Fast Five in Search – Week 14, 2013

fast-fiveThis week’s Fast Five has a bit of fun, some social media advice and a sprinkling of content marketing wisdom thrown in for good measure!

1) Top 10 April Fools Day Jokes for 2013 by John Rampton                                             This is a fun post for obvious reasons! If you missed all the fun on April Fools Day, this post will catch you up. I wouldn’t mind a set of those augmented reality glasses!!

2) 5 Steps to Facebook Authority – Whiteboard Friday by Lauren Vaccarello                       A friend of mine asked me about advertising on Facebook the other day and I had to admit I didn’t really know much about it, so this post was a welcome find. Lauren has a great down-to-earth style and no prior knowledge is assumed (except that you already have a Facebook profile or page of course). Thanks Lauren!

3) The Marketing Value of YouTube by Phil Nottingham                                                    How many times have you been asked about video marketing and whether or not to add a YouTube channel? This is a great post to bookmark and refer clients to. Whether it’s ‘preroll’ advertising content, or a Red Bull-style marketing campaign, Phil describes the pros and cons of using YouTube as part of your overall marketing strategy.

4) How to Consistently Write 1000 Words a Day by Shrinivas Rao                                        I liked this post because it contains solid advice which can be applied to anything that requires consistent effort and commitment. So for all you content marketers out there (or if you’re secretly writing a book) this is a great post to refer back to when you hit writer’s block or find yourself in a habit of procrastination.

And finally…

5) Making Your Online Marketing Work: Sharpen Your Focus on This One Thing by Barry Feldman                                                                                                                                    I realise this makes two copywriting posts in one week, but, I think it’s worth it. How many sites have you landed on only to be bored by their copy and not sure why? This post will tell you why. You know what they say… what’s true on the page is true in life (or something like that).

Happy reading!

*Image courtesy of Threadless

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Search Industry Job of the Week – Paid Search / PPC Specialist

Job Title: Paid Search / PPC Specialist
Job Reference: Unknown
Position Type: full time
Name of employer: Prime Visibility
Location: Melville, NY
Date Posted: 25 March 2013
Position description:

Prime Visibility, is an award winning full-service digital marketing agency leveraging deep industry expertise with leading technologies. Their integrated platform of online marketing solutions includes: Search Engine Optimization, Paid Search Management, Social Media, Email Marketing, Display Media, Affiliate Marketing, Mobile Marketing, Web Design and Development, Strategy, Analytics and more. Prime Visibility partners with leading brands to find the right digital mix to meet their goals, and to enhance the performance of their online marketing initiatives and web presence. Prime Visibility is based in New York, NY and is a Google AdWords Certified Partner, a Google Analytics Certified Partner, and an MSN AdExcellence Company.

Responsibilities

Direct PPC experience with Google AdWords, Bing and other PPC programs is a plus.

  • Keyword Research
  • Creating a logical account structure of keywords
  • Writing and testing ads
  • Optimizing landing pages for search engine quality score
  • Bid Management in order to attain an optimal cost per conversion
  • Monthly Client Reports
  • Weekly Internal Reports
  • Maintain relationship with client
  • Keep up to date with technology and share information with coworkers

Qualifications

  • Analytical and logical
  • Ability to work in a “team structure” that fosters collaboration
  • Energetic and passionate about your career
  • Proficient in Microsoft Excel, Word and PowerPoint
  • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
  • Solid ability to listen to and follow directions
  • Possess the ability to effectively communicate with clients who do not have our industry knowledge
  • 2 + years previous paid search experience is essential.

This job will be located in Melville, NY. They offer a competitive compensation and benefits package. Only candidates under consideration will be contacted. Prime Visibility is a division of PV Media Group and is an equal opportunity employer.

