Search Industry Job of the Week – SEM Manager

Job Title: SEM Manager
Job Reference: Unknown
Position Type: full time
Name of employer:
Location: Austin, TX
Date Posted: 11 February 2013
Position description: is looking for a sharp and motivated SEM Manager to join their team.  You’ll be expected to manage, analyze, and improve on existing SEM strategies.  They are looking for someone advanced in online marketing thought processes and tactics, with a strong educational background and significant experience growing and managing internet marketing campaigns.

Mission of the position:

Direct strategy and day to day activities across multiple paid search and SEO accounts and a multi-million dollar PPC ad spend.

Desired Outcomes:

  • Provide strategy, direction and leadership for SEM/SEO efforts.
  • Set and reach weekly, monthly and quarterly paid search/SEO goals.
  • Generate and analyze weekly paid and organic search reports and provide recommendations.
  • Provide search data support for product management group to help prioritize deployment of new products.
  • Manage ad copy, day-parting and geo-targeting strategies, keyword build out, bidding methodologies, remarketing, landing page optimization, etc.
  • Lead and manage the search marketing and optimization team.
  • Launch and grow new SEM accounts/campaigns/ad groups.
  • Stay up-to-date with new methodologies/practices in search marketing field.

This person must be:

  • Passionate
  • Organized
  • Innovative
  • Analytical
  • Motivated

Their ideal candidate also:

  • Has a BS/BA Degree in a technical field (engineering, mathematics, computer science, natural sciences, finance, accounting, etc.) & 3+ years’ experience
  • Has 5+ years’ experience managing a large-scale PPC programs
  • Is an expert with Adwords, Adwords Editor, adCenter, & SEO tools
  • Has incredibly strong Microsoft Excel skills and HTML/CSS knowledge
  • Is Familiar with Adobe SiteCatalyst, Google Analytics, A/B testing

About Company: is a national e-commerce leader in custom signage and development of industry-leading software and innovations. One of the Best Places to Work in Austin five years running, was also recently named the one of the fastest growing companies in Austin by the ABJ. In only six years, they have grown to nearly 30 million in revenue and over 225 employees without taking any venture capital. They have a proven model that works, an outstanding team, and a fun, welcoming work environment. If you like working in a fast-paced, results-oriented, team environment that values original thinking, analytical ability and bottom line results, this could be the right place for you. Austin, TX,’s international headquarters, was named one of Forbes Magazine’s 2011 Top 10 Best Cities for Young Professionals.

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to:

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – SEM Search Manager

Job Title: SEM Search Manager
Job Reference: STA000260
Position Type: full time
Name of employer: Starcom
Location: New York, NY
Date Posted: 4 Feb 2013
Position description:

Starcom is a world-renowned media agency that simplifies human understanding to deliver meaningful brand experiences. Starcom does this by creating the Space for Ideas, in peoples’ minds and in the world, via a unique approach that gives the agency an unparalleled advantage. With over 1,200 employees, Starcom helps get the right consumers’ attention and delivers brand-building results for many of the world’s leading companies. For more information on Starcom, visit

Position Summary

They are looking for an SEM Search Manager to supervise a small dedicated team in the creation, optimization and execution of client search initiatives. Will also assist the Search Director and Associate Director in developing innovative search strategies to meet and exceed their clients’ business objectives. This position requires a “hands-on” manager with astute attention to process and detail, who also possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

The Work:

The SEM Search Manager will be accountable for the day-to-day progress of their team’s projects and responsibilities, and ensuring timely completion of projects. Additionally, this individual will ensure that projects are produced completely and correctly before being sent to the client and/or Associate Search Director.

Ongoing projects will include:

  • Performance reporting with insights and optimization recommendations
  • Managing search campaign performance against client goals
  • Budget and performance projections for testing new search partners or technology
  • Recommendations for using search to support new client objectives or campaigns
  • Monthly client billing audits
  • He or she will be responsible for delegating projects across the team as needed
  • He or she will work with Associate Search Director to develop processes for improved work flow within Starcom Search, and between agency partners and vendors
  • This individual will maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner

The People:

This individual will be responsible for overseeing a team of dedicated Search Analysts who have 0-2 years experience.

