Search Industry Job of the Week – SEO Sr Account Manager

Job Title: SEO Sr. Account Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Impaqt
Location: Pittsburgh, PA or New York City, NY preferred; Remote work possible from continental US location
Date Posted: 20 October 2013
Position description:

The SEO Sr. Account Manager is accountable for successfully managing Organic Search campaigns for enterprise level clients; delivering thought leading SEO strategy and consulting.  This team member works under the direction of the Account Group Director and in coordination with the assigned Specialist and other cross-departmental resources. The primary responsibilities are to act as the primary go-to resource for our clients, lead the day to day efforts of the Search program, act as the central hub of collaboration and contribute to the mentorship of team members; all the while delivering against client program objectives.

Responsibilities:

  • Responsible for driving strategy, planning and execution of SEO consulting for enterprise level clients with complex and sophisticated SEO needs
  • SEO Campaign Management, ranging from technical consulting (CMS systems, site audits), day to day task oversight (keyword research, competitive analysis, content audits, etc.) to defining and implementing strategic components (integration with application development, SEO reviews, user analysis, segmentation modeling)
  • Be a thought leader by developing innovative and cutting edge SEO strategies and problem solving techniques to maximize client visibility, both on-the-fly and with long-term planning; confident in responding in an on-demand consulting environment
  • Deliver clear, actionable recommendations with a consultative approach, thorough risk/benefit analysis, projecting estimated effects on traffic and return on investment, etc.
  • Achieve client business objectives, helping them understand what is realistic, what obstacles may prevent them from achieving them, and what opportunities exist to expand beyond their goals; Prioritizing efforts based on ROI estimates
  • Aggressively and continuously monitor the client’s competitive landscape
  • Act as the primary point of contact for the client; responsible for all elements of project planning, workflow management, responding to inquiries, and collaboration across internal and client teams

Core Competencies:

  • Technically capable to consult on large-scale SEO programs, including strategic consultation and problem solving in areas of web site architecture, linking strategy, website tracking / analytics, and social media elements, to name a few
  • Deeply integrated within the world of SEO, in tune with industry news, trends, and opinions; active within the “web world”
  • Exhibit passion for learning, knowledge sharing, collaborating with others, and idea generation in the Search marketplace
  • Employ analytical reasoning, data analysis, and problem solving skills to forecast and measure SEO’s impact on the business
  • Display effective project management skills, ensuring adherence to client timelines and business needs; prioritization of efforts across clients and other team members
  • Curiosity, desire to dig into details and go beyond the obvious

Education/Experience Required/Preferred:

  • 5+ years work experience in technical development or SEO marketing, with a minimum of 3 years of complex, enterprise level SEO experience
  • Experience with major web analytics packages, such as Omniture, Webtrends, Coremetrics, etc.
  • Strong knowledge of web development with emphasis on ASP.NET, JavaScript, IIS server technology, CMS packages
  • B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
  • Mastery of Excel, including extensive data manipulation, along with tactical execution
  • Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings

IMPAQT offers the opportunity to work alongside of some of the most creative and experienced Digital minds in the business, as well as the opportunity to engage with clients from some of the world’s largest and most recognizable brands. They offer the ability to develop in an exciting and challenging environment with a clear and focused career path. They offer competitive compensation, a comprehensive benefits package that includes medical, dental, vision, life, disability, and 401(k). They strive to bring their employees work life balance with unlimited vacation days, multiple volunteer opportunities – to make an “IMPAQT” in the community, and an onsite gym.

They seek the talented, the experienced and the elite to join their IMPAQT Team. Please forward them your resume and cover letter to careers[at]IMPAQT.com.

IMPAQT is an equal employment opportunity employer.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.impaqt.com/company/impaqt-careers-seosam.cfm
Contact: Send resumes via online form to: careers@IMPAQT.com

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Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

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Search Industry Job of the Week – SEO/SEM Specialist

Job Title: SEO/SEM Specialist
Job Reference: Unknown
Position Type: Full-Time (on-premise)
Name of employer: IGM Creative Group
Location: Lincoln Park, NJ
Date Posted: 11 May 2013
Position description:

IGM Creative Group are an interactive marketing and advertising agency in Lincoln Park. They are in search of a specialist skilled in Search Engine Optimization, Social Media Campaigns, and Content Marketing. The ideal candidate will be able to work full-time on-premise and has 2 years professional experience working within an Ad Agency.

