I regularly use a tool that I think is super useful but one of my colleagues believes it is bogus. The tool is Alexa.com, have you heard of it? The site seems to show really good audience demographic data and I’ve used it quite often to give clients visitor statistics and a ball-park value for their web sites and their competitors.

The site has been around a long time and I’ve shown my friend the reports I’ve generated, but he said that the data is exaggerated. After talking with my colleague, I’m concerned about whether I should be using it. What’s your opinion of Alexa?

Bruce

Hi Bruce

I’m with your colleague on Alexa – I am not a fan. In my opinion, the information they provide is completely skewed and inaccurate because of the way they gather their data and install their toolbar. Sure they’ve been around since 1996 and sure, they’re owned by Amazon but that’s about as impressive as the stats get I’m afraid. You might want to read these past articles about Alexa:

If You Cite Compete or Alexa For Anything Besides Making Fun of Them, You’re a Moron

3 Reasons Why Alexa Sucks (And They Know It!)

Alexa Says YouTube is Now Bigger Than Google. Alexa is Useless.

Why is Alexa Still Relevant?

My view isn’t just based on these articles either. I downloaded the Alexa Toolbar and reviewed it for several years before discounting it. In my opinion, you’re better off installing Google Analytics and generating more accurate statistical reports for your clients.

Kalena

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Struggling to get better search rankings? Download our Free SEO Lesson. No catch!

The product was Proposal Kit.  My review was called Close the Sale With Proposal Kit and I’ve had a lot of feedback from readers of that article, thanking me for introducing them to the product.

In case you’re not already familiar with the software, Proposal Kit takes the guesswork out of drafting a proposal or contract. It automates the chore of putting together a complex business proposal. Basically, Proposal Kit provides a comprehensive range of templates to suit any business requirement and helps you build a framework for your proposal to match virtually any product or service offering.

You then flesh out the templates with your own data and contact details. Templates are particularly suited to online businesses and include documents for the initial sales pitch, the planning stage, estimating, contracting, project timelines, analysis and even invoicing.

I’ve been using Proposal Kit for over 5 years now and I am still as enthusiastic about it as ever. So when developers of the product (Cyber Sea) told me of their latest upgrade this month, I was very excited.

You see, amongst the 40 new contract templates available in the new versions of Proposal Kit Pro and Contract Kit Pro is a Search Engine Optimization Services Contract, designed for SEOs just like me.

Let’s take a look at what’s been upgraded in the latest versions of the product:

Proposal Packs 9.0

• Over 300 pages of new material have been added to Proposal Pack (new templates, checklists, samples, instructional material) adding over 60% more material to this version.
• Added 61 new proposal templates increasing the total number of templates to over 270. Templates added include: Profile, Client Summary, Abstract, Estimate, Significance, Activities, Design, Planning, Approach, Innovativeness, Project Plan, System Plan, Promotion, Site Planning, Environmental, Public Relations, Community, Coordination, Responsibilities, Documentation, Authority, Measures of Success, Dissemination, Budget Information, Wholesale Price List, Retail Price List, Cost Effectiveness, Resources, Hourly Services Contract, Invoice, Memorandum of Understanding, Credentials, Capabilities, Accreditations, Certifications, Geographic Information, Key Positions, Contractors, Legal Eligibility, Authorization, Board of Directors, Policies, Flow Chart, Board Resolution, Contact Letter, Letter of Transmittal, Support Letter, Commitment Letter, Collaboration Letters, Report, Tab, Worksheet, Supplied Form, Appendix F, Appendix G, Appendix H, Appendix I, Appendix J, Fax Cover Sheet, Bid / No-Bid Checklist, Grant Proposal Development Checklist.
• Added a proposal bid/no-bid decision checklist.
• Added a government grant proposal development checklist.
• Added a complete service level agreement to the Contract and Terms template.
• Added an additional manual for writing Federal government grant proposals using Proposal Pack.
• 15 general business sample proposals have been added.
• 10 Federal government grant sample proposals have been added (USDA, Department of Justice, Department of Education, Department of Health and Human Services, Environmental Protection Agency and Department of Housing and Urban Development).
• New Title Page graphics have been added for “Resume”, “Contract”, “Plan”, “Submission”, “Presentation”, “Report”, “Study”, “Estimate”, “Response”.
• The Table of Contents has been updated to add all of the new templates.

