Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.


  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, is achieving record sales and broadening their workforce. With offices in New York and San Francisco, is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

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Search Industry Job of the Week – SEO/SEM Specialist

Job Title: SEO/SEM Specialist
Job Reference: Unknown
Position Type: Full-Time (on-premise)
Name of employer: IGM Creative Group
Location: Lincoln Park, NJ
Date Posted: 11 May 2013
Position description:

IGM Creative Group are an interactive marketing and advertising agency in Lincoln Park. They are in search of a specialist skilled in Search Engine Optimization, Social Media Campaigns, and Content Marketing. The ideal candidate will be able to work full-time on-premise and has 2 years professional experience working within an Ad Agency.

Essential Duties and Responsibilities

1. Social Media Campaigns (SMC)

  • Create content on website, YouTube, social media pages, and blog to increase quality score
  • Help produce daily content for Facebook, Twitter, LinkedIn, Google+ at scheduled times
  • Produce monthly social media reports for insights
  • Research social media trends and new technologies

2. Search Engine Optimization (SEO)

  • Execute SEO strategy with client intake
  • Monitor, track and report on analytics metrics monthly
  • Research and analyze competitor site and link structure
  • Optimize internal link building and metadata
  • Keep up-to-date on SEO strategies/tactics/algorithm shifts
  • Ability to translate analysis into useful managerial reports

3. Search Engine Marketing (SEM)

  • Manage Google AdWord/display network campaigns and optimize using set budgets
  • Good grasp of performance marketing, conversion, and online customer acquisition
  • Optimize keyword portfolio through testing with ad copy, landing page quality, bidding strategies, and negative keywords

4. Content Marketing

  • Create landing pages for promotions and form submissions
  • Manage blog calendar
  • Coordinate and publish guest blogger posts
  • Compose creative blog posts using SEO keywords

5. Email Marketing

  • Create, test, and deliver email campaigns on a scheduled basis
  • Produce e-mail marketing campaign reports providing metrics

6. Administrative Duties

  • Organize and keep track of open project plans
  • Proposal and Estimate Development
  • Client Accounts Representation
  • Manage and Organize Invoices and Receivables

Experience and Education:

  • Minimum 1-2 years working on multiple Google AdWord/Display Network campaigns (experience working with bid management technology is preferred)
  • 1-2 years of creative writing experience in a social media setting
  • 1-2 years of e-mail marketing campaign management
  • Bachelor’s Degree in Marketing, Advertising, or related field required


  • Excellent writing capabilities is mandatory
  • Strong Knowledge of Social Media for Business – Experience handling Facebook, Twitter, LinkedIn, YouTube and Google+ is necessary
  • Excellent knowledge of Google analytics
  • Adobe Suite – Photoshop and InDesign
  • Microsoft Office for Mac – Word, Excel and PowerPoint
  • Ability to learn and research new marketing programs
  • Strong organizational skills and attention to detail
  • Ability to multitask and prioritize tasks effectively
  • Knowledge of HTML, CSS, Web Services and CMS (WordPress or Joomla) is a huge plus

Salary range: Base Pay: Relative to Skills and Experience
Closing date: Unknown
More info about company from:
Contact: Send resumes via online form to:

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Search Industry Job of the Week – Online Marketing Manager

Job Title: Online Marketing Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Daily Burn
Location: New York, NY
Date Posted: 27 April 2013
Position description:

This role will report to the Head of Marketing and will work closely with the design and development teams to plan and implement tests. This position is based in their New York, NY office. This is an exciting opportunity for candidates with an entrepreneurial mindset who are passionate about the intersection of the fitness industry and online marketing. The Online Marketing manager should have data-driven analytical skills and be someone who loves A/B testing and fast iteration cycles.

The Online Marketing Manager will be responsible for managing all display marketing campaigns for DailyBurn. The candidate will also have the opportunity to significantly impact DailyBurn’s SEM, SEO and Affiliate marketing efforts. This Online Marketing Manager will work to execute and optimize marketing programs geared toward user acquisition and retention. The Marketing Manager must be a self-starter who is organized and able to analyze data in order to propose and execute campaign optimizations. The marketing team works in a very fast paced environment with needs and goals often changing quickly based on site performance. The ability to adapt to rapid changes is a must. The Online Marketing Manager will be an early hire on a growing marketing team at an innovative company that is primed to scale.


  • Manage against marketing calendar and launch display marketing campaigns
  • Identify, negotiate, implement, and optimize targeted display media buys across advertising networks, exchanges, and content sites and report on performance
  • Optimize ad buys though focused and efficient multi-variant tests against networks, media, and landing pages & flows.
  • Work with design and production team to develop marketing units, ads, emails and collateral
  • Analyze and report on all marketing programs with focus on ROI optimization
  • Provide some account management for marketing/affiliate partners
  • Pitch marketing/distribution programs to potential partners


  • Bachelors Degree
  • 3 – 5 years of online consumer marketing experience, ideally with SaaS marketing experience
  • Understanding of online marketing, knowledge of online sales a plus
  • Ability to build reports, analyze data and summarize findings for executive team
  • Understanding of email and social media marketing techniques
  • Demonstrated ability to thrive in a fast paced, rapidly changing environment
  • Strong written and oral communication skills
  • Strong organizational skills a must
  • Self starter and team player
  • Creative thinker and resourceful problem solver

Salary range:  Unknown
Closing date: Unknown
More info about company from:
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

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Search Industry Job of the Week – Director/OVP Social Media

Job Title: Director/OVP Social Media
Job Reference: unknown
Position Type: full time
Name of employer: Bloomingdale’s NYC
Location: New York City, NY
Date Posted: 20 April 2013
Position description:

Bloomingdale’s seeks a proven leader responsible for developing its social media strategy, designing its online engagement architecture (organization, technology infrastructure, process and policies), and overseeing social media execution. This senior leader will translate the overall brand marketing strategy into an aligned and innovative social media strategy, be accountable for social media performance against that strategy, and ultimately ensure that Bloomingdale’s philosophy, vision and mission are practiced online.

