Search Industry Job of the Week – Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Job Reference: 105194
Position Type: full time
Name of employer: Logitech
Location: Newark, CA
Date Posted: 18 November 2013
Position description:

The Digital Marketing Specialist is responsible for building a strong and engaged community of brand advocates using the leading social media tools. You must be comfortable in a rapidly changing fast paced environment, be risk taker, willing to lead and not afraid to make mistakes.

Your Contribution:

Move fast. Speak up. Decide and own. Drive change. Exceed customer needs. These are some of the winning behaviors you’ll need for success at Logitech.

In this role you will:

  • Develop and execute social media strategies, promotions, paid social media campaigns, social applications and develop key insights / reports
  • Act as the voice of UE brand on social and web to communicate product news, promotions and activities
  • Write, plan and schedule all social media content for the brand
  • Measure success of key campaigns and evaluate way to drive greater efficiency
  • Coordinate and communicate social media strategy and direction to global teams

Your Skills:

For consideration, you must bring the following skills and behaviors to their team:

  • 3-5 years of relevant social media and digital marketing experience
  • Ability to deal with ambiguity, respond flexibly to changes, and produce results in a fast-paced environment
  • Demonstrated knowledge of driving social media engagement and strong presence across the social platforms
  • Experience managing social/ digital promotions from inception through execution.
  • Experience working with and managing external agencies
  • Solid understanding of SEO and SEM best practices
  • Expert in digital marketing strategies, social media, social community engagement, social and web content creation
  • Passionate music lover

Small Company. Big Products.

Logitech is a world leader in products that connect people to their digital experiences. With a broad portfolio of interface devices, Logitech’s leadership in innovation encompasses a wide variety of corded and cordless personal peripherals. With special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment control, Logitech is at the forefront of design and is creatively driving a richer experience for digital interactions.

Logitech is proud to be an equal opportunity workplace. Individuals seeking employment at Logitech are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.logitech.com/en-us/home
Contact: Send resumes via online form to: Logitech Careers

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Search Industry Job of the Week – Search Marketing Coordinator

Job Title: Search Marketing Coordinator
Job Reference: Unknown
Position Type: full time
Name of employer: Zappos Development, Inc.
Location: Henderson, NV
Date Posted: 15 November 2013
Position description:

Zappos IP, Inc. is looking for a Search Marketing Coordinator!

Why join them? Their unique culture has made Zappos.com, Inc. and its subsidiaries one of FORTUNE’s 100 Best Companies to Work For five years straight. Find out why: www.money.cnn.com/magazines/fortune/best-companies

Why else? They offer an extensive benefits package for all full-time employees, including medical, dental, vision, and 401k!

And . . . they’re hiring like crazy right now and looking for smart, forward-thinking problem solvers to join their world-class and fairly wacky team.

Oh, and one more thing! Cover letters are cool, but do you know what’s even cooler?! Show them who you are with a cover letter VIDEO! You will be able to upload one when applying for this position. (Video cover letters are not required, but if you wanna do one, they wanna see it!)

Position Summary:

Zappos Development, Inc. is looking for a full-time search marketing coordinator who is self-motivated, entrepreneurial, and has great attention to detail. The position requires a minimum of six months of online marketing experience preferably in search engine marketing. This person would be responsible for the daily management of many of their paid search engines. They want someone who can generate awesome keywords that drive the best visitors and conversions. Also, they need Excel gurus who can create dynamic formulas and other cool whizbang reports! Do not forget about ad copy: they need you to always be testing what ad copy works best and to continually refine.

This position will also include, but is not limited to, the following responsibilities:

  • Daily monitoring of ROI and conversion across all campaigns.
  • Strategic bidding of categories and keywords.
  • Weekly communication with search engine account executives to improve performance.
  • Serve as a liaison with software engineers to create new tools and optimize our accounts.
  • Work with their awesome merchandising team to identify trends to utilize for paid search ideas.

Required Skills:

  • A minimum of six months online marketing experience, preferably in SEM/PPC.
  • Four year degree, preferably in marketing or a technical discipline.
  • Very strong organization, problem solving, and interpersonal skills.
  • Proactive and able to develop rapport and positive working relationships with coworkers and account executives.
  • Ability to multitask and prioritize various projects.
  • Strong negotiation skills.
  • Strong analytical skills.
  • Proficient in Microsoft Word and Excel.
  • Must love negative keywords.
  • Experience with Kenshoo, Marin Software, ClickEquations, Acquisio, Coremetrics, Omniture, Webtrends and/or Google Analytics is preferred.

