Fast Five in Search – Week 14, 2014

fast-five

 

Last week I treated you to five of my favorite Digital Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list.

Here’s this week’s Fast Five – Top Digital Marketing News Sources (continued):

1) TechCrunch – This site is similar to Technorati but more about the companies / products and less about the Silicon Valley egos. I’ll visit this site if I want to know more about a particular tech company, app or product. TechCrunch is best known for profiling startups, reviewing new Internet products and breaking tech news. The TechCrunch network claims to reach over 12 million unique visitors and draw more than 37 million page views per month, with more than 2 million friends and followers on the various social media channels. The site first came to world wide attention when it broke the news of Google’s acquisition of YouTube in 2006.

2) WebProNews Technology News – WebProNews mostly covers the latest developments in search engines, search engine optimization, search engine marketing, social media marketing, advertising, and online branding. Their authors also offer personal opinions quite freely, which can be both a positive and a negative. The site is a bit ad-heavy, but I’ll pop in here if I’m looking for an alternative angle on a particular news item or a second opinion.

3) Expanded Ramblings – A recent discovery, Expanded Ramblings describe themselves as a clearinghouse for original and curated digital marketing tips, stats and news. I think this is a little modest, as they have one of the most extensive libraries of Internet statistics and Infographics that I’ve ever come across. I’ll jump over here if I need to source an infographic or verify any type of fresh Internet stats.

4) HubSpot Marketing News – HubSpot is an inbound marketing software platform and somewhat of a pioneer in the online marketing industry. Although their core business is software and online tools, they have been publishing a solid marketing blog for years. I like this blog because the content is always super fresh and reliable and focused on actionable marketing tips and techniques for businesses of all sizes. Everything they publish is easy to read and implement and makes jolly good newsletter content.

and finally…

5) SiteProNews – I have to add this one with a disclaimer – I sometimes write for them :-) But bias aside, SiteProNews is a voracious aggregator of tech and marketing content. If you’ve heard rumblings on any tech topic, you’re likely to find an article about it already published somewhere on this site. With arguably the largest webmaster readership on the Internet, SiteProNews sources an enormous amount of fresh content from staff writers and guest bloggers alike.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 13, 2014

fast-five

 

A few of you have asked me for my favorite blogs or newsfeeds where I find inspiration for my Fast Five posts. So this week, I’ve been putting together a list of my Top Digital Marketing News Sources. There’s more than five, but let’s stick to the format and reveal five at a time (more next week).

Here’s this week’s Fast Five – Top Digital Marketing News Sources:

1) Inbound.org – A collaboration between Hubspot and Moz.com. The site is a modest community of bloggers and marketers who share and discuss the latest news about SEO, social media, content marketing, conversion rate optimization and other marketing goodies. It reminds me of Sphinn (yeah, remember that one?), but with less SEO bias. I like Inbound.org because apart from hosting the latest digital marketing news, there are discussion threads for each post, meaning you are getting honest opinion on the news content from real marketers, rather than just the message prepared by the news source.

2) Technorati Technology News – Technorati indexes more than a million blogs and describe themselves as “The leading blog search engine and directory, tracking not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.” Nuff said.

3) Mashable Technology News – Like Technorati, Mashable claims to be the leading source for news, information and resources for the blogosphere, however instead of using blogosphere, Mashable calls it the *Connected Generation*. Tacky catch-phrases aside, Mashable reaches 34 million unique visitors worldwide and has over 15 million social media followers, so can definitely claim to have one of the most influential and engaged online communities out there. I like pretty much everything about this site, except for the infinite scroll and the *evil magician* style photo of founder Pete Cashmore.

4) Huffington Post Tech Channel – What started as a political commentary site has ballooned into a breaking news and opinion site, with a seriously sexy number of news sources. I visit this site first if I’m looking for confirmation of a rumor spotted on social media (think celebrity death or political gaff) or if I need a bit of off-beat news to fill a newsletter gap. I’m almost positive that Huffington Post was the inspiration for the fictional blog site *Slugline* on the popular web TV series House of Cards.

and finally…

5) Marketing Land Top News – My first port of call for breaking news in digital marketing. Danny Sullivan and his team are almost always first to have the scoop, thanks to years of grooming contacts within the tech world and Danny’s own extensive background as a journalist. Apart from anything else, I can trust the content on this site to be factual and unbiased.

I’ll complete the list with my five remaining Top Digital News Sources next week.

Happy news hunting!

*Image courtesy of Threadless.

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Google AdWords Promotional Credits for AU/NZ

advertising creditsFancy $100 worth of free AdWords advertising?

As members of the AU/NZ Google Partners program, our consulting agency – Jordan Consulting Group Ltd – is regularly given access to certain resources and exclusive benefits to help our clients gain the most from their search marketing efforts.

Our latest perk is a stack of email vouchers each worth AU $100 in AdWords advertising credits. If you are based in Australia or New Zealand and would like to test drive Google AdWords or kick-start a new AdWords campaign, I’d be happy to hook you up with one of these vouchers.

But WAIT! There are a few conditions:

1) The credit can only be applied to AdWords accounts that are no more than 14 days old.

