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	<title>Ask Kalena &#187; newsletters</title>
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	<link>http://www.ask-kalena.com</link>
	<description>Your Daily Search Engine Advice Column</description>
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		<title>July Search Light Newsletter: the *at least it&#8217;s not August* edition</title>
		<link>http://www.ask-kalena.com/articles/july-search-light-newsletter-the-at-least-its-not-august-edition/</link>
		<comments>http://www.ask-kalena.com/articles/july-search-light-newsletter-the-at-least-its-not-august-edition/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 01:39:43 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=2300</guid>
		<description><![CDATA[Issue No. 3 of the Search Light newsletter for 2010 was published today.
Yes, I&#8217;m well aware that we are in month 7 of the year and this is supposed to be a monthly newsletter. But at least I got it out this month and didn&#8217;t let it become an August issue :-)
This edition includes an [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" /><a target="_blank" title="Search Light Newsletter Issue 3, 2010" href="http://www.searchenginecollege.com/search-light-vol-10-issue-3.htm" target="_blank">Issue No. 3 of the Search Light newsletter</a> for 2010 was published today.</p>
<p>Yes, I&#8217;m well aware that we are in month 7 of the year and this is supposed to be a monthly newsletter. But at least I got it out this month and didn&#8217;t let it become an August issue :-)</p>
<p>This edition includes an article about Twitter and the US Library of Congress. What prompted the Library of Congress to decide our tweets were of historical value? How will the archiving of public tweets impact you?</p>
<p>It also contains some of the more interesting FAQs answered in this blog and even details of a sweet marketing gig going at Google for someone with the right stuff.</p>
<p>If you&#8217;re not yet a newsletter subscriber <a target="_blank" title="July Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-10-issue-3.htm" target="_blank">catch it here</a> and then quickly go and <a target="_blank" title="subscribe to the Search Light" href="http://www.searchenginecollege.com/free-newsletter.shtml" target="_blank">subscribe</a> before I find out and kill your hampster (just kidding).</p>
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		<title>May Search Light Newsletter: the *blame Google it&#8217;s late* edition</title>
		<link>http://www.ask-kalena.com/social-media/may-search-light-newsletter-the-blame-google-its-late-edition/</link>
		<comments>http://www.ask-kalena.com/social-media/may-search-light-newsletter-the-blame-google-its-late-edition/#comments</comments>
		<pubDate>Mon, 31 May 2010 05:52:59 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[newsletters]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=2164</guid>
		<description><![CDATA[The second issue of the Search Light newsletter for 2010 was published today.
Yes, it&#8217;s  our second issue even though it&#8217;s nearly June. Shut up. The delay has nothing at all to do with my procrastination skills. It&#8217;s all Google&#8217;s fault and you&#8217;ll find out why when you read it.
This month&#8217;s newsletter includes an article about [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" />The second issue of the <a target="_blank" title="search light" href="http://www.searchenginecollege.com/search-light-vol-10-issue-2.htm" target="_blank">Search Light newsletter</a> for 2010 was published today.</p>
<p>Yes, it&#8217;s  our second issue even though it&#8217;s nearly June. Shut up. The delay has nothing at all to do with my procrastination skills. It&#8217;s all Google&#8217;s fault and you&#8217;ll find out why when you read it.</p>
<p>This month&#8217;s newsletter includes an article about Social Search &#8211; the biggest thing to hit the SERPs this year since, well, Personalized Search a week before. It also contains some of the more interesting FAQs answered in this blog and a recap of the <a target="_blank" title="SMX Sydney" href="http://www.searchmarketingexpo.com.au" target="_blank">Search Marketing Expo (SMX) Conference in Sydney</a>.</p>
<p>If you&#8217;re not yet a newsletter subscriber <a target="_blank" title="May Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-10-issue-2.htm" target="_blank">catch it here</a> and then quickly go and <a target="_blank" title="subscribe to the Search Light" href="http://www.searchenginecollege.com/free-newsletter.shtml" target="_blank">subscribe</a> before you change from a geek into a nerd.</p>
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		<title>February Search Light Newsletter: the *let&#8217;s pretend it&#8217;s January* edition</title>
		<link>http://www.ask-kalena.com/articles/february-search-light-newsletter-the-lets-pretend-its-january-edition/</link>
		<comments>http://www.ask-kalena.com/articles/february-search-light-newsletter-the-lets-pretend-its-january-edition/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 10:32:04 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=1781</guid>
		<description><![CDATA[The latest issue of the Search Light newsletter published this week. And we&#8217;re pretending it&#8217;s January, even though it&#8217;s February &#8211; if that makes sense. Hopefully our February issue will come out in February rather than March!