Proposal Kit Pro 12.0

Over 500 pages of new material have been added to Proposal Kit Pro (new templates, checklists, samples, instructional material) adding over 50% more material to this version.

Contract Pack:

• Minor grammar changes made to some documents.
• Four new categories of contracts have been added: Advertising and Marketing, Graphics and Printing, Computer Systems and Internal Company Plans.
• 41 new contracts, agreements and related documents have been added (over 144 pages of new material): Authorization to Start Work, Replication Quote Order Form, Email Marketing Creative by Agency Agreement, Email Marketing Creative by Designer Agreement, Pay Per Click (PPC) SEO Campaign Services Contract, Signage and Printing Order Form, Print Quote Form, Colocation Hosting Short Form Contract, Managed Hosting Service Level Agreement, Web Hosting Change Addendum, Pocket Photo Release Agreement, Photo Reprint Rights Agreement, Photo Credit Waiver, General Services Agreement, Repair Estimate Quote, General Contractor Work Order, Right of First Refusal Partnership Agreement, Right of First Refusal with Non-Disclosure Agreement, Works for Hire Agreement, Project Acceptance Partial Signoff, Project Acceptance Simple Signoff, Software Development Plan, Reprint Rights Agreement, SEO Services Reseller Contract, Disaster Recovery Plan, Software Disaster Recovery Plan, Human Resources Guide Update Addendum, PDA Usage Policy, Wireless Networking Usage Policy, Application for Employment, Employment Non-Compete and Non-Disclosure, Drug and Alcohol Testing Consent Form, Employee Promotion Authorization Form, Employee Notice of Salary Increase Form, Employee Injury Report Form, Expense Report, Hourly Services Agreement, Company Equipment Checkout Form, Agency Photo Shoot Model Release Form, Employee Grievance Form, Employee Demotion Form
• Many existing contracts have been updated with new replaceable tags and consistent usage of terms.
• Added 20 new standard mail merge tags to many documents.

Estimate Pack:

• Updated HTML organizer to help find and open documents easier.
• Added Customer and Proposal Number tags to all spreadsheets for helping organize estimates by customer and proposal.
• Updated line items in existing spreadsheets with additional material.
• Added Help Desk Services Estimate Spreadsheet.
• Added Print Project Estimate Spreadsheet.
• Added Flash Animation Project Estimate Spreadsheet.
• Added Network Server Setup Estimate Spreadsheet.
• Added Software Services Project Estimate Spreadsheet.
• Added Computer Repair and Maintenance Estimate Spreadsheet.
• Project Management Pack:
• Renamed product from “Web Plan Kit” to “Project Management Pack”.
• Minor updates to existing documents to update outdated material.
• Added Web Development Worksheet Overview.
• Added Describe Your Web Site Worksheet (R01).
• Added Describe User Controlled Content Worksheet (R02).
• Added Describe Your Web Site Functions Worksheet (R03).
• Added Describe Your Web Site Users Worksheet (R04).
• Added Describe Your Web Site Administration Worksheet (R05).
• Added Describe Your Web Site Home Page Worksheet (R06).
• Added Project Plan Worksheet.
• Added Project Analysis Overview Worksheet.
• Added SEO Organic Keyword Report.
• Added SEO Pay Per Click Keyword Report.
• Added Customer Service Call Log Spreadsheet.
• Added Disaster Recovery Plan.
• Added Software Disaster Recovery Plan.
• Added Expense Report Spreadsheet.

Visit the Proposal Kit website for details on pricing, a product comparison chart and information on how to upgrade.

