Search Industry Job of the Week – PPC Account Manager

Job Title: PPC Account Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Everyday Health
Location: Manhattan, NY
Date Posted: 9 March 2013
Position description:

Everyday Health is one of the largest providers of online consumer health solutions, with a portfolio of over 25 websites spanning the entire health and wellness spectrum. From diet and fitness, to pregnancy, to condition prevention and management, their sites help consumers to live a healthier lifestyle while providing their partners, advertisers and physicians with one of the most advanced advertising platforms in healthcare. For more information, please visit their website at www.everydayhealth.com.

Their quickly growing Local Division is looking for a PPC Account Manager to support the Account Management efforts. This position reports into the Director of Account Management and Operations.

Responsibilities:

The ideal candidate:

  • Must love to work with and help educate clients (specifically small business owners within Health vertical).
  • Must be able to handle an existing and growing client base
  • Has experience growing and managing a team
  • Is detail oriented, has excellent organizational skills
  • Is a people person; loves clients, people, and friendly, upbeat
  • Is great with documentation and follow up.  Excellent written and verbal communication skills a must
  • Has web analytics experience, specifically with Google AdWords, Bing AdCenter, Google Analytics
  • Is Google Certified
  • Has a very good sales skill; ability or inclination to soft sell value added services
  • Is process-oriented and will come prepared to establish and execute on processes that will create efficiencies throughout business
  • Must be able to work as part of a team, share ideas, offer and take constructive reviews and work independently to assure client’s services are delivered in a timely manner

Responsibilities:

  • Head of Paid Search department for the Local Division
  • Act as day to day escalation point and work with Account team to speak directly with clients/ Provide Onboarding support (SME to our high dollar clients)
  • Conduct Quality Assurance for all aspects of the SEM business
  • Training and supporting staff on SEM
  • Driving business strategy for growth / Set direction for SEM
  • Develop and manage paid search programs including tasks such as keyword research, ad copy, bid management and quality assurance testing
  • Conduct regular program performance analysis and reporting against goals
  • Evaluate the success of the search marketing strategy, recommend and implement enhancements
  • Provide competitive insight and analysis for clients
  • Understanding/support of test initiatives such as landing page/ A/B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
  • Maintain an organized and proactive follow up schedule to ensure each client is communicated with and always finds value in the service provided.
  • Continually look for ways to optimize campaigns and efficiencies.
  • Provide competitive insights and analysis that can be used by internal team and clients
  • Establish SEM specific process for on-boarding, launching and maintenance of all PPC clients.
  • Facilitating value added services when appeasing poorly performing clients and when clients are unhappy for any reason
  • Following up on improved stats from previous complaints made by clients
  • Maintaining an organized and prioritized list of all client correspondence so things never “fall through the cracks”
  • Investigate new PPC opportunities and make recommendations
  • Employ quality assurance principles to ensure campaigns are launched and operating as planned
  • Participate in weekly PPC pacing meetings with Paid Search and Marketing teams
  • Provide weekly and monthly executive reporting on PPC book of business

Qualifications:

  • 5 – 7 years of experience in paid search
  • Minimum of 2 years in a management/supervisor role
  • Client Service skills to be the SME to our high dollar clients
  • Web Analytics Expert (Google Analytics)
  • Bid Management Technology experience (Kenshoo Local)
  • Experience with Google AdWords and Bing AdCenter
  • Google Certification required
  • Bachelor’s Degree
  • Computer skills including proficiency with Microsoft Office, particularly Excel (formulas, V-Lookup, pivot tables, etc.)
  • Exceptional Account Management/Client Support experience is required. Some Client sales experience is preferred.
  • Extensive experience with search engines networks  for pay per click and contextual campaigns
  • Experience in developing, implementing, and managing SEO operations a plus
  • Ability to collaborate as a team as well as to work independently
  • Ability to perform in-depth analyses using core marketing metrics and implement changes to improve campaign performance
  • Ability to multi-task while meeting tight deadlines
  • Solid project management skills and cross functional coordination experience
  • Local experience / Lead generation preferred
  • Computer skills including proficiency with Microsoft Office, particularly PowerPoint, Excel (formulas, V-Lookup, pivot tables, etc.)

Attracting 30 million monthly unique visitors, Everyday Health, Inc. is the leading provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

At Everyday Health, they foster a cooperative and lively environment that encourages new ideas and forward thinking, and they value their employees and support their development. They work hard, but they work together to create a website experience that helps their audience live healthier lives every day and they have fun while they do it!