Believe it or not, 2010 is our 10th year of publishing The Search Light. My, how things have changed [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" />The latest issue of the <a target="_blank" title="search light" href="http://www.searchenginecollege.com/search-light-vol-10-issue-1.htm" target="_blank">Search Light newsletter</a> published this week. And we&#8217;re pretending it&#8217;s January, even though it&#8217;s February &#8211; if that makes sense. Hopefully our February issue will come out in February rather than March!</p>
<p>Believe it or not, 2010 is our 10th year of publishing The Search Light. My, how things have changed in the search engine landscape since we published our <a target="_blank" title="First issue of the Search Light" href="http://www.high-search-engine-ranking.com/search_light_issue_1.htm" target="_blank">first ever issue</a> nearly 10 years ago.</p>
<p>This month&#8217;s newsletter includes an article about how to choose the most effective SEO keywords, written by Search Engine College Assistant Tutor, Micky Stuivenberg. It also contains some of the more interesting FAQs answered in this blog and a blurb about the upcoming <a target="_blank" title="SMX Sydney" href="http://bit.ly/cmsKkL" target="_blank">Search Marketing Expo (SMX) Conference in Sydney</a>.</p>
<p>If you&#8217;re not yet a newsletter subscriber <a target="_blank" title="February Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-10-issue-1.htm" target="_blank">catch it here</a> and then quickly go and <a target="_blank" title="subscribe to the Search Light" href="http://www.searchenginecollege.com/free-newsletter.shtml" target="_blank">subscribe</a> before I find out.</p>
]]></content:encoded>
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		<title>December Search Light Newsletter: the *don&#8217;t mention the &#8220;C&#8221; word* edition</title>
		<link>http://www.ask-kalena.com/articles/december-search-light-newsletter-the-dont-mention-the-c-word-edition/</link>
		<comments>http://www.ask-kalena.com/articles/december-search-light-newsletter-the-dont-mention-the-c-word-edition/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 10:35:08 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=1623</guid>
		<description><![CDATA[Our final issue of The Search Light is out. Yes it&#8217;s December but I don&#8217;t think we didn&#8217;t mentioned Christmas once.
I think that&#8217;s got to be some kind of record for corporate newsletters right? We thought you might be sick of hearing about it and spared you the agony of flashing Xmas lights and animated [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" />Our final issue of The Search Light is out. Yes it&#8217;s December but I don&#8217;t think we didn&#8217;t mentioned Christmas once.</p>
<p>I think that&#8217;s got to be some kind of record for corporate newsletters right? We thought you might be sick of hearing about it and spared you the agony of flashing Xmas lights and animated jolly fat men in red suits.</p>
<p>Ok, the truth is that we forgot and just hoped you wouldn&#8217;t notice.</p>
<p>Apart from lacking festive bling, we think the final edition of the Search Light for 2009 is pretty darn good. It includes some of the more interesting FAQs answered in this blog and an article about why Google SideWiki and public graffiti have a lot in common.</p>
<p>If you&#8217;re not yet a subscriber, (the horror!), you can <a target="_blank" title="December Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-9-issue-6.htm" target="_blank">catch it here</a>.</p>
<p>Oh and even though we forgot to mention it in the newsletter, we really would like to wish all of you a safe and memorable festive season.</p>
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		<title>October Search Light Newsletter: the *only two days late* edition</title>
		<link>http://www.ask-kalena.com/newsletters/october-search-light-newsletter/</link>
		<comments>http://www.ask-kalena.com/newsletters/october-search-light-newsletter/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 11:17:33 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[newsletters]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[search industry]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=1406</guid>
		<description><![CDATA[The latest issue of the Search Light newsletter came out yesterday. And it&#8217;s only 2 days late! At this rate, our November newsletter may even buck the trend and be published on time.
