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Job Title: Account Executive Paid Search (PPC)
Job Reference #: Unknown
Position Type: full time, permanent
Name of employer: Steak Media
Location: Soho, New York City
Date Posted: 1 May 2008
Position description:

Steak Media are looking for a reliable, ambitious and organized individual with a genuine interest in learning about search engine marketing. The right person will need to display initiative, enthusiasm and integrity while maintaining a high degree of professionalism and maturity. This is a fast moving, fast paced sector with plenty of opportunity for career development.

The bottom line: you’d be responsible for the execution and optimization of paid search (PPC) marketing campaigns for their clients.

They’re looking for a person that is willing to take risks and learn from their mistakes. You will receive hands-on training, but you will need to ask questions to accelerate your growth. You’d be a part of a growing company that is in the ever changing industry of search engine marketing. You’ll be able to learn from the best and develop excellent business skills.
Their logo is a purple bull and you will play a key part in making sure they have ‘Happy Bulls’. Namely, making sure clients are happy.

What exactly will you be doing?

Execution & optimization of paid search accounts can have a lot of moving parts, but here is a general list of everyday tasks that you will be involved in:

1. Launching new campaigns, ad groups, and keywords.
2. Generating reports and analysis of past performance.
3. Reviewing performance of ad copy/creative.
4. Bid optimization through 3rd party technology platform (e.g.: DART Search).
5. Generating keyword lists that are relevant to the client’s business objectives.
6. Quality assurance of tracking, budgets, creative and landing pages.
7. Updating and monitoring budgets.
8. Working with 3rd party technology suppliers such as DART.
9. Search for all aspect of paid search campaign management, including implementation, bid optimization, and reporting.
10. Generating performance reports and analyzing data to communicate key findings and strategic next steps.
11. Monitoring budgets and performance to identify new opportunities for improvement.
12. Speaking with clients to update on status of projects and brainstorm new ideas.
13. Supporting communication with Google, Yahoo, Microsoft and other search engines to improve campaign performance and implementation.

Other important bits:

You don’t need to have any previous experience in search marketing. As long as you bring passion and enthusiasm to your training and they’ll turn you into a pro. They’re looking for a recent college graduate or someone with 1-2 years of work experience that wants something new.

Essentials:

You’re not afraid to ask questions, you think of yourself as an excellent writer, you are comfortable speaking within a group, you have a working knowledge of Excel and even know how to use formulas and you pay close attention to detail. They are more interested in the quality of work and not quantity, you enjoy working within a team to achieve a common goal, you can exert yourself professionally over the phone and outside of the office, as you will be representing the company externally and you like working in a busy environment where you’re learning new things every day. You have a college degree. All majors welcome, though you may have an edge if you have a background in Business, Finance/Economics, or English.

Even though they are called Steak, they also welcome vegetarians to apply for the role.

Salary range: Very Competitive
Closing date: Unknown
More info from: [www.steakmedia.com]
Contact: Send resumes to contact.hr[at]steakmedia.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 8%

Microsoft has called it quits on their 3 month infatuation with Yahoo, withdrawing their official proposal today by snail mail.

From the official press release, Microsoft CEO Steve Balmer states:

“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal”.

Wow. Now there’s a turn-up for the books. Yahoo’s advertising fling with Google last month must have really hurt for Balmer to abandon the pursuit. Kudos to Charlie for the heads up.

ADDED: Yahoo has officially responded to the rejection.

Popularity: 15%

Job Title: Marketing Assistant Intern
Job Reference #: Unknown
Position Type: Part-time, Employee or Internship
Name of employer: Vertive
Location: Austin, Texas
Date Posted: 20 March 2008
Position description:

Are you interested in a career in online marketing? Do you have a flair for Internet marketing and the desire to be part of a team that produces Websites that work? This position offers the opportunity to intern at a leading performance marketing company and gain a more complete understanding of the growing online marketing industry.

Summary

Vertive is seeking a passionate, results-oriented Marketing Intern to assist in creating pay-per-click (PPC) advertising campaigns. The job also will entail analyzing sales and expense data. This position could transition into a part-time role after the summer or a full-time role after graduation.