Salary range: Unknown
Closing date: Unknown
More info from: Everyday Health
Contact: Send resumes via online form to: Everyday Health Careers

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Search Industry Job of the Week – SEO Manager

Job Title: SEO Manager – The Solid Cactus SEO Team
Job Reference: Unknown
Position Type: FLSA Exempt
Name of employer: web.com
Location: Jacksonville FL
Date Posted: 1 March 2013
Position description:

The Solid Cactus SEO Team utilizes SEO best practices to develop a custom SEO strategy for the client, fully implement the SEO strategy, and work to assist the client in understanding the results of the SEO campaign. The SEO Manager will be the main point of contact for a portfolio of SEO accounts, communicating regularly with the client and showcasing their SEO expertise to the client.

The manager will utilize their SEO talent and expertise to craft creative deliverables based on the client’s SEO strategy and intended audience, and is responsible for ensuring all monthly client deliverables are met in an interesting matter in tune with SEO best practices. The SEO Manager is fully responsible for the creative direction of the SEO campaign, having a direct impact on revenue generated from the client.

Essential Duties and Responsibilities:

  • The Solid Cactus SEO manager will fully manage every aspect of the client’s SEO campaign. Upon receiving the signed contract, the SEO Manager will contact the client, set up an introductory phone call, and discuss the client’s business and SEO goals and objectives. After mutually agreeing on an SEO campaign direction, the SEO Manager will develop a comprehensive SEO strategy for the duration of the client’s campaign, and revise the strategy where necessary.
  • The SEO Manager will then research appropriate keyword phrases to focus on during the client’s campaign, based upon the SEO Manager’s analysis of the client’s industry, competitors, keyword research tools, and areas of SEO opportunity, and present both the keyword research and SEO strategy to the client for review. The project will commence once all parties are in mutual agreement.
  • The SEO Manager will be responsible for completing monthly deliverables, as outlined in the client’s contract, potentially requiring the SEO Manager to complete the following for the client:
  • Writing creative SEO copy intended to attract the attention of search engines, propelling them to rank the client’s website higher, as well as interesting and useful for the client’s demographic and intended audience. The SEO Manager must be able to vary their writing style to meet the tone of the intended audience, as well as appropriately research the subject matter involved. The SEO Manager will upload the copy and meta tags to the client’s website.
  • Analyzing the client’s industry and formulating a link building strategy that can result in maximum success for the client. The SEO Manager will then execute this strategy on behalf of the client and is responsible for all required follow-through.
  • Writing and uploading interesting, SEO-friendly blog posts for the client’s blog that can serve as possible “link bait” to encourage more websites to link to the client’s website. The SEO Manager will brainstorm and use their imagination to write on interesting topics, and appropriately research the subject matter.
  • After developing a strategy for the client’s social media campaign, the SEO Manager will build all needed social media campaigns to reflect the client’s brand personality. The manager will then post and interact with other social media users on the client’s behalf.
  • Researching an appropriate press release topic, consulting with the client on the topic, and writing the press release to be both interesting and SEO-friendly. The SEO Manager will then syndicate the press release and report on the press release statistics with the client.
  • Compile the client’s end of month report and send this report to the client. The SEO Manager will include a synopsis of the month’s progress, and based on the campaign’s performance, areas of opportunity, and their expertise, will utilize their decision-making abilities and create a strategy for the upcoming month.
  • Providing unlimited SEO consulting to the client. The SEO Manager will utilize their SEO industry expertise to provide the client with SEO best practices and advise the client on any SEO questions s/he has. The SEO Manager is required to read SEO and social media blogs and attend SEO and social media webinars to stay up-to-date on industry best practices and trends.
  • The SEO Manager is responsible for initiating regular contact with the client, at least weekly, and ensuring the client understands the progress and success of their SEO campaign. Solid Cactus SEO delivers the frame work and crafts the appropriate work within that SEO framework, allowing the SEO Manager to have complete creative control over the account, and is responsible for decision-making and implementation of the client’s SEO strategy. As a result, the SEO Manager’s expertise, strategy creation, originality and talent have a direct impact on the success of the account, and thus the revenue the account brings in to the SEO department.

Special Requirements (if any):

  • The SEO Manager should have strong communication skills, including grammar and spelling, in order to skillfully write creative SEO copy, blog posts, press releases, and craft link building outreach pitches.
  • Effective decision-making skills are also a must, as the SEO Manager must be able to use their expertise and creativity to determine the direction of the account.
  • The manager should also exhibit superior customer skills in order to develop a relationship with the client, understand the client’s needs, craft SEO deliverables based on those needs, and help the client understand the results of their SEO campaign.
  • Strong analytics skills are also needed, as the SEO Manager must analyze the client’s industry and determine appropriate keyword phrases to target, understand web analytics programs that highlight the client’s SEO success, and make strategy decisions based on those results.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.web.com/aboutus/joblistings.aspx#florida
Contact: Send resumes via online form to: https://home.eease.adp.com/recruit2/?id=1698161&t=1

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Search Industry Job of the Week – Search Engine Optimization Specialist

Job Title: Search Engine Optimization Specialist
Job Reference: unknown
Position Type: full time
Name of employer: VOCAL Technologies, Ltd
Location: Amherst, NY United States
Date Posted: 26 February 2013
Position description:

VOCAL Technologies, Ltd. are looking for self-motivated candidates to be responsible for the optimization of their website content for maximum visibility and ranking the major search engines.