Please forward your resume along with your salary history to: jobs2[at]PrimeVisibility.com

Salary range: Unknown
Closing date: Unknown
More info from: www.primevisibility.com
Contact: Send resumes to: jobs2[at]PrimeVisibility.com

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Head of Search Engine Marketing

Job Title: Head of Search Engine Marketing
Job Reference: Unknown
Position Type: full time
Name of employer: Amazon
Location: US, WA, Seattle
Date Posted: 13 March 2013
Position description:

Amazon’s Global Marketing Team is looking for a Head of Search Engine Marketing to lead the company’s worldwide paid search marketing program. As the leader of the Amazon Sponsored Links (SEM) team, you’ll lead the business and technology teams for one of the largest pay per click (PPC) search marketing programs in the world, and one of Amazon’s most important online advertising channels.

To be successful in this high visibility, high impact role, you will need to be a strategic and technically savvy leader who can drive long-term vision and translate business strategies into technology solutions.

  • You will be at home both driving strategic decision making and implementing business strategies via complex technology.
  • You will be excited to both drive SEM channel growth and to improve ROI by improving channel efficiency.
  • You will be comfortable leading product management and software development teams focused on continued innovation.
  • You will love a good algorithm, appreciate white space, understand the value of rapid test and learn approaches, and be excited by the chance to have a significant impact on both the top and bottom line.
  • You will have a knack for finding ways to both innovate and to simplify. You will drive automated, scalable marketing programs through measured use of process and smart system architecture.
  • You will have a global mindset, and should be as comfortable working with business and finance teams as you are with engineers.
  • You will have significant experience hiring and developing high performance teams. And you will be excited by the opportunity to fulfill Amazon’s credo “Work Hard. Have Fun. Make History.”

Responsibilities

  • Setting the vision for Amazon’s participation in paid search marketing worldwide
  • Achieving all key performance targets for the SEM channel, including revenue and ROI for all Amazon locales worldwide
  • Developing SEM channel strategy and guiding long-term initiatives
  • Developing the long-term roadmap for Hydra, Amazon’s internal search marketing tool
  • Delivering against project plans and deliverables, on time and on budget
  • Leading the software development team responsible for developing our world class search marketing technology
  • Driving engineering and operational excellence
  • Hiring and developing a world class team of product managers and software development engineers
  • Report on results to senior management and communicate closely with internal stakeholders

Basic Qualifications

  • Bachelor’s degree in Computer Science, Computer Engineering, Math, Statistics or related field
  • 5+ years of experience in online marketing and or advertising for a leading company or program
  • 7+ years of experience as a team manager, including management of engineering teams

Preferred Qualifications

  • MBA, Masters in Computer Science, or related discipline
  • Deep knowledge of online advertising and search engine marketing fundamentals
  • Experience in machine learning, information retrieval, search systems, artificial intelligence, data mining, targeting, statistics and/or relevance
  • Versed in auction theory
  • Experience with experimental design and analysis
  • Executive-level written and verbal communication skills

Salary range: Unknown
Closing date: Unknown
More info from: Amazon Careers
Contact: Send resumes via online form to: Amazon Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – PPC Account Manager

Job Title: PPC Account Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Everyday Health
Location: Manhattan, NY
Date Posted: 9 March 2013
Position description:

Everyday Health is one of the largest providers of online consumer health solutions, with a portfolio of over 25 websites spanning the entire health and wellness spectrum. From diet and fitness, to pregnancy, to condition prevention and management, their sites help consumers to live a healthier lifestyle while providing their partners, advertisers and physicians with one of the most advanced advertising platforms in healthcare. For more information, please visit their website at www.everydayhealth.com.

Their quickly growing Local Division is looking for a PPC Account Manager to support the Account Management efforts. This position reports into the Director of Account Management and Operations.

Responsibilities:

The ideal candidate:

  • Must love to work with and help educate clients (specifically small business owners within Health vertical).
  • Must be able to handle an existing and growing client base
  • Has experience growing and managing a team
  • Is detail oriented, has excellent organizational skills
  • Is a people person; loves clients, people, and friendly, upbeat
  • Is great with documentation and follow up.  Excellent written and verbal communication skills a must
  • Has web analytics experience, specifically with Google AdWords, Bing AdCenter, Google Analytics
  • Is Google Certified
  • Has a very good sales skill; ability or inclination to soft sell value added services
  • Is process-oriented and will come prepared to establish and execute on processes that will create efficiencies throughout business
  • Must be able to work as part of a team, share ideas, offer and take constructive reviews and work independently to assure client’s services are delivered in a timely manner

