Fast Five in Search – Week 46, 2014

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Social media seems to be dominating my newsfeeds more so than search marketing this week. Both Facebook and Twitter have released some interesting usage data, while content marketing trends seem to be favoring social media over traditional search when it comes to online conversions. Accordingly, this week’s Fast Five reflects the trend.

Here’s this week’s Fast Five:

1) Facebook says Government data requests up 24 percent by Josh Wolford of WebProNews. This month, Facebook released something they call a transparency report, which provides info on how many data and content removal requests it receives, as well as national security requests initiated through FISA. According to the report, US Government requests for data increased by 24 percent in the first half of 2014.

2) How many college students tweet daily? New and updated Twitter stats by Craig Smith of Digital Marketing Ramblings. Twitter revealed their latest usage data late last month, as well as their third quarter 2014 financial results. In this post, Craig links to the report and shares some of the more notable highlights from the released figures.

3) Though people trust other consumers most, brands still have a role to play by Katy Keim of Marketing Land. In this intriguing article, Katy looks at the tug-of-war going on between traditional brand-driven marketing campaigns and consumer trust-driven social marketing campaigns when it comes to purchasing decisions. Online reputation and consumer trust are proving to have more influence over brands than ever before.

4) Search vs. social: How to drive website traffic with evergreen content by Skip Besthoff of SiteProNews. Another tug-of-war going on in digital marketing is the competition for traffic between search marketing and social marketing. This post looks at why webmasters can’t afford to ignore either when planning their content marketing strategies.

and finally…

5) 9 Real life conversion rate optimization tests to try yourself by Ginny Sosky of HubSpot. Just for fun, we’ll end this week’s Fast Five with some conversion rate tests that seem to buck the trend. The one that surprised me was the Call to Action form placed way below the fold resulting in over 300 percent conversion increase!  Looks like I’ve been designing my landing pages wrong all this time ;-)

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 43, 2014

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The year is fast coming to an end and it seems like the big online brands are all rushing to launch products or services before 2014 wraps up. So today we have a mixed bag of brand announcements, as well as some interesting trends in mobile advertising.

Here’s this week’s Fast Five:

1) Google Penguin 3.0: Worldwide Rollout Still in Process, Impacting 1% of English Queries by Barry Schwartz of Search Engine Land. Google is in the process of rolling out their latest iteration of the Penguin algorithm update. In this post, Barry looks at what’s been tweaked, when it rolled out and who has been affected so far.

2) Mobile Ad Revenues Soar as Search and Directories Flatten Out by Emily Alford of Search Engine Watch. In 2014, mobile revenues increased by a whopping 76 percent from $3 billion to $5.3 billion from the $3 billion reported at half-year 2013. $2.7 billion came from mobile search, while $2.5 billion came from mobile display. Emily looks at reasons for the incredible performance and areas of overlap with other advertising revenue.

3) Facebook Launches “Pseudonymous” App Rooms That Lets You Create Forums About Any Topic by Josh Constine of TechCrunch. Facebook has launched a new mobile app that has everyone talking. Called *Rooms*, the app lets you set up a mobile-only discussion space about any topic.

4) Mobile Search Ranking Study: Rank Number One or Not Rank at All by Barry Schwartz of Search Engine Land. A new study from seoClarity finds that if you do not rank in the number one position in the mobile search results, the click-through rate drops off significantly, so much so, that ranking number barely matters.

and finally…

5) Universal Event Tracking: A New and Improved Way to Track Your Sites’ Activities in Bing Ads by Nishant Gupta of Bing Ads. Bing Ads has introduced Universal Event Tracking (UET) to advertisers worldwide. UET allows advertisers to define and track performance and conversion goals important for their business. This is the official launch announcement from Bing Ads.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 39, 2014

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So it’s already Fast Five time again. This week is pretty much all about mobile marketing, with a sprinkling of Google and Facebook into the mix.

Here’s this week’s Fast Five:

1) More People Accessing Internet Via Mobile Devices by SiteProNews. Experts had predicted a massive upswing in mobile Internet usage with the birth of the iPhone and iPad, but the rate of growth has taken everyone by surprise.

