Search Industry Job of the Week – Director/OVP Social Media

Job Title: Director/OVP Social Media
Job Reference: unknown
Position Type: full time
Name of employer: Bloomingdale’s NYC
Location: New York City, NY
Date Posted: 20 April 2013
Position description:

Bloomingdale’s seeks a proven leader responsible for developing its social media strategy, designing its online engagement architecture (organization, technology infrastructure, process and policies), and overseeing social media execution. This senior leader will translate the overall brand marketing strategy into an aligned and innovative social media strategy, be accountable for social media performance against that strategy, and ultimately ensure that Bloomingdale’s philosophy, vision and mission are practiced online.

Core Job Responsibilities:

Brand Marketing and Digital Strategy:

  • Develop a social media strategy (content and architecture) in support of overall brand goals and marketing strategy.
  • Partner with the Social Media Operating Committee to ensure social media strategy is aligned with business deadlines and priorities.
  • Develop editorial calendar and approve campaign calendar developed by Manager of Online Engagement; ensure calendar alignment with brand marketing strategy.

Program Leadership:

  • Direct budgets and all investment decision making for Bloomingdale’s social media.
  • Partner with Social Media Operating Committee to scope projects, define schedules, and estimate the resources needed to achieve project goals. Orchestrate resources (including agency talent and internal teams) for social media strategy development and execution as needed.
  • Develop and drive overall social media programs, mitigating risks, escalating issues as needed, and communicating performance.
  • Continuously monitor social media business results and take action to improve performance where needed.
  • Drive innovation in social media strategy and associated technology as needed to effectively deliver Bloomingdale’s brand voice online.

Collaboration and Enablement:

  • Drive a shared vision for online engagement goals at Bloomingdale’s – create clearly actionable success criteria, objectives and requirements and ensure consistent communication of progress.
  • Partner with Social Media Operating Committee and other functional peers to collaborate with fashion houses, industry leaders, and other external organizations required to execute social media strategy.
  • Enable the organization to efficiently and effectively execute against the social media strategy and plans; accountable for training / enablement strategy with input from Manager of Online Engagement but may assign execution responsibilities as appropriate.

Job Qualifications/Requirements:


  • Bachelor’s degree in communications, advertising, or marketing preferred
  • Master’s degree preferred.


  • 12+ years of marketing, corporate communications, digital or similar experience
  • Demonstrated ability to bridge traditional brand marketing and digital strategy
  • Omni-channel retail brand marketing or digital strategy experience preferred


  • Strong leadership of complex, cross-functional programs, fostering collaboration to deliver business results
  • Adept at navigating across organizational lines, building consensus and alignment across teams
  • Experience leading social media, social networking, and/or community projects
  • Ability to deal with ambiguity and change
  • Excellent communication skills with the ability to seek input and demonstrate persuasiveness when needed. Able to effectively communicate the business value of social media strategies inside the organization and build support.
  • Able to prioritize, problem solve, and innovate to deliver on business objectives
  • Net savvy (enjoy online activity, social networking sites & all things Web 2.0)

Salary range: Unknown
Closing date: Unknown
More info from: Bloomingdale’s Jobs
Contact: Send resumes via online form to: Bloomingdale’s Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – SEM Analyst

Job Title: SEM Analyst
Job Reference: Unknown
Position Type: full time
Name of employer: YP
Location: Glendale, California
Date Posted: 13 April 2013
Position description:

Are you looking for a fast moving, creative environment where you can use your expertise to develop and market cutting-edge interactive and digital products?

YP is one of the largest local search, media and advertising companies in North America. The company creates local search and advertising products that encourage consumers to discover and engage with local businesses across online, print and mobile platforms. YP’s suite of local offerings includes its flagship products, YP Local Ad Network, the popular YPmobile app and The YP Real Yellow Pages®, the largest print directory in the world by advertising revenue., which attracts over 30 million monthly online unique visitors, is also accessed by millions of users each month via the mobile web.

The YP(SM) Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers. YP’s wide range of local ad products such as premium listings, performance-based advertising, direct mail and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business. YP’s advertising products address the diverse needs of nearly a million local businesses and help drive tens of billions of dollars in local commerce annually.

YP products are backed by one of the industry’s largest local advertising sales forces made up of several thousand media consultants and other resellers.

Join their dedicated and talented team of individuals all focused on creating the best products in the marketplace. They currently have an opportunity for an experienced SEM Analyst in their Glendale office.



  • Act as fulfillment account manager for selected key accounts
  • Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
  • Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components;
  • Proactively optimize throughout campaign life-cycle;
  • Increase quality in clicks and conversions for improved ROI;
  • Increase product trust through proactive, engaged customer service;
  • Decrease churn rate through proactive campaign management and positive customer experience.
  • Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.


  • Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
  • Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
  • 25%
  • Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements.
  • Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
  • Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.


Report escalations urgently and follow up on resolution to close communication loop with management.


  • 1-2 years experience as a full-time Search Engine Marketing professional; 2-3 years preferred.
  • Google AdWords certification and Bing Accredited Professional preferred; resource will be required to obtain certification within 30 days of hire.
  • Knowledge of Search Engine Optimization (SEO).
  • Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
  • Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
  • Excellent professional, communication (both verbal and written) skills.
  • Ability to self-motivate, prioritize and multi-task.
  • Ability to research and solve problems.
  • Analytic skills required.
  • BA/BS degree preferred but not required

They offer competitive salaries, excellent benefits including a matching 401(k), bonuses, and a casual yet high-energy work environment. Send them your resume today.

