Q and A: Is it possible to get my site on the first page of Google in 24 hours without touching it?

Question

Dear Kalena…

I have question on a service that somebody offered me, optimization for organic search results, 24-48 hours first page on Google.

They are a local company and he offerered me to come to his office to fill a form and to answer my questions, he also mentioned that he will not make any changes on my website just he will work to attract the engines to find us for specific key words.

Now, with all I learned so far SEO takes time so what is this guy doing to bring me to the top being so sure and giving me his office address?

Thanks
Asher

P.S. He didn’t want to be specific on the technical part which I understand a little bit since that’s how he makes a living.

Hi Asher

Actually, he didn’t want to be specific on the technical part because he is a scammer trying to rip you off.

Be wary of anyone who won’t tell you the methodology they plan to use. There is absolutely NO reason for secrets in SEO, unless you’re doing something dodgy. Organic optimization is not possible without changing your web site. Let me repeat that. Organic search engine optimization is NOT POSSIBLE without changing your web site.

It sounds like this guy is talking about using Google AdWords to attract traffic to your site but not wanting to tell you this. Run far, far away from him. Or better still, ask him to email you a full technical breakdown of how he is going to place your site on the first page of Google within 24 hours and then forward it to me for giggles.

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Q and A: Is it a good idea to use a different domain for each product?

QuestionHi Kalena

In Lesson 3 of SEO 201, there is a suggestion that “if you sell wool socks AND cotton socks, then have a page dedicated to each kind”.

The owner of the website I’m trying to optimize said that she was once told that it’s a good idea to have several domain names for that same purpose. For example, have a separate domain for wool socks and one for cotton socks. What do you think of that idea?

Jena

Dear Jena

I think that’s a terrible idea. You can read up on this issue here but basically, creating multiple sites defeats the whole purpose of trying to attract traffic and promote a single brand. If you have multiple web sites, not only is it confusing to customers, but other sites will be linking back to several sites instead of your main site/brand and that dilutes your link popularity.

Google and other engines will be looking at the number of links your site has pointing to it and if those links are spread across several domains, you will lose trust-rank and therefore won’t rank as highly as you would if all links pointed to your single site.

I understand the desire to rank for several products, but you can easily achieve this on a single domain if you design individual pages for each product and carefully optimize those pages for keywords relating to each. Alternatively, you can use sub-domains for each product which provides the bonus of having each product page sitting at the root level of your site. Google staff actually recommend using sub-domains in this manner.

More information on this issue can be found in these older posts:

Could purchasing and redirecting multiple domains to our main site hurt us from an SEO perspective?

How do we stop our domains from competing with each other for search rankings?

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Q and A: How do I optimize a web site for its geographic location?

QuestionHi Kalena…

I would like to optimize a website for its geographic location. In order to do so, I think I should preface certain home-page keyphrases with the name of the city. I’m wondering if I should repeat this practice throughout the website for better effectiveness, or would this be unnecessary? I’m also wondering please, what is the purpose of the Distribution Meta tag. Please let me know.

Thank-you
Peter

Dear Peter

First up, you should be aware (or perhaps you already are) of Google’s new feature that allows webmasters to associate a web site with a region/country.

Regarding how best to optimize a web site for different geographic locations or languages, sub-domains seem to be the way to go, as recommended by Matt Cutts of Google.

But if you are only optimizing for a single city, you should treat that city as another keyword on your page. That is, don’t repeat it ad-nauseum, only where it makes sense to do so. I would recommend no more than 5 repetitions of a target keyword or phrase on a single page. If your whole site content is about the city then it should naturally rank well for city-related phrases anyway as people will be linking to your site using the city name.

Regarding the Distribution META tag, as far as I am aware it is not a valid META tag, is unsupported by any search engine and the myth that you should include one has simply hung around like a bad smell like the Dublin Core META Tags. Skip it – otherwise it will simply contribute to your code bloat.

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Q and A: Are tag clouds acceptable to use on business to business sites?

QuestionDear Kalena…

I would like to know your thoughts on tag clouds. We would like to add one to our careers web site but are being told that this is not an acceptable practice for business to business web sites and we will be black listed by search engines. Is it true that only blogs and internal social networking type sites are “allowed” to use these?

Kerry

Dear Kerry

Whoever gave you that advice is talking bollocks. For starters, if you use tags or topics on your site, tag clouds are a useful navigation feature to help your site visitors find the topics they are interested in. Tag clouds don’t have to be limited to blogs.

The idea that you will be black-listed by search engines for using tag clouds is utter nonsense! If it makes life easier for your readers to have a tag cloud on your site, go ahead and use one. If anything, a tag cloud will probably make it easier for all your various pages to be indexed by search engines as they are similar to a site map.

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Q and A: Should my SEO company submit my site to search engines regularly?

Dear KalenaQuestion

I am currently using an SEO company and they are doing submissions for me every other month. They asked me if I wanted to do it every month, Will this be worth it to do it every month?

Thank you for your time

Darrell

Dear Darrell

I think your SEO company is ripping you off. Despite the hype, there is NEVER a need to resubmit to a search engine or directory unless your site is dropped entirely (which is a very rare occurrence). In fact, provided you have a link pointing to your site from a site already in the search engine’s index, you don’t need to submit your site to search engines in the first place. Search bots will find your site automatically as they sweep their database of indexed sites looking for new links to follow and new content to index.

Perhaps your SEO firm is talking about gaining new backward links for your site by submitting it to new niche directories and related sites each month? Ask to see the list of sites they are submitting your URL to each month. If the same engines are on the list month after month, they obviously have no clue about SEO and I’d ditch them quick smart.

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