Category Archives: education/training

SMX Melbourne 2010 : All About Mobile Search

Posted on by

mobileapps2This is an excerpt from my live blogging of a SMX Melbourne presentation by Gillian Muessig, President of SEOmoz.

Mobile is here to stay. If you haven’t already investigated how to use mobile marketing, you are already way behind.

Why do you want a community platform? Social commerce is a subset of electronic commerce. Gillian mentioned LivingSocial.com – already in Sydney, very big in the US. It’s a way to get deals / coupons for things in your community. Also Groupon.com is a similar thing. These ideas are similar to @square, which is a way to pay for things using your cell phone, popular in the US and hopefully coming to Australia and New Zealand soon.

You can make your own QR code at www.qrcode.kaywa.com – download the QR code to your mobile for coupon / discount / offer / invitations / news. Mobile coupons are about levels of offers therefore all about social status.

You can also play games with QR codes. Send hints / clues / instructions etc. Data has come full circle and now gone offline. You can get your codes offline now, from billboards, physical stores etc.

Should you or shouldn’t you jump on the .mobi bandwagon? Gillian says no. It was always a stop gap measure. But DO create mobile-friendly pages. Search engines will use transcoding to auto show your page on mobile devices. Make sure your pages provide value and are designed for mobile and put them in folders on your site.

Cindy Krum is a mobile marketing evangelist and the world’s foremost authority on the subject. Gillian suggests looking at Cindy’s mobile directory list.

If you can blog, you can build an app. You don’t need a huge audience, you can make a mobile app just for your biz or your few customers.

For application building, try AppBreeder. Also, Hunch.com launches tonight – it’s a mobile community builder that allows you to build your own mobile local app on the fly. It’s a brand new service that Gillian thinks will take off after launch.

Mobile is easy, it’s out there and now is your chance to grab the opportunities in mobile marketing before your competitors do.

Share this post with others

Congrats Search Engine College Graduates

Posted on by

On behalf of staff and tutors at Search Engine College, I’d like to offer congratulations to our latest graduates for 2010.

All students named below have successfully completed a course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher.)

Search Engine Optimization 101

  • Perrie Faulkner
  • Shane Cummiskey
  • Bryna Davidow
  • Bev Asllanaj
  • Ignacio Rojas Martínez
  • Erika Joseph
  • Leann Phoenix
  • Christina Shirley
  • Cameron Ward
  • Dan Hesson
  • Brandon Bergmann
  • Christine Auton


Search Engine Optimization 201

  • Shazad Sarwana
  • Paul Stewart Fabry
  • Yvonne Brandon
  • Bev Asllanaj
  • Leann Phoenix
  • Jeinmy Lluberes
  • Joel Gonzalez
  • Bikouse Matta
  • Ignacio Rojas Martínez
  • Christina Shirley
  • Bryna Davidow
  • Denise DeVaney


Pay Per Click Advertising 101

  • Linda Le
  • Matthew McGee
  • Erika Joseph
  • Leann Phoenix
  • Jeinmy Lluberes
  • Sharda Dewal
  • Jayne Henry
  • Jeremiah Shilhavy


Pay Per Click Advertising 201

  • Cedric Black
  • Stacy Jackson
  • Erika Joseph
  • Leann Phoenix

 


Web Site Usability 101

  • Christina Shirley

 


Article Marketing & Distribution 101

  • Devony Jackson

 


Certified Search Engine Optimizer

  • Jeinmy Lluberes
  • Christina Shirley


Certified Pay Per Click Marketer

  • Erika Joseph

 

Congratulations everyone! Please contact your tutor if you haven’t yet received your hard copy certificate, Status Page or certification seal.

Also, don’t forget to fan of our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

——————-

Like to learn more about our online training courses? Download our free SEO sample lesson.

Share this post with others

Latest Search Engine College Graduates

Posted on by

On behalf of staff and tutors at Search Engine College, I’d like to offer congratulations to our latest graduates for 2010.

All students named below have successfully completed a course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher.)

Search Engine Optimization 101

  • Cedric Black
  • Wendy Ertel
  • Jayeeta Maity
  • Mamoun Ali
  • Stacy Jackson
  • Alessia Eroe
  • Bill Marvin
  • Jeinmy Lluberes
  • Megan Glynn
  • Linda Le
  • Andrew Hackler
  • Ben Williams
  • Puja Dakhera
  • Doug Smith
  • Poppy Roy
  • Tim Holleman
  • Jacqueline Christian
  • Ann Merrill
  • Peter Worrell
  • Graeme Gibbon
  • Denise DeVaney
  • Trina Tune
  • Yvonne Brandon
  • Ignacio Rojas Martínez
  • Rachel Sachs
  • Shazad Sarwana
  • Leon Hostetler


