Fast Five in Search – Week 42, 2014

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This week, I’ve been setting up social media accounts for a new start up biz. We’ve been discussing what content would be the best to invest time in and things are starting to get exciting, especially in the lead up to Christmas.

So the inspiration for this week’s Fast Five is: “Where should you invest your time in terms of content marketing and how can you use social media channels to get your shiny new content out there amongst the great unwashed?”

Here’s this week’s Fast Five:

1) Should You Invest Your Organic Efforts on Twitter or Facebook? by Ryan Ernst of Social Media Today. In this post, Ryan makes the argument that organic reach on Twitter is currently outperforming organic reach on Facebook and explains why.

2) Digital Business: Getting Real About Social Media Results by Daniel Newman of Social Media Today. I like this article, because it tears down the unrealistic expectations that many businesses have about the impact social media can have on their bottom line. Yes, you can get that occasional magic bullet social piece that goes viral overnight. But in all likelihood, your investment in social channels will take just as much time – if not more – to pay off as your regular marketing efforts.

3) The Top 10 Corporate Blogs of 2014 by Nick Cicero of Social Fresh. They say imitation is the sincerest form of flattery. Well, if you’re stuck for original ideas, perhaps your content marketing can imitate that of the 10 corporate blogs independently voted as having the best content in 2014.

4) Tip: The Vanilla Ice Rule of Content Marketing by Jason Keath of Social Fresh. The title of this post caught my eye straight away, perhaps because I’m a bit of an 80’s tragic. But the post is basically explaining the 80/20 rule – where you can concentrate most your efforts on a single piece of content that you know has been / will be successful – just like the one hit wonder Vanilla Ice. So spend more time on less content. Easy, right?

and finally…

5) How to Increase Your Conversion Rate With Social Media by Neil Patel of Social Media Examiner. This post has actionable tips on how to use Social Login, Social Checkout and Social Sharing methods that you can apply straight away to boost your conversions. I was especially intrigued to see the use of Social Checkout – a method of allowing your customers to purchase on your site by logging in via one of their social accounts, rather than forcing them to sign up to your site first. Great tip!

Happy reading.

*Image courtesy of Threadless.

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Fast Five in Search – Week 41, 2014

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I had a student ask me about video optimization this week. By video optimization, I mean SEO for videos uploaded to her company YouTube account. Naturally, she wanted her company videos to appear at the top of the search results when anyone conducted a search on YouTube for her business brand.

I referred her to a couple of my favorite video SEO resources and thought that perhaps you readers may find them useful too.

Here’s this week’s Fast Five:

1) How to Optimize Video: Step by Step Instructions by Jennifer Osborne of Aim Clear. Although this post is a little dated, most of the content is still relevant and it contains some tips you won’t see anywhere else.

2) Moz Whiteboard Friday: SEO for Video Content by Scott Willoughby of Moz. Well, Scott is just the post author, but the content is actually provided in video format by Rand Fishkin in one of his ever-helpful Whiteboard Friday videos.

3) Video SEO: A Technical Guide by Joost de Valk of Yoast. An incredibly clever guy, Joost is the creator of several uber-successful WordPress plugins and knows an enormous amount about SEO. This was the first post I found that waded into the technical concept of meta markup for video content.

4) Distilled Guide to Online Video Marketing by Cheri Percy of Distilled. These guys don’t do things by halves. Big fans of downloadable white-papers and reports, the Distilled crew have created this Guide as a PDF doc for download. It’s pitched as “a practical and expansive guide covering all aspects of online video marketing” and it totally delivers on that promise.

and finally…

5) Schema.org Markup for Videos by Some Poor Guy Who Didn’t Deserve a Name But Apparently Deserved Sub-Titles of Google. This video posted on Google Webmaster Tools Help explains how using schema.org on-page markup to describe your videos will allow Google, Bing, and Yahoo! to index and show your videos in search results.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 40, 2014

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Lots of very interesting tech and search news this week. A couple of game changers for those of us using search channels to market products and services.

