Fast Five in Search – Week 21, 2014

fast-five

 

Did you know that staff with tech skills – particularly search engine marketing skills – are in increasingly high demand globally? In some cases, the demand is so high that there aren’t enough employees to fill the number of positions available and salaries have sky-rocketed.

Don’t believe me? Check out the 2014 IT Salary Guide from Robert Half and then go check out the Creative Group’s 2014 Salary Guide for those of you looking for gigs that combine tech prowess with creative flair.

See what I mean? So just where do you look to find the latest gigs in tech and search? That’s what this week’s Fast Five is all about! May I present my Top Five Sites for Finding Jobs in Tech:

Here’s this week’s Fast Five:

1) Internet Marketing Jobs by Marketing Pilgrim – This job board serves job seekers with Internet marketing skills, particular those specializing in search marketing, social media marketing, affiliate marketing, email marketing, web design and development. You can sign up for their RSS feed of jobs to keep up with the latest postings daily.

2) Jobs in Search – This site advertises a large variety of search engine related career vacancies on behalf of the following types of search engine marketing firms, search engine optimization companies, new media and digital media agencies, major search engines, software companies and corporate employers recruiting for in-house search engine related jobs. They have a RSS feed for subscription as well as a email service that can email you positions vacant within your ideal search criteria.

3) Mashable Jobs Board by Mashable – A much under-utlized resource, the Mashable Jobs Board is a hiring hub for more than 3,000 employers. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

4) Search Marketing Jobs by Indeed - This job search portal is unique in that it aggregates job vacancies from across a wide range of job sites, newspapers, associations and company career pages. You can narrow down your search to specific job categories and this particular link is for Search Marketing vacancies.

and finally…

5) Google Careers –  As the largest search engine in the world with a prolific number of offices opening globally, Google has hundreds of jobs and internships up for grabs annually. If you’ve got your eye on working for the big G, this site should be your starting point.

Happy job hunting!

*Image courtesy of Threadless.

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Fast Five in Search – Week 11, 2014

fast-five

 

I’ve got a bit of a mixed bag for you today. The following is a handful of recent marketing-related posts that caught my eye or that I found interesting. Let’s get straight into it:

Here’s this week’s Fast Five:

1) Twitter is Bringing Promoted Accounts to Search Results by Anthony Ha of TechCrunch. If you’re a Twitter user, you’re probably already familiar with promoted tweets and promoted accounts – Twitter accounts that businesses use to advertise to users. Last week, Twitter announced that as well as seeing promoted tweets from these businesses in your timeline and search results, you may now also see account profiles as a new kind of ad unit. TechCrunch has the low-down on the changes.

2) Skip to the End: 5 Great Ways to Make Your Readers Care by Mike Sowden on ProBlogger. Here Mike tackles the age-old blogging problem of how to keep your audience interested and engaged. There are some clever suggestions in here for ways to hook your readers in to reading your current and future blog posts without resorting to gimmicks or give-aways.

3) 4 Surprising SEM Stats that Every e-Commerce Marketer Should Know by Jordan Elkind on Search Engine Land. With plenty of paid search advertising accounts to keep track of for clients, I like to keep an eye on large brush e-commerce statistics, particularly usage increases. In this post, Jordan shares the latest online shopping trends and e-commerce statistics from the 2013 holiday period.

4) An Introduction to PR Strategy for SEOs by Samuel Scott on the Moz Blog. Following some intense discussions at Moz.com regarding the death of guest blogging, Scott offers this interesting perspective that SEO and inbound marketing are just PR by another name.

and finally…

5) The Mashable Jobs Board by Emily Chow of Mashable. I’m not sure how I missed this, but apparently Mashable has been managing a Jobs Board for some years – a hiring hub for more than 3,000 employers, no less. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

Enjoy!

*Image courtesy of Threadless.

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Search Industry Job of the Week – Social Media Manager

Job Title: Social Media Manager
Job Reference: Unknown
Position Type: Part time
Name of employer: Search Engine Journal
Location: San Francisco, CA
Date Posted: 25 November 25 2013
Position description:

Well-known, internet marketing web publication, Search Engine Journal is looking for a Social Media Manager to advance its digital community.

This is a high profile position that gets you in front of the internet marketing community on a daily basis.

The Social Media Manager will be entrusted with the publication’s large social media network and will be responsible for cultivating and expanding the target audience through creative campaigns and social listening techniques.

Goals are to foster a positive culture, to identify leads for the editorial team, to expand influence, and create a thought leadership position. Note: this opportunity is part-time.

Key Responsibilities:

  • Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
  • Utilize social listening tools to generate insights
  • Create and maintain Content Calendars
  • Review user generated comments and posts in a quick and timely manner
  • Identify influencers and manage outreach to them
  • Respond to users, when appropriate, in order to cultivate a positive community
  • Constantly on top of industry trends and developments- experiment with new and current features
  • Work with teams across the site to ensure that it is represented at its best online

Must Haves:

  • At least 1 year of experience managing professional social media accounts
  • Charisma, a fun personality, and digital-savvy
  • Goal setter; able to calculate the ROI of their efforts
  • Strong attention to detail and accuracy
  • Passionate about social media, SEO, and content marketing
  • Active participation in a wide variety of social media activities
  • Demonstrated ability to build and engage a large community
  • Proven ability to write concise, creative, and informative copy
  • Familiar/comfortable understanding of Facebook, Twitter, and Google+ platforms
  • Strong time management skills; necessary to balance multiple projects, campaigns, and administrative duties
  • Flexible/Adaptable; available to respond outside of traditional working hours
  • PR experience a plus

