How to Find Compelling Internet Statistics Without Falling Down the Rabbit Hole

If you’re like me, you do a lot of research online. Cat in a Cup

Whether I’m writing an article, preparing a slide deck, putting together a presentation or researching a subject for a client, I always seem to be hunting down compelling Internet statistics of one kind or another. Particularly topics like:

  • Number of US households with Internet access.
  • Latest search engine market share figures.
  • Most popular search terms for a particular year.
  • Number of Facebook users in a particular country.
  • Amount of e-commerce expenditure in past 12 months.

I always start a search for stats like these thinking it’s going to be a simple task and then end up down some bizarre rabbit hole, emerging two hours later with an amusing picture of a cat in a teacup.

To prevent this from happening again, I’ve bookmarked a list of *Go To* sites for Internet statistics in my Evernote account and today, (you lucky things!), I’m sharing them with you:

  • Internet World Stats – This site lists a range of Internet usage statistics sorted by country and population figures. The site is regularly updated and features a range of handy charts and graphs. There are also links to the latest Facebook usage statistics.
  • ComScore – The press releases and reports from ComScore are often geared to the search industry, so I can usually find something of relevance here related to my particular slide deck or training workshop. Their white papers and presentations are also fantastic sources of visual cues and infographics to help illustrate your points.
  • Forrester Research – Forrester is a prolific publisher of research documents, market reports, analysis and studies of all kinds and in all industries.  A common focus of their research is the impact of the Internet on business activity. Many of their reports are available for purchase, but they also regularly release synopsis’ of their more influential studies for public use through their media department.
  • Google Trends – Don’t overlook Google Trends as a source for useful web statistics and anecdotes. For example, if you enter a search for *mobile phones*, you can track Google’s search history for that phrase and related phrases since 2004 and note the peaks and troughs as the use of cell phones impacted our daily lives. The items highlighted with a letter of the alphabet are influential news items relating to the search term over the historical period. These make fun anecdotes for your presentation e.g. in 2010, Fox News reported that mobile phones have more bacteria on them than the handles on public toilets. Ewww.
  • Facebook Marketing Bible – The FMB apparently started life as an internal company manual and has now become a published guide to marketing your brand, company, product, or service on Facebook. The Facebook Marketing Bible includes summaries about the inner workings of Facebook, strategies to using Facebook for your business, specific how-tos, successful case studies, and insights from social media experts across the board. I include it in this list because it contains some of the most interesting Case Studies for using Facebook that I’ve come across and everyone knows that compelling case studies are the lifeblood of a successful presentation.
  • Nielsen – Nielsen is another prolific global research company. Anything that Nielsen publish quickly becomes extremely influential and many businesses make major decisions based on the data published by Nielsen. Their whitepapers and webinars are freely available for download once you register for the site and new reports are published every day. If I need stats quickly, I always start here.
  • Gartner Research – Gartner Group provide insightful research on the impact of the Internet and the increasing role of IT in business. Gartner’s specialty is technical research, particularly relating to applications development and business intelligence. Unlike Forrester, Gartner’s research is generally only available via paid subscription, but they do offer a 30 day free trial.
  • Simba Information – Simba offer market intelligence primarily for the media, education and publishing industries, but their research reports often include useful technology-related statistics e.g. *The iPad and its Owner: Key Trends and Statistics 2013*.
  • Google Zeitgeist – Google’s annual wrap of the most searched-for topics, year by year, country by country. Think of it as Google’s answer to the Guinness Book of Records.
  • Gap Minder Not strictly Internet related, but Gapminder is a non-profit site that publishes the World’s most important trends in the fields of wealth, health, global development and the environment. In their own words, Gapminder is a modern museum on the Internet with the intention of being a *fact tank* that promotes a fact-based world view. Gapminder produces videos, Flash presentations and PDF charts showing major global development trends with animated statistics in colorful graphics.

Hopefully this list has helped shorten your search time for compelling and useful Internet statistics and prevented you from falling victim to the Rabbit Hole syndrome. After all, the last thing we need on the Internet is more pictures of cats in teacups.

Postscript: Factbrowser has been suggested as a worthy addition to this page. Thanks Keith!

 

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24 Hours Left to Use our $100 Discount Coupon

ppcI just realized that there are only 24 hours left before our $100 training coupon for Search Engine College expires, so I thought I’d better throw out a reminder.

In case you missed our last newsletter, we decided to offer all readers a $100 Training Gift Voucher (PDF) towards their next training course at Search Engine College, as an incentive to add tech training to your 2013 New Year resolutions.

If you want to gift the voucher to a colleague or loved one, simply print out the voucher and write the recipient’s name in the appropriate field.

If you want to use it for yourself, simply:

1) Choose your course/s from Search Engine College.

2) Click on the Buy Now button on the course page of your choice.

3) Choose your preferred currency from the top right menu.

4) Enter NEWYEAR2013 into the coupon field in the shopping cart.

5) Click on *Update* to apply your discount.

6) Check that the sub-total has been revised to include your discount & continue to complete your purchase.

If you wish to purchase more than one course, simply press the *continue shopping* button and click on more Buy Now buttons. Your shopping cart should then update to show the additional course/s.

Remember, the coupon expires on the stroke of midnight 14 January, GMT.

Happy New Year!

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SEO, Social Media and Other Hot Tech Jobs for 2013

Happy New Year readers!

I hope you all had a wonderful holiday break and relaxing vacation, if you were lucky enough to get one. If you’re in a technology career, I have some fabulous news to kick off 2013.

