Embeddable Facebook Content Now a Reality

eye-see-facebookEver tried to embed content from Facebook into your web site or blog? Frustrating isn’t it? Usually you have to use a 3rd party plugin or use a messy code hack and it’s almost impossible to get it to display properly on all browsers.

Well, it seems Facebook have been listening to the sighs of Webmasters everywhere and the company is finally introducing Facebook Embeddable Posts.

What Are They?

Embedded Posts are a way to publish public posts (by a Page or person) on Facebook into your web page or blog.

The embedded post will show media attached to it, as well as the number of likes, shares, and comments that the post has. Embedding posts will let people visiting your web site see the same information that is shown on Facebook.com. Embedded posts will even enable people to follow or like content authors or Pages directly from the embedded location.

It’s important to note that only public posts from Facebook Pages and profiles can be embedded.

How to Embed Facebook Posts

To embed a post, follow these steps:

1) Go to the post you want to embed.

2) Check if the post is public by hovering over the audience selector (you’ll see a globe icon if it is).

fb-embed1

3) Click the down arrow icon in the top right corner of the post and select Embed Post. You will see a dialog appear with the code to embed your post in it.

fb-embed24) Copy the code that appears and paste it to your own blog post or web page

How Does it Work?

The code in the Embedded Post dialog box includes a Facebook SDK for JavaScript snippet which gets saved into your web page code. If you already include this snippet elsewhere on your page, you can remove it if you wish, although it will not cause any issues if included twice.

Currently, you can’t customize how Embedded Posts are displayed on your page because the size of the post is fixed to the same dimensions as it appears on Facebook.

If you embed a very long post, it will get truncated with a “see more” option. Clicking “see more” will display the full post on your web page.

If you embed a post and the author later deletes it or changes the post audience selector from public to private, a message will display in place of the embedded post: “The page you requested is no longer available. The post may have expired or the privacy settings may have changed”.

What Does it Mean?

This new feature provides huge advantages to businesses with a Facebook page. The Embed Post functionality will enable companies to quickly publish and syndicate their social content from Facebook on their web sites and – more importantly – allow their customers to interact with their Facebook channel directly from their main business site.

The result should be a more streamlined social media process and greater potential for more social interactivity on company web sites rather than on 3rd party social sites. The Facebook water cooler will be moving to the company office! For businesses that haven’t yet seen the value in creating a Facebook presence, this feature might just be the tipping point.

When Can I Use it?

The feature is being rolled out this week to just a handful of large media sites, including CNN, Bleacher Report, Huffington Post, Mashable and People. It will be rolled out to the general public over the next few weeks.

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Workshops: Social Media Marketing for Business

venn-diagram-smm

Social Media Venn Diagram

If you’re in New Zealand, you are probably familiar with the Institute of IT Professionals.

The IITP is New Zealand’s oldest, non-profit professional body of IT members throughout the country. As well as an excellent mentoring program, the IITP run a series of professional development workshops across NZ on various IT, business and marketing subjects.

I’ve been running training workshops in conjunction with IITP now for over 12 months and really enjoy it. The next round of workshops coming up are on the subject of Social Media Marketing for Business.

This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any size. Included will be real-life case studies, practical examples and clever ideas for using Twitter, Facebook, Google+, YouTube and other social media channels that you can immediately adapt to suit your own requirements.

It will be a fun day, with some group activities, games and (if time permits), live analysis of existing social media strategies of willing attendees.

Below are the details and booking links for Wellington and Auckland events, so please share with anyone you know who might benefit from attending:

Social Media Marketing for Business – Wellington
Date: 14 May 2013
Time: 9:00 am – 5:00 pm
Venue: Terrace Conference Centre

Social Media Marketing for Business – Auckland
Date: 16 May 2013
Time: 9:00 am – 5:00 pm
Venue: University of Otago House

Thanks for your support!

 

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Facebook Logout Ad Placement

It seems the Facebook premium ad placement on logout has finally reached New Zealand.

After logging out of Facebook earlier today, I was shown a full page ad for Harvey Norman (see below). I have never seen an ad on logout before, even though the service has apparently been in testing since February.

 

Hat tip to Matt Burgess for demystifying the ad format for me. Apparently the service is VERY pricey, but if any NZ company can afford it, it’s *Hardly Normal*. So now I need to put up with their annoying Facebook ads AND their extremly shouty tv commercials.

Oh goody.

 

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2012 Social Media Demographics: An Infographic

I know not everyone is a fan of infographics, but I love them. Sure, they’ve been done to death at conferences and meetings, but nothing beats an eye-catching graphic to quickly highlight important data within complex statistics.

Today I was searching online for the latest social media usage statistics to incorporate into a presentation I am giving and I stumbled upon this brilliant infographic put together by OnlineMBA.com.

Click on the image for a larger view:

Here are the highlights:

Social Media Usage:

  • More than 66%of adults online in America are connected to one or more social media platforms.
  • 67% of Americans use social media to stay in touch with their friends.
  • 64% of Americans use social media to stay in touch with family.
  • 50% of Americans use social media to reconnect with old friends.

Facebook:

  • Facebook has 845 million active users.
  • The average Facebook user has 130 friends.
  • The average Facebook visit lasts 23 minutes.
  • 46% of Facebook users are over the age of 45.
  • 57% of Facebook users are female (43% male).
  • 57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).
  • 47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).

Twitter:

  • Twitter has 127 million active users.
  • 13% of Internet users also use Twitter.
  • 33% of Twitter users are over the age of 45.
  • 54% of Twitter users use Twitter on their mobile devices.
  • 36% of Twitter users tweet at least once a day.
  • The average visit on Twitter lasts for 14 minutes.
  • 59% of Twitter users are female (41% male).

Google+:

  • Google+ has had 90 million unique visitors.
  • Google+ users are 71% male.
  • The most common occupation of a Google+ user is an engineer.
  • 44% of Google+ users are “single”.

Pinterest:

  • Pinterest has had 21 million unique visits.
  • The top two locations for Pinterest users are Mississippi, Alabama, Kentucky and Tennessee.
  • The top interests of Pinterest users are crafts, hobbies, interior design and fashion.
  • 82% of Pinterest users are female (18% male).
  • The average Pinterest visit lasts 17 minutes.

LinkedIn:

  • LinkedIn has 150 million registered users.
  • 75% of LinkedIn users use it for business purposes.
  • There are 2 million companies on LinkedIn.
  • 50% of LinkedIn users have a bachelors or graduate degree.

So as suspected, Facebook users are the biggest time wasters. Puts a new perspective on the value of Facebook advertising though, doesn’t it?

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Facebook *Likes* Bing and the Feeling’s Mutual

facebook like in bing serp

Following on from their recent partnership with Facebook, Bing have introduced some new social search enhancements to their search results this week.

Now if you conduct a search on Bing and your search results include a specific link that has also been “liked” by your Facebook friend Jane Doe, a “Jane Doe Liked This” message will be highlighted within the Bing search results page.

You can see the *liked* feature highlighted in the attached SERP screengrab (click to zoom).

From Bing’s official blog post:

“Over the last several weeks, we introduced the new *Liked* results feature that uses the basis of your query to surmise your intent and surface relevant stories or websites that your friends on Facebook have liked with a nice answer, called out somewhere on the page. Based on the positive customer feedback, we are taking this feature a step further expanding the results to include even more sites.”

The feature is part of Bing’s new approach to integrate social signals into their algorithm to enhance the searcher’s overall experience.

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