2) How Responsive Web Design Works by HubSpot. And while we’re on the subject of mobile devices, this cute Infographic published by HubSpot is a handy reference about responsive design and why you need it. If this doesn’t convince you to switch your site to a responsive design template, nothing will.

3) Everything Happening Right Now on the Internet by Digital Marketing Ramblings. Regardless of the misleading title, this graphic is quite an eye-opener. It’s actually a snapshot of the Internet in real time, showing you how quickly data is generated and accounts created on some of the web’s most popular sites including YouTube, Twitter, Facebook, Google and Amazon.

4) Facebook Working on Private Sharing App by Mashable. With their privacy protocols consistently in the news for all the wrong reasons, Facebook is reportedly working on a new app designed to encourage private content sharing. Apparently, the app will provide users with a grid-style interface from which to share private moments with friends and family.

and finally…

5) Google+ Is No Longer a Requirement for Creating a Google Account by Marketing Land. Google’s unpopular decision in 2012 to make a Google Plus account a mandatory part of the Google account creation process appears to have come back to bite them. In response to demand, Google has dropped the requirement and now made Google+ account creation an optional choice when signing up for Gmail and other Google products.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 37, 2014

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The goss this week in social has been all about Facebook (or as Uncle Larry likes to call it – The Facebooks). So this week’s Fast Five is a wrap-up of all the latest Facebooky goodness.

Here’s this week’s Fast Five:

1) Facebook Testing Keyword Search by SiteProNews. Apparently, Facebook is expanding Graph Search to introduce keyword search on its mobile app, which will allow members to search through old posts or pages they have followed according to keyword.

2) Facebook to users: let’s walk through your privacy settings, just in case by Venture Beat. Starting this month, Facebook will be offering a privacy check-up to its users, narrated by a blue dinosaur (I kid you not) that walks them through every aspect of their confounding privacy settings.

3) Facebook Goes After “Click-Bait” Headlines with News Feed Update by Marketing Land. This week, Facebook announced a news feed algorithm change that it says will reduce the number of misleading and vague (click-bait) headlines that its users will see.

4) 4 Recent Facebook Updates Businesses Should Know by Social Media Today. A handy round up some of Facebook’s most recent announcements and updates that affect businesses.

and finally…

5) How to Use the 15 Facebook Ad Targeting Options by Social Fresh. This is not a recent post, but I get asked about Facebook ad targeting options A LOT, so thought I would include this one in today’s Fast Five.

Happy Facebooking!

*Image courtesy of Threadless.

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Fast Five in Search – Week 35, 2014

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It’s been an interesting couple of weeks in search and social. Some new features have been announced and some old ones switched off, with backlash in tow.

Here’s this week’s Fast Five:

1) Search Marketers Tear Into Google Over AdWords Exact Match Change by Matt McGee. Google have isolated the search marketing community this month, with their announcement that Exact Match keywords will be phased out of AdWords, forcing all advertisers to use close variants. I’ve blogged about this before, when Google first introduced close variants as the default option for match types, but at least then you could opt-out of close variants. Not anymore. I’m not happy and judging by the backlash on social media, neither is the rest of the search community.

2) Google at Work on Kid-Friendly Versions of Its Products by Chris Crum. While we’re talking about Google, some more positive news. The company is apparently working on a new system that would let parents set up accounts for kids under 13 and control how they use services and what information is collected about them.

3) Buying Stuff Within a Tweet is Reportedly Coming to Twitter via Stripe by Mike Butcher. It seems there are businesses that want to sell products from inside tweets. Twitter is reportedly planning to add *Buy Now* buttons within tweets that will make this a reality, by allowing users to enter payment information without leaving Twitter.

4) The Beginners Guide to Establishing Personality and Engagement on a Facebook Page by Jesse Aaron. I really like case studies for how to use social media effectively and this article on Social Fresh contains some goodies. In this post, Jesse Aaron shares 7 neat tactics to use on a business Facebook page to drive engagement and inject some personality into your brand.

and finally…

5) 30+ Advanced Google Search Functions You May Not Have Known About by Craig Smith. This Infographic caught my attention because I like to think I know a lot about Google Advanced Search and I wanted to see how many of the 30 functions I already use. Turns out I knew most of these already, but not *location:* and some of the short-code searches like < tracking number >, < flight number > and so on. Neat!

*Image courtesy of Threadless.

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