Jun 29 2010

Search Industry Job of the Week – Lead Product Marketing Manager

Tag: google, jobs, search industrySarah Parker @ 9:32 pm

You look familiar. Are you on Twitter? Subscribed to my feed yet?

Job Title: Lead Product Marketing Manager – Mountain View
Job Reference #:
Position Type:
Full Time
Name of Employer: Google
Location: Mountain View, California, USA
Date Posted: -
Position Description:

The area: Marketing

The Google Marketing team is responsible for marketing the company’s exceptional product portfolio to end users, partners and customers on a worldwide basis. The Google approach is to embrace the strength of their products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of their users as Google itself. Google Marketing has a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.

The role: Lead Product Marketing Manager

The Search Marketing team focuses on bringing innovative search products to market. As a Senior Product Marketing Manager for Search, you will lead a team to launch and drive user acquisition and engagement of new innovative search products and features. Your responsibilities will include driving the marketing strategy and management of integrated marketing campaigns. This is an ideal role if you are a creative marketing professional with a proven track record in successfully driving consumer marketing campaigns.

Responsibilities:

  • Develop and drive robust marketing strategy and plan to launch new products/features.
  • Lead team to design and execute on integrated marketing campaigns to drive user acquisition and engagement.
  • Coordinate and manage across cross-functional teams, international marketing counterparts, product and executive stakeholders.
  • Work with external partners for co-marketing and partner opportunities.
  • Identify, develop, codify and share marketing best practice processes across countries, channels and functions.

Requirements:

  • BS/BA degree preferred or equivalent work experience, MBA a plus.
  • At least 10 years of experience in general marketing and 7 years experience in product marketing with core responsibilities creating and executing successful consumer marketing campaigns.
  • Strong leadership, communication, and interpersonal skills.
  • Demonstrated strong performance in prior roles with outstanding execution and problem solving skills, resourcefulness, and creativity.
  • Excellent analytical, quantitative reasoning, and strategic skills.
  • Proven ability to manage teams and lead multiple projects in a cross-functional environment.

Salary Range: -
Closing Date: -
More Info From:
[www.google.com]
Contact: Please apply via link at [www.google.com]

For more search industry job vacancies visit Search Engine College Jobs Board.


Jun 28 2010

Google Display Network to Showcase Media to Advertisers

Tag: google, google adsense, google adwords, pay per clickKalena Jordan @ 7:02 am

Google has announced that all their non-search display advertising will be collectively called the Google Display Network from now on, replacing the existing Google Content Network.

The new network covers Google display ads on Google Maps, YouTube, Gmail, Google Finance, Blogger and other ad partner sites.

Google made the announcement on their Inside AdSense blog, claiming the move was to make their display media clearer to advertisers:

“The Google Display Network will comprise all of the sites where advertisers can buy ads through Google, including the over one million AdSense and DoubleClick Ad Exchange partners as well as YouTube and Google properties such as Google Finance, Gmail, Google Maps, and Blogger… The Google Display Network offers all ad formats – text, image, rich media, and video ads – enabling advertisers to unleash their creativity and engage visitors on your websites in various ways.”

If you’re an AdSense publisher you’re already part of the Google Display Network. No changes have been made to how AdSense works and no action is required by you to opt-in. However, if you use AdSense for search, your AdSense for search ad space won’t be part of the Google Display Network.

Advertisers will continue to be able to purchase ads on your search results pages in the same way they always have.


Jun 14 2010

Pedestrian Hit By Car Blames Google Maps, Sues Google

Tag: google, google maps, legal stuff, newsKalena Jordan @ 7:31 pm

A female pedestrian has filed suit against Google (PDF link) after she was hit by a car in Utah while following Google Maps directions on her mobile phone.

The Californian woman, Lauren Rosenberg, was following directions to Park City Utah on Google Maps, that eventually led her to a four lane street without a sidewalk on her side. Although it was pitch black, Ms Rosenberg believed she could reach the snow-packed sidewalk on the other side of the street and tried to cross. Before she even reached the median, she was struck by a speeding car and received multiple fractures, requiring her hospitalization and weeks of intensive rehabilitation.

Ms Rosenberg is suing Google for the cost of her medical bills (totalling over $100K), plus loss of earnings and punitive damages. She is also suing the driver of the car that hit her. Ms Rosenberg and her lawyer Allen Young allege that the search giant failed to supply adequate warnings to pedestrians and instead supplied unsafe walking directions.