SEO Proposal Template

Now, about that SEO Services Contract that I’m so excited about. Having run an SEO business for over ten years now, I KNOW how difficult it is to produce a reliable, standard contract to give to SEO clients. Search engine optimization can be such a complex process that it is vitally important your client contract spells out your services, delivery schedule, responsibilities and campaign expectations while addressing all areas of potential client confusion.

Such contracts take time to develop and can be very expensive if drawn up from scratch by a law firm. Many SEOs, especially those just starting out, simply don’t have the time, resources, knowledge or budget to have a high quality, water-tight contract developed for their business. That’s why I see the inclusion of an SEO Services Contract in the latest Proposal Kit upgrade as a boon for SEOs everywhere.

Even if your business already has a contract in place, the purchase price of Proposal Kit Pro or Contract Pack Pro, (both which come with the SEO contract included), is well worth the investment to be able to compare your contract with the detailed sample provided. Something important to keep in mind is that legal contracts in the Contract Pack should not be viewed as binding legal documents until they are reviewed by your lawyer. Because every business has different products, services, clients and operates in different geographical environments, legal requirements vary widely. By all means use the contract templates to draft your contract, but make sure you have the document carefully reviewed by your company law firm to ensure it meets your specific legal requirements. This is emphasized within the templates.

Not all sections of the SEO Contract will apply to every SEO business, particularly those listed under “Services Provided”, but the document is so comprehensive that you can mix and match sections and clauses that are specifically relevant to your business, such as “Delivery Dates and Milestones”, “Web Page Creation, Edits and Custom Programming” and “Keyword Selection”. I’ve already spotted three or four important clauses that our existing client contract overlooks. Not to mention the benefits of having access to hundreds of professional proposal templates from which to pick and choose to match your own business requirements.

For smaller SEOs or those just starting out in the industry, the latest version of Proposal Kit could save you a fortune and give your business a much needed injection of professionalism.

Of course that goes for non-SEO businesses too!

When I was first approached by Sumo Lounge about reviewing their Omni chair in my blog, I thought: What? Why me? Then I realized that it actually made perfect sense.

Being one of Australia’s Top 100 bloggers means that I have a large audience that is likely to be a similar demographic that Sumo Lounge are trying to reach with their Omni beanbags.

It turns out that Sumo Lounge have just rolled out their products into the Australian and New Zealand markets and according to their site, the Omni chair is the most reviewed bean bag chair in the world. So Sumo Lounge actually get better traction from people blogging about their bean bags than they do from typical glossy mag or TV advertising. Smart!

The fact that I also dig beanbags and they offered to send me one was a pretty good incentive too. Never turn down a free beanbag in a global economic recession, that’s my motto.

But seriously, I had been using an ergonomic office chair for hours every day and was still suffering from severe neck pain. Taking the laptop into the living room to work while watching TV was not much fun either, because our sofa is one of those huge things that envelope you with cushiony goodness and it’s hard to get out of – not great for the spine OR comfortable for typing. So I was on the lookout for a more versatile chair that would allow me the freedom to work on the laptop in various locations.

So a couple of weeks ago, this THING arrived (see pic).

I don’t know who was more excited, me or my five year old. I couldn’t believe how big it was and figured it would probably fit two people depending on, erm, their positions. The bright color was great and while I could tell it was filled with traditional beans, the covering was unlike normal beanbags. It was like a cross between vinyl and plastic and was flexible but quite tough.

My five year old test-drove the Omni chair first, sitting in it for about an hour watching some after-school TV. He gave it two thumbs up. So I tried it out for a half hour or so in a kind of lazy, nearly fully laying down position while reading. So far, so good. I decided one night that I wanted to get some work done while watching a movie so it was time to try out the chair as a working location. First of all, I had to sculpt it into the shape that would support my spine and allow me to sit my laptop comfortably in my lap. I chose to mould it upright like the pictures on the site (see pic). That done, I parked myself and got to work.

