Fast Five in Search – Week 30, 2014

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The news is all about search engines this week. So much is happening in the industry right now, I can barely keep up with it all.

Here’s this week’s Fast Five:

1) Bing Now Accepting Right to Be Forgotten Requests in Europe by Jennifer Cowan. The landmark ruling in May against Google by the European Union Court of Justice has now influenced Bing. The search company has released a request form for Europeans wishing to take advantage of the recent “right to be forgotten” edict issued by Europe’s top court.

2) Yahoo Search Share Falls Below 10 Percent for “All-Time Low” by Greg Sterling. According to comScore’s U.S. search market share data for June, Yahoo’s search market share has now fallen below 10 percent for the first time ever, with analysts putting the figure at 9.8 percent. In this article, Greg Sterling demonstrates how Bing has grown almost entirely at Yahoo’s expense.

3) Google Analytics Gets Its Own Dedicated iPhone App by Darrell Etherington. Google has finally released an iPhone app for Analytics and it’s pretty damn good. It provides the same data you see when viewing the web dashboard on a mobile device, including visits, sources, page views and user behavior insights. Real Time reports are also included, which allow you to view visitor activity in real time.

4) Google Penalty Hits eBay’s Bottom Line, May Cost Up to $200 Million in Revenue by Danny Sullivan. The true impact of Google’s search penalty against eBay this year has finally been revealed. This article by Danny Sullivan shows that the penalty had a devastating financial impact on the Auction site, to the tune of $200 million.

and finally…

5) Edward Snowden Calls on Hackers to Help Whistleblowers Leak More Secrets by Lorenzo Franceschi-Bicchierai. My curve ball this week is the remarkable appeal from Edward Snowden to attendees of the Hackers on Planet Earth (HOPE) conference for hackers and technologists to help would-be whistleblowers spill more government secrets.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 28, 2014

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It’s very chilly today here in the best little capital city in the world, Wellington, New Zealand. I’m rugged up against the cold and sporting fingerless gloves as my fingers traverse the keyboard, hunting down some Fast Five deliciousness for you all.

It’s another mixed assortment this week, featuring a little bit of Apple, a lot of Google and a pinch of blogging. Enjoy!

Here’s this week’s Fast Five:

1) Panda Pummels Press Release Web Sites: The Road to Recovery by Russ Jones. Even high-trafficked, Google trusted sites aren’t immune to Google algorithm updates. In this post, Russ explains how the latest iteration of Google Panda has taken a chunk out of traffic from media darlings Search Engine Land and Seer Interactive and what lessons we can apply to our own sites as a result.

2) How Apple and Google are Disrupting Education and Changing the World by TopDegreesOnline. You know I’m a sucker for a good infographic and this one is a cracker. It shows the evolution of education with the advent of technology and the two distinct approaches from tech giants Apple and Google as they endeavour to forever change how we learn.

3) The EU’s Right to Be Forgotten is a Mess & How Google’s Making it Worse by Danny Sullivan. While we’re still on the subject of Google, the company’s recent legal loss in Europe has led to one hot fuss. In case you’re unfamiliar with the case, in May this year, the European Union Court of Justice ruled that Google could be compelled to remove information about individuals from search results as part of a new, EU-specific “right to be forgotten.” The PDF factsheet on the subject will bring you up to speed. Apparently, confused interpretation of the ruling and Google’s attempts to collaborate with it are triggering Internet censorship concerns the world over.

4) Is Your Blog a Lead Generation Machine, if Not Here is Why by Bryan Eisenberg. This bookmark-worthy post sees Bryan share his most successful techniques for converting blog readers into customers / subscribers. Rather than a long-winded blog post, Bryan has embedded his recent SlideShare presentation on the subject, featuring no less than 73 slides of conversion magic. Grab a coffee before viewing this one!

and finally…

5) The Ultimate Guide to Creating a Media Kit by Stacey Roberts. So ProBlogger has been running a theme week about Partnering With Brands. As part of the theme week, this post by Stacey Roberts is a step-by-step guide to creating a media kit for your blog or site. A fantastic resource, the post discusses what a media kit is, why it is useful, what it should include and how often it should be updated.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 22, 2014

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It’s a mixed bag of links for you this week. We’ve got three juicy links about blogging and a couple of news items relating to the search industry and search engines. Here we go!

Here’s this week’s Fast Five:

1) Google Hits eBay with Manual Penalty – by Search Engine Land. I did a double-take when this headline came up in my Twitter feed. But apparently it’s true! Even the big guys – in this case eBay – have been hit hard by Google’s latest Panda algorithm tweaks. But on top of that, it seems eBay have been put in the naughty corner by Google in the form of a manual ranking penalty as well. Ouch.

2) The Boring Niche’s Secret Weapon (and How to Use it) by Copyblogger – This post spoke to me loud and clear. It contains a key piece of advice I have been giving my search marketing students and clients for years: You can always find something to blog about or write copy about, related to your niche. ALWAYS.

3) Optimize Blog Content for Social Media With These 4 Effective Tactics by ProBlogger – Speaking of blog content, this article over at ProBlogger demonstrates 4 simple, but effective tactics you can use within your blog content, to help it gain more traction via social media.

