Fast Five in Search – Week 35, 2013

fast-five5 Ideas about the Future of Work from by Scott Berkun
Whether you’re reading this from your small cubicle, your newsroom or your home-office – most of us have wondered what the average workplace of the future look like – now that communications technology has changed the world dramatically. This post gives us a glimpse into a rather nice sounding future!

The Kind of Video You Should Create for Your Business – Whiteboard Friday by Phil Nottingham
If you’re thinking of adding videos to your site and your overall marketing strategy then you must read this helpful Whiteboard Friday post from Moz. Phil Nottingham shows us great (and hilarious) examples of many places to start.

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails by Adria Saracino
In the rush to create content that will appeal and even better – ‘go viral’ – many companies are not mapping out clear strategies, or tracking the effectiveness of their campaigns. Adria outlines three of the most common content marketing fails and their solutions.

Content Marketing Strategies for Brands—An Interview with Marc Purtell by Murray Newlands
This post follows on nicely from the one above. It’s clear that link building and content marketing need to be aligned – but in a post-penguin world, this needs to be a very careful alignment.

And finally…

Study Determines Google+ Shares Have Little Impact on Search Rankings by Kelsey Jones
Stone Temple Consulting’s recent study on Google+ shares and whether or not they affect rankings is interesting. It seems there is still a wide divide between the influence of social media and search engine results.

Happy reading!

*Image courtesy of Threadless

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Fast Five in Search – Week 34, 2013

fast-fiveWhat do Google, social search and copywriting have in common? They’re all featured in this week’s Fast Five!

Matt Cutts Tells You What To Do If Your Site Was Hit by Panda by Matt Southern
According to Matt Cutts, everything comes down to good quality content. If you’ve got that, you’ll be fine. This post contains a video link to Matt’s original post.

Content Marketing: A Truly Winning Difference by Brian Clark
What makes a brand go from great to amazing? Brian provides the key ingredient in this great post.

Forget Google’s Games – Make Social a Primary Traffic Source by Simon Penson
This is an intriguing post which poses some serious questions about the future of Google’s dominance over the search market. Did you know the 50% of 18-23 year olds use social media as their primary search tool?

How to Improve your Business ROI with Social Media Listening: Don’t Just Listen… Engage! By Nilay D
This is a rather long post, but if you’re looking for ways to really drill down into your social media campaign, you’re sure to find some helpful advice here.

And finally…

Inbound Marketing and SEO for Bands and Musicians by Brandon Seymour
I found this post for a friend of mine, who is looking for ways to increase his band’s online presence, but the advice is good for anyone in the creative industries.


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Fast Five in Search – Week 33, 2013

fast-fiveThe Future of User Behaviour – Whiteboard Friday by Will Critchlow
We all know the rise of mobile devices and location apps means that Google knows a lot about us. In this post Will Critchlow explains exactly how explicit and implicit queries are determined by Google and how this will continue to change the face of SEO.

Social Search Engine Topsy Has Indexed All Tweets in Existence by Kelsey Jones
Seven years ago, some of were wondering what this new Twitter thing was all about. Now there are half a billion Twitter users and over 400 million Tweets sent out each day. Topsy has put all this data together in a searchable format, which means social media analyst’s can build reports and study key influencers like never before!

These 7 Brands Prove that Snap Chat Can Be a Useful Tool by Albert Costill
My teenage daughters and all their friends are avid Snap Chat users, but I have to admit until I read this post I never realised it could be such a useful marketing tool. Albert lists seven businesses that have had great success with this new tool.

The Art of Writing Great Google+ Posts by Demian Farnsworth
I love these kinds of posts and this one’s worth a look for the links alone. Although specifically aimed at Google+, Demian provides the kind of solid writing advice that will work for any platform.

And in a similar theme…

How to Write Your Way to the Top of Your Industry by Pamela Wilson
Another great post from the team at Copyblogger, full of solid writing advice – this one also contains links to treasure.

Happy reading and writing everyone!

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Fast Five in Search – Week 32, 2013

fast-fiveFor all the content creators out there – this week’s Fast Five is for you! It contains two articles on Google’s new ‘in-depth articles’ search results feature, how to make the most of Google+ and how to turn your company into an epic story worth sharing.

Discover great in-depth articles on Google by Inside Search
Google is now rewarding good quality long-form content with an ‘in-depth articles’ search results feature. So far the types of articles showing up in these results (only on are published by big brands and are between 2,000 – 5,000 words long.

How to Write the In-Depth Articles that Google Loves by Demian Farnsworth
Demian gives us the full story on how to make the most of Google’s new ‘in-depth article’ feature – along with Google Authorship and the latest Genesis Framework for WordPress.

11 Essential SEO Analytics App in Google Play by Albert Costill
This is a great list of Apps found on Google Play for Android devices. Want to research the competition on the go? Or check on a client’s or your own site ranking? There’s an App in this list for all those things.

Why Your Brand Must Tell a Compelling Story by Srinivas Rao
The making of a business, the story behind the people, these are all important aspects of marketing. This article explains how to re-write your ‘About Us’ page to make a real connection with your audience.

And finally…

How to Breathe Life in Your Google+ Profile by Jason DeMers
Jason has written some great tips on using the main features of Google+ and how to keep your business profile fresh.  Create a community, get together using Google Hangout, develop niche circles and share content with each of them.

Happy reading!

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Fast Five in Search – Week 31, 2013

fast-fiveFrom good old fashioned storytelling, to sci-fi style Google glasses, this week’s Fast Five has something for everyone.

Giving a Voice to Your Brand by Gianluca Fiorelli
Gianluca describes the ancient art of storytelling and how we can use its effect on the human brain to make an authentic connection with our audience. It’s a long post, but worth reading.

A Visual Guide to Keyword Targeting and On-Page Optimization by Rand Fishkin
Targeted keywords need to be considered when choosing a brand name, domain name, writing copy, internal and external links, image and meta tags, plus anchor text. Rand’s fantastic post covers all aspects of keyword optimization, complete with great resource links throughout.

Five Ways to Prove to the Client That Traffic Will Come by James Harrison
This post contains great resources to assist business owners, or digital marketing employees, with campaign planning and progress reports.

Hiring Virtual: Why Old Fashioned HR Doesn’t Work in the Digital World by Greg Moran
The job marketplace has changed – from the perspective of both employers and employees. It’s become more common for people to work from home and employers require skills – that perhaps weren’t necessary before. This is an overview of the changes to ‘Human Resources’ that have occurred, and will continue to occur, as a result of the communications revolution.

And for something different…

Top 10 Places That Have Banned Google Glass by Albert Costill
I couldn’t believe what I was reading when I came across this post. We really have entered into a science-fiction inspired age when Google-connected glasses are becoming available on the domestic market!

Happy reading!

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