Jun 12 2008

Search Industry Job of the Week: PPC Campaign Manager

Tag: jobs, search industrySarah Parker @ 10:02 pm

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Job Title: PPC Campaign Manager
Job Reference #: BR-PPCMktg
Position Type: full time, permanent
Name of employer: Cyber Coders
Location: Walla Walla, WA
Date Posted: 9 June 2008
Position description:

Are you a SEO or SEM Specialist with a strong background in making strategic recommendations for PPC and Keyword Expansion? Can you improve Cyber Coders web site pages and do the research to beat their competitors?

If so, read on….

Cyber Coders are happy to assist you in relocating to an affordable, wine country locale in beautiful Eastern Washington State!

Cyber Coders are a thriving B2C Company with a top rated work environment and a challenging growth path for someone who can do more than just buy Google AdWords and Yahoo Search Marketing … someone who can look at their pages and come up with proven ideas to raise their rankings on all the search engines to ensure their traffic is high!

What is in it for you?

  • Competitive Base Salary.
  • Full Benefits with a Top 100 Rating of Companies to work for in the State.
  • Be on the Ground Floor of Revolutionizing our Interactive Marketing.

What you need to apply!

  • 1+ years of HEAVY SEO or SEM Experience with proven experience bringing sites to the top of Google, Yahoo, MSN, etc.
  • Strong understanding and passion for new technology.
  • Ace level Excel skills!
  • Demonstrated Success in a Web Campaign Optimization role!

Interviews are already underway, so, if you are a SEO or SEM Specialist… Apply Now!
Must be authorized to work in the United States on a full-time basis for any employer.

Salary range: $40,000 - $60,000
Closing date: Unknown
More info from: [softwareengineerjobs.cybercoders.com]
Contact: Send resumes to brooke.rinaldi[at]cybercoders.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 4%


Jun 05 2008

Search Industry Job of the Week: SEO Strategist

Tag: jobs, search engines, search industrySarah Parker @ 6:07 pm

Job Title: SEO Strategist
Job Reference #: 14743
Position Type: full time
Name of employer: Yahoo! Media Group
Location: Santa Monica, USA
Date Posted: 27-May-2008
Position description:

The Internet is a big, busy place, and Yahoo! are proud to stand out in the crowd. As the world’s number one Internet brand, servicing over a half billion people, they’re determined to maintain their commitment to delivering news, entertainment, information and fun… each and every day.

In order to maintain their position as one of the world’s most trafficked Internet destinations, they’re always on the lookout for people with big ideas and big talent to help them provide their visitors with the innovative products and services they’ve come to expect from Yahoo!. They’re looking for people like you.

How Big Can You Think?

GENERAL DESCRIPTION

This SEO Strategist position will work closely with designated Media properties’ product teams to help identify SEO opportunity and implement it. Working closely with the Product Managers (PMs), lead User Experience Designers, and lead Engineer(s) is required. The SEO Strategist should be deeply involved with PMs and product planners to provide competitive SEO product strategies to be baked into SEO Research Documents and/or Product Requirements Documents. They will also work closely with design leads to give wireframe recommendations and assist in crafting targeted on-page wording for optimal SEO, and with lead engineers to provide development SEO specs and enter bugs on the product for which the lead engineers and QA teams attend to and manage. The SEO Strategist may also work with editorial teams and/or product marketing on partner linking campaigns and press release optimization if necessary.

The SEO Strategist must understand and practice keyword & competitor research for upfront product planning. This position also requires an understanding and experience with content layout and design best practices for SEO, and an intimate understanding of advanced developer codes and techniques, including HTML, CSS, Flash ActionScript, JavaScript/AJAX implementations and dynamic content loading, and be able to look at various, often complicated code structures to identify and solve SEO issues that may arise within them.

The SEO Strategist will work SEO into designated property projects from initial product planning and strategy through to launch. It is imperative that the SEO strategist has an understanding of how to determine SEO opportunities and what to look for in SEO reporting to determine if SEO efforts are fruitful. The SEO Strategist will work closely with the SEO Specialist and the team in determining what to measure based on what was implemented, and how to communicate SEO results to Yahoo executives.

The ideal person for this position knows and understands all aspects of SEO (especially engineering-heavy), has corporate political finesse, can multi-task and prioritize with ease, and is able to find SEO opportunity and communicate results on a corporate level.

SEO Strategist is expected to:

  • Modify meta tags and titles if/when the tools to do so are available.
  • Produce SEO Research Documents (SRDs) for products/projects in planning stage.
  • Enter and support SEO bugs on designated products.
  • Work exclusively with Search Strategy Team designated properties; assist other additional properties only if all goals and needs for designated properties are met within the means of job limitations.
  • Stay up-to-date on SEO industry trends.
  • Use internal and/or team-designated reporting and tracking tools for documents and reports published by the team.
  • Follow Yahoo SEO best practices as defined by Yahoo! Search and Media SEO.
  • Have the ability and means to travel on a flexible schedule as needed, at least once a quarter and sometimes as often as twice a week.
  • Meet or exceed specified team SEO goals as best possible within means of job limitations.
  • Follow Yahoo employee guidelines for vacation and time off.
  • Participate in annual Search Strategy and Media Marketing team offsites and focal reviews.
  • Attend (physically or by webcast) all team and division all-hands meetings.
  • Provide weekly status reports.
  • Prioritize multiple projects based on what will potentially have the best results.