Responsibilities:

  • Head of Paid Search department for the Local Division
  • Act as day to day escalation point and work with Account team to speak directly with clients/ Provide Onboarding support (SME to our high dollar clients)
  • Conduct Quality Assurance for all aspects of the SEM business
  • Training and supporting staff on SEM
  • Driving business strategy for growth / Set direction for SEM
  • Develop and manage paid search programs including tasks such as keyword research, ad copy, bid management and quality assurance testing
  • Conduct regular program performance analysis and reporting against goals
  • Evaluate the success of the search marketing strategy, recommend and implement enhancements
  • Provide competitive insight and analysis for clients
  • Understanding/support of test initiatives such as landing page/ A/B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
  • Maintain an organized and proactive follow up schedule to ensure each client is communicated with and always finds value in the service provided.
  • Continually look for ways to optimize campaigns and efficiencies.
  • Provide competitive insights and analysis that can be used by internal team and clients
  • Establish SEM specific process for on-boarding, launching and maintenance of all PPC clients.
  • Facilitating value added services when appeasing poorly performing clients and when clients are unhappy for any reason
  • Following up on improved stats from previous complaints made by clients
  • Maintaining an organized and prioritized list of all client correspondence so things never “fall through the cracks”
  • Investigate new PPC opportunities and make recommendations
  • Employ quality assurance principles to ensure campaigns are launched and operating as planned
  • Participate in weekly PPC pacing meetings with Paid Search and Marketing teams
  • Provide weekly and monthly executive reporting on PPC book of business

Qualifications:

  • 5 – 7 years of experience in paid search
  • Minimum of 2 years in a management/supervisor role
  • Client Service skills to be the SME to our high dollar clients
  • Web Analytics Expert (Google Analytics)
  • Bid Management Technology experience (Kenshoo Local)
  • Experience with Google AdWords and Bing AdCenter
  • Google Certification required
  • Bachelor’s Degree
  • Computer skills including proficiency with Microsoft Office, particularly Excel (formulas, V-Lookup, pivot tables, etc.)
  • Exceptional Account Management/Client Support experience is required. Some Client sales experience is preferred.
  • Extensive experience with search engines networks  for pay per click and contextual campaigns
  • Experience in developing, implementing, and managing SEO operations a plus
  • Ability to collaborate as a team as well as to work independently
  • Ability to perform in-depth analyses using core marketing metrics and implement changes to improve campaign performance
  • Ability to multi-task while meeting tight deadlines
  • Solid project management skills and cross functional coordination experience
  • Local experience / Lead generation preferred
  • Computer skills including proficiency with Microsoft Office, particularly PowerPoint, Excel (formulas, V-Lookup, pivot tables, etc.)

Attracting 30 million monthly unique visitors, Everyday Health, Inc. is the leading provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

At Everyday Health, they foster a cooperative and lively environment that encourages new ideas and forward thinking, and they value their employees and support their development. They work hard, but they work together to create a website experience that helps their audience live healthier lives every day and they have fun while they do it!

Salary range: Unknown
Closing date: Unknown
More info from: Everyday Health
Contact: Send resumes via online form to: Everyday Health Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – SEO Manager

Job Title: SEO Manager – The Solid Cactus SEO Team
Job Reference: Unknown
Position Type: FLSA Exempt
Name of employer: web.com
Location: Jacksonville FL
Date Posted: 1 March 2013
Position description:

The Solid Cactus SEO Team utilizes SEO best practices to develop a custom SEO strategy for the client, fully implement the SEO strategy, and work to assist the client in understanding the results of the SEO campaign. The SEO Manager will be the main point of contact for a portfolio of SEO accounts, communicating regularly with the client and showcasing their SEO expertise to the client.

The manager will utilize their SEO talent and expertise to craft creative deliverables based on the client’s SEO strategy and intended audience, and is responsible for ensuring all monthly client deliverables are met in an interesting matter in tune with SEO best practices. The SEO Manager is fully responsible for the creative direction of the SEO campaign, having a direct impact on revenue generated from the client.