2) You must have a billing address in Australia or New Zealand to be eligible.

3) You need to allow Jordan Consulting Group agency access to the account for the first 30 days via our My Client Center account. This blog post explains the process. This is to allow us to monitor and track the account spend without needing your login credentials. You retain exclusive control over the account and the level of access we have to it. It also ensures Google can reconcile the voucher code with our agency account. You can terminate our agency access to your account at any time after 30 days.

4) There are specific terms and conditions for the use of these codes in each country:

Still keen? Please contact me via this form or via my Twitter account @kalena. and I will get you set up.

Here’s to free advertising!

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Video Introduction to Raven Tools

Those of you who are regular readers of this blog, clients or students of Search Engine College will know that my favorite and most-used piece of equipment in my search marketing toolbox is Raven Tools.

Jon and the team at Raven have worked tirelessly over the past few years to fine-tune and polish the collection of tools available to the point where my day starts and ends within the Raven Tools interface.

Lately, I’ve had some clients and workshop attendees ask me what particular features of Raven Tools I use most often and which ones I think would benefit them the most. This is a difficult question to answer, because I tend to use ALL the features at different times, depending on client requirements and specific projects.

For example, one day I might use the AdWords Insights feature to discover how to further boost the ROI of a client’s AdWords account, while the next day I might use the Site Auditor and Reporting features to produce a 100 page Web Site Audit for a new client.

Just yesterday I used Raven Tools to help a client research keyword data and decide between two different keyword phrases to target on a product landing page. After lunch I sent another client a Social Mentions report revealing how often their brand was discussed last month on social media channels.

Explaining all these features of Raven Tools in detail is simply not possible in a single conversation. Thankfully, the team at Raven just released a new video which does the job for me, briefly outlining all the stand-out features and benefits. They offer a 30 day free trial and if you decide to purchase, the price won’t give you sticker-shock like some of those other marketing tool suites.

If you haven’t already tried Raven Tools (or even if you have!), check out the video above and see if it has the potential to turbo-charge your site marketing too. Click on the video at any time to be taken to Raven’s own site.

 

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The 12 Days of Christmas Online Scavenger Hunt

santa-sackIt’s beginning to look a lot like Christmas. And what better way to kick off the holiday season than by receiving a Christmas present from Search Engine College?

All last week, we were tossing about ideas for how to gift our blog readers and members at Search Engine College in a fun and unique way this holiday season. We could have sent out an animated snowman card; we could have given out a boring discount coupon; or we could have had a one-day Black Friday sale that many people would have missed out on.

But this year, we’ve come up with something completely different. Presenting: the 12 Days of Christmas Online Scavenger Hunt!

How to Win

Every day for the first 12 days of December, we are giving away a 6 month subscription to Search Engine College. Each subscription includes access to ALL our online courses and training videos, as well as our exclusive discussion forums and industry discounts area. Each 6 month subscription is worth USD 594. That’s over $7,100 in prizes to be won!

All you have to do to win is be the first person to find the Christmas icon hidden somewhere on our web site at www.searchenginecollege.com. The icon will change daily and will look like one of the following:

xmas-icons-hunt
As soon as you spot the Christmas icon, simply tweet the page URL to us @secollege so we can verify and send you your prize. Make sure you follow us and use the hashtag #xmasscavengerhunt in your tweet. If you don’t have a Twitter account, simply post the URL and hashtag to our Facebook Wall, or our Google+ Page, or you can email the URL to us study [at] searchenginecollege [dot] com.

We will have a countdown banner at the top of every page on Search Engine College reminding you which icon you are looking for and how many hours/minutes/seconds you have left to find it. When someone has found the icon, the banner image will change to WINNER FOUND and the clock stopped until the next icon is posted. And NO, the banner icon does not count as a find – it must be within the page body ;-). Also, category or tag archive pages don’t count. We need the individual post/page URL please.

There will be 12 winners in total (1 each day) and if the icon isn’t found one day, it will carry over to the next day until all prizes are won. If you win and are an existing paid member of Search Engine College, your free 6 month subscription will be tacked on to the end of your existing subscription.

We will send out clues to the icon’s location and announce our winners each day via Twitter, Facebook and Google+. If you are already on our mailing list, we will also email you a picture of the day’s icon in advance to give you a headstart.

Starts 1st December

As this competition is a global one, we have tried to plan the daily start time to suit as many timezones as possible. The fun kicks off at the following times:

  • New York (U.S.A.)  Sunday, 1 December 2013 at 5:00 p.m   EST  UTC-5 hours
  • Los Angeles (U.S.A.)  Sunday, 1 December 2013 at 2:00 p.m   PST  UTC-8 hours
  • London (United Kingdom)  Sunday, 1 December 2013 at 10:00 p.m   GMT  UTC
  • Sydney (Australia)  Monday, 2 December 2013 at 9:00 a.m   AEDT  UTC+11 hours
  • Wellington (New Zealand)  Monday, 2 December 2013 at 11:00 a.m   NZDT UTC+13 hours

So don’t miss out, – make sure you brush up on your searching skills in advance and join us for the scavenger hunt fun from December 1st.

Happy Holidays from Search Engine College!

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