Fast Five in Search – Week 32, 2014

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Move over Google! This week, we’re all about Bing. Let’s get straight to the good stuff.

Here’s this week’s Fast Five:

1) Bing Looks Abroad by TechCrunch. According to internal sources, apparently Bing is “embarking on the most ambitious geographic and product expansion in its history”. TechCrunch has the lowdown on what this could mean.

2) How Does Bing Choose the Title for My Web Page? by Bing Blogs. Apparently, Bing doesn’t always choose the content of your title tag to display in the SERPs. Who knew? In this post, they explain why.

3) 3 New Bing Ads Geotargeting Features Now Available by Search Engine Watch. Bing Ads recently announced updates to its geotargeting that include more visibility, control, and improved radius targeting for advertisers. This post from Search Engine Watch explains the changes.

4) Filtering Low Quality Links in Bing SERP by Bing Blogs. In this post, Bing reveals how they control the quality of their search results and the methods of spam detection they employ to keep things positive.

and finally…

5) At Five Years Old, Bing Has Come Far, Yet Has More to Grow by Search Engine Land. With Bing turning five this week, Search Engine Land looks at some of their reasons to celebrate, including market share increase and growth of the search platform across Microsoft’s range of products.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 31, 2014

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We’re all about Google in this week’s Fast Five. No Bing, no Yahoo, just Google. Let’s get straight to it.

Here’s this week’s Fast Five:

1) Promoting Modern Websites for Modern Devices in Google Search Results by Google Webmaster Central Blog. Google has introduced a new feature into the search results this month. When Google algorithms detect pages that may not work on a searcher’s device Google will now indicate this to searchers within the search results pages.

2) New Study: Search Ads Lift Brand Awareness by Inside AdWords Blog. It has been suggested for some years now that when consumers see AdWords ads appearing alongside organic search results for the same company in the Google search results pages, they have higher brand recall than consumers who just see organic search results. A new study run by Google and Ipsos MediaCT has proven this, revealing that search ads lift top-of-mind awareness by an average of 6.6 percentage points.

3) Segmenting Brand and Generic Paid Search Traffic in Google Analytics by Google Analytics Blog. Last month, Google Analytics introduced a new feature which automatically identifies brand-aware paid search clicks. That is, Analytics can now identify query terms which demonstrated visitors who had previous awareness of your brand. This means that you can now split your “paid search” channel into two separate channels: “brand paid search” and “generic paid search”. This can be done both for Multi-Channel Funnels (for attribution purposes) and for the main Google Analytics channel grouping.

4) Searching For the Right Balance by Google Official Blog. The “right to be forgotten” ruling against Google in May from the European Court of Justice is causing increasingly large ripples across the search industry and even spilling into the media at large. In this very enlightening post, Google’s Senior Vice President of Corporate Development and Chief Legal Officer, David Drummond, explains the massive challenge Google faces in figuring out what information they must now deliberately omit from search results. He also discusses openly why Google disagrees with the ruling, calling it very vague and subjective. Drummond reveals that Google has already received over 70,000 take-down requests since the ruling, most of which have arrived with little or no context.

and finally…

5) Mirror Your Android Phone to the TV With Chromecast by Google Android Official Blog. As of this month, Nexus and Android device owners can mirror their Android phones and tablets to their TVs using Chromecast, so they can see their favorite apps, photos or anything else, exactly as they see it on their mobile device, but on the big screen.

Happy Googling!

*Image courtesy of Threadless.

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Fast Five in Search – Week 29, 2014

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If you’re a long term reader of this blog, you’ll know that I sometimes write articles for SiteProNews. Sometimes I’ll get a reader question here and I’m able to say “I just wrote an article about that topic” and point to the article over at SPN. But apart from the occasional Q&A reference, I’m not great at promoting my own articles.

So for today’s Fast Five, I thought I’d share with you the last 5 articles I wrote for SiteProNews.

Here’s this week’s Fast Five:

1) What to Blog About When You Have Nothing to Blog About – This article was inspired by the many, many webmasters who approach me about the difficulty they have finding topics to blog about. In this article, I bust the “blogger’s block” myth and show you just how easy it is to come up with topics for your company blog. I even suggest a range of topics to suit blogs in various industries.

2) Five Must-Have Spreadsheets for Online Marketing Professionals – A short piece that highlights five spreadsheet-based marketing tools that I use myself or recommend on a regular basis.

3) 11 Easy Ways to Build Editorial Links – Another article inspired by questions I get on this blog. This one talks about all the ways you can safely build incoming links to your site in the wake of Google Panda, Penguin and Hummingbird algorithm updates. This is a two part article, with Part Two over here.

