytical skills. Navigating the world of social media, whether it’s blogging, Facebook, LinkedIn or Twitter is no problem nor is the world of Google, from Search to Gmail to Docs to Analytics.

TopRank Online Marketing Account Managers are passionate about internet marketing and this position offers an incredible opportunity to help TopRank grow it’s position in the online marketing consulting space. With over 45,000 blog subscribers, 10,000 Facebook fans, 30,000 Twitter followers and an international reputation as an industry thought leader working with mid-market to Fortune 100 companies, TopRank proves big things can come from small agencies.

Day to day responsibilities include working with TopRank Marketing leadership to audit and improve existing Content, Online PR, Search and Email Marketing efforts. TopRank’s Online Marketing Manager will also help coordinate marketing activities related to the numerous speaking events we’re involved with. Supporting content research, creation, editing and promotion is also a key area of responsibility.

Prior experience with:

• Online Marketing and/or PR Project Management
• Copywriting & Editing Marketing Related Content
• Online Research & Analysis
• Account Management of Internet Marketing Programs
• Event Coordination: Travel, PPT Development, Promotion, Speaker Management
• Developing Internet Marketing & Online PR Strategy
• Implementing Social Media Monitoring and Community Development
• Developing Reports & Insights from Social Media Monitoring and Web Analytics
• Directing Implementation of Online Marketing Tactics (SEO, Social, Email, Content, Online PR)
• Working with Senior Marketing or Business Executives
• Working in an Agency Environment with Multiple Clients or In-House with Multiple Businesses

A keen focus on:

• Integrity, Professionalism and High Standards of Quality
• Excellent Organizational and Analytical Skills
• Superior Written and Oral Communication Abilities
• Creative Problem Solving
• High Performing Project Management Skills
• Ability to Create and Manage Processes for Improved Effectiveness and Efficiency
• Detail and Consistent Ability to Meet Deadlines

Qualifications That Get The Job Done:

• 3-5 years of Account Management experience in Search, Social Media, Online PR or similar
• Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
• Proficiency with Google, Salesforce, Microsoft® Outlook, Excel, PowerPoint and Word
• Experience working with web analytics software such as Google Analytics & Social Media Monitoring tools
• Experience with blogging using WordPress and social media sites such as Facebook, Twitter and LinkedIn
• Experience working with designers, copy writers and web development staff to create and market websites

TopRank® Online Marketing offers a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka! They also enjoy a fun and hard working environment that rewards creativity, smart problem solving and most of all, putting their company mantra into action: Client – Company – Self.

If you feel that you posses the skills that they are looking for, please contact: hr @ toprankmarketing.com with “Online Marketing Manager” in the Subject line.

Salary range: Unknown
Closing date: Unknown
More info from: TopRank Marketing Careers
Contact: Send resumes to hr[at]toprankmarketing.com

For more search industry jobs, or to post a job vacancy, visit: Search Engine College Jobs Board

Two Part-Time Virtual Marketing Internships Available – Applicants can live anywhere and will work with the Reinventing Life Enterprises international virtual team from your home office.

Reinventing Life Enterprises has two part-time marketing internships open.

RL Enterprises is a small women owned and operated international firm offering all employees personal life flexibility within an upbeat virtual office environment.  Work together with them from the comforts of your own home office. 

The two successful applicants will work together and with the rest of the international virtual team to continue ongoing social media and article marketing while designing and implementing new marketing strategies. 

This is a great way to build your CV or resume with real experience, and their previous intern (reference available) found work as a result of the real work skills developed with them. Work hours are flexible and communication, tracking outputs, are primarily at the time of the candidates choosing.

While this is an unpaid position at this time, it is offered with the intention that for the right applicant it will mature into part-time employment.

Tasks and Responsibilities include:

• Social network marketing for three websites.
• Spinning content, and managing article marketing campaign.
• Building backlinks relationships with other sites.
• Participating in Search Engine -Optimization (SEO) research and decision making.
• Development of newsletter and video marketing strategies.
• Web research on a variety of topics to develop into web content.

Qualities Desired:

• Interest in/knowledge of marketing – especially internet marketing through the use of social media, article marketing, shared links and advertising etc.
• Interest in/knowledge of SEO, website analytics, web advertising etc.
• Proficient in Excel/word or Open office equivalents.
• Ability to (or interest in learning how to) analyze marketing data and present to the team in a simple clear way – along with presentation of suggestions for future action.
• Interest in involvement in building a web presence for innovative startup internet businesses.
• Flexible.
• Comfortable with web meetings/skyping and other forms of internet communication.
• Ability to work independently without constant supervision.
• Desire to work as part of an international team working toward growth of the organization.
• Attention to detail.
• Comfortable sharing ideas, suggestions and being a full contributing member of a team.

NOTE: While this is an unpaid position, all expenses are paid and active team members do accrue benefits such as availability for holiday home in Kinsale for no cost, etc.

The three websites you will be developing marketing strategies for are:
www.reinventinglife.org
www.futureofeducationproject.net
www.doctoralnet.com

Interested Applicants Should Email Their CV’s to: Dr. E. Alana James:    alana@ealanajames.com

Salary range: Unpaid to begin with.
Closing date: Unknown
Contact: Send resumes to: alana@ealanajames.com

For more search industry job vacancies, or to post a position, visit: Search Engine College Jobs Board.

Job Title:

Position Type: Full Time

Name of Employer: Loyaltyworks

Industry: Incentive / Loyalty Marketing

Location: Atlanta (Perimeter area) USA

Position Description:

Loyaltyworks is a top 10 Atlanta marketing company seeking a protégé to our manager of digital marketing. Candidate must be smart and eager to learn. Position would grow to managing whole campaigns.

Requirements:

• Minimum 2 years education in digital marketing
• Understanding of SEO, SEM and social media
• Ability to write and post content
• Create online library of white papers, blog posts, case studies, research, best practice guides, FAQs
• Help drive web traffic through understanding Hubspot, Analystics, Facebook, Twitter and Salesforce
• Most importantly, the ability and willingness to create a social media plan and implement it with the understanding that Web based sales leads are the life blood of our business

Benefits: Paid health, optional dental, matching 401K, profit sharing, bonuses.

Salary Range: Unknown

Closing Date: Unknown

Contact: damerow@incentivesolutions.com

For more search industry job vacancies, or to post a job vacancy visit Search Engine College Jobs Board.