Essential Duties and Responsibilities

1. Social Media Campaigns (SMC)

  • Create content on website, YouTube, social media pages, and blog to increase quality score
  • Help produce daily content for Facebook, Twitter, LinkedIn, Google+ at scheduled times
  • Produce monthly social media reports for insights
  • Research social media trends and new technologies

2. Search Engine Optimization (SEO)

  • Execute SEO strategy with client intake
  • Monitor, track and report on analytics metrics monthly
  • Research and analyze competitor site and link structure
  • Optimize internal link building and metadata
  • Keep up-to-date on SEO strategies/tactics/algorithm shifts
  • Ability to translate analysis into useful managerial reports

3. Search Engine Marketing (SEM)

  • Manage Google AdWord/display network campaigns and optimize using set budgets
  • Good grasp of performance marketing, conversion, and online customer acquisition
  • Optimize keyword portfolio through testing with ad copy, landing page quality, bidding strategies, and negative keywords

4. Content Marketing

  • Create landing pages for promotions and form submissions
  • Manage blog calendar
  • Coordinate and publish guest blogger posts
  • Compose creative blog posts using SEO keywords

5. Email Marketing

  • Create, test, and deliver email campaigns on a scheduled basis
  • Produce e-mail marketing campaign reports providing metrics

6. Administrative Duties

  • Organize and keep track of open project plans
  • Proposal and Estimate Development
  • Client Accounts Representation
  • Manage and Organize Invoices and Receivables

Experience and Education:

  • Minimum 1-2 years working on multiple Google AdWord/Display Network campaigns (experience working with bid management technology is preferred)
  • 1-2 years of creative writing experience in a social media setting
  • 1-2 years of e-mail marketing campaign management
  • Bachelor’s Degree in Marketing, Advertising, or related field required

Skills:

  • Excellent writing capabilities is mandatory
  • Strong Knowledge of Social Media for Business – Experience handling Facebook, Twitter, LinkedIn, YouTube and Google+ is necessary
  • Excellent knowledge of Google analytics
  • Adobe Suite – Photoshop and InDesign
  • Microsoft Office for Mac – Word, Excel and PowerPoint
  • Ability to learn and research new marketing programs
  • Strong organizational skills and attention to detail
  • Ability to multitask and prioritize tasks effectively
  • Knowledge of HTML, CSS, Web Services and CMS (WordPress or Joomla) is a huge plus

Salary range: Base Pay: Relative to Skills and Experience
Closing date: Unknown
More info about company from: http://www.igmcreativegroup.com
Contact: Send resumes via online form to: http://www.igmcreativegroup.com/contact/careers

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Search Industry Job of the Week – Online Marketing Manager

Job Title: Online Marketing Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Daily Burn
Location: New York, NY
Date Posted: 27 April 2013
Position description:

This role will report to the Head of Marketing and will work closely with the design and development teams to plan and implement tests. This position is based in their New York, NY office. This is an exciting opportunity for candidates with an entrepreneurial mindset who are passionate about the intersection of the fitness industry and online marketing. The Online Marketing manager should have data-driven analytical skills and be someone who loves A/B testing and fast iteration cycles.

The Online Marketing Manager will be responsible for managing all display marketing campaigns for DailyBurn. The candidate will also have the opportunity to significantly impact DailyBurn’s SEM, SEO and Affiliate marketing efforts. This Online Marketing Manager will work to execute and optimize marketing programs geared toward user acquisition and retention. The Marketing Manager must be a self-starter who is organized and able to analyze data in order to propose and execute campaign optimizations. The marketing team works in a very fast paced environment with needs and goals often changing quickly based on site performance. The ability to adapt to rapid changes is a must. The Online Marketing Manager will be an early hire on a growing marketing team at an innovative company that is primed to scale.

RESPONSIBILITIES

  • Manage against marketing calendar and launch display marketing campaigns
  • Identify, negotiate, implement, and optimize targeted display media buys across advertising networks, exchanges, and content sites and report on performance
  • Optimize ad buys though focused and efficient multi-variant tests against networks, media, and landing pages & flows.
  • Work with design and production team to develop marketing units, ads, emails and collateral
  • Analyze and report on all marketing programs with focus on ROI optimization
  • Provide some account management for marketing/affiliate partners
  • Pitch marketing/distribution programs to potential partners

QUALIFICATIONS

  • Bachelors Degree
  • 3 – 5 years of online consumer marketing experience, ideally with SaaS marketing experience
  • Understanding of online marketing, knowledge of online sales a plus
  • Ability to build reports, analyze data and summarize findings for executive team
  • Understanding of email and social media marketing techniques
  • Demonstrated ability to thrive in a fast paced, rapidly changing environment
  • Strong written and oral communication skills
  • Strong organizational skills a must
  • Self starter and team player
  • Creative thinker and resourceful problem solver

Salary range:  Unknown
Closing date: Unknown
More info about company from: http://dailyburn.com/
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

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