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Job Title: Senior Manager – Enterprise Paid and Natural Search
Job Reference #: 129883BR
Position Type: Full Time
Name of Employer: American Express
Location: Manhattan, New York, USA
Date Posted: 1 August 2010
Position Description:

Responsibilities:

The Senior Manager of American Express Enterprise Paid and Natural Search will report into the newly created Director of Digital Strategy role, and will be part of the American Express Interactive (AXPi) division. The Division acts as the Center of Excellence for interactive and digital technology and customer experience for American Express.

The Senior Manager will be responsible for driving industry best practices and coordinated Search approaches across American Express for both Search Engine Optimization (SEO) and Paid Search. The role will do this by developing channel standards for key word arbitration, paid search bid optimization, cross linking, and other approaches key to Search performance. They will partner with business and technology partners to drive standards implementation and coordination across the Enterprise.

Additionally, the Senior Manager will drive the development of enhanced reporting processes to define and measure channel success, as well as the creation of education for business partners new to the Search channel. Last, the Lead will serve as the relationship manager of American Express’s Natural Search agency.

EOE statement: American Express is an Equal Opportunity Employer.

Required Qualifications:

• Expert in SEO best practices with a minimum of three years experience implementing SEO best practices in a large, matrixed organization.
• Deep experience with Paid Search best practices in working with all major Search engines with a minimum of three years experience in the space.
• Strong relationship skills with ability to collaborate and influence across all levels and functions in the organization.
• Strong written and verbal communication skills.
• Strong analytical skills
• Desire candidate with a strong drive for results
• Agency management experience required
• Agency negotiation skills strongly desired
• Omniture experience desired
• MBA preferred

Job Segments:

Credit, Customer Service, Customer Service Representative, Finance, Interactive Marketing, Law, Legal, Management, Manager, Marketing, Marketing Manager, MBA, Relationship Manager, SEO, Service

Salary Range: Unknown
Closing Date:  Unknown 
More Info From: [jobs.americanexpress.com]
Contact: Apply via link at [jobs.americanexpress.com]

For more Search Industry job vacancies visit Search Engine College Jobs Board

Job Title: Lead Product Marketing Manager – Mountain View
Job Reference #:
Position Type: Full Time
Name of Employer: Google
Location: Mountain View, California, USA
Date Posted: -
Position Description:

The area: Marketing

The Google Marketing team is responsible for marketing the company’s exceptional product portfolio to end users, partners and customers on a worldwide basis. The Google approach is to embrace the strength of their products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of their users as Google itself. Google Marketing has a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.

The role: Lead Product Marketing Manager

The Search Marketing team focuses on bringing innovative search products to market. As a Senior Product Marketing Manager for Search, you will lead a team to launch and drive user acquisition and engagement of new innovative search products and features. Your responsibilities will include driving the marketing strategy and management of integrated marketing campaigns. This is an ideal role if you are a creative marketing professional with a proven track record in successfully driving consumer marketing campaigns.

Responsibilities:

• Develop and drive robust marketing strategy and plan to launch new products/features.
• Lead team to design and execute on integrated marketing campaigns to drive user acquisition and engagement.
• Coordinate and manage across cross-functional teams, international marketing counterparts, product and executive stakeholders.
• Work with external partners for co-marketing and partner opportunities.
• Identify, develop, codify and share marketing best practice processes across countries, channels and functions.

Requirements:

• BS/BA degree preferred or equivalent work experience, MBA a plus.
• At least 10 years of experience in general marketing and 7 years experience in product marketing with core responsibilities creating and executing successful consumer marketing campaigns.
• Strong leadership, communication, and interpersonal skills.
• Demonstrated strong performance in prior roles with outstanding execution and problem solving skills, resourcefulness, and creativity.
• Excellent analytical, quantitative reasoning, and strategic skills.
• Proven ability to manage teams and lead multiple projects in a cross-functional environment.

Salary Range: -
Closing Date: -
More Info From: [www.google.com]
Contact: Please apply via link at [www.google.com]

Dear Kalena…

I just read your article on SEM careers at Pandia and I have a strong feeling that you probably are the right person that I can air my career-question to.

I am Raj from Hyderabad, India and I am an engineering graduate. I worked as a Software Developer and am planning to shift my career to SEM/SEO. I have been reading as many article as I possibly could on SEO/SEM but unable to get that first break. Could you please answer the following questions for me?

1. Is it possible for a newbie on SEM/SEO to work remotely (from home)?

2. Where does a newbie make a beginning and how?

Regards

Raj

Hi Raj

There’s no reason why you can’t start a successful career in SEO and/or SEM working from home. As you’ve already read my “11 Reasons” article, you’ll know the benefits of gaining employment in the search industry.

If you need SEO / SEM training, there are plenty of options available these days, (including *cough* Search Engine College *cough*) but you should also start practising on your own sites and others as soon as possible. Hands-on experience is essential to competency in the field.

Once you feel confident with your newly acquired skills, offer to SEO sites pro-bono or for very little compensation, to help expand your experience. Charity or Not-For-Profit sites often need SEO services but don’t have the budget to hire experts.

Monitor industry job sites such as our SEM Jobs Board and join sites like Elance to bid for projects to gain freelance SEM work. If there is an appropriate opportunity in your location, offer to be an unpaid intern for a SEM agency for a month. The knowledge you will gain will be invaluable. Likewise, you could offer to do some voluntary freelance SEO or SEM work online from home for an agency you respect that is not necessarily in your region.

