Fast Five in Search – Week 48, 2014

fast-five

 

So this week I’ve been reviewing our Search Industry Event Timeline which forms part of our introductory SEO course at Search Engine College. I was struck by the sheer number of acquisitions made by search giant Yahoo over the past 20 years and how controversial some of those purchases have been for them.

So this week I give you: the Five Most Controversial Purchases Made by Yahoo.

Here’s this week’s Fast Five:

1) January 1999: Yahoo Acquired Geocities for $4.58 billion

In the 1990’s, before the rise of Content Management Systems and online web page builder services such as Google Sites and WordPress, there was Geocities. Everyone could have a web page at Geocities and populate it with as many animated gifs and flashing headlines as they liked. Yahoo saw the potential for eyeballs that Geocities presented and purchased the service for a whopping US$4.58 billion in stock in January, 1999, then proceeded to completely ignore it. The site finally died from neglect in 2009.

2) July 2003: Yahoo Purchased Overture for $1.63 billion

This purchase was a direct response to the growing success of Google’s AdWords paid advertising program. Originally known as GoTo.com, Overture was the first paid search advertising program and had no serious rivals until Google launched AdWords in 2000. Yahoo’s purchase included search engines AltaVista and AllTheWeb, which Overture had acquired just a few months earlier. Yahoo later rebranded Overture as Yahoo Search Marketing and ran it haphazardly until it became clear it was no rival for AdWords. In 2010, Yahoo’s partnership with Microsoft morphed the program into Microsoft adCenter and the combined service eventually became known as Bing Ads.

3) March 2005: Yahoo Bought Flickr for Between $22 and $25 million

There was enormous outcry when Yahoo! acquired photo sharing service Flickr and its creator Ludicorp. The acquisition reportedly cost somewhere between $22 and $25 million and was announced almost casually on the Flickr blog. Most people agree that Yahoo’s purchase ruined Flickr forever.

4) December 2005: Yahoo Acquired del.icio.us for an Estimated $20 million

Online bookmarking service del.icio.us was purchased by Yahoo late 2005 for an estimated $20 million. The once respected social sharing site was left to flounder for 6 years, before being sold off to the founders of YouTube in April 2011.

and finally…

5) May 2013: Yahoo Purchased Tumblr for $1.1 billion

Yahoo’s purchase of blogging and publishing platform Tumblr in mid 2013 was met with shrieks of horror from the blogging community, who had witnessed the slow death of other Internet services purchased by the search giant. Announced directly on her own cutesy Tumblr, Yahoo CEO Marissa Mayer promised “not to screw it up”. Whether that happens remains to be seen. The most positive feedback I can find since the purchase is a comment from Tumblr founder David Karp who admits that Yahoo has allowed Tumblr to maintain independence so far. Although that may change soon because apparently Yahoo is trying to turn Tumblr into a competitor for YouTube.

I wonder what Yahoo will buy next?

*Image courtesy of Threadless.

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Google Analytics: Workshops in Auckland, Wellington

google-keyI’ve been running training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand now for over 2 years and really enjoy it.

The next round of workshops coming up are on the subject of: Using Google Analytics to Increase Website Traffic and Conversions.

These half-day workshops will show you step-by-step how to set up Google Analytics and what key metrics to track in order to measure the success and improve the performance of your web site. Included will be real-life case studies, practical examples and sample reports that you can immediately adapt to suit your own requirements.

Whether you’re an IT staffer, marketer, coder, manager or business owner, making sense of your web traffic and conversion rate is hugely important to understanding if your online business is thriving or floundering.

