Ask Kalena

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Think you know a thing or two about search engines? We are looking for a few good men (and women!) to become Guest Bloggers for our Search Engine Advice column right here at Ask-Kalena.com.

So if you love to write, like to help people and think you can answer their tricky search engine questions, give us a shout via webmaster [at] searchenginecollege.com with the subject line “GUEST BLOGGER” by Sunday 24 August.

In your email, please include:

1) A 1-2 paragraph summary of your experience in the search industry
2) Links to one or more of your recent articles or blog posts.

Please note that the role of Guest Blogger is unpaid but authors do receive a byline as well as an Author Resource box with a link to their site/blog, not to mention the enormous kudos from being syndicated on thousands of sites!

Positions are limited, so apply now. You wouldn’t want to miss out on the opportunity to become a blog rockstar would you?

Popularity: 49%

Job Title: SEO Internet Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: LinkShare
Location: Tampa, Florida
Date Posted: 5 August 2008
Position description:

The Search Engine Optimization (SEO) and Internet Marketing (IM) Specialist will lead the strategic planning and execution for the implementation of organic search marketing (SEO) and internet marketing for a core website and smaller niche sites as needed. The SEO and Internet Marketing Specialist will also be responsible for overseeing aspects of conversion across those same sites. The results will be measurable as defined by rankings on Google, Yahoo and other search engines, as well as customer acquisitions.

Responsibilities

• Creation and implementation of best SEO practices.
• Organization of SEO efforts.
• Utilization of analytic tools to report on the progress of SEO efforts.
• Analyze online activity statistics to spot trends and report on opportunities.
• Oversee the monitoring of traffic rankings in the major search engines.
• Creation and implementation of link development strategies.
• Communication with various departments to ensure compatibility of SEO objectives with those of overall objectives.
• Development of core content initiatives (linkbait).
• Make recommendations on site improvements and features that will help with SEO efforts.
• Competitive intelligence research and reporting.
• Keeping up to date with the latest trends and research of organic search engine optimization tactics.

Requirements

• A minimum of three years experience in search engine optimization.
• Experience with SEO for competitive market spaces.
• A strong understanding of conversion metrics and usability.
• A firm understanding of traffic analytics and experience with utilizing those analytics for reporting purposes.
• Ability to work independently and as part of a team.
• Knowledge of up to date link development methods and management.
• Experience with keyword analysis.
• A strong understanding of search engine algorithms and their spiders.
• Outstanding communication, organization and leadership skills.
• Proficiency with MS Office.
• Knowledge of HTML is a plus.

Salary range: Unknown
Closing date: Unknown
More info from: [www.linkshare.com]
Contact: Send resumes to careers[at]linkshare.com

For more search industry job vacancies visit: Search Engine College Jobs Board

Popularity: 47%

Job Title: Social Media Internship
Job Reference #: Unknown
Position Type: telecommute possible
Name of employer: Loovya.com
Location: Baltimore, MD
Date Posted: 30 July 2008
Position description:

Are you proficient in social networking sites like Facebook, MySpace, digg.com and YouTube? Do you read up on the latest Internet news, web app launches, and the next generation of the Web? Do you love brainstorming, working in groups, and taking immediate action upon request? Then you may just be the person that they are looking for to join their team at Loovya.com an online dating company.

They are looking for a Rock star social media enthusiast who wants to combine online marketing, a passion for technology and good writing skills to target the appropriate online communities and web markets for their Dating Community. To be considered you must thoroughly understand the blogosphere and social networking. They need a self-starter who thinks outside the box without forgetting about everyone inside.

This is a young start up environment, and they value the input and contributions of others. They believe an internship should be a two way street. You provide them with your talents and help them grow their company, and in turn they offer you valuable learning experience, and real world knowledge of what it is like to work in a product based company in the internet industry. Their goal is to make your resume shine with this experience, and provide you a valuable reference for your fulltime career search.

Will the job be fun? Oh Yeah! Think of the space Loovya.com are in. They are in the market of helping people meet, and establish a relationship together. They have several ideas for great marketing efforts that include a Flash mob, and a man/women on the streets type (like Jay Walking on the Leno Show) of interviewing process.

QUALIFICATIONS:

• Strategic thinker and keen sense of the Internet
• Strong team player with excellent written and verbal communication skills
• High energy and ability to work well in a team environment
• Organized and innovative
• Extrovert personality

TO APPLY:

Please send resume, and cover letter, indicating “Social Media Intern” in the subject line to careers [@] loovya[.]com. Emails with links to a video application will earn extra point in the evaluation process.

ABOUT THE COMPANY:

They have launched Loovya.com, and are currently working on launching a new niche dating site as well as a Dining community as well, and this is just the start of what they are trying to do with their brand, and their company.

Loovya.com are founded by a group of people that have built their entire careers on the web and internet. The founder of the company has worked for top web marketing agencies, AOL, and Monster. Loovya is a unique online dating community that changes the way singles look at dating. At Loovya their goal is to help people attract, interact, and connect. Their approach: They believe that men and women are inherently social and have the desire to interact. While most dating sites focus on sorting through pages and pages of profiles, Loovya focuses on building a more personalized, intimate community. They do this by providing a complete, well-rounded picture of each potential match.

Salary range: Unknown
Closing date: Unknown
More info about company from: http://www.loovya.com
Contact: Send resumes to careers[at]loovya.com

For more search industry job vacancies please visit Search Engine College Jobs Board.

