Q and A: What are the upcoming changes to Google AdWords?

QuestionHi Kalena,

I’ve been hearing rumors that Google is about to roll out some major changes to AdWords. Do you know anything about this yet? I’m a bit nervous about it.



Hi Kylie

Google announced some major changes to AdWords today – the main one being Enhanced Campaigns.

Basically Enhanced Campaigns mean that advertisers can now present consistent ads to people via multiple devices in the right context within a single campaign, rather than setting up separate campaigns for mobile/tablet users.

The focus here seems to be Google’s way of increasing the adoption of mobile advertising.

I’m still getting my head around the new functionality and will post an indepth article here about it soon, but if you’re interested to learn more in the meantime, here is a round up of articles about it:

More soon!

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Google Launches Analytics App for Android

Attention Android fans, Google has just launched a Google Analytics App for Android-enabled mobile phones.

Google Analytics App for Android  is a mobile app that delivers essential analytics data to you anytime, anywhere, provided you have an Android-enabled phone. In a meeting and need traffic or sales figures quickly? No more having to wait until you can access your desktop PC to see important stats – with the Analytics App, they are all now at your fingertips.

You can see real time statistics, customizable dashboards and intelligence reports directly on your phone with the Google Analytics App. It allows you to access the same accounts and profiles you see when you open Analytics from a desktop browser, but the reports are delivered in an optimized format for your phone.

The following *swipe through* reports are available:

  •     Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
  •     Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
  •     Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See automatic alerts, or customize your settings to send alerts based on your own benchmarks.

The Google Analytics app is available from here and currently has an average user rating of 4 stars, based on over 400 reviews.

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SMX Melbourne 2010 : All About Mobile Search

mobileapps2This is an excerpt from my live blogging of a SMX Melbourne presentation by Gillian Muessig, President of SEOmoz.

Mobile is here to stay. If you haven’t already investigated how to use mobile marketing, you are already way behind.

Why do you want a community platform? Social commerce is a subset of electronic commerce. Gillian mentioned LivingSocial.com – already in Sydney, very big in the US. It’s a way to get deals / coupons for things in your community. Also Groupon.com is a similar thing. These ideas are similar to @square, which is a way to pay for things using your cell phone, popular in the US and hopefully coming to Australia and New Zealand soon.

You can make your own QR code at www.qrcode.kaywa.com – download the QR code to your mobile for coupon / discount / offer / invitations / news. Mobile coupons are about levels of offers therefore all about social status.

You can also play games with QR codes. Send hints / clues / instructions etc. Data has come full circle and now gone offline. You can get your codes offline now, from billboards, physical stores etc.

Should you or shouldn’t you jump on the .mobi bandwagon? Gillian says no. It was always a stop gap measure. But DO create mobile-friendly pages. Search engines will use transcoding to auto show your page on mobile devices. Make sure your pages provide value and are designed for mobile and put them in folders on your site.

Cindy Krum is a mobile marketing evangelist and the world’s foremost authority on the subject. Gillian suggests looking at Cindy’s mobile directory list.

If you can blog, you can build an app. You don’t need a huge audience, you can make a mobile app just for your biz or your few customers.

For application building, try AppBreeder. Also, Hunch.com launches tonight – it’s a mobile community builder that allows you to build your own mobile local app on the fly. It’s a brand new service that Gillian thinks will take off after launch.

Mobile is easy, it’s out there and now is your chance to grab the opportunities in mobile marketing before your competitors do.

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Nexus One Smart Phone Makes Google a Retailer

largest nexus phoneGoogle is no longer a search company.

That’s right – the launch of an online mobile store yesterday to sell their new smart phone means Google has crossed the threshold from search company to consumer electronics retailer.

The Nexus One was officially revealed at a press conference at Google headquarters in Mountain View yesterday, but details about the handset had already been leaked and available on the web for weeks. Referred to by Google staff as a *Super Phone*, the Nexus One is being touted as an iPhone killer and has been designed specifically for Google’s Open Source Android operating system.

While the Nexus One does look very much like an iPhone, the first difference that strikes me is the trackball. How very IBM ThinkPad. It also features a thinner profile at 11.5mm, a 5 megapixel camera, 2 microphones (one for noise cancellation), a 3.7″ OLED touchscreen display and the handset weighs in at a tiny 130 grams. Comparisons to the HTC Droid Eris phone are no coincidence – HTC manufactured the Nexus One.

Another gloatworthy, geek-pleasing feature that the Nexus has over the iPhone is the voice-activated keyboard, which I noticed a few launch attendees testing today on Twitter, with amusing results. For more details about the launch I recommend Danny Sullivan’s live blog coverage.

To coincide with the launch, Google installed the world’s largest Nexus One in their foyer (see photo). While it’s not an actual working phone, it’s still pretty impressive.

US customers can now buy the Nexus One directly from Google’s web store with a two-year contract with T-Mobile USA for US $179 or the unlocked handset for $529. Vodafone will supply Europe, Hong Kong and Singapore with the Nexus soon.

Google expects it to roll out to other countries and carriers within the coming months.

*Photo courtesy of Search Engine Land

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