Review all the posts here in the Jobs and Salaries categories for more inspiration.

Best of luck!

——————-

Like to learn more about SEO? Download my free SEO lesson. No catch!

Hi Kalena

I have to write an SEO instruction document that will be translated into 5 languages and distributed to 4,000 business owners who have signed up for an industry-specific web template program.

The document will guide the business owners through the process of optimizing their websites by means of simple instructions and screenshots. Many of them are not computer or web savvy so it will be an exact step-by-step process.

In the end, the document may be just a dozen pages, and it may take around three days to produce (approx) – but my gut feel is that the value of the document goes beyond just man hours. I feel that I should be charging for my expertise as well as the value of the document to these 4,000 businesses. Anyone have any feedback or past experience here? I’m having difficulty putting a price on this job.

Thanks
Carolyn

Hi Carolyn

You don’t say whether you are writing this document as a freelancer or as a full-time employee of an agency. If you are being hired as a freelancer, then definitely you should be asking for a premium fee for your knowledge. If you’re an employee and your boss has commissioned the document, you should probably discuss your concerns with him/her and ensure that you are rewarded for the project in a manner that you think is suitable.

If the document is being sold to the 4,000 businesses, perhaps you can ask for a commission or a performance bonus of some kind?

You might also want to consider copyrighting the information as your intellectual property or making it available to your employer / client with distribution restrictions (perhaps using a Creative Commons license).

Hope this helps.

Job Title: Online Marketing Specialist
Job Reference #: 2464
Position Type: Permanent
Name of employer: The Body Shop
Location: Raleigh – North Carolina
Date Posted: 30 May 2009
Position description:

The Online Marketing Specialist will be a member of the E-Commerce Online Marketing team and will work on several aspects of The Body Shop’s online marketing programs in both the US and Canada. This individual will be primarily responsible for the daily management of the company’s affiliate program, Amazon store. on-site blog and social networking efforts. They will also be responsible for tactically supporting a variety of the E-Commerce group’s customer acquisition efforts. They will work with the E-Commerce management team to successfully drive marketing activity and measure results.

Primary Job Tasks/Responsibilities:

Overall

Manage all daily aspects of performance analysis and reporting for Affiliates, Amazon, on-site blog, social networking and new partnerships.
Responsible for budget management, accrual process, and spend allocation
Report performance on online media acquisition/retention efforts including spend, conversions, number of customers acquired and ROI.
Track and report on campaign results, data analysis, and hold weekly campaign status calls with partners. Develop key learnings to apply to upcoming campaigns.
Developing marketing strategies, time lines, and action plans specific to each channel.

Affiliates

Manage the extensive affiliate network working with LinkShare to drive improved performance. Work with Online Marketing Manager to develop strategy for refining program to focus on top affiliates.
Develop and execute campaigns targeting affiliates (trial offers, web site specials) to meet monthly sales goals.
Understand relationship between affiliate marketing and SEO, PPC activities
Stay up-to-date on current trends, developments in affiliate marketing and tactics of competitors.

Amazon

Drive sales in our Amazon store.
Provide creative direction to designer on banners for events and promotions.
Upload and manage creative, new products and store design.
Manage Amazon customer metrics – reviews, refunds and overall customer satisfaction.
Manage/Launch new shopping portals as necessary.

Social

Manage on-site blog and monitor online dialogues (blog posts and comments, user and professional reviews, forums, etc.).
Engage in dialogue with consumers in niche and popular social media communities.
Keep track of innovations in blogs, social networks, UGC outlets, social bookmarking sites, and other appropriate social media destinations relevant to the brand
Liaise with interactive agency on new event launches, blogger outreach, and campaigns to ensure flawless execution.

Other Responsibilities

Perform other related duties as assigned or requested.
Responsible for maintaining the ethical standards of The Body Shop including minimizing the environmental, health and safety risks in the workplace. Report potential risks, near misses and real accidents to relevant managers.

Skills

Thorough knowledge and understanding of key metrics and tracking for each assigned channel and ability to define and maintain critical reports.
Experience using Amazon to sell products within a business environment.
Experience with major social media outlets (MySpace, Facebook, Twitter), niche social media environments, popular message boards/forums, social bookmarking outlets (Digg, Delicious, Stumble Upon), video portals (YouTube, MetaCafe, Vimeo), knowledge place sites (Mahalo, Yahoo! Answers, eHow), etc.
Outstanding verbal and written communication skills.
Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere.
Familiarity with e-commerce platforms, email marketing and standard online marketing tools, including Web analytics tools (Coremetrics experience a plus).
Motivated personality to “own” channel/segment and grow revenues.
Superior analytical skills and ability to drive results.
Great relationship –builder and adept at working with a team.
Creative free thinker who loves being social online.

Additional Technical Competencies

BA/BS in Marketing, Business, Advertising, Market Research or other related field.
3+ years in online marketing, direct marketing, brand marketing, product marketing, or marketing analysis.
2+ years in the Internet industry or at an interactive advertising agency.2+ years overseeing online performance analysis.
Successful candidate will be highly organized, have excellent analytical, quantitative and problem solving skills.
Proven ability to establish, foster, and maintain relationships with key partners.
Ability to work effectively in a fast-paced environment with strict adherence to deadlines and project schedules.
Excellent Microsoft Excel skills.
Undergraduate degree required.

Salary range: Unknown
Closing date: Unknown
More info from: [careers.peopleclick.com]
Contact: [careers.peopleclick.com]

For more search industry jobs, or to post a job vacancy visit Search Engine College Jobs Board.