Essential Duties and Responsibilities:

  • The Solid Cactus SEO manager will fully manage every aspect of the client’s SEO campaign. Upon receiving the signed contract, the SEO Manager will contact the client, set up an introductory phone call, and discuss the client’s business and SEO goals and objectives. After mutually agreeing on an SEO campaign direction, the SEO Manager will develop a comprehensive SEO strategy for the duration of the client’s campaign, and revise the strategy where necessary.
  • The SEO Manager will then research appropriate keyword phrases to focus on during the client’s campaign, based upon the SEO Manager’s analysis of the client’s industry, competitors, keyword research tools, and areas of SEO opportunity, and present both the keyword research and SEO strategy to the client for review. The project will commence once all parties are in mutual agreement.
  • The SEO Manager will be responsible for completing monthly deliverables, as outlined in the client’s contract, potentially requiring the SEO Manager to complete the following for the client:
  • Writing creative SEO copy intended to attract the attention of search engines, propelling them to rank the client’s website higher, as well as interesting and useful for the client’s demographic and intended audience. The SEO Manager must be able to vary their writing style to meet the tone of the intended audience, as well as appropriately research the subject matter involved. The SEO Manager will upload the copy and meta tags to the client’s website.
  • Analyzing the client’s industry and formulating a link building strategy that can result in maximum success for the client. The SEO Manager will then execute this strategy on behalf of the client and is responsible for all required follow-through.
  • Writing and uploading interesting, SEO-friendly blog posts for the client’s blog that can serve as possible “link bait” to encourage more websites to link to the client’s website. The SEO Manager will brainstorm and use their imagination to write on interesting topics, and appropriately research the subject matter.
  • After developing a strategy for the client’s social media campaign, the SEO Manager will build all needed social media campaigns to reflect the client’s brand personality. The manager will then post and interact with other social media users on the client’s behalf.
  • Researching an appropriate press release topic, consulting with the client on the topic, and writing the press release to be both interesting and SEO-friendly. The SEO Manager will then syndicate the press release and report on the press release statistics with the client.
  • Compile the client’s end of month report and send this report to the client. The SEO Manager will include a synopsis of the month’s progress, and based on the campaign’s performance, areas of opportunity, and their expertise, will utilize their decision-making abilities and create a strategy for the upcoming month.
  • Providing unlimited SEO consulting to the client. The SEO Manager will utilize their SEO industry expertise to provide the client with SEO best practices and advise the client on any SEO questions s/he has. The SEO Manager is required to read SEO and social media blogs and attend SEO and social media webinars to stay up-to-date on industry best practices and trends.
  • The SEO Manager is responsible for initiating regular contact with the client, at least weekly, and ensuring the client understands the progress and success of their SEO campaign. Solid Cactus SEO delivers the frame work and crafts the appropriate work within that SEO framework, allowing the SEO Manager to have complete creative control over the account, and is responsible for decision-making and implementation of the client’s SEO strategy. As a result, the SEO Manager’s expertise, strategy creation, originality and talent have a direct impact on the success of the account, and thus the revenue the account brings in to the SEO department.

Special Requirements (if any):

  • The SEO Manager should have strong communication skills, including grammar and spelling, in order to skillfully write creative SEO copy, blog posts, press releases, and craft link building outreach pitches.
  • Effective decision-making skills are also a must, as the SEO Manager must be able to use their expertise and creativity to determine the direction of the account.
  • The manager should also exhibit superior customer skills in order to develop a relationship with the client, understand the client’s needs, craft SEO deliverables based on those needs, and help the client understand the results of their SEO campaign.
  • Strong analytics skills are also needed, as the SEO Manager must analyze the client’s industry and determine appropriate keyword phrases to target, understand web analytics programs that highlight the client’s SEO success, and make strategy decisions based on those results.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.web.com/aboutus/joblistings.aspx#florida
Contact: Send resumes via online form to: https://home.eease.adp.com/recruit2/?id=1698161&t=1

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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