Calling All Search Engine College Graduates

Hundreds of students graduate from Search Engine College every year and one of our favourite things is hearing from alumni and finding out what they’ve been up to since graduating.

With students in over 50 countries, experiences are quite diverse. Here are some examples:

  • Gone on to work for a major search engine.
  • Offered 3 jobs in a single week after publishing certification status in online CV.
  • Poached from a high-paying SEM job to another high-paying SEM job with double the salary in just 6 months.
  • Launched a web design and SEO company with sister.
  • Left a high paying job in government to start own SEO/SEM consultancy.
  • Became a freelance online copywriting expert.

Having launched in 2004, the alumni of Search Engine College is rapidly growing and we’ve realized that other former and current students would enjoy hearing from past students too. So we’ve decided to regularly feature a ‘Graduate Profile’ on this blog.

If you’re an alumni of Search Engine College, no matter how long (or short) ago, we are eager to hear from you. We’d love to know:

  • What have you done since graduating from Search Engine College?
  • How have our courses helped your working situtation?
  • Have you started a new business or job as a result?
  • What role are you in now?
  • What do you love best about your job?

We’d also love to know:

  • What made you decide to enroll at Search Engine College?
  • What are your plans for the future?

Please Contact Us with “Graduate Profile” in your subject line and preferably attaching or linking to a photo you’d like used in the profile. We would be delighted to receive profiles in audio or video format if you’re particularly keen!

All graduates profiled will receive a Google AdWords voucher to the value of USD 75 and a link to their web site.

 

 

 

 

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Microsoft Rebrands adCenter to Bing Ads

Bing AdsThis week, Microsoft announced a complete rebrand of their Pay Per Click advertising program Microsoft adCenter, renaming it Bing Ads.

The rebrand comes with a few new features and the retirement of some existing features. Bing Ads features a new web interface, improved ad rotation controls, and agency tools that make it easier for agencies to manage multiple accounts, similar to the My Client Center offered by Google AdWords.

As part of the rollout, the Microsoft Network has been renamed the Yahoo! Bing Network. Some of the new features include Editorial Exceptions and the Exceptions API, which allows advertisers better control over requesting exceptions to resolve editorial disapprovals more quickly.

If you’re an existing Microsoft adCenter customer, you don’t need to do anything – your interface has automatically been updated. If you are new to Bing Ads, you can sign up here.

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Google Delights Trekkies with Interactive Star Trek Doodle

Star Trek anniversary Google doodleAs soon as I laid eyes on today’s Google Doodle I knew it was going to be my favorite so far. I’m a huge Star Trek fan, so my heart started racing when I typed in Google.com and recognized the familiar uniforms from the Starship Enterprise adorning the letters in the GOOGLE logo. But it’s a far cry from your regular doodle. Today’s Google Doodle is a fully interactive game of sorts.

To mark the 46th anniversary of the iconic TV series Star Trek, Google has put together a really fun commemorative doodle. Ryan Germick, Google doodler and keen Trekkie, led a team of animators to create the multi-scene Star Trek animation to celebrate the show’s launch 46 years ago.Google Doodle Star Trek anniversary

My initial delight in spotting the doodle grew as I discovered the incorporated interactive elements. Clicking on highlighted areas of the Google logo triggers a series of tributes to iconic Star Trek episodes, including “The Trouble With Tribbles” and pilot episode “The Man Trap”, which aired on Sept. 8, 1966. Various letters from the Google logo play the crew of the starship Enterprise. Captain James T. Kirk is played by the central “o” in Google.

There are a few different scenes with various highlighted areas you can click on to make the scene play out. My favorite is the tribbles hiding in the ceiling of the Transporter Room. How many others can you find? After the final animation plays out, Google redirects you to search results for Star Trek the Original Series.

I declare this to be Google’s Best Doodle Ever!  You can watch a full video of the interactions below :

 

 

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Marissa Mayer’s shock move from Google VP to Yahoo CEO

Marissa Mayer has the ballsThe Twitterspehere has been aflame for the past hour with the breaking news that Google’s Vice President of Search Products and User Experience, Marissa Mayer has been announced as Yahoo’s new CEO.

News of another Yahoo CEO was nothing out of the ordinary -  they’ve had 5 CEO changes in 5 years – but the fact that it was Google’s blue-eyed girl has come as quite a shock to the search industry. Marissa has been the *face* of Google for 13 years and was Google’s 20th employee. She has been the driving force behind the makeover of Gmail, the launch of Google news and is considered one of Google’s stalwarts. To see her named as CEO of one of their two main rivals has caught most people by surprise.

The surprise has been a pleasant one though – the overwhelming sentiment on Twitter has been that if anyone can turn Yahoo around, it’s Marissa. Yahoo stock holders clearly agree – the stock has risen by nearly 4 percent since the news was announced. In an interesting twist, Google learned of Mayer’s resignation via a telephone call.

What will this mean for Yahoo? Who knows, but her appointment alone has raised hopes Yahoo can regain all-important market share. Watch this space!

 

 

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Q and A: Do YouTube Accounts Ever Expire?

QuestionDear Kalena

Thanks for clarifying in your blog post yesterday about Gmail account expiration. Is it the same situation for YouTube accounts? Do YouTube accounts ever expire and can you acquire the username over time if no-one is using the account?

thanks
Phil

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Dear Phil

Thanks for your feedback about my recent blog post about Gmail account expiry. Because Google owns YouTube, there are some similarities in terms of account expiry and also some crossover in relation to YouTube account hijacking and username impersonation.


YouTube Account Expiry and Transfer

The creation of a YouTube channel requires a Google account. There is no brandname protection over YouTube account creation. Whoever registers a channel name first *owns* that channel.

If someone owns a Google account permanently linked to a YouTube channel e.g. brandname@gmail.com linked to YouTube.com/brandname, to use that channel you would have to convince the Google account holder to transfer the whole account over to you.

Just like Gmail, when a YouTube account is closed, the username is no longer available for use. It’s permanently reserved so you can’t have it transferred to another YouTube account. A closed YouTube account will bring up an error message like this one.


YouTube Account Hijacking

Unlike Google accounts, YouTube have a clearer policy when it comes to username squatting and brand impersonation. From their Username Policy guidelines:

“Impersonating another user by copying their channel layout, using a similar username, or posing as them in comments, emails or videos is considered harassment and is a violation of our Community Guidelines… In cases of username squatting, YouTube may release usernames in cases of a valid trademark complaint.”

Despite the clearer policy guidelines, YouTube still prefers to take a *hands off* approach when dealing with trademark complaints:

“If you are a trademark owner and you believe your trademark is being infringed due to a username issue, please note that YouTube is not in a position to mediate trademark disputes between users and trademark owners. As a result, we strongly encourage trademark owners to resolve their disputes directly with the owner of the username.”


YouTube Account Recovery

If your brand-related YouTube account is being squatted, approach the owners and politely ask if they would be willing to hand over the account/s. Keep in mind that they will have to agree to hand over the related Google account as well. If that fails, you might consider negotiating a price for hand over, as I recommended in an earlier post for Gmail accounts.

If you own the trademark for your brand/company name being squatted on YouTube, lodge a YouTube Trademark Complaint. If the YouTube channel in question is in violation of the YouTube Community Guidelines or is clearly impersonating another user or brand, you can report it via the YouTube Help and Safety Tool.

Good luck.

Kalena

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