WORK EXPERIENCE REQUIREMENTS

  • No less than 3 years of practicing SEO expertise within a large corporation.
  • Experience working with each of the following teams: product managers, editorial, engineering (developers), design, and marketing.
  • Experience setting tangible SEO goals and meeting them on time.
  • Experience providing SEO workarounds for Flash, CSS, JavaScript/AJAX and image-heavy implementations.
  • Experience in executing SEO research to provide a competitive product SEO plan outlining the opportunities and capabilities of outranking rivals.
  • Experience in writing effective meta information on individual pages as well as batch meta templates.
  • A well-rounded knowledge of all advanced SEO techniques is a must.
  • Experience in measuring and communicating search traffic results.

Yahoo! Inc. is an equal opportunity employer. For more information or to search all of their openings, please visit http://careers.yahoo.com.

Salary range: Unknown
Closing date: Unknown
More info from: http://careers.yahoo.com
Contact: Send resumes via online form: http://careers.yahoo.com

For more search industry job vacancies visit: Search Engine College Jobs Board

Popularity: 6%


May 29 2008

Search Engine Manager

Tag: jobsSarah Parker @ 2:30 pm

Job Title: Search Engine Manager
Job Reference #: 65904
Position Type: full time
Name of employer: Intuit Canada
Location: Ontario, Canada
Date Posted: 21 May 2008
Position description:

In late summer/early fall 2008, Intuit Canada will be opening their new Canadian corporate headquarters in the GTA - Mississauga to be exact. Be a part of their growth!

Intuit Canada isn’t your average company. With products like QuickBooks® and QuickTax, they’re the #1 developer of retail financial software in Canada. But their employees don’t just make software – they create whole solutions to help revolutionize their customers’ lives. And they’re proud to say that their employees are up to the challenge. Are you? They’re always looking to add smart, motivated people to their team who want to grow with them and become leaders. Intuit Canada is consistently recognized as a top employer because they seek the best. In fact, Report on Business named them #9 on the 50 Best Employers in Canada list for 2008. Their casual work environment, emphasis on work-life balance and competitive rewards help set them apart from the rest.

Support Search Engine Optimization efforts of Sr. Mgr. Web Marketing by:
 

  • Executing on organic Search Optimization tasks including developing meta content, copy optimization, Link building, Link buying, Universal search optimization and Design/ Web Technology improvements.
  • Provide regular updates on Organic search traffic, sales and conversion while working with the Web Business Analyst.
  • Make recommendations on ways to improve organic search rankings, traffic and conversions.

Responsibilities:

  • Manage and optimize successful Organic Search campaigns on major search engines including Google, Yahoo and MSN.
  • Oversee SEO program implementation from pre-launch deliverables (SEO site design & technology recommendations, copy writing and SEO plan) through performance reporting.
  • Research/develop keywords and work with copywriters to Write/ recommend copy for optimizing organic search campaigns.
  • Provide ongoing management of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Document and communicate best practices in Search Engine Optimization.
  • Communicate the benefits for process changes to ensure acceptance and optimize SEO results.
  • Continually monitor the search landscape. Understand any changes in organic listing algorithms of Search Engines and proactively lead changes for adherence to the changes.

Qualifications:

     

  • Bachelor’s degree required.
  • Four to Six years of experience in Search Engine Optimization for large e-commerce websites or companies.
  • Experience in organic search optimization programs including Link Building, Link buying, dynamic (database driven) site optimization, domain structuring, recommending URL redirects, managing Google and Yahoo webmaster tools.
  • Experience working with SEO (SEM director, Ad Goroo, other SEO reporting tools) and Web Analytics tools like Omniture etc.
  • Experience presenting on SEO areas to large groups or business units leaders.
  • Proficient in using Microsoft Office (Word, Excel, PowerPoint).
  • Some experience in website design preferred.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.intuit.ca/en/intuit/careers_search_other.jsp
Contact: Send resumes via online form: http://www.intuit.ca/en/intuit/careers_search_other.jsp

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 7%


May 22 2008

Search Industry Job of the Week: Paid Search Marketing Analyst

Tag: jobsSarah Parker @ 8:03 pm

Job Title: Paid Search Marketing Analyst
Job Reference #: 201
Position Type: full time
Name of employer: Red Ventures
Location: Charlotte, NC
Date Posted: 19 May 2008
Position description:

Red Ventures acquires customers for industry leading brands, such as DirecTV, Sirius Satellite Radio, and ADT Home Security, through a myriad of direct marketing channels. They combine analytical marketers, a superior web and sales infrastructure, with a robust technology and reporting platform. Red Ventures’ success has recently been recognized by Inc Magazine with the #4 ranking on their Fastest Growing Private Companies in the US!