Benefits:

  • Monthly base plus performance bonus plan
  • Inclusion on the masthead and editorial team; (Past and present members of the team have parlayed their increased exposure into speaking invitations, consulting gigs and career opportunities, as well as writing for Entrepreneur.com, Huffington Post, Medium.com and many other major industry publications)
  • Possible travel to represent the brand and provide press coverage at events and conferences

Salary range: Unknown
Closing date: Unknown
More info about company from: http://www.searchenginejournal.com/
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Job Reference: 105194
Position Type: full time
Name of employer: Logitech
Location: Newark, CA
Date Posted: 18 November 2013
Position description:

The Digital Marketing Specialist is responsible for building a strong and engaged community of brand advocates using the leading social media tools. You must be comfortable in a rapidly changing fast paced environment, be risk taker, willing to lead and not afraid to make mistakes.

Your Contribution:

Move fast. Speak up. Decide and own. Drive change. Exceed customer needs. These are some of the winning behaviors you’ll need for success at Logitech.

In this role you will:

  • Develop and execute social media strategies, promotions, paid social media campaigns, social applications and develop key insights / reports
  • Act as the voice of UE brand on social and web to communicate product news, promotions and activities
  • Write, plan and schedule all social media content for the brand
  • Measure success of key campaigns and evaluate way to drive greater efficiency
  • Coordinate and communicate social media strategy and direction to global teams

Your Skills:

For consideration, you must bring the following skills and behaviors to their team:

  • 3-5 years of relevant social media and digital marketing experience
  • Ability to deal with ambiguity, respond flexibly to changes, and produce results in a fast-paced environment
  • Demonstrated knowledge of driving social media engagement and strong presence across the social platforms
  • Experience managing social/ digital promotions from inception through execution.
  • Experience working with and managing external agencies
  • Solid understanding of SEO and SEM best practices
  • Expert in digital marketing strategies, social media, social community engagement, social and web content creation
  • Passionate music lover

Small Company. Big Products.

Logitech is a world leader in products that connect people to their digital experiences. With a broad portfolio of interface devices, Logitech’s leadership in innovation encompasses a wide variety of corded and cordless personal peripherals. With special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment control, Logitech is at the forefront of design and is creatively driving a richer experience for digital interactions.

Logitech is proud to be an equal opportunity workplace. Individuals seeking employment at Logitech are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.logitech.com/en-us/home
Contact: Send resumes via online form to: Logitech Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Search Industry Job of the Week – Search Marketing Coordinator

Job Title: Search Marketing Coordinator
Job Reference: Unknown
Position Type: full time
Name of employer: Zappos Development, Inc.
Location: Henderson, NV
Date Posted: 15 November 2013
Position description:

Zappos IP, Inc. is looking for a Search Marketing Coordinator!

Why join them? Their unique culture has made Zappos.com, Inc. and its subsidiaries one of FORTUNE’s 100 Best Companies to Work For five years straight. Find out why: www.money.cnn.com/magazines/fortune/best-companies

Why else? They offer an extensive benefits package for all full-time employees, including medical, dental, vision, and 401k!

And . . . they’re hiring like crazy right now and looking for smart, forward-thinking problem solvers to join their world-class and fairly wacky team.

Oh, and one more thing! Cover letters are cool, but do you know what’s even cooler?! Show them who you are with a cover letter VIDEO! You will be able to upload one when applying for this position. (Video cover letters are not required, but if you wanna do one, they wanna see it!)

Position Summary:

Zappos Development, Inc. is looking for a full-time search marketing coordinator who is self-motivated, entrepreneurial, and has great attention to detail. The position requires a minimum of six months of online marketing experience preferably in search engine marketing. This person would be responsible for the daily management of many of their paid search engines. They want someone who can generate awesome keywords that drive the best visitors and conversions. Also, they need Excel gurus who can create dynamic formulas and other cool whizbang reports! Do not forget about ad copy: they need you to always be testing what ad copy works best and to continually refine.

This position will also include, but is not limited to, the following responsibilities:

  • Daily monitoring of ROI and conversion across all campaigns.
  • Strategic bidding of categories and keywords.
  • Weekly communication with search engine account executives to improve performance.
  • Serve as a liaison with software engineers to create new tools and optimize our accounts.
  • Work with their awesome merchandising team to identify trends to utilize for paid search ideas.

Required Skills:

  • A minimum of six months online marketing experience, preferably in SEM/PPC.
  • Four year degree, preferably in marketing or a technical discipline.
  • Very strong organization, problem solving, and interpersonal skills.
  • Proactive and able to develop rapport and positive working relationships with coworkers and account executives.
  • Ability to multitask and prioritize various projects.
  • Strong negotiation skills.
  • Strong analytical skills.
  • Proficient in Microsoft Word and Excel.
  • Must love negative keywords.
  • Experience with Kenshoo, Marin Software, ClickEquations, Acquisio, Coremetrics, Omniture, Webtrends and/or Google Analytics is preferred.

Salary range: Unknown
Closing date: Unknown
More info from: Zappos Careers
Contact: Send resumes via online form to: jobs[at]zappos.com

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

 

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