Popularity: 50%

Job Title: Internet Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Become.com
Location: Mountainview, California
Date Posted: 22 July 2008
Position description:

Become.com is seeking an energetic, enthusiastic, highly quantitative professional to help manage important parts of its Internet marketing efforts. This effort includes managing keyword portfolios and paid search processes. The position will have responsibility for managing the financial performance for assigned keyword portfolios. This person must be comfortable working in a high-energy, start-up environment and have a passion for learning about the e-commerce and search segments of the Internet industry. This job has a starting salary of $50,000/year and includes stock options and benefits.

Job Requirements & Responsibilities:

• Maintain a database of keywords, categories and campaigns.
• Lead the ongoing development and optimization of the keyword portfolio.
• Take responsibility for key paid search business performance metrics; revenue per visitor, conversion rates, overall revenue, and cost per click.
• Optimize performance of the keyword portfolio by testing new creative, landing pages. Key goals are to maximize revenue while maintaining required ROI.
• Work with the Product Management Team to create requirement specifications for the development of automated tools to support search marketing.
• Design and execute data analysis to enable decision making associated with paid search initiatives.
• Interact extensively with a wide variety of individuals throughout the organization including Business Team, Product Team, Engineering Team and Senior Management.

Qualifications & Experience:

• BA/BS in a highly analytical discipline is highly desired.
• High level of comfort with data-oriented, quantitative decision making.
• Exceptional quantitative skills.
• Excellent communication skills.
• Experience and comfort in working in a team environment.
• Positive attitude and enthusiasm for getting results.
• 1-2 years paid search operations experience a plus.

Become, Inc. is an exciting and fast growing search engine company in the Silicon Valley. As a venture-funded Internet startup, they have built a shopping research and price comparison site that uses some of the most advanced technology on the web. Become, Inc have won many awards for their service, including Forbes (Best of the Web), BusinessWeek (Best of the Web) and PC Magazine (Top 101 Web Sites).

They offer competitive salaries, generous stock options, medical benefits, and a great work environment. This is an opportunity to join an early-stage venture and make a significant contribution to building a great company.

For immediate consideration, please send your resume in Word or PDF format to job.smspec[at]become.com with subject line “Internet Marketing Specialist”.

Salary range: $50,000 plus benefits
Closing date: Unknown
More info from: [www.become.com]
Contact: Send resumes to job.smspec[at]become.com

For more search industry job vacancies visit Search Engine College Jobs Board. 

Popularity: 35%

Job Title: SEM Coordinator, Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: Bridgevine
Location: Atlanta, Georgia
Date Posted: 9 July 2008
Position description:

Bridgevine, Inc. provides a marketing solutions platform for digital services and related products. Residential and business customers use Bridgevine’s cutting edge e-commerce web sites and seamless shopping cart to search for, evaluate, and buy services from more than 500 service providers.

A privately held, venture backed company, Bridgevine was formed in 2003 as Broadband National and offered a solution to a fragmented and confusing broadband marketplace.

Since its inception, the company’s focus has broadened and millions have used its platform to buy digital services including, but not limited to Internet connectivity, voice, video, hardware and content. Armed with a proprietary broad based e-commerce platform, a growing base of traffic, and a highly motivated team, Bridgevine’s vision is to sell more digital products to more people more efficiently than anyone else.

They are a very fast growing company with a healthy balance sheet and a clear path to profitability. For those who strongly desire to be part of an exciting success story, and who aren’t afraid to work for it, now is the time to join them.

This position reports to the PPC Manager and will coordinate marketing projects and online messaging on the internet in relation to the marketing of digital services. Bridgevine are looking for a highly analytical and organized individual to help manage their daily PPC efforts across multiple search engines. The candidate will be responsible for optimization of keyword campaigns, budgeting, ad copy, and creating new accounts; research and compare leading SEM practices and strategies including keyword discovery, ad copy creation, and landing page optimization. Provide positioning strategy and competitive awareness in addition to detailed reporting on data analysis with the ability to make placement decisions and correctness.

Responsibilities include, but are not limited to the following:

• Implement web based marketing programs and online marketing message/value propositions.
• SEM management and reporting of Google AdWords, Yahoo Search Marketing, and Microsoft AdCenter.
• Construct, test, implement, and update front facing ads to consumers.
• Coordinate development of web-based marketing messages for web sites, emails, banners, landing pages, and electronic collateral.
• Weekly and monthly analysis reporting of marketing campaign effectiveness.

Qualifications:

• Associates degree in a related field is required. However, a Bachelors degree is highly desired.
• 2-4 years in marketing message, collateral, campaign presentation and reporting required.
• 1-3 years of online marketing experience.
• High proficiency in Excel and PowerPoint for reporting and analysis
• Professional attitude and presentation required.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills.
• Basic knowledge of HTML a plus.

Benefits Summary:

Bridgevine offers a comprehensive benefits package including: health, dental life and disability insurance, flex spending, 401k, PTO and holidays; business casual dress code. This position will offer a competitive base salary as well as stock options.

To apply, please send a cover letter and resume to careers[at]bridgevine.com or fax to 772.316.1004. Please reference the job title in any communication you may send.

Salary range: Unknown
Closing date: Unknown
More info from: [www.bridgevine.com]
Contact: Send resumes to careers[at]bridgevine.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Popularity: 17%