Oct 10 2008

Search Industry Job of the Week: Social Marketing Specialist

Tag: jobs, search industry, social mediaSarah Parker @ 4:27 pm

You look familiar. Are you on Twitter? Subscribed to my feed yet?

Job Title: Social Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Buongiorno
Location: Los Gatos, California
Date Posted: 9 October 2008
Position description:

BUONGIORNO is a trendsetting, independent mobile media and technology company driving the burgeoning cellphone entertainment and personalization industry. It partners with telecom, media and Internet companies in over 35 countries to distribute, package and create music, games, videos, wallpaper, ringtones, chat, user-generated services, TV voting, quizzes, and to sell advertising. BUONGIORNO helps companies market through proprietary labels, and sells directly through its popular Blinko brand. It distributes across the U.S, Europe, South America and Mexico, the Middle East, Africa and through BUONGIORNO Hong Kong – joint venture with Mitsui, in Russia, India, the Far East and China. Its reach is already exceeding 60 million customers. The dimension of its business, its large portfolio of content and services, its geographical presence and a team of more than 1000 professionals make BUONGIORNO one of the world’s largest enabler of digital mobile entertainment.

Key Responsibilities:

The Social Marketing Specialist will be responsible for implementing and driving our Social Networking strategy in the local market based on the Global Product and Marketing Strategy and in close co-operation with the Global Marketing team. The ideal candidate will have the following responsibilities:

Planning, organising and carrying out Marketing campaigns to achieve user acquisition objectives in the respective country in close co-operation with Global Marketing Management department:

  • Developing sound Marketing plan/activities to meet user target.
  • Set up and drive online and mobile Marketing strategy to enhance viral distribution (blogs, other SN sites, SMS campaigns, banner placements, etc.).
  • Establish relationships with online bloggers and potential co-operation partners.

Day to day community management and CRM activities for active users in close co-operation with Global Customer Relationship Manager:

  • Email and SMS newsletter campaigns.
  • Online community management.
  • Establish user lifecycle management and incentive campaigns.
  • Get in depth SN market know-how in the respective country, constant review of competitors’ activities (product comparison/benchmarking).

Skills and Knowledge:

  • University degree in business administration with a focus on Marketing/New Media.
  • 2 years of working experience in Marketing for a consumer brand in a multi-national environment, preferably in Internet business or Telecom.
  • Excellent knowledge of Online Marketing activities and tools. Mobile Marketing is an asset.
  • Self-driven, results-oriented with a positive outlook, and a clear focus on high quality.
  • Well developed interpersonal and communication skills and the ability to work independently in an international team.
  • High market and user orientation and ability to anticipate user needs and market trends.
  • Open minded. Strong analytical skills.
  • Passionate for Social Networking and ambitious with a capacity to overcome barriers and make impactful change.
  • Fluency in English, any other language is an asset.

To Apply:

To Apply, please provide a cover letter describing your specific experience with (1) social networking in business setting, and (2) writing and executing marketing plans involving social media. They will not consider candidates who do not meet this requirement. Send your letter and resume to careers.us[at]Buongiorno.com

Salary range: $45K-$60K
Closing date: Unknown
More info about company from: [www.buongiorno.com]
Contact: Send resumes to careers.us[at]Buongiorno.com

For more search industry job vacancies visit Search Engine College Jobs Board 


Oct 03 2008

Search Industry Job of the Week: Director Online Marketing

Tag: jobs, search industrySarah Parker @ 9:44 pm

Job Title: Director Online Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: DECA
Location: Santa Monica, California
Date Posted: 1 October 2008
Position description:

DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at: Sony Pictures, ABC, and Yahoo! Music. The company identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, DECA is backed by Mayfield, General Catalyst, and Atomico. They are seeking a talented and motivated Director of Online Marketing to to develop and execute strategies to drive traffic and increase revenue across multiple properties.

The ideal candidate is a guerilla marketing expert who has been personally responsible for successfully growing one or more online media properties from their initial launch. This position requires a bias for action and an ability to effectively develop an audience without an extensive support team or budget.