Search Engine Optimization 201

  • Bawantha Perera
  • Cedric Black
  • Victoria MacGregor
  • Haresh Gobin
  • Alessia Eroe
  • Bill Marvin
  • Stacy Jackson
  • Gary Murphy
  • Doug Smith
  • Poppy Roy
  • Toni Jackson
  • Peter Worrell
  • Linda Le
  • Rachel Sachs


Pay Per Click Advertising 101

  • Bawantha Perera
  • Mike Diamond
  • Joan Sommerer
  • Mamoun Ali
  • Alessia Eroe
  • Bill Marvin
  • Haresh Gobin
  • Poppy Roy
  • Jennifer Carmichael
  • Stacy Jackson
  • Cedric Black


    Pay Per Click Advertising 201

    • Mamoun Ali
    • Alessia Eroe
    • Bill Marvin
    • Joan Sommerer
    • Mike Diamond
    • Jennifer Carmichael


    Web Site Copywriting 101

    • Hillel Wachs
    • Poppy Roy
    • Rachel Sachs
    • Csilla Kosa


    Web Site Usability 101

    • Mohammed El Hakawati
    • Bill Marvin


    Link Building 101

    • Alessia Eroe
    • Mike Diamond


    Article Marketing & Distribution 101

    • Peter Worrell


    Copywriting for PPC 101

    • Joan Sommerer
    • Jennifer Carmichael


    Certified Search Engine Optimizer

    • Bawantha Perera
    • Mohammed El Hakawati
    • Haresh Gobin
    • Peter Worrell
    • Rachel Sachs


    Certified Pay Per Click Marketer

    • Jennifer Carmichael


    Certified Search Engine Marketer

    • Alessia Eroe
    • Bill Marvin
    • Mike Diamond
    • Joan Sommerer

    Well done all of you! Please contact your tutor if you haven’t yet received your hard copy certificate, Status Page or certification seal.

    Also, don’t forget to fan of our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

    ——————-

    Like to learn more about our online training courses? Download our free SEO sample lesson.

    Share this post with others

    Search Engine College Courses Eligible for NZTE Reimbursement

    Posted on by

    Some very exciting news came through email today.

    If you are a privately owned New Zealand business with less than 50 staff and you take one of our Search Engine College courses between now and the end of September 2010, it appears that you *may* qualify for reimbursement of 50 percent of the course fee (up to a maximum of NZD 250 including GST) via the NZTE’s Management Training Assistance Scheme.

    I say *may* at this stage, because I am fairly sure our courses qualify but NZTE is unable to offer pre-approval of courses or applicants for this scheme so you will need to make the final decision yourself on whether to apply. I am currently awaiting confirmation from NZTE as to the likelihood of our courses qualifying so will update this post when I have more information.

    Important dates:

    This scheme covers management training courses or workshops:

    * booked and paid for between 1 June 2010 and 30 September 2010 and;
    * attended between 1 July 2010 and 30 September 2010 and;
    * for which applications for reimbursement are received between 1 July 2010 and 31 October 2010.

    General eligibility criteria:

    The Management Training Assistance Scheme is open to the owners/operators, and managers of small and medium businesses that meet the following criteria:

    * Are privately owned (by an individual or individuals)
    * Have few, if any, specialised managerial staff
    * Have less than 50 full time employees (30 hours is considered full time)
    * Are commercially trading
    * Are not part of a larger business enterprise

    The following are not eligible:

    * Not-for-profit entities
    * Charitable trusts

    But never fear, charities and NFPs can apply for our free online training initiative instead.

    Please note that NZTE will reimburse applicants after their application has been lodged and assessed by them and approval and payment of the claim will be at the sole discretion of NZTE.

    Perhaps you’ve been thinking about taking one of our but needed an extra incentive? Well now’s your chance. We offer courses in the following disciplines:

    • Search Engine Optimization (SEO)
    • Pay Per Click Advertising (e.g. Google AdWords)
    • Link Building
    • Web Site Copywriting
    • Article Marketing
    • Web Site Usability
    • Copywriting for PPC

    So if you’re a qualifying New Zealand business and want to take advantage of the Management Training Assistance Scheme to save yourself NZD250 on our courses, you’ve got less than 3 months to do it. That’s right, the cut off date is 30 September 2010.

    So don’t leave it too long. Enroll today, have some fun learning how to better market your web site online and save yourself some cash.

    Share this post with others

    Free Online Training Initiative from Search Engine College

    Posted on by

    SEC-smiley-150x178Some of you might remember that last year, Search Engine College launched a free search engine marketing training initiative for charities and not-for-profit organizations worldwide.

    The initiative provides 25 charities or not-for-profit organizations per year the opportunity to learn search marketing skills at no cost, to help them make the most of their limited marketing budgets.

    Well the idea launched with more of a whimper than a bang, so today we’ve distributed an official Press Release to try and drum up more publicity.

    If you know of a charity or not-for-profit that might benefit from free online marketing training, please direct them to our release, encourage them to get in touch, and/or spread the word by linking to this post.

    Thanks!

    Share this post with others