Common Questions Asked at SEO Job Interviews

hiring-staff2Based on conversations I’ve had recently, many of my students and blog readers are either seeking a new job in the SEO field or looking to switch existing SEO gigs this year.

Inevitably, the subject of potential interview questions will arise. How exactly should you prepare for a SEO interview? What type of questions can you expect to be asked? Will they be highly technical? Scenario-based? Or will they be all about your past experience? In a nutshell, how will you know the type of SEO knowledge benchmark a new employer is expecting you to meet?

Well, wonder no more, because online training provider EDU Pristine has collated a series of the 13 most common SEO interview questions (and answers!) to help you brush up before you walk into that nerve-wracking interview panel.

The questions are pretty solid, apart from Q9 — most SEO pundits agree that the Google Sandbox has failed to be a thing since the advent of Everflux indexing — and Q10 which is ambiguous, depending on your personal interpretation of the term Search Engine Marketing.

So study up and go get that new SEO gig.

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Fast Five in Search – Week 49, 2014

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If you saw my post earlier this week, you’ll know that I’ve decided to become an e-lancer. I’m spending 30 days totally immersed in the online job market as a way to earn income as a freelance geek-for-hire.

In preparation for this experiment, I needed to research and find the most popular outsourcing job sites and online work platforms on the Internet and register with them. And so the inspiration for this week’s Fast Five was born!

Here’s this week’s Fast Five:

1) Elance – Elance is the world’s most popular outsourcing job site, used by approximately 500,000 businesses and 2 million registered freelance professionals, who have collectively earned nearly $900 million to date. The site launched in 1999, with a name apparently inspired by a 1998 Harvard Business Review article called “The Dawn of the E-Lance Economy”. In December 2013, Elance announced that it was signing a partnership to merge with its biggest competitor, oDesk, to create an online workplace for a combined total of 8 million registered individuals. The new partnership is unimaginatively named Elance-oDesk.

2) oDesk –  oDesk was founded in 2003 by Greek entrepreneurs Odysseas Tsatalos and Stratis Karamanlakis. Prior to merging with Elance, oDesk was the second most popular outsourcing job site. Unlike Elance, oDesk tends to have a more technical audience, with the majority of jobs available leaning more towards the IT and digital fields. Most freelancers in tech that I’ve spoken to suggest that oDesk offers better quality job opportunities than Elance, as well as higher earnings potential and a more professional network of employers and freelancers. There is also a stronger spirit of collaboration on oDesk, with freelancers regularly banding together to bid collectively for large projects.

3) Freelancer – Freelancer pitches itself as a marketplace where employers and employees are able to find each other. The site allows employers to post projects they need help with. Anybody is then able to submit bids to complete the project and the employer chooses the bid that appeals to them and awards the project. This can result in competitive bidding wars, where the price for a project actually goes down, rather than up.

The site was founded in Australia in 2009 and operates quite differently to other job outsourcing sites, in that it operates on a reward system and different levels of paid membership. Free accounts can only bid on 8 projects per month and cannot make direct deposit withdrawals. Higher tiers of paid accounts get additional bids, direct deposit withdrawals, and other features. You can also get rewarded with extra XP for performing actions such as “Like us on Facebook”. By earning XP, the user can “level up” his or her account and unlock more rewards, including features such as being able to bid on more jobs per month.

4) Guru – Guru.com directly connects businesses and employees in 160 different industries. Guru Inc. was founded in 1999 in San Francisco as an online clearing house for high tech workers seeking short-term contracts. The company, led by brothers Jon and James Slavet, raised $3M in angel funding and a further $16M in a full venture round. The company was acquired in December 2002 by Unicru, a human resources software company based in Portland, Oregon. Unicru later sold the Guru.com domain name and logo to eMoonlighter.com, and eMoonlighter was renamed Guru.com.

and finally…

5) Fiverr – Fiverr was founded by Micha Kaufman and Shai Wininger in 2009 to provide a platform for people to buy and sell a variety of digital services typically offered by freelance contractors e.g. writing, graphic design,and programming. Fiverr’s services begin at a cost of $5 per job performed (from which it takes its name), and can go up to thousands of dollars. Each service offered is called a “Gig”. The website was launched in February 2010. In August 2014, Fiverr announced that it had raised $30 million in a Series C round of funding, bringing their total funding to date to $50 million.

Happy job hunting!

*Image courtesy of Threadless.

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30 Days as a Freelance Geek for Hire

geek-for-hireI came to a dramatic conclusion today. I need more income. As you all know, I’m a digital marketing consultant and trainer.

My contractual consulting work has dried up for the year and the exciting new IT start-up that had offered me 3 months work has been dismantled by their board and abandoned. Bye, bye guaranteed income.

So here I am, an unemployed geek, in need of consulting work in order to keep me in coffee and French doughnuts for the foreseeable future. What’s a girl to do?

