So remember last week when Google added full color emoji characters to their search results?
Yeah, well travel portal Expedia has taken the new functionality a step further by adding emoji characters to their title tags in an apparent attempt to gain attention in the search results. Pretty clever, no?
For some reason, the emoji aren’t displaying in the Google.com results showing from NZ, so it may be that only some data-centers have the feature supported right now, but you can see an example in the image above and others via the previous link.
It would be fascinating to know if the move has increased click-through and by what percentage. I would imagine it would be having some positive effect, similar to the impact author photos had in search results for articles and blog posts using the now defunct Google Authorship tag (yeah, thanks for pulling that one Google).
The question now is: how long before I get asked by a client to add emoji to their title tags and how much can I justify charging for adding smilies to HTML code? And more importantly, how long before Google pull the pin on support for emoji in title tags after millions of SEOs start copying Expedia?
Only time will tell.
POSTSCRIPT: In a Google Webmaster Hangout today, John Mueller confirmed that it is likely Google will pull support for emoji in search results in the next few months. Thanks to Jennifer Slegg for the heads up.