Here’s this week’s Fast Five:

1) Google AdWords Offers Ad Creatives at Scale for PPC by Jessica Lee at Search Engine Watch. This month, Google launched the ability for AdWords advertisers to create ads using custom parameters that you want inserted into your ads. Using a spreadsheet you pre-fill, the feature allows AdWords to retrieve product information that is most relevant to what each customer is searching for and dynamically insert it into your ad text.

2) New Panda Update Rolling Out, Google Takes Another Stand Against Thin Content by Matt Southern of Search Engine Journal. Earlier this week, an analyst at Google UK let slip that a new Panda update was in the process of being rolled out to the Google algorithm. Matt has the scoop on what you can expect from this update.

3) The Yahoo Directory – Once the Internet’s Most Important Search Engine – Is to Close by Danny Sullivan of Search Engine Land. This news came as a bit of a shock. As someone whose job (for years) consisted of submitting client sites to the Yahoo Directory, it was an *end of an era* moment to hear the Directory would be closing down. I’m with Danny on this one – Yahoo has cruelly glossed over the closure of the Directory that started the entire company AKA “Jerry and David’s Guide to the World Wide Web”. So long Yahoo Directory.

4) Want to Improve Your Blog’s Conversion Rates? 11 Tests to Try by Pamela Vaughan of HubSpot. In this post, Pamela shares some logical testing formulas for improving your blog’s conversion rate. Suggested items for testing include Click Through Rate, content balance, calls to action and publishing rate.

and finally…

5) 14 Conversion Rate Optimization Tools Every Expert Needs by Steven Macdonald of Search Engine Journal. This one does exactly what it says on the label. Steven has provided a handy list of tools for testing your conversion rate, conveniently categorized by topics such as Analytics, Research and Testing. Be sure to bookmark this one.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 39, 2014

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So it’s already Fast Five time again. This week is pretty much all about mobile marketing, with a sprinkling of Google and Facebook into the mix.

Here’s this week’s Fast Five:

1) More People Accessing Internet Via Mobile Devices by SiteProNews. Experts had predicted a massive upswing in mobile Internet usage with the birth of the iPhone and iPad, but the rate of growth has taken everyone by surprise.

2) How Responsive Web Design Works by HubSpot. And while we’re on the subject of mobile devices, this cute Infographic published by HubSpot is a handy reference about responsive design and why you need it. If this doesn’t convince you to switch your site to a responsive design template, nothing will.

3) Everything Happening Right Now on the Internet by Digital Marketing Ramblings. Regardless of the misleading title, this graphic is quite an eye-opener. It’s actually a snapshot of the Internet in real time, showing you how quickly data is generated and accounts created on some of the web’s most popular sites including YouTube, Twitter, Facebook, Google and Amazon.

4) Facebook Working on Private Sharing App by Mashable. With their privacy protocols consistently in the news for all the wrong reasons, Facebook is reportedly working on a new app designed to encourage private content sharing. Apparently, the app will provide users with a grid-style interface from which to share private moments with friends and family.

and finally…

5) Google+ Is No Longer a Requirement for Creating a Google Account by Marketing Land. Google’s unpopular decision in 2012 to make a Google Plus account a mandatory part of the Google account creation process appears to have come back to bite them. In response to demand, Google has dropped the requirement and now made Google+ account creation an optional choice when signing up for Gmail and other Google products.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 38, 2014

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So I answer a lot of questions about search engines on this blog. But did you know that Google also has a Q and A site? This week’s Fast Five is dedicated to some of the more popular questions asked about Google.

Here’s this week’s Fast Five:

1) Does validating my site’s code (with a tool such as the W3C validator) help my site’s ranking in Google?

2) How can I get those links displayed under my site’s listing in Google’s search results like some other sites have?

3) Is the server location important for geotargeting?

4) Why doesn’t my site show rich snippets? I added everything and the test tool shows it’s ok.

and finally…

5) Why is my sitemap file showing a submitted URL count that does not match the number of entries in my sitemap file?

Happy reading!

*Image courtesy of Threadless.

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