Firefox Swaps Google for Yahoo as Default Search Engine

Yahoo_Logo_PurpleIn an announcement today, Mozilla revealed that Yahoo has replaced Google as the default search engine for their browser Firefox.

The announcement took many of us in the search industry by surprise, especially as Google has been the default Firefox search engine since 2004.

The deal comes as part of a five year strategic partnership between Mozilla and Yahoo!, a clear tactical alliance given that Yahoo’s major competitors both own browsers that are stealing market share from Mozilla’s Firefox. Google’s Chrome has now ousted Firefox as the main competitor to Microsoft’s Internet Explorer, leaving Firefox with less than 20 percent of the desktop browser market. And don’t even mention mobile device browsing.

According to Mozilla, their agreement with Google came up for renewal this year. With Chrome biting at their heels, they naturally took the opportunity to explore new options.

The partnership is a huge tactical victory for Yahoo and has clearly been in the pipeline for some months, evidenced by the gushing blog post from Yahoo’s CEO, Marissa Mayer:

“This is the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as their long-term partner in search. This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content. I’m also excited about the long-term framework we developed with Mozilla for future product integrations and expansion into international markets…

 

Our teams worked closely with Mozilla to build a clean, modern, and immersive search experience that will launch first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015.”

It’s important to note that Yahoo will not be the default search engine in all countries, just the United States at this stage. In fact, Mozilla made it clear in today’s announcement that Firefox will no longer be promoting a single global default search provider, but are adopting a more local and flexible approach, with new and expanded search partnerships by country.

Firefox will come with 61 search providers pre-installed across 88 different language versions. Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia will continue to be built-in as alternate search options to Yahoo for US-based searchers.

The changes will roll out to US-based Firefox users in December and then to all Firefox users in early 2015.

Share this post with others

Google to Offer Domain Registration

domainsThe domain registrar industry is about to crack wide open, with new evidence that Google is moving into the domain registration market.

The move confirms rumors that Google is serious about selling domains – rumors that began when the Internet giant made DNS changes to GoogleDomains.com in late March, after having owned the domain for several years. Domaining is a thriving industry, growing every year, as evidenced by GoDaddy’s latest IPO announcement.

Google Domains is currently in invitation-only BETA release, but on appearance, will be a fully-fledged domain registration service on public launch, with all the customizable domain features of large registrars.

I’ve requested my invitation to participate and will review the service here on the blog as soon as I can. Watch this space!

Share this post with others

Fast Five in Search – Week 17, 2014

fast-five

 

Last week I treated you to five of my favorite Social Media Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list.

Here’s this week’s Fast Five – Top Social Media News Sources (continued):

1) Social Media Today – This site claims to pull together “the world’s best thinkers on social media”. While that statement is always going to be relative, I can vouch for the consistent freshness of their content. Be sure to check out their infographics channel while you’re there.

2) Social Fresh – Themed in a happy orange, this blog provides exactly what it says on the label – a collection of fresh updates about social media. What makes Social Fresh unique is their angle toward social media education. Their goal is to inspire people to create better businesses through social media via social media conferences and online training programs.

3) Expanded Ramblings Social Channel – As a reminder, Expanded Ramblings have an extensive library of Internet statistics and Infographics. Much of their content is dedicated to social media and this link will take you straight to that good stuff. If you need to find recent social media usage statistics or related stats, you’re bound to find something here.

4) TechCrunch Social Media Channel – As I’ve blogged about in the past, the TechCrunch network reaches over 12 million unique visitors and draw more than 37 million page views per month, with more than 2 million friends and followers on the various social media channels. This is their exclusive news channel for all things social media.

and finally…

5) Social Times – A recent discovery, this site is dedicated exclusively to social media news and is published by Media Bistro – a long time provider of jobs, news, education, events, and research for the media industry.

Happy reading!

*Image courtesy of Threadless.

Share this post with others

Fast Five in Search – Week 16, 2014

fast-five

 

After posting my list of Top Digital Marketing News Sources a few weeks ago, some of you asked me if I could recommend some sources that focus exclusively on social media and social marketing news. I’m happy to oblige with this week’s Fast Five. There’s more than five, but let’s stick to the format and reveal five at a time (more next week).