He or she will stimulate team productivity and growth by:

  • Providing formal training to new team employees
  • Educating new employees about Starcom Search and client-specific processes
  • Providing education on overall Search industry landscape and best practices
  • Working with Associate Search Director to allocate assignments which combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds
  • Developing their careers within SMG. As such, the SEM Search Manager will provide ongoing feedback and conduct employee evaluations consistent with SMG’s formal evaluation process
  • The SEM Search Manager will actively support and participate in agency recruitment activities, including agency hiring practices
  • He or she will take an active role in developing and presenting Search best practices to internal agency partners
  • This individual will report to an Associate Search Director, and will be responsible for keeping them abreast of team work, employee and client developments

The Client:

The SEM Search Manager will have daily contact with the client, including but not limited to:

  • Selling in recommendations for new campaigns and strategies
  • Optimization recommendations for existing campaigns based on reporting and analysis
  • Working with Associate Search Director to master, identify, and communicate trends in search and in client industries

Required Skills, Experience and Education

  • Bachelor’s degree
  • 2-3 years of Search experience
  • Experience in both organic and paid search
  • Experience in applying search marketing to brand-building & direct response initiatives
  • Strong command of search engine research and reporting resources
  • Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo and WordTracker
  • Deep experience with at least one of the major bid management tools
  • Familiarity with third-party ad serving companies
  • Technical- Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills
  • Presentations skills are a must
  • Ability to work successfully with teams on multiple projects under tight deadlines
  • High attention to detail
  • Desire to work in an industry which is constantly evolving and presenting new and unique challenges
  • Experience with media billing processes a plus

How to Apply / Contact

For consideration, you must apply online to STA000260. Please follow this link to access the job posting:

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to: Starcom Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Software Development Engineer

Job Title: Software Development Engineer II – Bing
Job Reference:  822237
Position Type: full time
Name of employer: Microsoft
Location: Bellevue, WA, United States
Date Posted: 27 January 2013
Position description:

Are you looking for opportunities to work full stack from advanced HTML5 / javascript to data mining over huge datasets and everything in between? Do you like working on high visibility projects that routinely get press coverage? Do you want to make an impact on all the web developers, SEOs and website owners out there?

The Bing Webmaster Tools team is hiring extremely talented, highly motivated and productive developers to help build the next generation of the Bing Webmaster Tools ( The Bing Webmaster Tools are a scalable way to communicate with all the web developers, SEOs and website owners on the web.The team ask them for all sorts of information to help Bing understand their websites better, and in return, they give them advanced reporting tools to help them see their website through Bing’s eyes.

This role encompasses a wide range of skills, from web-scale data mining, implemented across thousands of servers, to HTML5 web application development and everything in-between. On a day to day basis you might be working with multi-terabyte datasets to generate and aggregate index, telemetry and social data from dozens of different sources (using their cloud based map-reduce variant, COSMOS and SCOPE), and on a different day, experimenting with visualizing and presenting data using HTML5 technologies to enable the world to understand the web in a more comprehensive way.

This is an area that requires creative thinking, strong engineering skills and a passion for doing things “the right way”. When people need this data, it is imperative that it is fresh, correct and presented to them FAST, so a knack for identifying bottlenecks in your code and optimizing them to be faster is a must.

This job requires strong technical skills. You must have the following skills and experience:

  • 3+ years programming experience in C# or similar
  • Experience in web application development (MVC/HTML/JS/CSS)
  • Strong track record of shipping high-quality product features on schedule
  • Willingness and ability to quickly learn new technologies
  • Demonstrated experience in a rapid development environment
  • The following skills are big pluses: azure storage (tables & blobs), autopilot, cosmos, machine learning, sql server, jquery, c++, data mining, data visualization, performance engineering, and testing experience (unit testing / functional testing / performance testing)

Salary range: Unknown
Closing date: Unknown
More info from: Microsoft Careers
Contact: Send resumes via online form to: Microsoft Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Managing Blog Editor

Job Title: Managing Blog Editor
Job Reference: Unknown
Position Type: part time / telecommute
Name of employer: Search Engine Journal
Location: telecommute – US
Date Posted: 24 January 2013
Position description:

Search Engine Journal, a community-focused, internet marketing industry blog with 600K visitors monthly, is looking for a Managing Editor. The Managing Editor will oversee the team’s day to day publishing activities, and will work with both guest bloggers and stakeholders to bring insightful, exclusive content, news and features to our loyal and very interactive audience.