4) A Beginner’s Guide to Successful Domaining – I wrote this article after my recent experience trying to sell a domain I’ve owned for over 10 years. It’s an introduction to the murky but profitable world of domain flipping and includes a detailed list of domaining resources.

and finally…

5) 20 Free Marketing eBooks You Need to Download Right Now – Trust me, you’ll want to bookmark this one. This article is a review of my favorite free eBooks and White Papers relating to marketing, categorized by theme. In the article, I’ve linked to the jump page from where you can access the PDF file for each freebie.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 28, 2014

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It’s very chilly today here in the best little capital city in the world, Wellington, New Zealand. I’m rugged up against the cold and sporting fingerless gloves as my fingers traverse the keyboard, hunting down some Fast Five deliciousness for you all.

It’s another mixed assortment this week, featuring a little bit of Apple, a lot of Google and a pinch of blogging. Enjoy!

Here’s this week’s Fast Five:

1) Panda Pummels Press Release Web Sites: The Road to Recovery by Russ Jones. Even high-trafficked, Google trusted sites aren’t immune to Google algorithm updates. In this post, Russ explains how the latest iteration of Google Panda has taken a chunk out of traffic from media darlings Search Engine Land and Seer Interactive and what lessons we can apply to our own sites as a result.

2) How Apple and Google are Disrupting Education and Changing the World by TopDegreesOnline. You know I’m a sucker for a good infographic and this one is a cracker. It shows the evolution of education with the advent of technology and the two distinct approaches from tech giants Apple and Google as they endeavour to forever change how we learn.

3) The EU’s Right to Be Forgotten is a Mess & How Google’s Making it Worse by Danny Sullivan. While we’re still on the subject of Google, the company’s recent legal loss in Europe has led to one hot fuss. In case you’re unfamiliar with the case, in May this year, the European Union Court of Justice ruled that Google could be compelled to remove information about individuals from search results as part of a new, EU-specific “right to be forgotten.” The PDF factsheet on the subject will bring you up to speed. Apparently, confused interpretation of the ruling and Google’s attempts to collaborate with it are triggering Internet censorship concerns the world over.

4) Is Your Blog a Lead Generation Machine, if Not Here is Why by Bryan Eisenberg. This bookmark-worthy post sees Bryan share his most successful techniques for converting blog readers into customers / subscribers. Rather than a long-winded blog post, Bryan has embedded his recent SlideShare presentation on the subject, featuring no less than 73 slides of conversion magic. Grab a coffee before viewing this one!

and finally…

5) The Ultimate Guide to Creating a Media Kit by Stacey Roberts. So ProBlogger has been running a theme week about Partnering With Brands. As part of the theme week, this post by Stacey Roberts is a step-by-step guide to creating a media kit for your blog or site. A fantastic resource, the post discusses what a media kit is, why it is useful, what it should include and how often it should be updated.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 27, 2014

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Greetings and salutations! It’s been a pretty cruisy week in the office, which has given me more time to research some juicy Fast Five links for you. It’s another mixed bag, a couple of Google stories, a couple of Facebook stories and a curve ball article about Infographics.

Here’s this week’s Fast Five:

1) Why Google Places is Now Google My Business by Warren Knight. This month, Google has quietly re-branded Google Places, by combining it with Google Local and calling it the very uninspired Google My Business. In this article, Warren looks at the upgrade in more detail and gives a big thumbs up to the new streamlined version.

2) Google+ At 3 Years Old: Not a Ghost Town, But a Social Referral Graveyard by Martin Beck. There’s an old joke amongst us online marketers that goes:“Google Plus has millions of users! They all just happen to be Google employees”. But all jokes aside, despite having millions of users, Google’s own social platform is suffering from a chasm of referral traffic. Martin Beck takes a look at the depressing stats and possible reasons for the lack-lustre performance.

3) The Best Infographics of 2014 by Lindsay Kolowich. Bit of a sucker for a good infographic? Yeah, me too. Lucky for us, one of the clever crew over at HubSpot has compiled a list of this year’s most interesting and useful infographics. I feel some serious yak shaving coming on via that link.

4) Facebook and the Ethics of User Manipulation by Alex Wilhelm. So my reader has been lighting up for the past week with stories about *that* Facebook experiment, where staff at the social mammoth supposedly manipulated our newsfeeds to test our psychological reactions. With the true nature of the testing exposed, industry reaction has been overwhelmingly negative, with Huffington Post hysterically comparing the experiment to lab rat testing. This TechCrunch article from Alex Wilhelm is one of the more measured and thoughtful pieces about the entire incident.

and finally…

5) Facebook Responds to Negative Reactions to Its Experiment on Users by Adario Strange. And because it is such a hot topic, here’s another article on the whole Facebook Experiment debacle. This one by Adario Strange of Mashable includes feedback from Facebook both about the experiment and the vitriolic reaction it received from the public.

Happy reading!

*Image courtesy of Threadless.

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