Social Media Marketing for Business: Wellington, Auckland and Hamilton Workshops

Social-MediaThe next round of workshops I’m conducting for the Institute of IT Professionals (IITP) is on the subject of Social Media Marketing for Business.

This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any size.

Included will be real-life case studies, practical examples and clever ideas for using Twitter, Facebook, Google+, YouTube, LinkedIn and other social media channels that you can immediately adapt to suit your own requirements.

It will also include group analysis of existing social media strategies of willing attendees.

Whether you’re a marketer, content creator, IT manager, website coordinator or business owner, knowing how to reach your target audiences via social media is vital for any online business.

At the end of the course, attendees will be able to:

  • Create an effective social media marketing strategy
  • Distinguish between the major social media marketing channels
  • Determine if social media is suitable for their business model
  • Create a Twitter account for a business
  • Create a Facebook account for a business
  • Create a Google+ account for a business
  • Create a YouTube account for a business
  • Pinpoint the most important social media channels for their audience
  • Understand the difference between effective and ineffective social media campaigns
  • Understand basic social media business etiquette
  • Understand how to use social media for reputation management, customer support and public relations
  • Implement clever and effective social media marketing campaigns
  • Understand how social media differs from blogging
  • Understand how social media integrates with SEO and other marketing strategies
  • Draft a corporate Social Media Policy
  • Determine suitable goals for social media campaigns
  • Accurately budget for social media campaigns
  • Track social media campaign effectiveness and ROI

Below are the details and booking links for Wellington, Auckland and Hamilton events, so please share with anyone you know who might benefit from attending:

Social Media Marketing for Business – Wellington
Date: 28 April 2015
Time: 9:00 am – 5:00 pm
Venue: Terrace Conference Centre
Terrace 2, Levels 2 – 4
St John House
114 The Terrace
Wellington

Social Media Marketing for Business – Auckland
Date: 27 July 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland

Social Media Marketing for Business – Hamilton
Date: 4 August 2015
Time: 9:00 am – 5:00 pm
Venue: Wintec House Long Room
Gallagher Hub
Wintec City Campus,
Gate 5 Tristram Street
Hamilton

Social Media Marketing for Business – Wellington
Date: 8 September 2015
Time: 9:00 am – 5:00 pm
Venue: NZICA
Conference Room 2,
Level 7, Tower Building
50 Customhouse Quay
Wellington

Social Media Marketing for Business – Auckland
Date: 5 October 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland

Events for Christchurch and Dunedin are not currently booked, but can be arranged upon request by clicking the On Demand link on the pages above.

Hope to see you at one of these events.

 

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Intro to Search Engine Optimisation: Auckland Workshop

google-keyFor the past several years, I’ve been running digital marketing training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand.

Our first round of workshops for 2015 kick off this month, with the first topic for the year being Introduction to Search Engine Optimisation.

These full-day training workshops will show you step-by-step how to optimise your or your clients’ web sites to get noticed by Google and other engines. It will be a fun day, with some group activities, random audience questions for chocolate and (if time permits), live analysis of the web sites of willing attendees.

Whether you’re an IT manager, marketer, programmer, website coordinator or business owner, getting well placed for your key terms on search engines is hugely valuable and important.

At the end of the course attendees will be able to:

  • Understand how Google and other search engines rank pages.
  • Understand what makes a web page search engine compatible.
  • Understand what type of content search engines love.
  • Research and select appropriate keywords to target.
  • Successfully integrate search keywords within web site copy.
  • Create effective and optimised web pages.
  • Learn why social media can improve their search rankings.
  • Monitor their search positions and report meaningful data to stake holders.

Below are the details and booking links for Auckland, Wellington and Christchurch events, so please share with anyone you know who might benefit from attending:

Introduction to Search Engine Optimisation – Auckland
Date: 20 April 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland City

Introduction to Search Engine Optimisation – Wellington
Date: 21 July 2015
Time: 9:00 am – 5:00 pm
Venue: NZICA
Meeting Room 4
Level 7, Tower Building
50 Customhouse Quay
Wellington

Introduction to Search Engine Optimisation – Christchurch
Date: 26 October 2015
Time: 9:00 am – 5:00 pm
Venue: Airport Gateway Motor Lodge
45 Roydvale Ave
Burnside
Christchurch

Thanks for your support.

 

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2015 Digital Marketing Workshops Announced

IITP-logoAs most of you know, I run a series of face-to-face training workshops in conjunction with the Institute of IT Professionals (IITP) across various locations in New Zealand.

The current topics include:

  • Introduction to Search Engine Optimization (full day)
  • Social Media Marketing for Business (full day)
  • Using Google Analytics to Increase Website Traffic and Conversions (half day)

The IITP have recently published their 2015 Workshop Schedule, so if you are based in New Zealand and want to book a place at one of these events, now’s your chance. I’ve got 14 workshops scheduled so far, but more are in the pipeline, so it’s going to be a busy year!

I’m aware that a number of you missed out on a workshop last year due to logistical reasons. Keep in mind that if your location or preferred date isn’t listed, you can contact the IITP directly via the “Available other times On Demand or In House” link listed under each workshop and request an event to suit you.

If you would prefer a tailored training session and/or have a large group of staff wanting to take the same course, the IITP can also arrange in-house workshops to suit your particular requirements.  These training sessions allow staff to focus on specific internal web site issues without revealing intellectual property or commercially-sensitive information to other attendees.

We are also testing demand for running a Gaining More Conversions from Google AdWords style workshop. If this is something of interest to you, please let me know in the comments so we can add it to this year’s line-up.

I’m looking forward to seeing some of you at one or more of these workshops in 2015.