Red Ventures’ company culture is what gives them their competitive advantage and what attracts top talent from all over the nation. They give their employees the freedom to drive their career direction and to create their own growth opportunities. There is an amazing energy and determination to their team but it comes in a casual office environment with no bureaucracy and no dress code. To be a real player in their company you must be passionate about your work and they expect that passion to run over into the rest of your life. Red Ventures requires that our employees have a healthy work life balance.

The ideal candidate will possess a fun, positive, energetic attitude, with a self-starter approach to work. They must be highly motivated with demonstrated strong academic performance and thrive in a fast-paced and dynamic work environment. This person should be detail-oriented, well-organized and able to manage multiple tasks simultaneously.

The Marketing Analyst will work with their Paid Search and Online Marketing teams with a primary focus on reporting and analysis. Responsibilities will include compiling program performance data into regular and ad hoc reports and collaborating with their online marketing team to analyze operational goals and opportunities for improvement. The Marketing Analyst will also be responsible for keyword analysis and research and actively testing keyword performance. Additionally, the Marketing Analyst will provide input on monthly paid search marketing sales goals and track daily and cumulative variance. Analytical findings will be presented to management.

This position offers a competitive compensation package, including health and dental benefits.

Required Skills/Experience:

  • Analytical thinker with excellent quantitative skills to identify and analyze search marketing campaign performance.
  • Detail-oriented and comfortable with a fast-paced, high pressure environment.
  • Demonstrated multi-tasking ability.
  • Team player with strong interpersonal skills and the ability to articulate ideas clearly in oral and written communication.
  • Advanced Microsoft Excel skills.
  • Bachelor’s degree required preferably in business, economics, or engineering with GPA of 3.2+
  • Sense of humor.
  • Work hard play hard mentality.
  • Entrepreneurial spirit.

Salary range: Unknown
Closing date: Unknown
More info from: [tbe.taleo.net]
Contact: Send resumes via online form: [tbe.taleo.net]

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 4%


May 15 2008

Search Industry Job of the Week: Search Marketing Analyst

Tag: jobsSarah Parker @ 12:05 pm

Job Title: Search Marketing Analyst  SureFire Media
Job Reference #: Unknown
Position Type: full time
Name of employer: SureFire Search
Location: Auckland, New Zealand
Date Posted: 13 May 2008
Position description:

This is an opportunity to take a key role in an expanding company working in the fastest growing area of online marketing – search engine marketing. The role will suit an ambitious person with experience or exposure to the running successful search marketing campaigns. The successful candidate will be part of a highly focused and growing team delivering search marketing solutions for corporate clients and through agency partners. Within this team they will take a hands-on role working with other analysts implementing successful SEM campaigns involving both Search Engine Optimisation (SEO) and Paid Search advertising. Whilst this is a full time role flexible working hours would be considered for the right candidate.

Search Marketing Analyst is a hands-on role implementing Search Engine Marketing campaigns involving both Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC).

Search Engine Optimisation Responsibilities:

Implementation of designated campaigns including:

  • Participating in website search engine compatibility audits - analysis, documentation and advising of solutions to issues identified.
  • Keyword research.
  • On-page optimisation including copy writing.
  • Implementing link building campaigns including directory submissions, article syndication, online PR, social media, & direct link requests.
  • Tracking and analyzing campaign performance.
  • Responsible for day to day campaign management.
  • Preparation of client reports.

Paid Search Advertising Responsibilities:

Implementation of designated campaigns including:

  • Campaign set-up and management.
  • Keyword research.
  • Advertisement copywriting and CTR optimisation using split testing.
  • Landing page design and optimisation using split and multi-variate testing.
  • Site placement display advertising.
  • Day to day campaign management.
  • Hands on pro-active management to maximize campaign performance in terms of cost, traffic and conversions.
  • Tracking and analysis of campaign performance.
  • Responsible for day to day campaign management.
  • Preparation of client reports.

Experience/Qualifications:

  • One or more years hands-on experience in an eCommerce and/or Search Engine Marketing role.
  • Proven track record of success.
  • Strong marketing and technical background – whilst much of the job is technical in nature success is measured in commercial terms.
  • Direct marketing and/or eMarketing qualifications desirable.
  • Degree or equivalent commercial experience.
  • Experience with the key PPC engines and ideally PPC bid management software.
  • Proficient with keyword research methodologies and tools.
  • HTML and web development/design knowledge.
  • Proficiency with Excel and Word.

Personal Attributes:

  • Strong multi-tasker and good time manager able to manage multiple projects with conflicting priorities.
  • Attention to detail, completeness and 100% delivery.
  • Fast learner.
  • Results oriented focused on client success.
  • Proactive self-starter with good self-management.
  • Analytical problem solver able to think laterally.
  • Excellent verbal and written communication skills.
  • Good people skills.
  • Friendly and approachable.
  • Team player with positive attitude to work.
  • Honest and strong business ethics.
  • Strong interest in SEM and online marketing in general.

Salary range: By negotiation and commensurate with experience.
Closing date: Unknown
More info about company from: [www.surefiresearch.com]
Contact: Send resumes to Tracey Bliss hr[at]surefiresearch.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 4%


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