Here’s this week’s Fast Five – Top Social Media News Sources:

1) SiteProNews Social Media News – SiteProNews is probably the largest single source of daily social media news that I visit in my morning rounds. Because their article feed is collated by author tags, the stories can be filed under several categories, including social media (linked above), social media marketing and social networking articles, so be sure to check each category for the latest stories.

2) Social Media Examiner – Pitching as the world’s largest online social media magazine, Social Media Examiner was founded by well known copywriter Michael Stelzner. With a flock of well known self-help gurus as guest bloggers, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Technorati ranks Social Media Examiner as one of the world’s Top 5 business blogs.

3) Social Media Explorer – Headed up by social butterflies Nichole Kelly and Jason Falls, Social Media Explorer is a strategic services agency focusing on both social media marketing and digital marketing. As well as articles about social media marketing and search engine marketing, this site also provides an extensive selection of articles about public relations, media and journalism.

4) VentureBeat Social Media News – A little bit Huff Post, a little bit Mashable, this quirky site aims to “provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions”. With 11 million monthly pageviews, the site is growing in popularity and seems to source more unique social media news than some of the bigger players. A handy bookmark if you’re looking for a new perspective on social.

and finally…

5) MarketingLand Social Media Channel – MarketingLand.com was developed as an offshoot of the successful SearchEngineLand run by Danny Sullivan and his team. Given the constant morphing of search engine marketing and social media marketing, it made sense to expand topics across separate sites under more relevant category headings and domains. This is the new and improved social media newsfeed now hosted on MarketingLand.com, but you can see older social media archives over on SearchEngineLand.com.

I’ll complete the list with my five remaining Top Social Media News Sources next week.

Happy news hunting!

*Image courtesy of Threadless.

Share this post with others

Fast Five in Search – Week 14, 2014

fast-five

 

Last week I treated you to five of my favorite Digital Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list.

Here’s this week’s Fast Five – Top Digital Marketing News Sources (continued):

1) TechCrunch – This site is similar to Technorati but more about the companies / products and less about the Silicon Valley egos. I’ll visit this site if I want to know more about a particular tech company, app or product. TechCrunch is best known for profiling startups, reviewing new Internet products and breaking tech news. The TechCrunch network claims to reach over 12 million unique visitors and draw more than 37 million page views per month, with more than 2 million friends and followers on the various social media channels. The site first came to world wide attention when it broke the news of Google’s acquisition of YouTube in 2006.

2) WebProNews Technology News – WebProNews mostly covers the latest developments in search engines, search engine optimization, search engine marketing, social media marketing, advertising, and online branding. Their authors also offer personal opinions quite freely, which can be both a positive and a negative. The site is a bit ad-heavy, but I’ll pop in here if I’m looking for an alternative angle on a particular news item or a second opinion.

3) Expanded Ramblings – A recent discovery, Expanded Ramblings describe themselves as a clearinghouse for original and curated digital marketing tips, stats and news. I think this is a little modest, as they have one of the most extensive libraries of Internet statistics and Infographics that I’ve ever come across. I’ll jump over here if I need to source an infographic or verify any type of fresh Internet stats.

4) HubSpot Marketing News – HubSpot is an inbound marketing software platform and somewhat of a pioneer in the online marketing industry. Although their core business is software and online tools, they have been publishing a solid marketing blog for years. I like this blog because the content is always super fresh and reliable and focused on actionable marketing tips and techniques for businesses of all sizes. Everything they publish is easy to read and implement and makes jolly good newsletter content.

and finally…

5) SiteProNews – I have to add this one with a disclaimer – I sometimes write for them :-) But bias aside, SiteProNews is a voracious aggregator of tech and marketing content. If you’ve heard rumblings on any tech topic, you’re likely to find an article about it already published somewhere on this site. With arguably the largest webmaster readership on the Internet, SiteProNews sources an enormous amount of fresh content from staff writers and guest bloggers alike.

Happy reading!

*Image courtesy of Threadless.

Share this post with others