SEO Responsibilities

  • Develop and implement SEO to ensure that traffic and ROI goals are met and exceeded
  • Optimizing site architecture, optimizing URL structures and patterns for maximized indexing and keyword relevancy
  • Link Analysis: including opportunities, broken links, redirects, cross linking
  • Improve inbound linking
  • Conduct competitive analysis in order to learn from competition
  • Monitor day-to-day activity in order to optimize keywords and ads
  • Provide recommendations for landing page updates in order to better integrate with keyword campaigns

The candidate qualifying for this role will possess the following required skills:

  • 3+ years experience in search engine optimization and working on websites
  • Proven success in raising website visibility in the Google search engine
  • Proven track record of ranking and maintaining target keywords on the number one spot in Google
  • Clear understanding of Google Algorithm updates and how they alter the landscape
  • Experience with analytics/reporting tools such as Google Analytics
  • Experience with leading search engine ranking, traffic and analysis software
  • Experience with social media marketing
  • BS Degree in Computer Science, Engineering or Information Technology required
  • Demonstrated ability to manage details, efficient work habits, and overall flexibility
  • Self-starter approach to work, with a desire to consistently meet and exceed objectives and take on more responsibility
  • A self-starter with an ability to work in a fast paced, dynamic environment
  • Should be familiar with HTML and JavaScript
  • A background in online marketing and/or website development is preferred

Salary range: Unknown
Closing date: Unknown
More info from: www.vocal.com
Contact: Send resumes to: hr@vocal.com

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Search Industry Job of the Week – Online Marketer

Job Title: Online Marketer
Job Reference: Unknown
Position Type: full time
Name of employer:  Confidential
Location: Great Neck, NY (Next to LIRR; 22min fr Manhattan)
Date Posted: 21 February 2013
Position description:

This is Online Marketing position with a company that owns and operates several popular and growing Internet brands serving loyal consumer audiences. The position offers unlimited opportunities for advancement for the right person.

They are looking for a talented and motivated person with a great work ethic to help spearhead the company’s marketing efforts while having the ability to stay hands-on and handle the day-to-day marketing activities, and are offering interesting and varied work experience and for the motivated candidate who is willing to jump into this exciting and friendly work environment!

Responsiblities:

In addition to a wide-ranging array of responsibilities, the Successful Candidate will:

  • Increase the engagement with and adoption of company’s Internet brands
  • Plan and execute strategies for the company messaging over different channels on the market ( Facebook, Twitter, website/blog , newsletter , etc. )
  • Generate and maintain PPC and Email campaigns
  • Maintain and grow the affiliate channel (both internally and by working with outside agencies)
  • Utilize traditional and non-traditional “social media” marketing approaches to create buzz and recognition for their brands
  • Develop and implement best processes to raise the adoption of their brands and ensure all marketing initiatives are set against measurable objectives
  • Pro-actively carry out all duties and responsibilities
  • Provide analysis and insight as needed

Compensation:

Starting at $500-$700 base/week + Commission & Bonuses — all commensurate w/ experience and performance.

Applying:

Please submit Cover Letter and Resume

Requirements:

This is a fast-paced environment where you will be given some instruction, but mostly you’ll be given real responsibility (much of it entrepreneurial in nature) and be expected to deliver excellence with little downtime and on short deadlines.

Successful Candidate will:

  • Have graduated from an accredited college (preferably a Bachelor’s in Marketing, Business, Communication, PR, Psychology, English, Writing).
  • Have excellent and provable writing skills and command of the English language
  • be smart and well-spoken.
  • Have experience and success in online marketing (whether full-time work/internship/part-time).
  • Have familiarity with PPC advertising on Google and/or Yahoo (experience is an huge advantage).
  • Demonstrate ability to use web (SEO, SEM, PPC, etc.), social, blogs, Email, PR, and affiliate programs to acquire new markets/customers.
  • Demonstrate ability to work in a fast paced environment with varying deadlines
  • be a highly-motivated self-starter with a high level of initiative.
  • Demonstrate ability to apply experience and knowledge in e-commerce setting (actual experience in ecommerce or social marketing will be considered as a significant advantage).

Why you really want to work with them:

You’re More Than Just Your Job Title — Being a small company, everyone does everything all the time. Company executives help in coding and SEO, the blogger does social media, and everyone is a beta tester and does customer support. Accordingly, everyone is part of whatever success the company achieves.