I had heard that marketing and IT specialists could make a nice little income on the side of their *real* job by using sites such as Elance, oDesk, Freelancer and Guru.com. I immediately thought “I can do that”. I’ll just have to take on enough freelance projects to provide a full-time income.  How hard can it be?

So I’ve decided to spend the next 30 days totally immersing myself in the seedy online job market and pimping my services as a freelance geek-for-hire. I thought my experience might make for entertaining reading, or at the very least provide an example of what not to do for future freelancers. So I’m going to blog about my experiences right here. Watch me as I fly or fail. Or quite possibly both.

If you’ve got any burning questions about freelancing in the digital / IT space, please post them in the comments and I’ll make sure I cover those off during the month. Any words of advice (warning?) for me would also be welcomed.

Wish me luck!

PostScript 13 Dec 2014: You may have noticed I’ve pulled the first few posts from this *30 Days* series. Sorry about that. It turns out that they gained the attention of a major publisher who would like me to write the series exclusively for their audience. I’ll restore them and post the link to the full feature as soon as it is published.

 

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Fast Five in Search – Week 21, 2014

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Did you know that staff with tech skills – particularly search engine marketing skills – are in increasingly high demand globally? In some cases, the demand is so high that there aren’t enough employees to fill the number of positions available and salaries have sky-rocketed.

Don’t believe me? Check out the 2014 IT Salary Guide from Robert Half and then go check out the Creative Group’s 2014 Salary Guide for those of you looking for gigs that combine tech prowess with creative flair.

See what I mean? So just where do you look to find the latest gigs in tech and search? That’s what this week’s Fast Five is all about! May I present my Top Five Sites for Finding Jobs in Tech:

Here’s this week’s Fast Five:

1) Internet Marketing Jobs by Marketing Pilgrim – This job board serves job seekers with Internet marketing skills, particular those specializing in search marketing, social media marketing, affiliate marketing, email marketing, web design and development. You can sign up for their RSS feed of jobs to keep up with the latest postings daily.

2) Jobs in Search – This site advertises a large variety of search engine related career vacancies on behalf of the following types of search engine marketing firms, search engine optimization companies, new media and digital media agencies, major search engines, software companies and corporate employers recruiting for in-house search engine related jobs. They have a RSS feed for subscription as well as a email service that can email you positions vacant within your ideal search criteria.

3) Mashable Jobs Board by Mashable – A much under-utlized resource, the Mashable Jobs Board is a hiring hub for more than 3,000 employers. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

4) Search Marketing Jobs by Indeed - This job search portal is unique in that it aggregates job vacancies from across a wide range of job sites, newspapers, associations and company career pages. You can narrow down your search to specific job categories and this particular link is for Search Marketing vacancies.

and finally…

5) Google Careers –  As the largest search engine in the world with a prolific number of offices opening globally, Google has hundreds of jobs and internships up for grabs annually. If you’ve got your eye on working for the big G, this site should be your starting point.

Happy job hunting!

*Image courtesy of Threadless.

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Fast Five in Search – Week 11, 2014

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I’ve got a bit of a mixed bag for you today. The following is a handful of recent marketing-related posts that caught my eye or that I found interesting. Let’s get straight into it:

Here’s this week’s Fast Five:

1) Twitter is Bringing Promoted Accounts to Search Results by Anthony Ha of TechCrunch. If you’re a Twitter user, you’re probably already familiar with promoted tweets and promoted accounts – Twitter accounts that businesses use to advertise to users. Last week, Twitter announced that as well as seeing promoted tweets from these businesses in your timeline and search results, you may now also see account profiles as a new kind of ad unit. TechCrunch has the low-down on the changes.

2) Skip to the End: 5 Great Ways to Make Your Readers Care by Mike Sowden on ProBlogger. Here Mike tackles the age-old blogging problem of how to keep your audience interested and engaged. There are some clever suggestions in here for ways to hook your readers in to reading your current and future blog posts without resorting to gimmicks or give-aways.

3) 4 Surprising SEM Stats that Every e-Commerce Marketer Should Know by Jordan Elkind on Search Engine Land. With plenty of paid search advertising accounts to keep track of for clients, I like to keep an eye on large brush e-commerce statistics, particularly usage increases. In this post, Jordan shares the latest online shopping trends and e-commerce statistics from the 2013 holiday period.

4) An Introduction to PR Strategy for SEOs by Samuel Scott on the Moz Blog. Following some intense discussions at Moz.com regarding the death of guest blogging, Scott offers this interesting perspective that SEO and inbound marketing are just PR by another name.

and finally…

5) The Mashable Jobs Board by Emily Chow of Mashable. I’m not sure how I missed this, but apparently Mashable has been managing a Jobs Board for some years – a hiring hub for more than 3,000 employers, no less. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

Enjoy!

*Image courtesy of Threadless.

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