At first it was kind of uncomfortable, but then I worked out that I wasn’t giving my neck enough support, so re-arranged the chair until my back was relatively straight and the top of the chair was touching my hairline. That was much better, but after an hour of typing I developed quite locked shoulders and a stiff neck. Mind you, this may have had more to do with the fact I was constantly switching my gaze from my laptop to the plasma screen.

Unfortunately, the Omni chair wasn’t high enough to use at my desk, but I did use it a couple of times while working in the living room. The Omni is best as a chair to lounge in while watching TV or performing Singstar Karaoke (ahem…). Being able to shape it to your own body or preferred sitting position is unique to this particular chair and not something I’ve seen in any other beanbag. But it’s still a beanbag and therefore not recommended for long term use if you want to protect your back and support your spine.

A week or so after the Omni chair arrived, my son came to me with a handful of beans saying that the bag was *leaking little balls*. Uh Oh, I thought. Sure enough, the chair had developed a small tear in the seam and the beans were leaching out. (photo) I had noticed when I received it that the stitching along one side looked pretty flimsy and the inner row of stitching had actually failed, meaning that beans were located along one side between the inner and outer rows of stitching, but I thought perhaps I’d been sent a manufacturer’s second and that it didn’t really matter.

But at some point after it arrived, the outer row of stitching gave way and now it has a 5 cm hole along the seam on one side so we can’t use it. My five year old son had apparently been jumping on it too, so I’m not really surprised the seam gave way. I realize now that I should have alerted the supplier about the seam breach when it first arrived. Oh well!

The good news is that I let the Sumo Lounge people know about the issue and they’re going to send me a replacement. Hopefully it will last a little longer than 1 week.

Moral of the story? Don’t let 5 year olds jump on your beanbag.

Grade out of 10 for the Omni Chair? 5/10
Grade out of 10 for Sumo Lounge’s customer service? 9/10

UPDATE December 2009:

I never did receive a replacement Omni Chair and any follow up emails to the company were ignored. Therefore:

Revised Grade out of 10 for Sumo Lounge’s customer service? 5/10

I noticed that your site contains information on search engine optimization. I’d like to notify you of a new, free tool for automatically analyzing URLs for a comprehensive range of SEO issues.

www.seositecheckup.com

Submitted by: Rachel from seositecheckup.com

Review findings:

For:
Easy to use due to only one field to populate so enter your URL and away you go!

Site analysis is fairly quick and results are displayed in easy to understand sections;

• – High importance
• – Medium importance
• - Successful check

There are useful explanations and suggestions with rollover help pop-ups for each section.
In the event of the site being analyzed returning any results flagged as red or amber, the application displays detailed instructions and explanations as to why these have failed along with links and suggestions on how these issues can be resolved. These instructions can be a little technical and may be of more use to web designers and SEO specialists rather than the end user and site owners.

Against:
Browser compatibility – site appears to have been written for IE7 – slight misalignment of left edge when viewed in FireFox 3.01 and Opera 9.5

Conclusion:
There seems to be a lot of focus on the page size and even when the page analysed is less than the average page size (25Kb as stated in the application) there is still the suggestion to compress the page size further.

All in all this is a good and easy to use resource which, when used in conjunction with other site checking applications, can provide an excellent starting point or a reference for cross checking other web site optimisation processes.

Andy
Wildcat SEO

She’s put together her ultimate collection of SEO tools and guess what? They’re all free.  And if those aren’t enough to whet your appetite, you might want to check out the 20 Must Have SEM Tools and the 20 MORE Must Have SEM Tools that I reviewed for SiteProNews last year.

Turns out that one of Guy’s companies, Nononina, has launched a new web site called Alltop that acts like a feed aggregator, but displays them on a single web page organized by topic so people can find news from multiple sites at a glance. It kind of reminds me of About.com, but consisting purely of trusted blog and news feeds relating to specific themes.

