Category Archives: search industry

Fast Five in Search – Week 23, 2013

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fast-fiveThis week’s Fast Five has a couple of infographics, a must-be-at conference list and Facebook’s foray into #hashtags – something for everyone!

5 Useful Google Authorship  Infographics and Cheatsheets by Ann Smarty
If your name is connected with your product then Google Authorship is a tool you should be using. This great infographic explains how it works and how to get the most out of it. Visual learners will especially love it.

14 Essential SEO Conferences and How Attending Each One Helps Your Business by Jayson DeMers
I haven’t seen a post like this one before. Jayson has gone to the trouble of listing his top 14 conferences, including details on the kinds of topics covered, location, venue, date and time! Thanks Jayson.

Facebook Takes Page From Twitter’s Book: Debuts the Hashtag by Jennifer Cowan
I noticed my teenagers were starting to use hashtags in their posts and now I know why! Facebook has embraced Twitter-style hashtags as a simple way for users to gain a broader perspective on what’s happening, or what people are talking about, at any given point in time.

How to Become a Social Media Marketing Specialist by Schools.com
Another great infographic. This one clearly illustrates different ways to become a specialist in one of the fastest growing occupations around. You could even show your boss and demonstrate the need for training.

Four Ways to Use eBooks to Grow Your Business by Collins Paris
If you have an established blog with a solid audience, the next step may be to write an eBook. eBooks add substantial value to your site and if they are well written can quickly establish your level of specialisation.

Happy reading!

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Fast Five in Search – Week 22, 2013

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fast-fiveThis week’s Fast Five is mostly about content marketing, but i’ve also added a great post about social media marketing… happy reading!

1) What is the Future of the Rel=Author tag? by Adam Morgan
This video blog post is an important one for writers and all content marketers generally. Have you noticed the rise of thumbnail pictures next to some search results? The Rel=Author tag is adding credibility and enhancing the presence of some online profiles over others. Matt Cutts explains the future of personal search.

2) Case Study: How Two Artists Used Online Content to Build Their Face to Face Business by Beth Hayden
A great case study by Beth on the importance of content marketing, even for a totally offline enterprise.

3) How to Build Links to Your Blog – A Case Study by Mathew Barby
Mathew’s case study is an excellent post about how to make the most of your niche blog. Mathew includes links to useful tools, to make the most of your link building strategy.

4) The Insanely Simple Secret to Copyblogger’s Success by John Jantsch
I know this is not a recent post, but its popularity is due to the lessons contained within. John includes the headlines that have made Copyblogger so attractive to followers and why they work. A great post about writing good copy and content marketing strategy.

And for something a little different…

5) How to Execute a Successful social Media Marketing Initiative by Jayson DeMers
I know there are a lot of posts out there explaining the benefits of social media marketing, but one is too good not to share. Jayson explains the benefit of the main sites and includes links to helpful tools to chart and monitor your campaign strategy. Keep it handy in case you need to justify a new position, expansion of duties, or even a pay rise!

Happy reading!

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Fast Five in Search – Week 21, 2013

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fast-fiveThis week’s Fast Five contains posts which are definitely worth bookmarking. Need some inspiration for YouTube content? New ways to track Social SEO campaigns? Thinking about a promotion? Read on…

1) How to Make YouTube Your Marketing Powerhouse by Tina-Courtney Brown
In this post Tina describes how a YouTube channel is helpful to lift your company’s profile. Even if your content doesn’t go viral, over time your YouTube catalogue will increase your SEO.  Tina also provides a list of 10 exciting ideas to explore when making a video to promote your business or organisation. Definitely one to bookmark!

2) 10 Lessons from a 100k Pageview Post by Stephen Kenwright
Stephen unexpectedly wrote a post that was viewed 100,000 times! This is not so much a how-to-do post, but a few hints and tips Stephen felt to share after he ‘sharked it’ unexpectedly.

3) How to Move Rankings Up On Older, Existing Content – Whiteboard Friday by Rand Fishkin
Moz’s Whiteboard Fridays are always worth a peak! This week Rand explains how adjusting your existing, quality content can be used to help bump your site up in the SERPs and give your site a fresh appeal.

4) Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign by Marcela De Vivo
How can we really know whether our Social SEO campaign is effective? Besides revenue increases there are lots of benefits of Social SEO and they’re worth measuring. Take note of the helpful tools and links to help track campaign effectiveness.

And finally for something different…

5) Learning How To Be A Manager by Caitlin Krumdieck
This is a little off-topic but the headline caught my attention and it referenced a similarly great post by Rand Fishkin called If Management is the Only Way Up We’re All F’d. If you’ve been thinking about moving up in your organization and want to know if you really have the desire to be a manager, or if you’re better off sticking to what you know and love, these are great posts to read.