Note this position is part-time.


  • Maintain content strategy and tone of voice while ensuring quality guidelines are met.
  • Develop relationships with existing guest bloggers to get regular contributions. Recruit new guest bloggers.
  • Manage the publishing schedule.
  • Supervise and delegate to a full-time virtual assistant who will perform administrative and operational tasks WRT publishing, goal tracking and reports, providing customer service to writers and their requests.
  • Write 2 posts/month.
  • Manage and track performance goals.
  • Community engagement via commenting in articles and/or social media

Must-have Skills

  • Established reputation in the internet marketing industry.
  • 3+ years’ experience working on a team
  • 3+ years’ experience supervising a subordinate
  • 3+ years’ experience blogging and/or blog editor
  • Lives in US or Canada
  • Strong organization and planning skills
  • Very responsive to email


  • Extensive industry connections
  • Experience in industry-related journalism, including newsroom, interviews and editorials
  • WordPress experience

Please send a cover letter, resume, and links to published articles. Send to jenise[at] Make sure to highlight your experience in the internet  marketing field and provide a high quality writing sample for the editorial team to review.

Salary range: Unknown
Closing date: Unknown
More info about company from:
Contact: Send resumes via online form to: jenise[at]

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – SEO Strategist

Job Title: SEO Strategist
Job Reference: Unknown
Position Type: full time
Name of employer: Pace Communications
Location: Greensboro, NC, US
Date Posted: 11 January 2012
Position description:

Pace Communications, one of the largest content marketing agencies in North America, is now accepting resumes for a Search Engine Optimization (SEO) Strategist.

Pace is one of the largest and most successful agencies of its type in the world – their people are recognized as leaders in the field and their account list includes some of the North America’s most successful brands – including Four Seasons Hotels and Resorts, Southwest Airlines, USAirways,Verizon Wireless, Wells Fargo and Walmart.

Position Summary

The SEO Strategist will focus on search strategy, analysis, and day-to-day execution of SEO efforts for content marketing sites and programs on behalf of some of the world’s largest brands. The ideal candidate will have a strong foundation in all aspects of SEO, along with a solid understanding of digital marketing, content marketing, paid media, and analytics.

The position will be visible both internally and externally as Pace’s subject matter expert on all aspects of SEO with additional focus on select digital paid media efforts, and have an opportunity to develop the agency’s processes and practices.

Principal Accountabilities:

SEO Strategy, Execution, Analytics: Create, execute and analyze SEO strategies – from initial research through to content/page optimization, link building, etc. – for client content marketing sites and programs.
Site Analysis: Review Website code, layout and content to ensure SEO best practices are followed. Develop best practices and processes where needed.
Reporting: Setup, run, and report on SEO ranking and competitive reports
Content Strategy: Develop and deliver keyword research plans and processes in conjunction with in-house content/editorial teams.
Paid Media: Manage limited digital paid media efforts for key clients; evaluate, select, and oversee tools and vendors.
Internal Training: Develop and deliver an ongoing internal SEO training program for content creators, account staff, and technical staff.
Industry Knowledge: Stay abreast of industry trends, contribute to the agency blog, and general become our internal/external subject matter expert on SEO.

Job Qualifications:

Education: BS/BA in a relevant discipline.
Experience: 5-7 years SEO/Search Marketing experience. Agency-side experience is a plus.


  • Experience working both with clients and inhouse content, marketing, and analytics teams.
  • A high level of understanding of content marketing principles and tactics, social media marketing, and the search/social relationship are critical.
  • Strong analytical skill and mindset, with experience creating and presenting SEO campaign reports to clients
  • Fluency with keyword research/competitive analysis/linkbuilding tools, including some mix of SEOMoz, Wordtracker, or Majestic SEO.
  • Strong understanding of Web analytics tools including Google Analytics (required) and Adobe Omniture/Site Catalyst (bonus)
  • Experience with WordPress and other common CMS platforms
  • Experience in planning and execution of paid media (SEM, social, display) campaigns is a distinct plus.

No phone calls please.
Equal Opportunity/Affirmative Action Employer m/f/d/v

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to:

For more search industry jobs, or to post a vacancy, visit: Search Engine College Jobs Board.

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