Fast Five in Search – Week 40, 2014

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Lots of very interesting tech and search news this week. A couple of game changers for those of us using search channels to market products and services.

Here’s this week’s Fast Five:

1) Google AdWords Offers Ad Creatives at Scale for PPC by Jessica Lee at Search Engine Watch. This month, Google launched the ability for AdWords advertisers to create ads using custom parameters that you want inserted into your ads. Using a spreadsheet you pre-fill, the feature allows AdWords to retrieve product information that is most relevant to what each customer is searching for and dynamically insert it into your ad text.

2) New Panda Update Rolling Out, Google Takes Another Stand Against Thin Content by Matt Southern of Search Engine Journal. Earlier this week, an analyst at Google UK let slip that a new Panda update was in the process of being rolled out to the Google algorithm. Matt has the scoop on what you can expect from this update.

3) The Yahoo Directory – Once the Internet’s Most Important Search Engine – Is to Close by Danny Sullivan of Search Engine Land. This news came as a bit of a shock. As someone whose job (for years) consisted of submitting client sites to the Yahoo Directory, it was an *end of an era* moment to hear the Directory would be closing down. I’m with Danny on this one – Yahoo has cruelly glossed over the closure of the Directory that started the entire company AKA “Jerry and David’s Guide to the World Wide Web”. So long Yahoo Directory.

4) Want to Improve Your Blog’s Conversion Rates? 11 Tests to Try by Pamela Vaughan of HubSpot. In this post, Pamela shares some logical testing formulas for improving your blog’s conversion rate. Suggested items for testing include Click Through Rate, content balance, calls to action and publishing rate.

and finally…

5) 14 Conversion Rate Optimization Tools Every Expert Needs by Steven Macdonald of Search Engine Journal. This one does exactly what it says on the label. Steven has provided a handy list of tools for testing your conversion rate, conveniently categorized by topics such as Analytics, Research and Testing. Be sure to bookmark this one.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 29, 2014

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If you’re a long term reader of this blog, you’ll know that I sometimes write articles for SiteProNews. Sometimes I’ll get a reader question here and I’m able to say “I just wrote an article about that topic” and point to the article over at SPN. But apart from the occasional Q&A reference, I’m not great at promoting my own articles.

So for today’s Fast Five, I thought I’d share with you the last 5 articles I wrote for SiteProNews.

Here’s this week’s Fast Five:

1) What to Blog About When You Have Nothing to Blog About – This article was inspired by the many, many webmasters who approach me about the difficulty they have finding topics to blog about. In this article, I bust the “blogger’s block” myth and show you just how easy it is to come up with topics for your company blog. I even suggest a range of topics to suit blogs in various industries.

2) Five Must-Have Spreadsheets for Online Marketing Professionals – A short piece that highlights five spreadsheet-based marketing tools that I use myself or recommend on a regular basis.

3) 11 Easy Ways to Build Editorial Links – Another article inspired by questions I get on this blog. This one talks about all the ways you can safely build incoming links to your site in the wake of Google Panda, Penguin and Hummingbird algorithm updates. This is a two part article, with Part Two over here.

4) A Beginner’s Guide to Successful Domaining – I wrote this article after my recent experience trying to sell a domain I’ve owned for over 10 years. It’s an introduction to the murky but profitable world of domain flipping and includes a detailed list of domaining resources.

and finally…

5) 20 Free Marketing eBooks You Need to Download Right Now – Trust me, you’ll want to bookmark this one. This article is a review of my favorite free eBooks and White Papers relating to marketing, categorized by theme. In the article, I’ve linked to the jump page from where you can access the PDF file for each freebie.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 28, 2014

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It’s very chilly today here in the best little capital city in the world, Wellington, New Zealand. I’m rugged up against the cold and sporting fingerless gloves as my fingers traverse the keyboard, hunting down some Fast Five deliciousness for you all.

It’s another mixed assortment this week, featuring a little bit of Apple, a lot of Google and a pinch of blogging. Enjoy!

Here’s this week’s Fast Five:

1) Panda Pummels Press Release Web Sites: The Road to Recovery by Russ Jones. Even high-trafficked, Google trusted sites aren’t immune to Google algorithm updates. In this post, Russ explains how the latest iteration of Google Panda has taken a chunk out of traffic from media darlings Search Engine Land and Seer Interactive and what lessons we can apply to our own sites as a result.

2) How Apple and Google are Disrupting Education and Changing the World by TopDegreesOnline. You know I’m a sucker for a good infographic and this one is a cracker. It shows the evolution of education with the advent of technology and the two distinct approaches from tech giants Apple and Google as they endeavour to forever change how we learn.

3) The EU’s Right to Be Forgotten is a Mess & How Google’s Making it Worse by Danny Sullivan. While we’re still on the subject of Google, the company’s recent legal loss in Europe has led to one hot fuss. In case you’re unfamiliar with the case, in May this year, the European Union Court of Justice ruled that Google could be compelled to remove information about individuals from search results as part of a new, EU-specific “right to be forgotten.” The PDF factsheet on the subject will bring you up to speed. Apparently, confused interpretation of the ruling and Google’s attempts to collaborate with it are triggering Internet censorship concerns the world over.

4) Is Your Blog a Lead Generation Machine, if Not Here is Why by Bryan Eisenberg. This bookmark-worthy post sees Bryan share his most successful techniques for converting blog readers into customers / subscribers. Rather than a long-winded blog post, Bryan has embedded his recent SlideShare presentation on the subject, featuring no less than 73 slides of conversion magic. Grab a coffee before viewing this one!

and finally…

5) The Ultimate Guide to Creating a Media Kit by Stacey Roberts. So ProBlogger has been running a theme week about Partnering With Brands. As part of the theme week, this post by Stacey Roberts is a step-by-step guide to creating a media kit for your blog or site. A fantastic resource, the post discusses what a media kit is, why it is useful, what it should include and how often it should be updated.

Happy reading!

*Image courtesy of Threadless.

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Say Hello to Panda Update #24

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Evil Panda is Evil

Google rolled out another Panda update this week, making it update #24 since Panda first hit the SERPs in early 2011.

According to Google’s related tweet, the Panda refresh impacted approximately 1.2 percent of English language search queries.

You can see a handy timeline of all Panda updates on the Search Engine Land site.

Has Panda #24 impacted your site yet? Let us know in the comments.

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Google Gives the Gift of Panda for Xmas

‘Twas the week before Christmas and all through the web, people noticed their site traffic was at a low ebb.’

Yes, just in time for Christmas, Google has decided to rollout another Panda algorithm update, this one affecting 1.3% of search queries. According to Search Engine Land, this is the 23rd Panda update since the original Panda rolled out in February 2011.

You can see a handy timeline of all Panda updates on the Search Engine Land site.

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