YP LLC is an Affirmative Action/Equal Opportunity Employer and they are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to: YP Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Manager SEM

Job Title: Manager SEM
Job Reference: 22858
Position Type: Full time
Name of employer: Expedia North America
Location: USA – WA – Bellevue
Date Posted: 21 March 2013
Position description:

If you love travel, you will love Expedia. If you are looking for a challenging, rewarding, intense yet progressive environment, then you will love Expedia Paid Search. There’s no bigger, more fun industry than Travel. There’s no bigger, more fun travel company than Expedia. Search Engine Marketing is a challenging business and they wouldn’t have it any other way; otherwise, they’d be bored.

Expeida is the place to:

  • Work in an entrepreneurial environment
  • Hone quantitative and qualitative skills
  • Make a big impact
  • Never get bored, always be challenged

They are growing their world class Search Engine Marketing team (“SEM”) and are looking a manager to lead their Canada and Latin America SEM team.


  • Lead efforts to collaborate, innovate, build strategies and create new business opportunities for SEM
  • Work with the global operations team to develop new trading strategies & processes to drive transactions and profit for the business
  • Work with other marketing channels, product and regional teams to develop business goals and targets
  • Help drive marketing contribution worldwide

Qualifications, Work Experience and Education Guidelines:

  • 4-5 years experience required (specific e-commerce, travel industry, marketing experience a plus)
  • Bachelor’s degree required
  • Strong analytical skills, including data manipulation and financial analysis skills
  • Strong communications skills (written and oral)
  • Ability to excel in a fast-paced environment
  • Passion for creative writing a plus
  • Comfort with Microsoft Excel and PowerPoint

About Expedia, Inc.

Their mission is to revolutionize travel through the power of technology.

Collectively, the Expedia, Inc. brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. The Expedia, Inc. portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 149,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners. Please visit to learn more about their travel brands.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.

Relocation Provided: Yes
Use your LinkedIn Profile to help you apply faster!

Salary range: Unknown
Closing date: Unknown
More info from: Expedia Career
Contact: Send resumes via online form to: Expedia Career

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Fast Five in Search – Week 14, 2013

fast-fiveThis week’s Fast Five has a bit of fun, some social media advice and a sprinkling of content marketing wisdom thrown in for good measure!

1) Top 10 April Fools Day Jokes for 2013 by John Rampton                                             This is a fun post for obvious reasons! If you missed all the fun on April Fools Day, this post will catch you up. I wouldn’t mind a set of those augmented reality glasses!!

2) 5 Steps to Facebook Authority – Whiteboard Friday by Lauren Vaccarello                       A friend of mine asked me about advertising on Facebook the other day and I had to admit I didn’t really know much about it, so this post was a welcome find. Lauren has a great down-to-earth style and no prior knowledge is assumed (except that you already have a Facebook profile or page of course). Thanks Lauren!

3) The Marketing Value of YouTube by Phil Nottingham                                                    How many times have you been asked about video marketing and whether or not to add a YouTube channel? This is a great post to bookmark and refer clients to. Whether it’s ‘preroll’ advertising content, or a Red Bull-style marketing campaign, Phil describes the pros and cons of using YouTube as part of your overall marketing strategy.

4) How to Consistently Write 1000 Words a Day by Shrinivas Rao                                        I liked this post because it contains solid advice which can be applied to anything that requires consistent effort and commitment. So for all you content marketers out there (or if you’re secretly writing a book) this is a great post to refer back to when you hit writer’s block or find yourself in a habit of procrastination.

And finally…

5) Making Your Online Marketing Work: Sharpen Your Focus on This One Thing by Barry Feldman                                                                                                                                    I realise this makes two copywriting posts in one week, but, I think it’s worth it. How many sites have you landed on only to be bored by their copy and not sure why? This post will tell you why. You know what they say… what’s true on the page is true in life (or something like that).

Happy reading!

*Image courtesy of Threadless

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Search Industry Job of the Week – Paid Search / PPC Specialist

Job Title: Paid Search / PPC Specialist
Job Reference: Unknown
Position Type: full time
Name of employer: Prime Visibility
Location: Melville, NY
Date Posted: 25 March 2013
Position description:

Prime Visibility, is an award winning full-service digital marketing agency leveraging deep industry expertise with leading technologies. Their integrated platform of online marketing solutions includes: Search Engine Optimization, Paid Search Management, Social Media, Email Marketing, Display Media, Affiliate Marketing, Mobile Marketing, Web Design and Development, Strategy, Analytics and more. Prime Visibility partners with leading brands to find the right digital mix to meet their goals, and to enhance the performance of their online marketing initiatives and web presence. Prime Visibility is based in New York, NY and is a Google AdWords Certified Partner, a Google Analytics Certified Partner, and an MSN AdExcellence Company.


Direct PPC experience with Google AdWords, Bing and other PPC programs is a plus.

  • Keyword Research
  • Creating a logical account structure of keywords
  • Writing and testing ads
  • Optimizing landing pages for search engine quality score
  • Bid Management in order to attain an optimal cost per conversion
  • Monthly Client Reports
  • Weekly Internal Reports
  • Maintain relationship with client
  • Keep up to date with technology and share information with coworkers


  • Analytical and logical
  • Ability to work in a “team structure” that fosters collaboration
  • Energetic and passionate about your career
  • Proficient in Microsoft Excel, Word and PowerPoint
  • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
  • Solid ability to listen to and follow directions
  • Possess the ability to effectively communicate with clients who do not have our industry knowledge
  • 2 + years previous paid search experience is essential.

This job will be located in Melville, NY. They offer a competitive compensation and benefits package. Only candidates under consideration will be contacted. Prime Visibility is a division of PV Media Group and is an equal opportunity employer.

Please forward your resume along with your salary history to: jobs2[at]

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes to: jobs2[at]

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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