RESPONSIBILITIES:

  • Manage the strategy and execution for all audience development initiatives.
  • Create and execute marketing plans to quickly generate targeted traffic to multiple online entertainment properties.
  • Develop and manage strategic relationships with appropriate online communities, blogs, forums and other third-party sites for featured placement, content syndication and other traffic generating initiatives.
  • Develop and track usage metrics and identify trends across several properties; and use this data to track the effectiveness of marketing campaigns and recommend enhancements to optimize revenue potential.
  • Guide search engine optimization effort and work with necessary internal resources to ensure optimal natural search rankings for each property.
  • Work closely with the General Managers of each property as well as other executives to continually refine each property to best serve the target audience.
  • Identify and manage vendors as necessary.

REQUIREMENTS:

  • Minimum of 5 years experience managing and executing online marketing strategies with at least 2+ years SEO and SEM experience.
  • Demonstrated ability to generate traffic and meet marketing goals for online media properties through the effective use of both traditional and viral marketing strategies.
  • Previous startup experience, especially in the digital media industry, is highly recommended.
  • Deep experience with a variety of social networking applications, such as Facebook and MySpace.
  • Ability to self-prioritize tasks, work under time pressure without cracking, and stay focused while working independently.
  • Must be a team player and eager to pitch in wherever needed.
  • Experience in the entertainment industry (especially television) is a definite plus.
  • BA/BS degree at a minimum.

DECA is an Equal Opportunity Employer.

They offer a great work environment just a few blocks from the beach, a competitive compensation package (DOE) including paid vacation, comprehensive benefits (medical/dental/vision), and employee stock options.

Salary range: Unknown
Closing date: Unknown
More info from: [decajobs.jobscore.com]
Contact: Send resumes via online form to [decajobs.jobscore.com]

For more search industry job vacancies visit Search Engine College Jobs Board.


Sep 26 2008

Search Industry Job of the Week: SEO Strategist

Tag: jobs, search industrySarah Parker @ 8:25 pm

Job Title: SEO Strategist
Job Reference #: Unknown
Position Type: Full Time
Name of employer: Hyatt Leader
Location: New York, NY
Date Posted: 22 September 2008
Position description:

SEO strategist will be responsible for driving strategy, planning and execution of SEO projects for various clients. Candidate needs to be a thought leader in developing innovative ways of improving client rankings and visibility in the search engines and be able to execute and enhance firmwide SEO/SEM marketing approach.

Candidates should possess thorough understanding of search engine marketing industry, ranging from day to day tasks (keyword research and analysis, site audits, content audits etc) to defining and implementing strategic components (SEO reviews, user analysis, keyword targeting models) for the clients. Candidate will be responsible for conducting extensive reviews and provide recommendations to enhance client websites standing in natural search listings. Candidates must be detail oriented, team-oriented, possess effective written and exceptional verbal communication skills and be willing to travel from time to time to support client projects. Candidate will join a growing marketing strategy team and assist in expanding the search engine marketing and interactive marketing activities for clients.

Required Experience

  • 4-5 years work experience in technical development or interactive marketing with a minimum of 2-3 year of search engine marketing experience.
  • Must demonstrate advanced knowledge of technical, usability and content related aspects of a website and their impact on natural search visibility.
  • Advanced knowledge of organic/natural search algorithms and principles.
  • Ability to work with major web analytics solutions and ability to leverage the data to drive goals and enhance ROI.
  • Experience in working with various departments (technology, creative, user experience) to develop assets and plans for testing (A/B and multivariate tests).

Nice to have:

  • Technical implementation and tracking experience for major web analytics packages.
  • Intermediate level understanding of related search components including email marketing, display media, and social media marketing.
  • Paid Search management experience.

To apply for this position please email your resume directly to: Brian McCaffrey at bmccaffrey[at]hyattleader.com

Salary range: Unknown
Closing date: Unknown
More info from: [www.hyattleader.com]
Contact: Send resumes to bmccaffrey[at]hyattleader.com

For search for more search industry position vacancies visit Search Engine College Jobs Board.


