Article: Making Sense of Trademarks in AdWords

The issue of trademark usage in Google AdWords ad text and keyword bidding was raised on this blog recently thanks to a question submitted by Dom.

As I discovered when I resarched the topic for Dom, AdWords trademark usage rules are different for advertisers in different countries and they differ also based on the use of trademarks in ad text and bid keywords. The subject proved so complex that I decided to write an article about it in order to clarify the issue for confused advertisers.

Coincidently, a landmark case about this very issue was playing out here in Australia while I was writing the article and the Federal court made their decision just in time for me to add the outcome to the article.

The article is called Making Sense of Trademarks in AdWords and was published today by SiteProNews.

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Google Meets Teenage Angst

Google turns 13Today marks Google’s 13th birthday. No longer a tween, Google’s a teen!

To celebrate, Google’s home page sports a tribute doodle 3D birthday card. The card features a retro-inspired birthday party scene complete with party hats, balloons and nanna’s flowery tablecloth. Clicking on the doodle takes you to SERPs for, (unsurprisingly) Google.

Seems like just yesterday that Google was still in diapers, clutching lovingly at the legs of it’s users at every opportunity. Teething was tricky, with quite a few painful months sucking on everything across the web in an effort to stop the pain. Independence came early, with Google spending less time with it’s family of users and more time with those naughty shareholder kids in an attempt to grow up too fast.

Then Google went through that greedy stage, eating everything in sight, including smaller competitors. No wonder it’s grown so large, although we did warn it.

Last year was a challenge, with Google getting bullied by the neighbor kids Bing and Yahoo. But this year has been the hardest of all, with Google getting all emo over Facebook status updates.

Let’s hope the rest of Google’s teenage years aren’t full of angst and acne.

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Q and A: How do I login to my YouTube channel?

QuestionHi Kalena,

I have been working on some new YouTube clips and have been trying to add them to our company channel we opened a couple of years ago. Problem is that I’ve forgotten our YouTube login and no-one here at the office remembers the username or password.

I have had a lot of problems with Gmail as every time I try to get onto a mail address it rejects the password. It will not accept a new password when I attempt a try.  This has left me with 12 or more email addresses.

I understand all the videos have to be in one channel, but due to the lack of support and communication, I have a mess. I know when it comes to search this is important. I’ve managed to put a new video up on Facebook and also uploaded to google+ and what I thought was my YouTube channel but I was wrong. I tried to find out answers in Google Q & A but no luck for me.

Can you help?

Thanks
Terry

Hi Terry

You can login to YouTube using either your Google email address associated with the account as the username OR the YouTube channel name as the username. But if you’ve already got another Google account open, it will assume you are logged in already and ask you for a password for *that* account. So you need to log out of all Gmail and Google+ accounts and any Google programs such as AdWords and then go to YouTube.com and login from scratch.

It can be confusing, especially if you’ve got multiple Google email accounts or if you’re using Google Apps, so I would advise following the help prompts or browsing the YouTube help forums. There seem to be a lot of people in those forums with the same issue. If you’re still stuck, try contacting Google Support directly.

Kalena

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Google Tool Shines Light on 200 Years of Cultural History

If you fancy yourself a bit of a word-smith, you’ll love the latest plaything to come out of Google Labs.

The Books Ngrams Viewer is a search engine that enables you to trawl the 500 billion words making up the 5.2 million digitized books in Google’s Book Search. The viewer lets you look for specific words or phrases – and here’s the fun part – it graphs the frequency of their written use over time, giving you a historical snapshot of word usage since the year 1800 and up to 2008.

Just before Xmas, I spent a fun few hours testing out the new tool and tracking down the earliest reference I could find to the term *Lord of the Rings* – way back in 1815!  You can check out how I did it via the article I wrote for SiteProNews about my experience.

Happy New Year to you all!

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Educating the Non Geeks in Your Life

teach-parents-techThis time of year can be a bit of a challenge for computer geeks.

If you’re anything like me, you get bombarded at every Xmas function or family get together with the dreaded “Will you fix my computer?” question.

While there are tshirts you can buy that tactfully state your opinion on the matter, they don’t actually address the problem itself, which is the computer issue keeping your friend / colleague / relative awake at night.

Never fear geek friends! Some Google staffers with too much time on their hands have put together the solution in the form of the web site Teach Parents Tech.

Now you can simply avoid awkward technical conversations by sending helpful tech support videos to all the non-geeks in your life. You simply choose the most appropriate wording for your email care package (with tone ranging from condescending to helpful) and attach one or more video tutorials.

There are over 50 basic instructional videos available, divided into the following categories:

* The Basics
* World Wide Web
* Communication
* Media
* Finding Information

Now, instead of dreading a drunk Uncle Dave cornering you after Xmas pudding with the question “I want to be an Internet zillionnaire. How do I schtaart my own webblog thingy *burp*?”, you can simply pre-empt it by emailing him a helpful How to Make a Blog video tutorial.

When your school secretary contacts you complaining that her computer is broken because nobody in her 2000 member email list has received her 20MB newsletter attachment, you’ll be ready with a helpful How to Share a Big File video.

When your elderly neighbor asks you to switch out her David Hasselhoff screensaver for one featuring Justin Bieber, you’ll be able to send her the perfect video instructions to do it herself.

Geeks Unite! Now the only thing you have to dread is the awkward silence next Xmas when Uncle Dave asks why nobody is visiting his blog.

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