Google Gives the Gift of Panda for Xmas

‘Twas the week before Christmas and all through the web, people noticed their site traffic was at a low ebb.’

Yes, just in time for Christmas, Google has decided to rollout another Panda algorithm update, this one affecting 1.3% of search queries. According to Search Engine Land, this is the 23rd Panda update since the original Panda rolled out in February 2011.

You can see a handy timeline of all Panda updates on the Search Engine Land site.

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Twitter Wins the US Election By a Landslide

Despite the final vote tally, Twitter was the clear winner of the 2012 US Presidential election.

No matter what your political bias, the Twitter feed for the past 24 hours has captured the highest and lowest points, the heckling, the gags, the tantrums and the vote count. Once again, Twitter was the place to be to get the most up to date vote tally as State by State fell to each of the candidates. With news agencies reporting inconsistent or biased results, confused voters turned to Twitter to get faster updates via the hashtags #Election2012, #USElection and #USAElection.

According to Twitter staff, election conversation saw Twitter reach a peak of 327,452 Tweets per minute this evening, with not a single Fail Whale in sight – something Twitter staff were extremely proud of.  The company has clearly improved on their server load contingency plan since the last election.

And just as well too, because newly re-elected President Obama (@BarackObama) chose Twitter as the medium for his first acknowledgements of victory:

President Obama claims victory on Twitter

More than half a million people retweeted President Obama’s victorious “Four More Years” photo tweet.

Four More Years for Obama

However, not everyone was happy with the election outcome. Outspoken Republican Donald Trump (@realdonaldtrump) surprised everyone with his vitriolic, bizarre and seemingly unpatriotic stream of tweets immediately following Obama’s victory:

Trump Tantrum

Possibly the most amusing point about this epic tantrum was Trump’s incorrect assumption that Romney had won the popular vote and that the world was laughing at America because of a miscarriage of democracy caused by the electoral college system.

The tweets highlighted with the green pepper were actually deleted from Trump’s feed within an hour of them being posted, suggesting that Trump’s minders may have stepped in to prevent him from further embarrassment.

Trump’s tantrum prompted a wave of hilarious responses from the Twitterverse, some of which are highlighted in the images below.

Trumps Tantrum Trumps All
But for those of us who stayed on Twitter during President Obama’s victory speech, the hilarity continued. About halfway during his speech, someone on Twitter pointed out that the woman in the crowd directly over the President’s left shoulder had decided to stick her US flag into her hair and was waving it about with great enthusiasm.

hairflag FTW

The gesture generated an instant Twitter meme, similar to the one NASA employee @tweetsoutloud prompted when his space-influenced mohawk was spotted on camera during the recent Mars Rover landing.

Within a minute or two, the hashtag #hairflag was born, with witty tweets temporarily hijacking responses to the President’s moving and heartfelt speech.

Hairflag wins best meme

I couldn’t resist a #hairflag tweet of my own! By the time President Obama walked offstage, the #hairflag meme was in full swing, with inspirational posters, Facebook pages and parody Twitter accounts.

So Election Day closes with 31 million tweets posted and Twitter a clear winner, once again. Hope you enjoyed it as much as I did.

 

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Q and A: Do women bring a different perspective to SEO?

QuestionHello Kalena

I’ve recently learned very quickly that SEO is a very male dominated industry.

As a female who has just begun in the SEO industry I was wondering if you would be able to tell me how you have dealt with working in a male dominated industry so well for all these years and what kind of challenges/obstacles have come your way? This would be great to know so that other female seo can prepare themselves if they should ever come to terms with them. More importantly how have you dealt with them?

Another question I was wondering – in your expert opinion – what do you feel that women bring to the SEO table? Anything new? Perhaps a different perspective?

Any advice that you could offer on this topic would be awesome and extremely appreciated.

Thanks for your time.

Monica

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Hi Monica

To answer your question, I no longer work in a traditional *office* so I’m no longer exposed to the same male/female office politics that I once was. However, when I was starting out, there was a very obvious male bias in the industry, particularly at search-related conferences I would attend.

We used to see around 5-10% female attendees at such conferences, whereas now it tends to be 35-40% or higher. Not sure if this spread is because SEO is kind of a geeky/programmer industry which has traditionally attracted more males, but it has definitely evolved to become more mainstream and marketing-focused. With that shift has come more females interested in the industry and thriving in the field.

In terms of the female perspective on SEO, I definitely think there are points of difference that females can bring to SEO roles. One in particular is our insight into emotional purchasing and shopping trends. It is well documented that females respond differently to advertisements and also search differently from men in general – with emotional response being key in the decision-making process. Plus women tend to be the key gift purchasers in a large majority of households. These factors can give female SEOs added insight when it comes to keyword research and copywriting for web sites aimed at females in particular.

Same goes for pay per click advertising – ad copy, headlines and images/videos used can influence purchasing decisions so using both male and female SEOs/SEMs in the ad creation process is going to ensure a more successful campaign.

Hope this helps!

Kalena

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Sick of paying others to SEO your site? Download my Free SEO Lesson. No catch!

 

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Calling All Search Engine College Graduates

Hundreds of students graduate from Search Engine College every year and one of our favourite things is hearing from alumni and finding out what they’ve been up to since graduating.

With students in over 50 countries, experiences are quite diverse. Here are some examples:

  • Gone on to work for a major search engine.
  • Offered 3 jobs in a single week after publishing certification status in online CV.
  • Poached from a high-paying SEM job to another high-paying SEM job with double the salary in just 6 months.
  • Launched a web design and SEO company with sister.
  • Left a high paying job in government to start own SEO/SEM consultancy.
  • Became a freelance online copywriting expert.

Having launched in 2004, the alumni of Search Engine College is rapidly growing and we’ve realized that other former and current students would enjoy hearing from past students too. So we’ve decided to regularly feature a ‘Graduate Profile’ on this blog.

If you’re an alumni of Search Engine College, no matter how long (or short) ago, we are eager to hear from you. We’d love to know:

  • What have you done since graduating from Search Engine College?
  • How have our courses helped your working situtation?
  • Have you started a new business or job as a result?
  • What role are you in now?
  • What do you love best about your job?

We’d also love to know:

  • What made you decide to enroll at Search Engine College?
  • What are your plans for the future?

Please Contact Us with “Graduate Profile” in your subject line and preferably attaching or linking to a photo you’d like used in the profile. We would be delighted to receive profiles in audio or video format if you’re particularly keen!

All graduates profiled will receive a Google AdWords voucher to the value of USD 75 and a link to their web site.

 

 

 

 

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Microsoft Rebrands adCenter to Bing Ads

Bing AdsThis week, Microsoft announced a complete rebrand of their Pay Per Click advertising program Microsoft adCenter, renaming it Bing Ads.

The rebrand comes with a few new features and the retirement of some existing features. Bing Ads features a new web interface, improved ad rotation controls, and agency tools that make it easier for agencies to manage multiple accounts, similar to the My Client Center offered by Google AdWords.

As part of the rollout, the Microsoft Network has been renamed the Yahoo! Bing Network. Some of the new features include Editorial Exceptions and the Exceptions API, which allows advertisers better control over requesting exceptions to resolve editorial disapprovals more quickly.

If you’re an existing Microsoft adCenter customer, you don’t need to do anything – your interface has automatically been updated. If you are new to Bing Ads, you can sign up here.

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