Happy reading!

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Search Industry Job of the Week – SEO/SEM Specialist

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Job Title: SEO/SEM Specialist
Job Reference: Unknown
Position Type: Full-Time (on-premise)
Name of employer: IGM Creative Group
Location: Lincoln Park, NJ
Date Posted: 11 May 2013
Position description:

IGM Creative Group are an interactive marketing and advertising agency in Lincoln Park. They are in search of a specialist skilled in Search Engine Optimization, Social Media Campaigns, and Content Marketing. The ideal candidate will be able to work full-time on-premise and has 2 years professional experience working within an Ad Agency.

Essential Duties and Responsibilities

1. Social Media Campaigns (SMC)

  • Create content on website, YouTube, social media pages, and blog to increase quality score
  • Help produce daily content for Facebook, Twitter, LinkedIn, Google+ at scheduled times
  • Produce monthly social media reports for insights
  • Research social media trends and new technologies

2. Search Engine Optimization (SEO)

  • Execute SEO strategy with client intake
  • Monitor, track and report on analytics metrics monthly
  • Research and analyze competitor site and link structure
  • Optimize internal link building and metadata
  • Keep up-to-date on SEO strategies/tactics/algorithm shifts
  • Ability to translate analysis into useful managerial reports

3. Search Engine Marketing (SEM)

  • Manage Google AdWord/display network campaigns and optimize using set budgets
  • Good grasp of performance marketing, conversion, and online customer acquisition
  • Optimize keyword portfolio through testing with ad copy, landing page quality, bidding strategies, and negative keywords

4. Content Marketing

  • Create landing pages for promotions and form submissions
  • Manage blog calendar
  • Coordinate and publish guest blogger posts
  • Compose creative blog posts using SEO keywords

5. Email Marketing

  • Create, test, and deliver email campaigns on a scheduled basis
  • Produce e-mail marketing campaign reports providing metrics

6. Administrative Duties

  • Organize and keep track of open project plans
  • Proposal and Estimate Development
  • Client Accounts Representation
  • Manage and Organize Invoices and Receivables

Experience and Education:

  • Minimum 1-2 years working on multiple Google AdWord/Display Network campaigns (experience working with bid management technology is preferred)
  • 1-2 years of creative writing experience in a social media setting
  • 1-2 years of e-mail marketing campaign management
  • Bachelor’s Degree in Marketing, Advertising, or related field required

Skills:

  • Excellent writing capabilities is mandatory
  • Strong Knowledge of Social Media for Business – Experience handling Facebook, Twitter, LinkedIn, YouTube and Google+ is necessary
  • Excellent knowledge of Google analytics
  • Adobe Suite – Photoshop and InDesign
  • Microsoft Office for Mac – Word, Excel and PowerPoint
  • Ability to learn and research new marketing programs
  • Strong organizational skills and attention to detail
  • Ability to multitask and prioritize tasks effectively
  • Knowledge of HTML, CSS, Web Services and CMS (WordPress or Joomla) is a huge plus

Salary range: Base Pay: Relative to Skills and Experience
Closing date: Unknown
More info about company from: http://www.igmcreativegroup.com
Contact: Send resumes via online form to: http://www.igmcreativegroup.com/contact/careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Fast Five in Search – Week 20, 2013

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fast-fiveWe’ve got several perspectives for this week’s Fast Five – including Mum’s!

1) How My Mum Thinks Search Engines Work by Rob Toledo                                             This is a good fun post to help us remember the broader perspective of common internet usage. Thanks Rob and thanks Rob’s Mum!

2) How to Integrate Google+ into Your Online Marketing Initiative by Jayson DeMers         By the end of last year, only eighteen months after it was launched, Google+ had 343 million active users. It is the world’s fastest growing social media platform, second only to Facebook. This post gives a good run down on many of the smart marketing features of Google+ and how to make the most of them.

3) An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts by Amanda DeSilvestro                                                                                                                         Amanda’s put together a nice post describing the features of www.theshortcutts.com but as she says, it is pretty self explanatory. There plenty of SEO resources in there. One to bookmark!

4) Positioning Your Business for the Future of SEO – Whiteboard Friday by Ron Garrett Ron Garrett from Distilled gives a great video tutorial on the future of SEO in this Whiteboard Friday post. How to set goals, take calculated risks, assess staff ability – all these things can keep us competitive and adaptable in the changing world of SEO.

I like to leave the different one’s until last…

5) The Clients I Can’t Afford to Take by Bill Sebald                                                            This blog post is true of consulting and true of life. There are some gems in here about dealing with difficult personality types and how to stay focussed – as either a contractor or manager.

Happy reading!

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