Ask Kalena

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Dear Kalena…

I just came across ‘Geo Tags’ that allow you to identify the geographical location of your business. I’d like to incorporate them on our local office pages like Boston, Charlotte, Houston, etc.

[meta name="geo.position" content="35.2287 -80.8458 "]
[meta name="geo.region" content="US-NC"]
[meta name="geo.placename" content="Charlotte"]

Is this worth doing? What do you think?

Kelly

Dear Kelly

I’ve done a bit of research into geo tags and it appears that Google is now supporting geo-tags for Google Earth.

Google has also added geo-tagging ability to YouTube videos, so the location functionality is obviously part of their algorithm now. In addition, Google, Yahoo and MSN Live Search all now support GeoRSS. GeoRSS is a format that extends RSS by adding location data using Google Maps and the Google Maps API.

So yes, I would say go ahead and add them to your pages. The code additions are fairly small so they shouldn’t bloat the code too much.

Popularity: 9%

Dear Kalena…

We are willing to give backlinks from our website to a website of one of the universities, but we are worried to be considered as spammers or selling links by Google as we will be giving them the links in all pages. How many links per week can be reasonable to be given to this website? Are we making a risk by giving them a large number of links even if it was on intervals?

Regards
Mais

Dear Mais

If you are giving them links that pass PageRank (e.g. not using NoFollow), then I would keep the number of links to a minimum. If money has exchanged hands for the link, you’re better off putting NoFollow tags on the links, particularly if there is no direct correlation between the content on your site and the content on the university site.

I recommend you read this post and this one for clarification.

Popularity: 5%