Startup Feel in a Well Established Company — Many of the benefits that come with working with them are ones you would find in a startup on the west coast, but what distinguishes them is that they’re a well-established 11 year old company.

Easy Transportation — If you wanna take public transportation, the LIRR is two blocks from their office. If you want to drive, they will set you up with a pass to a covered parking deck one block away, so you never have to look or pay for parking.

Fun Office Chat — Anything goes – as long as you can stay focused on your responsibilities.

Flexible Hours — Wanna skip rush-hour traffic and come in at 11, have a lunch break one hour into your work day? Wanna be out by 4:30? Within some limits, they can pretty much arrange anything

Casual Dress — You can dress in a suit, like you’re going to a Madonna concert, or just bum out in sweats. Feel free to dress how you feel that day.

Early Fridays — Your Fridays can end at 3:30 . . . heck, sometimes even at 2. It’s all how you set it up.

Unlimited Coffee/Tea/Water/Drinks — They have Starbucks across the street (and you are free to use it). . . but why spend your money when you can have unlimited gourmet coffee and tea in the office and a fridge always full of Poland spring water bottles (and sometimes even your favorite beer) to boot.

Weekly Lunch — Every week, they order lunch from a local restaurant. In the Summer, they often go out for lunch instead, with beers and margaritas, and as many of them as your little heart desires.

“Friday Bagels” — This is what they call it, but really they just buy you whatever you want for breakfast.

Health-Club Membership — Wanna get buff? stay toned? Pick things up and then put them down? They have a no nonsense NYHRC two blocks from the office and you get a membership (as long as you use it of course). You might run into Olympic gold-Medal Skater Sarah Hughes. If not, you’ll surely run into their ultra-gun-ho personal trainer Erik.

Movie Tuesdays — They’ve got a cinema across the street, and any Tuesday you want they’ll buy you (and your date) tickets to a movie.

Corporate parties and outings — They have these several times per year, and let’s just say that . . . to the extent you’ll remember anything the next day, you never forget any of them.

Salary range: Starting at $500-$700 base/week + Commission & Bonuses — all commensurate w/ experience and performance
Closing date: Unknown
More info from: Marketing Pilgrim Jobs
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

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Search Industry Job of the Week – SEM Manager

Job Title: SEM Manager
Job Reference: Unknown
Position Type: full time
Name of employer: BuildASign.com
Location: Austin, TX
Date Posted: 11 February 2013
Position description:

BuildASign.com is looking for a sharp and motivated SEM Manager to join their team.  You’ll be expected to manage, analyze, and improve on existing SEM strategies.  They are looking for someone advanced in online marketing thought processes and tactics, with a strong educational background and significant experience growing and managing internet marketing campaigns.

Mission of the position:

Direct strategy and day to day activities across multiple paid search and SEO accounts and a multi-million dollar PPC ad spend.

Desired Outcomes:

  • Provide strategy, direction and leadership for SEM/SEO efforts.
  • Set and reach weekly, monthly and quarterly paid search/SEO goals.
  • Generate and analyze weekly paid and organic search reports and provide recommendations.
  • Provide search data support for product management group to help prioritize deployment of new products.
  • Manage ad copy, day-parting and geo-targeting strategies, keyword build out, bidding methodologies, remarketing, landing page optimization, etc.
  • Lead and manage the search marketing and optimization team.
  • Launch and grow new SEM accounts/campaigns/ad groups.
  • Stay up-to-date with new methodologies/practices in search marketing field.

This person must be:

  • Passionate
  • Organized
  • Innovative
  • Analytical
  • Motivated

Their ideal candidate also:

  • Has a BS/BA Degree in a technical field (engineering, mathematics, computer science, natural sciences, finance, accounting, etc.) & 3+ years’ experience
  • Has 5+ years’ experience managing a large-scale PPC programs
  • Is an expert with Adwords, Adwords Editor, adCenter, & SEO tools
  • Has incredibly strong Microsoft Excel skills and HTML/CSS knowledge
  • Is Familiar with Adobe SiteCatalyst, Google Analytics, A/B testing

About Company:

BuildASign.com is a national e-commerce leader in custom signage and development of industry-leading software and innovations. One of the Best Places to Work in Austin five years running, BuildASign.com was also recently named the one of the fastest growing companies in Austin by the ABJ. In only six years, they have grown to nearly 30 million in revenue and over 225 employees without taking any venture capital. They have a proven model that works, an outstanding team, and a fun, welcoming work environment. If you like working in a fast-paced, results-oriented, team environment that values original thinking, analytical ability and bottom line results, this could be the right place for you. Austin, TX, BuildASign.com’s international headquarters, was named one of Forbes Magazine’s 2011 Top 10 Best Cities for Young Professionals.

Salary range: Unknown
Closing date: Unknown
More info from: www.buildasign.com/careers
Contact: Send resumes via online form to: www.buildasign.com/careers

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