Guy was emailing me to let me know he had included Ask Kalena as one of the founding topical blogs within the SEO category on Alltop. His email said:

“I am the CEO of a company called Nononina. We recently released a website that is a collection of ‘single-page aggregations’ organized by topics such as Fashion, Celebrities, Sports, Gaming, Macintosh, Science, Green, and Autos. Your feed is at this topic. Here people can find SEO news from dozens of sites, side-by-side, at a glance.

I hope that you will like it and spread the word. We have found that feeds in our topics pick up many readers because few people know about all the sites for any given topic. Thanks! Guy Kawasaki”

Wow.

I am absolutely floored and humbled to be included. I was also thrilled to see that some of my respected SEO colleagues and Sphinn buddies made the list of 38 too, including:

• Danny Sullivan and team at Search Engine Land
• Rand Fishkin and team at SEOmoz
• Aaron Wall
• Donna Fontenot
• Marty Weintraub
• Barry Schwartz and team at Search Engine Roundtable
• Loren Baker
• Bill Slawski
• Li Evans and team at Search Marketing Gurus
• Dave Naylor
• Andy Beal
• Robert Clough and team at Search Engine Guide
• Lee Odden
• Dan Thies
• Boris Mordkovich and team at Search Marketing Standard

Congrats guys – I think this is going to be big.

Like this post? Why not prove it? Please press the big feed button at the top left.

“Well”, they said, “SEMCompare is a ratings and review site covering SEM agencies. The idea behind the site is to encourage clients to submit reviews on any of the SEM agencies they’ve worked with – good and bad.”

“Uh Oh”, I thought and the skepticism started to flow. After a few minutes of browsing the site, my skepticism turned to concern and my opinion of the site was confirmed: Trouble. With a capital T.

You see, back in 2001, Marketing Sherpa published the first issue of their Buyer’s Guide to SEO Firms. They’ve since changed the model, but the launch issue used a rating system where they gave the SEO companies (including my own) a score rating based on client reviews, search rankings achieved and their internal measure of SEO tactics used by the companies. This prompted some legal action by one or more firms reviewed within the Guide. To me, the SEMCompare site sounded like a very similar concept that could have the same disastrous outcome.

The problem with the concept of rating SEM firms is that there are no published search industry standards that SEM agencies are required to meet and no formal accreditation body imposing such standards. There are certainly de facto or unspoken industry standards that are widely accepted as a benchmark, but no governing body yet exists to regulate the implementation of such standards. As such, a site or service that imposes a rating system is by default claiming a standards yardstick by which all SEM firms should be measured – dangerous territory indeed!

Giving consumers the power to anonymously rate SEM firms opens up another can of worms: how to keep the system free of corruption by SEM firms and disgruntled consumers alike? I couldn’t believe my friends at SMS would open themselves up to so much potential grief, so I drafted some questions about the site and sent them off for a response.

Here are my questions and the answers I received from Matt Alland, Business Development Director for SEMCompare:

1) What prompted you to launch such a site?

Thus far, choosing an SEM company has been a confusing process, especially for those who are completely new to search engine marketing. There really hasn’t been a clear way for consumers to accurately review companies. While there have been some basic independent reviews of select SEM firms, there hasn’t been a more widely accepted industry standard. Having talked to a lot of people looking for a better way to find and compare SEM companies, we decided to create SEMCompare, and offer a new much needed service to this industry.

2) How is the site any different to the Better Business Bureau or Consumer Advocacy groups?

In many ways, we function in a similar fashion, but not precisely. While users submitting reviews are able to rank companies, we’re less concerned about the precise numbers, and put more emphasis on the reviews themselves – why a company did or did not work for a certain business or individual. Our goal is to be a launching pad for people starting their search for SEM companies, and a point of research. I don’t think our focus is to try and become a “scam alert” type site – we encourage users to do additional research on their own and look for those warning signs. Rather we hope people will use SEMCompare to find companies that work for their specific needs.

3) How do you prevent conflict of interest issues and manipulation of the system by SEM agencies posing as consumers?