At the end of the course attendees will be able to:

  • Set up a Google Analytics account
  • Implement Google Analytics tracking code into their site
  • Determine which are the most important web site metrics to track
  • Track visitor pathways that lead to conversions
  • See how their web site visitors are interacting with their site
  • See what keywords are providing the most traffic to their site
  • See what web sites are providing the most traffic to their site
  • See what pages on their site are the most popular
  • Track various marketing campaigns in Google Analytics e.g. AdWords, SEO, email campaigns
  • Determine the best performance indicators for their web site
  • Interpret analytics data and make web site decisions based on that data
  • Create meaningful web site analytics reports for customers and stakeholders

Below are the details and booking links for Auckland and Wellington events, so please share with anyone you know who might benefit from attending:

Using Google Analytics to Increase Website Traffic and Conversions – Auckland
Date: 13 November 2014
Time: 1:00 pm – 5:00 pm
Venue: CBD Office Level 4, 17 Albert Street, Auckland

Using Google Analytics to Increase Website Traffic and Conversions – Wellington
Date: 10 November 2014
Time: 1:00 pm – 5:00 pm
Venue: NZICA Level 7, Tower Building, 50 Customhouse Quay, Wellington

Hope to see you there!

 

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Search Engine College Now Teaches in 67 Countries

SEC-smiley-150x178There were cheers in the staff room at Search Engine College this month, when it was announced that we now teach students in 67 different countries worldwide.

The 67 country milestone was reached when a new student from Switzerland took advantage of our Study Month promotion to sign up for our monthly subscription.

Since its inception in 2004, Search Engine College has set new industry standards for online training in the field of Search Engine Marketing and we are very proud to have produced nearly 1,900 happy graduates.

Here’s a list of countries / regions where our students are located :

Argentina
Australia
Austria
Barbados
Belgium
Brazil
Bulgaria
Cayman Islands (UK Territory)
Canada
China
Columbia
Costa Rica
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Egypt
England (UK)
Finland
France
Germany
Greece
Hong Kong (region of China)
Iceland
India
Indonesia
Ireland
Israel
Italy
Jamaica
Jordan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Malta
Mauritius
Mexico
Montenegro
New Zealand
Norway
Pakistan
Philippines
Portugal
Romania
Russian Federation
Scotland (UK)
Singapore
Slovakia
Slovenia
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Syrian Arab Republic (Syria)
Thailand
The Netherlands
Trinidad and Tobago
Turkey
United Arab Emirates
Ukraine
Uraguay
USA
Vietnam
West Africa

We’re already taking bets on which country will be next. I’m hoping it’s Antarctica. Oh wait, that’s a continent partly owned by several countries. Um, ok how about Greenland? C’mon you Greenlanders!

 

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The 12 Days of Christmas Online Scavenger Hunt

santa-sackIt’s beginning to look a lot like Christmas. And what better way to kick off the holiday season than by receiving a Christmas present from Search Engine College?

All last week, we were tossing about ideas for how to gift our blog readers and members at Search Engine College in a fun and unique way this holiday season. We could have sent out an animated snowman card; we could have given out a boring discount coupon; or we could have had a one-day Black Friday sale that many people would have missed out on.

But this year, we’ve come up with something completely different. Presenting: the 12 Days of Christmas Online Scavenger Hunt!

How to Win

Every day for the first 12 days of December, we are giving away a 6 month subscription to Search Engine College. Each subscription includes access to ALL our online courses and training videos, as well as our exclusive discussion forums and industry discounts area. Each 6 month subscription is worth USD 594. That’s over $7,100 in prizes to be won!

All you have to do to win is be the first person to find the Christmas icon hidden somewhere on our web site at www.searchenginecollege.com. The icon will change daily and will look like one of the following:

xmas-icons-hunt
As soon as you spot the Christmas icon, simply tweet the page URL to us @secollege so we can verify and send you your prize. Make sure you follow us and use the hashtag #xmasscavengerhunt in your tweet. If you don’t have a Twitter account, simply post the URL and hashtag to our Facebook Wall, or our Google+ Page, or you can email the URL to us study [at] searchenginecollege [dot] com.

We will have a countdown banner at the top of every page on Search Engine College reminding you which icon you are looking for and how many hours/minutes/seconds you have left to find it. When someone has found the icon, the banner image will change to WINNER FOUND and the clock stopped until the next icon is posted. And NO, the banner icon does not count as a find – it must be within the page body ;-). Also, category or tag archive pages don’t count. We need the individual post/page URL please.