Essential Duties and Responsibilities

• Assist in the creation set-up and uploading PPC campaigns to various search engines.
• Monitor, test, revise, and update placements as necessary.
• Create and update daily, weekly, and monthly sales and traffic reports.
• Keyword research including cataloging and indexing target keyword phrases.

Qualifications and Experience

• Candidates should have or be working toward a Bachelor’s degree in Business, English, Journalism, Advertising, or Communications or an MBA.
• Experience at an Internet-related or marketing company is a plus.
• Ability to prioritize tasks in a fast-paced environment.
• An eagerness to meet and exceed objectives and take on more responsibility.
• Comfortable working with team members at all levels, including senior management.

To Apply

To apply send your resume and detailed work history to and include “Marketing Assistant Intern” in the subject line.

Compensation & Benefits

• Competitive compensation and benefits commensurate with experience. Benefits for part-time employees include:
• Snacks and drinks.
• Weekly lunch in the office.
• A great culture with continuous learning and opportunities for career advancement.

Note:

All positions are located at their office in Austin, Texas.
Vertive does not accept unsolicited resumes from agencies.
Vertive is a tobacco-free workplace.
Background checks are conducted on all new hires to include education and licenses, as well as criminal, financial, and work history.
Please be prepared to provide samples to illustrate your relevant experience upon request.
They are unable to respond individually to each person interested in their company, or answer inquiries regarding the status of a particular resume. If they are interested in talking to you further they will contact you. Please, no phone calls about this job.

Salary range: Unknown
Closing date: Unknown
More info from: [www.vertive.com]
Contact: Send resumes to jobs[at]vertive.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 16%

Hi Kalena

This may be a little off your normal topics… But, you always seem to have such a well thought out view that I want to know your opinion of SEO Standards?

What do you really think about the idea? Good and bad?

Adios
Chris

Hi Chris

It’s interesting that you bring up this topic, because we’ve been hashing this very subject a lot on Sphinn lately. Jill Whalen made a post on Search Engine Land where she stated that she didn’t think we needed standards and this resulted in some passionate arguments both for and against standards.

My opinion? Until search marketing has an official, widely accepted industry body, I don’t see how we can have official standards. This industry has unspoken standards and they’ve worked well for 10 or more years. We white-hat educators promote the unofficial standards and search engine guidelines already. The creation of official standards without a ruling industry body would, in my opinion, just spawn more problems.

Besides, creating standards is not going to get rid of shoddy SEOs or make them switch hats. Creating standards is not going to prevent the general public from being ripped off by SEM cowboys. Buyer beware has to come into play at some point.

I’ve written an article about this for SiteProNews about this: SEM Industry Standards: Nonsense or Necessary?

Like this post? Why not prove it? Please press the big feed button at the top left. Thanks!

Popularity: 23%

Job Title: Search Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Grand Canyon University
Location: Phoenix, Arizona
Date Posted: 12 April 2008
Position description:

The Search Marketing Specialist manages organic and paid search marketing efforts for Grand Canyon University web properties. This includes all websites, landing pages and partnership programs.

Some of the day-to-day tasks will include:

• Conduct keyword research and selection for paid search campaigns.
• Write effective search marketing advertisements based on marketing and branding.
• Recommend content, tags, and copy based on keyword research.
• Proactively make strategic recommendations regarding campaign tactics to improve performance by optimizing click-through and conversion.
• Make suggestions on where to display advertising.
• Create link building campaigns to help improve search results.
• Report on the effectiveness of campaigns and search optimization efforts by preparing reports that demonstrate measureable levels of success.

Skills/ Requirements:

• 2-4 years of online marketing experience.
• Experience with keyword research, tools, and paid search.
• Knowledge of organic search optimization principles and techniques.
• Understanding of link building.
• Strong interpretive/analytical skills.
• Clear understanding of affiliate marketing and viral marketing.
• Proven track record implementing SEO principles.
  

Salary range: Unknown
Closing date: Unknown
More info from: http://www.gcu.edu/showjob.php?back=2&id=395
Contact: Send resumes to hr[at]gcu.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 19%