It’s unclear yet what sort of case Ms Rosenberg will have against Google, but it’s interesting to note that Google’s walking directions are still in BETA and pedestrian warnings are apparently not visible on cell phones or PDAs, only on the desktop versions of Google Maps.


Jun 03 2010

Where the Bloody Hell Are Ya, Google Checkout?

Tag: google, google checkout, news, rants, smxKalena Jordan @ 8:20 pm

So I have been waiting for Google Checkout to become available to merchants Down Under for a long time now.

Every time I spot a Google representative at a Search Conference in Australia or New Zealand, I take the opportunity to ask them publicly “Where the bloody hell is my Google Checkout merchant account?” So far, the answer has ALWAYS been the same: “We can’t give you any information about that”.

This year’s SMX Sydney conference was no different. Frederick Vallaeys, Product Evangelist for Google Adwords came to Australia to hold a session about the new Google AdWords ad formats. After listening patiently to Frederick, I raised my hand to ask a question and was handed the mic.

“When are you going to make Google Checkout available to merchants in Australia and New Zealand?”

An expectant hush came over the room. Frederick thought carefully for a moment and then said “I’ll have to get back to you on that. Please come and see me at the end of the session”.

Finally! I thought. Somebody who can give me a straight answer or put me in touch with someone who can give me a straight answer.

After the session, I packed up my laptop and headed up to the table of speakers. And…. Frederick was gone. Thankfully, Greg Grothaus from Google’s web spam team was still there and somewhat reluctantly took my card to give to Frederick. On the back I wrote my burning question. Again.

So fast forward two weeks after the conference. I received an email from Frederick with the subject line: Google Checkout in Australia. “Promising!” I told myself. But alas, his email read:

“Greg passed on your card to me. I believe you asked about Google Checkout coming to Australia?

Consumers in Australia can already use Checkout to pay for things. As for allowing Australian merchants to accept payments by Checkout, we don’t have any timelines we can share about that.

Sorry I can’t provide you with a more specific answer…

Frederick”

We don’t have any timelines we can share about that. WTF does that mean? Does that mean you DON’T know? Does it mean you DO know but aren’t willing to tell me? Does it mean an announcement is imminent? Does it mean you don’t really give a toss about Australia and New Zealand as they aren’t big enough markets to justify merchant accounts?

Look, I don’t complain about Google very often. Marvellous company. Brilliant people. Handy little search tool. I’m delighted that Frederick took the time to answer me personally. BUT, surely somebody, somewhere in the Googleplex can give me and other AU/NZ merchants in waiting a straight answer about this matter? It’s been 3 years since I began asking.

Where the bloody hell are ya, Google Checkout?

[Editor Update 1 : If you're an Aussie or Kiwi merchant and would like to know where the bloody hell YOUR  Google Checkout account is, please comment on this post, or better still, make your feelings known to Google Down Under on Twitter and copy me in via @kalena]

[Editor Update 2 : Thanks to those of you who contacted Google Down Under to ask about Google Checkout for merchants Down Under. I've had a response from them: "...we want paid apps for devs too but it takes a while to roll this out, we don't have a timeline for this yet". Aaaaarrrggghhh! ]


May 31 2010

Google Doodle Celebrates 30 Years of Pac-Man

Tag: events, google, just for fun, newsKalena Jordan @ 3:39 pm

The iconic arcade game Pac-Man celebrated it’s 30th anniversary this month. That’s right, 30 years ago, Pac-Man was launched in Japan and it’s been a firm favorite ever since, with young and old.

To commemorate Pac-Man’s 30th birthday, Google created an interactive Home Page Doodle:  a Flash-based mini game of Pac-Man incorporating the Google logo. The “I’m feeling lucky” was replaced with a new button “Insert Coin” and you could play Pac-Man complete with 1980’s sound effects without leaving the Google home page. Apparently, it’s the first time Google have ever used Flash on their home page.

The game proved so popular with office procrastinators, that Google has kept it live so you can play it to your heart’s content. To play, you simply click that button or wait a few moments and the game will start by itself. If you click twice on “Insert Coin” then two people can play. Ms Pac-Man joins the game, with the second person controlling her movements using the WASD keys.

If you’re a Pac-Man freak, Mashable has shared how to download Google’s Pac-Man game to your PC so you can play without an Internet connection any time you like.

Happy Birthday Pac-Man.


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