Core Job Responsibilities:

Brand Marketing and Digital Strategy:

  • Develop a social media strategy (content and architecture) in support of overall brand goals and marketing strategy.
  • Partner with the Social Media Operating Committee to ensure social media strategy is aligned with business deadlines and priorities.
  • Develop editorial calendar and approve campaign calendar developed by Manager of Online Engagement; ensure calendar alignment with brand marketing strategy.

Program Leadership:

  • Direct budgets and all investment decision making for Bloomingdale’s social media.
  • Partner with Social Media Operating Committee to scope projects, define schedules, and estimate the resources needed to achieve project goals. Orchestrate resources (including agency talent and internal teams) for social media strategy development and execution as needed.
  • Develop and drive overall social media programs, mitigating risks, escalating issues as needed, and communicating performance.
  • Continuously monitor social media business results and take action to improve performance where needed.
  • Drive innovation in social media strategy and associated technology as needed to effectively deliver Bloomingdale’s brand voice online.

Collaboration and Enablement:

  • Drive a shared vision for online engagement goals at Bloomingdale’s – create clearly actionable success criteria, objectives and requirements and ensure consistent communication of progress.
  • Partner with Social Media Operating Committee and other functional peers to collaborate with fashion houses, industry leaders, and other external organizations required to execute social media strategy.
  • Enable the organization to efficiently and effectively execute against the social media strategy and plans; accountable for training / enablement strategy with input from Manager of Online Engagement but may assign execution responsibilities as appropriate.

Job Qualifications/Requirements:


  • Bachelor’s degree in communications, advertising, or marketing preferred
  • Master’s degree preferred.


  • 12+ years of marketing, corporate communications, digital or similar experience
  • Demonstrated ability to bridge traditional brand marketing and digital strategy
  • Omni-channel retail brand marketing or digital strategy experience preferred


  • Strong leadership of complex, cross-functional programs, fostering collaboration to deliver business results
  • Adept at navigating across organizational lines, building consensus and alignment across teams
  • Experience leading social media, social networking, and/or community projects
  • Ability to deal with ambiguity and change
  • Excellent communication skills with the ability to seek input and demonstrate persuasiveness when needed. Able to effectively communicate the business value of social media strategies inside the organization and build support.
  • Able to prioritize, problem solve, and innovate to deliver on business objectives
  • Net savvy (enjoy online activity, social networking sites & all things Web 2.0)

Salary range: Unknown
Closing date: Unknown
More info from: Bloomingdale’s Jobs
Contact: Send resumes via online form to: Bloomingdale’s Jobs

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Search Industry Job of the Week – SEM Analyst

Job Title: SEM Analyst
Job Reference: Unknown
Position Type: full time
Name of employer: YP
Location: Glendale, California
Date Posted: 13 April 2013
Position description:

Are you looking for a fast moving, creative environment where you can use your expertise to develop and market cutting-edge interactive and digital products?

YP is one of the largest local search, media and advertising companies in North America. The company creates local search and advertising products that encourage consumers to discover and engage with local businesses across online, print and mobile platforms. YP’s suite of local offerings includes its flagship products, YP Local Ad Network, the popular YPmobile app and The YP Real Yellow Pages®, the largest print directory in the world by advertising revenue., which attracts over 30 million monthly online unique visitors, is also accessed by millions of users each month via the mobile web.

The YP(SM) Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers. YP’s wide range of local ad products such as premium listings, performance-based advertising, direct mail and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business. YP’s advertising products address the diverse needs of nearly a million local businesses and help drive tens of billions of dollars in local commerce annually.

YP products are backed by one of the industry’s largest local advertising sales forces made up of several thousand media consultants and other resellers.

Join their dedicated and talented team of individuals all focused on creating the best products in the marketplace. They currently have an opportunity for an experienced SEM Analyst in their Glendale office.



  • Act as fulfillment account manager for selected key accounts
  • Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
  • Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components;
  • Proactively optimize throughout campaign life-cycle;
  • Increase quality in clicks and conversions for improved ROI;
  • Increase product trust through proactive, engaged customer service;
  • Decrease churn rate through proactive campaign management and positive customer experience.
  • Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.


  • Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
  • Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
  • 25%
  • Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements.
  • Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
  • Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.


Report escalations urgently and follow up on resolution to close communication loop with management.


  • 1-2 years experience as a full-time Search Engine Marketing professional; 2-3 years preferred.
  • Google AdWords certification and Bing Accredited Professional preferred; resource will be required to obtain certification within 30 days of hire.
  • Knowledge of Search Engine Optimization (SEO).
  • Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
  • Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
  • Excellent professional, communication (both verbal and written) skills.
  • Ability to self-motivate, prioritize and multi-task.
  • Ability to research and solve problems.
  • Analytic skills required.
  • BA/BS degree preferred but not required

They offer competitive salaries, excellent benefits including a matching 401(k), bonuses, and a casual yet high-energy work environment. Send them your resume today.

YP LLC is an Affirmative Action/Equal Opportunity Employer and they are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to: YP Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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