4) DuckDuckGo Relaunches & Starts to Look Like a Real Search Engine by Search Engine Land - DuckDuckGo showed a lot of promise when they launched back in 2008. Their point of difference has always been the fact they are community-driven, but a big component of their appeal is their approach to user privacy. Unlike the larger search engines, DuckDuckGo don’t track your usage and therefore they don’t collect personal or private information. Their relaunch this week sees DuckDuckGo roll out some powerful search features previously lacking, which should help them compete with the big boys.

and finally…

5) Dear Hubspot, My Blog Isn’t Generating Leads. Please Help? by Hubspot – Ah yes, we’ve all been here. The nasty case of Blogger’s Block when your conversions just dwindle away and you can’t think of anything to reverse the trend. So what’s a Miserable Marketer to do? Ask Hubspot for advice! This Q and A style post outlines the problem a blogger in Milwaukee is having generating leads with his blog and some logical suggestions from Hubspot for how he can clear the blockage and kick-start his blog back into converting again.

Happy blogging!

*Image courtesy of Threadless.

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Fast Five in Search – Week 21, 2014

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Did you know that staff with tech skills – particularly search engine marketing skills – are in increasingly high demand globally? In some cases, the demand is so high that there aren’t enough employees to fill the number of positions available and salaries have sky-rocketed.

Don’t believe me? Check out the 2014 IT Salary Guide from Robert Half and then go check out the Creative Group’s 2014 Salary Guide for those of you looking for gigs that combine tech prowess with creative flair.

See what I mean? So just where do you look to find the latest gigs in tech and search? That’s what this week’s Fast Five is all about! May I present my Top Five Sites for Finding Jobs in Tech:

Here’s this week’s Fast Five:

1) Internet Marketing Jobs by Marketing Pilgrim – This job board serves job seekers with Internet marketing skills, particular those specializing in search marketing, social media marketing, affiliate marketing, email marketing, web design and development. You can sign up for their RSS feed of jobs to keep up with the latest postings daily.

2) Jobs in Search – This site advertises a large variety of search engine related career vacancies on behalf of the following types of search engine marketing firms, search engine optimization companies, new media and digital media agencies, major search engines, software companies and corporate employers recruiting for in-house search engine related jobs. They have a RSS feed for subscription as well as a email service that can email you positions vacant within your ideal search criteria.

3) Mashable Jobs Board by Mashable – A much under-utlized resource, the Mashable Jobs Board is a hiring hub for more than 3,000 employers. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

4) Search Marketing Jobs by Indeed - This job search portal is unique in that it aggregates job vacancies from across a wide range of job sites, newspapers, associations and company career pages. You can narrow down your search to specific job categories and this particular link is for Search Marketing vacancies.

and finally…

5) Google Careers –  As the largest search engine in the world with a prolific number of offices opening globally, Google has hundreds of jobs and internships up for grabs annually. If you’ve got your eye on working for the big G, this site should be your starting point.

Happy job hunting!

*Image courtesy of Threadless.

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Fast Five in Search – Week 7, 2014

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Hey folks! Fast Five is back for 2014. We’re doing things a bit differently this year. I’ll be taking over the posts from Sarah and I’ll be posting these on Mondays instead of Thursdays from here on.

That means you’ll be able to look busy at your desk while woofing down that breakfast bagel you grabbed on your way to the office and searching for a pen that actually works.

Simply bookmark our Fast Five category or make it your browser start page and you’ll have some tasty posts ready to read and get your marketing juices flowing the minute your PC or tablet starts up.

Here’s this week’s Fast Five:

1) Matt Cutts Has Declared Guest Blogging For SEO ‘Done’ by WebProNews. Apparently Head of Google’s Spam Team Matt Cutts took to his personal blog on Monday to warn against the practice of guest blogging for SEO purposes, declaring the tactic DONE. So if you are in the habit of guest posting, you might want to rethink that, or at least approach the process a little more carefully.

2) Why Guest Posting and Blogging is a Slippery Slope by Moz. Shortly after Matt’s blog post, Moz came out with a White Board Friday vid dedicated to the same subject. Check it (and Rand’s beard!) out here:

3) Alltop by Various. Not a specific post, but just a reminder about this very useful news aggregator that collates all the top blog posts and news stories in tech, work, health, culture, sport and other subjects on an hourly basis. Very handy to find trending topics for new blog fodder or research a particular niche for link building purposes.

4) Do You Love Your Customers? by Seth Godin. This post by Seth caught my eye on my regular fly-by his blog because of a similar discussion I was having with a client recently. Seth says that there are two distinct reasons why companies claim to love their customers and only one involves money. The kicker is that customers can tell the difference! So next time you claim to love your customers, make sure it’s not just because they pay you.

and finally… not really search news, but definitely tech:

5) Flappy Bird is Gone From the App Store by TechCrunch. Yes, millions of people awoke today to the shocking news that the frustratingly addictive Flappy Bird iOS and Android game has been removed from the App Store by it’s developer Dong Nguyen of Vietnam. Nguyen cited “I just can’t take it anymore” as his reason for removing the game, presumably because he couldn’t navigate those darn birds through pipes any better than the rest of us.

But never fear – some clever clod has developed a clone called Flappy Doge. (screenshot below) The only differences? Scary looking corgies and dodgy spelling. You don’t even need a mobile device to play. Hoorah!

Flappy DogeHappy clicking!

*Image courtesy of Threadless.

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