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Fast Five in Search – Week 50, 2014

fast-five

 

There’s been some really clever Christmas marketing campaigns come across my desk this month – the type of ideas that have you thinking about them a lot longer than the bog standard Xmas marketing pitches.

So this week’s Fast Five is all about the Cleverest Christmas Marketing Campaigns.candy-cane-sml

Here’s this week’s Fast Five:

1) Coke Zero Sweater Generator by Royale for Coca Cola. This ingenious web app was the brainchild of uber-hip design firm Royale for Christmas 2013. It allowed users to design their own version of the geekiest holiday sweater ever, using a series of pre-set design features, images, colors and patterns. The top 100 designs were chosen by users and put into actual production, before being tagged with Coke Zero labels and hand delivered to the winning designers.

2) The Wondrous Wellington Advent Calendar by WellingtonNZ.com. This one is closer to home and celebrates my city of residence, so it has a special place in my heart. Wellington Tourism have designed a beautiful animated map of the city, in which they have hidden a working advent calendar for Christmas 2014. Each day this month, you are able to *open* a flap within the calendar corresponding to the date (if you can find it!). Inside is a discount offer or voucher deal for various retailers, restaurants, activities or venues around the city. Two for one gelato? Mmmmm, you bet.

3) Christmas Tinner by Game Digital plc. British video games retailer Game Digital came up with this little gem for Xmas 2013. The idea spawned after a survey of video gamers revealed that most intended to play through Christmas Day and they’d rather give up Christmas dinner than have to stop playing. Game Digital came up with the solution: a festive feast in a tin. Christmas Tinner comprises of nine layers of food – ranging from a starter to a pudding and you can see it in all it’s glory via this video review (yes he actually eats it).

4) Maker’s Mark Ugly Holiday Sweaters by Maker’s Mark. For Christmas 2011, bourbon producers Maker’s Mark created a special Christmas promotion for their Brand Ambassadors, consisting of delivering each one a special holiday sweater custom made for their bourbon bottles. Apparently the promotion was a huge hit on social media, enabling them to dominate bourbon-related search traffic and put their major competitor – Jack Daniels – on ice (sorry).

and finally…

5) WestJet Christmas Miracle by WestJet. The WestJet Christmas promotion from Christmas 2013 made a SPECTACULAR impact on the Internet. Staff from WestJet in Canada placed an interactive screen within one of their boarding gates, allowing passengers to talk to Santa and tell him what they were hoping to receive for Christmas.  The supposedly random group of passengers boarding for a domestic flight from Toronto to Hamilton were then amazed to find those gifts waiting for them upon arrival at their destination. The resulting YouTube video went viral and nuts on social media. Who can resist the power of Santa Claus delivering presents via luggage carousel? Not me, I still get tears in my eyes watching this one. It’s a marketing miracle.

Happy Christmas marketing!

*Image courtesy of Threadless.

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Fast Five in Search – Week 48, 2014

fast-five

 

So this week I’ve been reviewing our Search Industry Event Timeline which forms part of our introductory SEO course at Search Engine College. I was struck by the sheer number of acquisitions made by search giant Yahoo over the past 20 years and how controversial some of those purchases have been for them.

So this week I give you: the Five Most Controversial Purchases Made by Yahoo.

Here’s this week’s Fast Five:

1) January 1999: Yahoo Acquired Geocities for $4.58 billion

In the 1990’s, before the rise of Content Management Systems and online web page builder services such as Google Sites and WordPress, there was Geocities. Everyone could have a web page at Geocities and populate it with as many animated gifs and flashing headlines as they liked. Yahoo saw the potential for eyeballs that Geocities presented and purchased the service for a whopping US$4.58 billion in stock in January, 1999, then proceeded to completely ignore it. The site finally died from neglect in 2009.

2) July 2003: Yahoo Purchased Overture for $1.63 billion

This purchase was a direct response to the growing success of Google’s AdWords paid advertising program. Originally known as GoTo.com, Overture was the first paid search advertising program and had no serious rivals until Google launched AdWords in 2000. Yahoo’s purchase included search engines AltaVista and AllTheWeb, which Overture had acquired just a few months earlier. Yahoo later rebranded Overture as Yahoo Search Marketing and ran it haphazardly until it became clear it was no rival for AdWords. In 2010, Yahoo’s partnership with Microsoft morphed the program into Microsoft adCenter and the combined service eventually became known as Bing Ads.

3) March 2005: Yahoo Bought Flickr for Between $22 and $25 million

There was enormous outcry when Yahoo! acquired photo sharing service Flickr and its creator Ludicorp. The acquisition reportedly cost somewhere between $22 and $25 million and was announced almost casually on the Flickr blog. Most people agree that Yahoo’s purchase ruined Flickr forever.

4) December 2005: Yahoo Acquired del.icio.us for an Estimated $20 million

Online bookmarking service del.icio.us was purchased by Yahoo late 2005 for an estimated $20 million. The once respected social sharing site was left to flounder for 6 years, before being sold off to the founders of YouTube in April 2011.

and finally…

5) May 2013: Yahoo Purchased Tumblr for $1.1 billion

Yahoo’s purchase of blogging and publishing platform Tumblr in mid 2013 was met with shrieks of horror from the blogging community, who had witnessed the slow death of other Internet services purchased by the search giant. Announced directly on her own cutesy Tumblr, Yahoo CEO Marissa Mayer promised “not to screw it up”. Whether that happens remains to be seen. The most positive feedback I can find since the purchase is a comment from Tumblr founder David Karp who admits that Yahoo has allowed Tumblr to maintain independence so far. Although that may change soon because apparently Yahoo is trying to turn Tumblr into a competitor for YouTube.

I wonder what Yahoo will buy next?

*Image courtesy of Threadless.

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