We do a variety of things internally. I can’t mention everything, but we definitely do IP tracking, cookie tracking, and keep close tabs on email addresses, names, and trends in reviews. If we see suspicious spikes or unusual activity we make note of it and may deny posting those highly questionable reviews as a result. We will sometimes contact the reviewer themselves, and we always read over every review before it goes live to the site.

4) How do you protect SEM agencies from consumers who may have an axe to grind with a particular SEM staff member?

Once again, that goes into a lot of the review tracking techniques we use. If certain trends seem suspicious or unusual we take that into account. These are the same kinds of challenges any review site must go through, so luckily there are a lot of resources at our disposal at this point in time to combat deceptive or faulty reviews. And as a final note, we always have a flagging opportunity so people are able to dispute specific reviews deemed unfair. However, the site does not protect companies from bad reviews and it is not our job to take those down just because a company disagrees with it. Our main job is to prevent companies from posting reviews themselves and from reckless individuals looking to disrupt competition with floods of bad reviews.

5) Marketing Sherpa published a Buyer’s Guide to SEM Firms that rated SEM firms and this prompted some legal action by one or more of the firms within the Guide. How do you resolve to avoid similar legal problems?

We don’t review companies at SEMCompare, but rather provide the platform for people to do so. While we try to weed out as many suspicious reviews as we can, at the end of the day we can’t really endorse or condone reviews on the site. We would expect that people will use their own sensibilities, look into the reviews and follow up with companies themselves.

Despite a number of challenges and imperfections that are bound to exist for this type of site, we’re excited to be the first to really take on this concept fully. Ultimately, the benefits of having an industry accepted review site outweigh the challenges that exist. Review sites are pivotal in so many industries now: automobiles, cameras, consumer electronics, as well as industries like web hosting and web design. SEM is certainly a unique industry, but the same core elements of a review site remain the same, and people’s concerns are no different than with any review site that has existed before us.

Ultimately, we’re excited about the opportunity SEMCompare will be able to offer to consumers, giving people a new means to share their experiences and learn more about the differences between companies instead of randomly selecting providers. This is something the industry thus far has not had, and a service like this offers a chance to simplify and standardize the process of comparing the hundreds of companies out there.

Something from the above exchange triggered a huge red flag for me: “At the end of the day we can’t really endorse or condone reviews on the site.” What? So you aren’t endorsing your own site content? Then why bother creating a site around such content at all? Unless the site’s primary goal is to sell magazine advertising to SEM firms with reputations tarnished by bad reviews? Things that make you go hmmmm.

SEMCompare claim to have already received hundreds of reviews with over 150 SEM companies evaluated. Some of the companies reviewed have an already litigious history, which is alarming. Even more concerning is that a few of the negative reviews are for companies that I’m very familiar with and that have excellent and ethical reputations in the industry, making the true motivations of reviewers seem highly suspicious. I can’t help thinking that many of the reviews I read would make legal departments trigger happy.

Here are some sample negative reviews taken from the site yesterday:

“Paid over $19,000 over 9 months and our natural traffic declined by 30%. They setup duplicate pages (static versions of our dynamic content) and we were penalized by Google. “

“They never (not once) delivered on expectations, and most of their deliverables were sub par. I came to find out late in our relationship that they outsourced the majority of work that our company outsourced to them…thus they were nothing more than a parasitic middleman.”

“The only thing they were good at was stealing my money… I think they even got me banned from Google for three months for using black hat techniques.”

“Their sales team was absolutely relentless in trying to get more money from us. Even when I was complaining that deadlines were being missed, they would try to sell me something. There is no way on earth that I’d recommend this company to anyone.”

“In summary, [company name removed] misrepresented their expertise, their technology, and showed no integrity as they breached their contract, refunding nothing to us. I strongly warn anyone and everyone to avoid spending any resources with this organization. Take your money and burn it. You’ll get more satisfaction from that experience than with working with [company name removed] .”

All I can say is OUCH. Maybe the guys will prove me wrong, but it’s my prediction that this time next year the headaches caused by SEMCompare will see it self-implode.