Salary range: Unknown
Closing date: Unknown
More info from: Zappos Careers
Contact: Send resumes via online form to: jobs[at]zappos.com

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Search Industry Job of the Week – SEO Sr Account Manager

Job Title: SEO Sr. Account Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Impaqt
Location: Pittsburgh, PA or New York City, NY preferred; Remote work possible from continental US location
Date Posted: 20 October 2013
Position description:

The SEO Sr. Account Manager is accountable for successfully managing Organic Search campaigns for enterprise level clients; delivering thought leading SEO strategy and consulting.  This team member works under the direction of the Account Group Director and in coordination with the assigned Specialist and other cross-departmental resources. The primary responsibilities are to act as the primary go-to resource for our clients, lead the day to day efforts of the Search program, act as the central hub of collaboration and contribute to the mentorship of team members; all the while delivering against client program objectives.

Responsibilities:

  • Responsible for driving strategy, planning and execution of SEO consulting for enterprise level clients with complex and sophisticated SEO needs
  • SEO Campaign Management, ranging from technical consulting (CMS systems, site audits), day to day task oversight (keyword research, competitive analysis, content audits, etc.) to defining and implementing strategic components (integration with application development, SEO reviews, user analysis, segmentation modeling)
  • Be a thought leader by developing innovative and cutting edge SEO strategies and problem solving techniques to maximize client visibility, both on-the-fly and with long-term planning; confident in responding in an on-demand consulting environment
  • Deliver clear, actionable recommendations with a consultative approach, thorough risk/benefit analysis, projecting estimated effects on traffic and return on investment, etc.
  • Achieve client business objectives, helping them understand what is realistic, what obstacles may prevent them from achieving them, and what opportunities exist to expand beyond their goals; Prioritizing efforts based on ROI estimates
  • Aggressively and continuously monitor the client’s competitive landscape
  • Act as the primary point of contact for the client; responsible for all elements of project planning, workflow management, responding to inquiries, and collaboration across internal and client teams

Core Competencies:

  • Technically capable to consult on large-scale SEO programs, including strategic consultation and problem solving in areas of web site architecture, linking strategy, website tracking / analytics, and social media elements, to name a few
  • Deeply integrated within the world of SEO, in tune with industry news, trends, and opinions; active within the “web world”
  • Exhibit passion for learning, knowledge sharing, collaborating with others, and idea generation in the Search marketplace
  • Employ analytical reasoning, data analysis, and problem solving skills to forecast and measure SEO’s impact on the business
  • Display effective project management skills, ensuring adherence to client timelines and business needs; prioritization of efforts across clients and other team members
  • Curiosity, desire to dig into details and go beyond the obvious

Education/Experience Required/Preferred:

  • 5+ years work experience in technical development or SEO marketing, with a minimum of 3 years of complex, enterprise level SEO experience
  • Experience with major web analytics packages, such as Omniture, Webtrends, Coremetrics, etc.
  • Strong knowledge of web development with emphasis on ASP.NET, JavaScript, IIS server technology, CMS packages
  • B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
  • Mastery of Excel, including extensive data manipulation, along with tactical execution
  • Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings

IMPAQT offers the opportunity to work alongside of some of the most creative and experienced Digital minds in the business, as well as the opportunity to engage with clients from some of the world’s largest and most recognizable brands. They offer the ability to develop in an exciting and challenging environment with a clear and focused career path. They offer competitive compensation, a comprehensive benefits package that includes medical, dental, vision, life, disability, and 401(k). They strive to bring their employees work life balance with unlimited vacation days, multiple volunteer opportunities – to make an “IMPAQT” in the community, and an onsite gym.

They seek the talented, the experienced and the elite to join their IMPAQT Team. Please forward them your resume and cover letter to careers[at]IMPAQT.com.

IMPAQT is an equal employment opportunity employer.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.impaqt.com/company/impaqt-careers-seosam.cfm
Contact: Send resumes via online form to: careers@IMPAQT.com

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Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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