Sep 19 2008

Search Industry Job of the Week: SEO Copywriter

Tag: jobs, search industrySarah Parker @ 2:38 pm

Job Title: SEO Copywriter
Job Reference #: Unknown
Position Type: part time
Name of employer: 123 Print, inc
Location: Frederick, Maryland, USA
Date Posted: 15 September 2008
Position description:

Company Overview:

123Print, Inc., a nationally-recognized, web-based direct-to-consumer printing company is expanding its marketing team to keep up with a fast-growing business. They are currently looking for an SEO Copywriter in their Frederick, Maryland office.

Job Description:

As an SEO Copywriter you will join their team to help conceptualize and create compellingly effective content for their ecommerce website, search engine optimization projects, marketing campaigns and products. Media is primarily focused on web, email and direct marketing. Members of their team are expected to be comfortable working in a fast-paced environment under multiple, often tight, deadlines.

Responsibilities:

As an you will join their team to help conceptualize and create compellingly effective content for their ecommerce website, search engine optimization projects, marketing campaigns and products. Media is primarily focused on web, email and direct marketing. Members of their team are expected to be comfortable working in a fast-paced environment under multiple, often tight, deadlines.

Conceptualize, Write and Present:

  • Email campaign copy
  • Search-optimized promotional, selling and merchandising copy for ecommerce
  • Product names
  • Product content text
  • Instructional copy
  • Targeted journalistic/editorial search-optimized website content
  • Press releases
  • Internal communications
  • Other external and internal marketing and communication pieces as needed.
  • Conceptualize, Write and Present

Benefits

  • Competitive Base Salary
  • Health/Dental/Vision
  • Long/Short Disability
  • Paid Holidays
  • Paid Vacations
  • 401K Plan
  • Sick Leave

If you are interested in this position please send resume and salary requirements to tdriscoll[at]123print.com.

Requirements:

  • 1-2 years experience in an in-house department, agency or equivalent
  • BA or BS in communications, journalism, marketing, advertising or other related field
  • A portfolio that speaks for your skills and accomplishments
  • An understanding of branding, products and customers
  • Ability to write compelling headlines, copy and subject lines with continuity in all media
  • Ability to work effectively and efficiently under tight deadlines
  • Ability to work as a team with Designers, Programmers, SEOs and Managers
  • Ability to proof your work and the work of others

Salary range: Competitive base salary plus benefits
Closing date: Unknown
More info from: [www.123print.com]
Contact: Send resumes to tdriscoll[at]123print.com

For more search industry job vacancies visit Search Engine College Jobs Board.


Sep 12 2008

Search Industry Job of the Week: Marketing Intern

Tag: jobs, search industrySarah Parker @ 3:09 pm

Job Title: Marketing Intern
Job Reference #: Unknown
Position Type: Internship
Name of employer: Sweeney Marketing Consultant
Location: Reston, Virginia
Date Posted: 2 September 2008
Position description:

Sweeney Marketing is a marketing consultancy that is comprised of an in-house team as well as qualified agencies and talented freelancers.  Everyone they work with exhibits the characteristics and skills that make their approach possible.

Sweeney Marketing is currently hiring for the position of Marketing Intern.
 
If you are a college student studying business, and fascinated with how the Internet has changed the way organizations build and execute marketing plans, then you may be interested in an internship with Sweeney Marketing.

 The Sweeney Marketing internship promises to expose you to a variety of areas of marketing, including planning/strategy development, market research and brand positioning, as well as specific vehicles such as search engine marketing, website design and development and email marketing.  They require interns to possess above average writing skills, some background in business/marketing, and an ability to stay organized in the face of multiple projects and tasks.

If you are interested in an intern position, please send a cover letter and resume to jobs@sweeneymarketingsolutions.com

Salary range: Unknown
Closing date: Unknown
More info from: http://www.sweeneymarketingsolutions.com/careers.html
Contact: Send resumes to jobs[at]sweeneymarketingsolutions.com

For more search industry job vacancies visit Search Engine College Jobs Board.


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