In this issue, we celebrate Search Engine College reaching 45 countries by offering subscribers a USD 50 discount on all certification courses.
The newsletter [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" />The latest issue of the <a target="_blank" title="search light" href="http://www.searchenginecollege.com/search-light-vol-9-issue-5.htm" target="_blank">Search Light newsletter</a> came out yesterday. And it&#8217;s only 2 days late! At this rate, our November newsletter may even buck the trend and be published on time.</p>
<p>In this issue, we celebrate <a target="_blank" title="search engine college training courses" href="http://www.searchenginecollege.com/seo-starter-course-sample3.shtml" target="_blank">Search Engine College</a> reaching 45 countries by offering subscribers a USD 50 discount on all certification courses.</p>
<p>The newsletter also includes some of the more interesting FAQs answered in this blog and an article debunking the myth of SEO as voodoo, written by web site usability extraordinaire Kim Krause Berg</p>
<p>If you&#8217;re not yet a newsletter subscriber <a target="_blank" title="October Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-9-issue-5.htm" target="_blank">catch it here</a> and then quickly go and <a target="_blank" title="subscribe to the Search Light" href="http://www.searchenginecollege.com/free-newsletter.shtml" target="_blank">subscribe</a> before I find out!</p>
]]></content:encoded>
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		<title>September Search Light Newsletter: The &#8220;let&#8217;s pretend it&#8217;s August&#8221; edition</title>
		<link>http://www.ask-kalena.com/articles/september-search-light-newsletter-the-lets-pretend-its-august-edition/</link>
		<comments>http://www.ask-kalena.com/articles/september-search-light-newsletter-the-lets-pretend-its-august-edition/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 09:22:28 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=1296</guid>
		<description><![CDATA[So we skipped an entire month of the Search Light and hoped you wouldn&#8217;t notice. Our last issue of the newsletter came out in July and somehow the whole of August escaped us before we could issue another one. Whoops!
But to make up for it, our September edition of the Search Light is a bumper [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" />So we skipped an entire month of the Search Light and hoped you wouldn&#8217;t notice. Our last issue of the newsletter came out in July and somehow the whole of August escaped us before we could issue another one. Whoops!</p>
<p>But to make up for it, our September edition of the Search Light is a bumper one. It includes an article about how Twitter is flipping traditional business marketing on it&#8217;s head. It also includes some of the more interesting FAQs answered in this blog.</p>
<p>If you&#8217;re not yet a <a target="_blank" title="subscribe to the Search Light" href="http://www.searchenginecollege.com/free-newsletter.shtml" target="_blank">subscriber</a>, (the shame!), you can <a target="_blank" title="September Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-9-issue-4.htm" target="_blank">catch it here</a>.</p>
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		<title>Search Light Newsletter July Edition</title>
		<link>http://www.ask-kalena.com/articles/search-light-newsletter-july-edition/</link>
		<comments>http://www.ask-kalena.com/articles/search-light-newsletter-july-edition/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 13:22:03 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=1027</guid>
		<description><![CDATA[If you&#8217;re not a regular subscriber, you might have overlooked the fact that we published an issue of the Search Light newsletter this week. That&#8217;s why I&#8217;m here to remind you!
In this issue, we introduce you to our newest guest bloggers Peter, Andy and Saurav and include some of the more interesting FAQs they&#8217;ve answered [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" />If you&#8217;re not a regular subscriber, you might have overlooked the fact that we published an issue of the <a target="_blank" title="search light" href="http://www.searchenginecollege.com/search-light-vol-9-issue-3.htm" target="_blank">Search Light newsletter</a> this week. That&#8217;s why I&#8217;m here to remind you!</p>
<p>In this issue, we introduce you to our newest guest bloggers Peter, Andy and Saurav and include some of the more interesting FAQs they&#8217;ve answered in this blog. The newsletter also includes an article about the difference between article marketing and guest blogging written by copywriting extraordinaire Karon Thackston.</p>
<p>If you&#8217;re not yet a subscriber (you&#8217;re in big trouble!) <a target="_blank" title="July Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-9-issue-3.htm" target="_blank">catch it here</a> and then quickly go and <a target="_blank" title="subscribe to the Search Light" href="http://www.searchenginecollege.com/free-newsletter.shtml" target="_blank">subscribe</a> before I find out.</p>
]]></content:encoded>
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		<title>January Search Light Newsletter: The &#8220;blame it on Xmas&#8221; edition</title>
		<link>http://www.ask-kalena.com/social-media/january-search-light-newsletter-the-blame-it-on-xmas-edition/</link>
		<comments>http://www.ask-kalena.com/social-media/january-search-light-newsletter-the-blame-it-on-xmas-edition/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 10:00:44 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[newsletters]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/?p=313</guid>
		<description><![CDATA[Ok, we skipped an entire month of the Search Light and hoped you wouldn&#8217;t notice. The truth is that December and the whole festive season really threw off our concentration, I&#8217;m sure you&#8217;ll understand.