There will be 12 winners in total (1 each day) and if the icon isn’t found one day, it will carry over to the next day until all prizes are won. If you win and are an existing paid member of Search Engine College, your free 6 month subscription will be tacked on to the end of your existing subscription.

We will send out clues to the icon’s location and announce our winners each day via Twitter, Facebook and Google+. If you are already on our mailing list, we will also email you a picture of the day’s icon in advance to give you a headstart.

Starts 1st December

As this competition is a global one, we have tried to plan the daily start time to suit as many timezones as possible. The fun kicks off at the following times:

  • New York (U.S.A.)  Sunday, 1 December 2013 at 5:00 p.m   EST  UTC-5 hours
  • Los Angeles (U.S.A.)  Sunday, 1 December 2013 at 2:00 p.m   PST  UTC-8 hours
  • London (United Kingdom)  Sunday, 1 December 2013 at 10:00 p.m   GMT  UTC
  • Sydney (Australia)  Monday, 2 December 2013 at 9:00 a.m   AEDT  UTC+11 hours
  • Wellington (New Zealand)  Monday, 2 December 2013 at 11:00 a.m   NZDT UTC+13 hours

So don’t miss out, – make sure you brush up on your searching skills in advance and join us for the scavenger hunt fun from December 1st.

Happy Holidays from Search Engine College!

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Introducing: Search Engine College Subscription

Happy Search Engine College subscriberToday marks a very exciting day at Search Engine College.

For the past few years, we have listened to feedback from existing students and graduates who told us they LOVED our courses, but wished there was a way they could study more units without having to pay a premium for each one separately.

Well, now that’s a reality. It’s taken us over a year to put it together, but today we have finally flipped our online learning model from pay-per-course to pay-per-month subscription. Instead of paying for individual courses, you can now pay a single flat fee each month to receive access to our entire curriculum of courses!

INTRODUCING:  Search Engine College Monthly Subscription

Subscribe now

What Do You Get?

Your monthly subscription of USD 99 entitles you to INSTANT access to the following online courses:

  •         Search Engine Optimization Starter
  •         Search Engine Optimization Advanced
  •         Paid Search Advertising Starter
  •         Paid Search Advertising Advanced
  •         Web Site Copywriting
  •         Web Site Usability
  •         Copywriting for Pay Per Click
  •         Article Marketing and Distribution

New courses coming by the end of the year:

  •         Link Building
  •         Keyword Research
  •         Social Media Marketing

These courses normally have a retail value of between USD 295 and 395 EACH.

How Does it Work?

Sign up for a trial subscription. Pay just USD 99 for your first month and that’s it. Once you subscribe, you will receive instructions for accessing our courses via the email address associated with your subscription. You simply create a student account and login to our course area. After you login, you can view any/all of the courses we have on offer and take the lessons / quizzes / presentations in any order you like.

There is absolutely no ongoing commitment beyond your initial month. If you enjoy our online courses, keep your subscription up to date. If you don’t, simply cancel your subscription before the due date of your renewal (i.e. within 30 days).

We haven’t abandoned the Certification model either. For those of you who would prefer to study under tutor guidance and receive industry-recognized certification for a particular course, that option is still available as an add-on to your subscription.

Industry Discounts

As an added incentive to become a Search Engine College subscriber, we have put together a range of industry discounts worth up to USD 500, exclusively for subscribers. The discounts relate to a wide range of keyword research tools, online subscriptions, time-saving software, competitor analysis tools, magazines and books that are all very popular in the search marketing industry.

Subscribers are automatically given access to this Industry Discounts area upon login.

In short – a Search Engine College membership is your One Stop Shop for training, tools and industry knowledge. Join our members from 59 countries and see how we make learning FUN.

We’re Listening

We’re really excited to bring you this subscription model, particularly because you’ve been asking us for such a long time. We know this suits the budgets and learning style of most of our students, but we would be very keen to hear your feedback on this. As always, if you have any questions, please contact us or post here in the comments.

 

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