But I&#8217;m happy to say that the first edition of the Search Light for 2009 is out now. It includes some of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" width="178" height="116" align="right" />Ok, we skipped an entire month of the Search Light and hoped you wouldn&#8217;t notice. The truth is that December and the whole festive season really threw off our concentration, I&#8217;m sure you&#8217;ll understand.</p>
<p>But I&#8217;m happy to say that the first edition of the Search Light for 2009 is out now. It includes some of the more interesting FAQs answered in this blog and an article about how social media is impacting traditional news journalism.</p>
<p>If you&#8217;re not yet a subscriber, (the horror!), you can <a target="_blank" title="January Search Light Newsletter" href="http://www.searchenginecollege.com/search-light-vol-9-issue-1.htm" target="_blank">catch it here</a>.</p>
]]></content:encoded>
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		<title>November Search Light newsletter: The &#8220;Where have you been?&#8221; edition</title>
		<link>http://www.ask-kalena.com/newsletters/november-search-light-newsletter/</link>
		<comments>http://www.ask-kalena.com/newsletters/november-search-light-newsletter/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 11:21:28 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/newsletters/november-search-light-newsletter-the-where-have-you-been-edition/</guid>
		<description><![CDATA[Yep, we skipped a whole month without a newsletter (don&#8217;t ask!).
But our October edition is finally out, despite the fact that it&#8217;s November. It includes a summary of the latest feature of Google Webmaster Tools, some search FAQs, and an article about avoiding web site disasters.
If you&#8217;re not yet a subscriber (don&#8217;t get me started), [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" align="right" width="178" height="116" />Yep, we skipped a whole month without a newsletter (don&#8217;t ask!).</p>
<p>But our October edition is finally out, despite the fact that it&#8217;s November. It includes a summary of the latest feature of Google Webmaster Tools, some search FAQs, and an article about avoiding web site disasters.</p>
<p>If you&#8217;re not yet a subscriber (don&#8217;t get me started), <a target="_blank" href="http://www.searchenginecollege.com/search-light-vol-8-issue-8.htm" title="November Search Light Newsletter" target="_blank">catch it here</a>.</p>
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		<title>April Search Light Newsletter: the procrastination edition</title>
		<link>http://www.ask-kalena.com/blogging/april-search-light-newsletter-the-procrastination-edition/</link>
		<comments>http://www.ask-kalena.com/blogging/april-search-light-newsletter-the-procrastination-edition/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 02:24:37 +0000</pubDate>
		<dc:creator>Kalena Jordan</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.ask-kalena.com/blogging/april-search-light-newsletter-the-procrastination-edition/</guid>
		<description><![CDATA[So I&#8217;m guilty again of procrastinating after a conference and letting the Search Light Newsletter go out late again this month. Sorry about that!
But our April edition is finally out. It includes a roundup of SMX Sydney, some search FAQs, and an article about why online businesses should be blogging. If you&#8217;re not yet a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ask-kalena.com/images/searchlight.jpg" alt="Search Light" align="right" height="116" width="178" />So I&#8217;m guilty again of procrastinating after a conference and letting the Search Light Newsletter go out late again this month. Sorry about that!</p>
<p>But our April edition is finally out. It includes a roundup of SMX Sydney, some search FAQs, and an article about why online businesses should be blogging. If you&#8217;re not yet a subscriber, (what are you thinking?), you can <a target="_blank" href="http://www.searchenginecollege.com/search-light-vol-8-issue-4.htm" title="April Search Light Newsletter" target="_blank">catch it here</a>.</p>
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