Tech Job Search

2013 Jobs in Tech

Two major US recruitment firms have released Salary Guides that reveal the hottest technology jobs for 2013 and their approximate starting salaries. The salary ranges show that tech jobs are bucking the trend when compared to other industries and are offering extremely high starting salaries for persons with the right skills.

They’ve even identified SEO/SEM specialists and Social Media Specialists as two of the best paid and hottest technology jobs for 2013. I was so excited by this news that I wrote an article about it: SEO and Social Media Specialists Identified as Hot Tech Jobs for 2013.

You can download the PDF salary guides here:

Robert Half Technology – Salary Guide 2013

The Creative Group – Salary Guide 2013

Print them out and go ask for that payrise! Or, if you are keen to get some training under your belt before knocking on the bosses door, consider taking one of our online marketing courses first.

 

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Well done Search Engine College graduates!

Hearty congratulations to our latest round of graduates for 2012.

Students named below have successfully completed a course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher) in the past few months.

Search Engine Optimization 101

  • Anushree Y Pandya
  • Kate Gold
  • Janice Wood
  • Pat Wolesky
  • Janine Maxwell
  • Tiffeny Papuc
  • Christopher Dallenbach
  • Bob Lamberson
  • Lorna Marlow
  • Nichole Simms
  • Nadine Robele
  • Stefanie Asselmann
  • Artez Young
  • Gary Lent
  • Ayonara Rome
  • Sam Billings
  • Nancy Orenstein
  • Kelli Castleberry
  • Cherish Moss
  • Marike van der Spuy
  • Jim Millar
  • Vicki Portors
  • William Morrison
  • Diana Weaver
  • Arlene Sperandeo
  • Russel Brownlee
  • Roger Whittaker
  • Marika Sjöberg
  • Diego Varela
  • Mark Idoni
  • Christoph Brendel
  • Nadine Robele
  • Autumn Garavito-Chaney
  • Leonard Fanelli Jr
  • Leila Al-Challah
  • Phyllis Rieff
  • Marie Orriss
  • Hunter Ricks
  • Dave Desruisseaux
  • Kasie Christine
  • Erwin Hunter
  • Nichole Gunn
  • Donnell Harmon
  • Christina Cole
  • Christine Rokos
  • Stephanie Moreno
  • Kelly Thompson
  • Sharon Tremblay
  • Adam Dilbeck
  • Carol Szymczak
  • Christine Sun
  • Asif Dewan
  • Heidi Couto


Search Engine Optimization 201

  • John Cullen
  • James Kelly
  • Susan Steele
  • Anushree Y Pandya
  • Wian Oliver
  • Robert Mosley
  • Neil Egginton
  • Gaone Victor Ronkwane
  • Trish Anderson
  • Pat Wolesky
  • Janine Maxwell
  • Stefanie Asselmann
  • Gary Lent
  • Ayonara Rome
  • Nancy Orenstein
  • Kelli Castleberry
  • Janice Wood
  • Ross Kenyon
  • Leona Miller
  • Bob Lamberson
  • Roger Whittaker
  • Melissa Moran
  • Christoph Brendel
  • Autumn Garavito-Chaney
  • Phyllis Rieff
  • Mary Li
  • Mark Idoni
  • Michonne Rose Proulx
  • Ryoichi Atsumi
  • Artez Young
  • Arlene Sperandeo
  • Marie Orriss
  • Lyn Beaumont
  • Nadine Robele
  • Diego Varela
  • Patricia Uster
  • Cherish Moss
  • Christopher Dallenbach
  • Christina Cole
  • Tiffeny Papuc
  • Carol Szymczak
  • Asif Dewan


Pay Per Click Advertising 101

  • Russell Hudson
  • Pat Wolesky
  • Janine Maxwell
  • Robert Mosley
  • Stefanie Asselmann
  • Nancy Orenstein
  • Leona Miller
  • Erwin Hunter
  • Nichole Simms
  • Phyllis Rieff
  • Arlene Sperandeo
  • Marie Orriss
  • Nadine Robele
  • Donnell Harmon
  • John Cummings
  • Christina Cole
  • Mark Idoni
  • Asif Dewan
  • Kevin May


Pay Per Click Advertising 201

  • Darlene Sojka
  • Diana Timmons
  • Pat Wolesky
  • Janine Maxwell
  • Keith Rowe
  • Stefanie Asselmann
  • Nancy Orenstein
  • Robert Mosley
  • Phyllis Rieff
  • Ryoichi Atsumi
  • Arlene Sperandeo
  • Marie Orriss
  • Nichole Simms
  • Christina Cole
  • Nadine Robele
  • Mark Idoni
  • Asif Dewan

Web Site Copywriting 101

  • Saresa Bass
  • Kathleen McGowan
  • Gary Lent
  • Carole Pilkington
  • Cindy Hodits
  • Kelli Castleberry
  • Cheryl Magee
  • Autumn Garavito-Chaney
  • Ajay Nair
  • Darlene Sojka
  • Russel Brownlee
  • Brant Skogrand
  • Nadine Robele
  • Mark Idoni

Web Site Usability 101

  • William Smith
  • Nathan Blows
  • Janine Maxwell
  • Stefanie Asselmann
  • Ryoichi Atsumi
  • Roger Whittaker
  • Arlene Sperandeo
  • Marie Orriss
  • Christina Cole
  • Asif Dewan


Link Building 101

  • Anushree Y Pandya
  • Keith Rowe
  • Christoph Brendel
  • Luis Hernandez
  • Nichole Simms
  • Christopher Dallenbach

Certified Search Engine Optimizer

 

  • Anushree Y Pandya
  • Kathleen McGowan
  • Gary Lent
  • Kelli Castleberry
  • Roger Whittaker
  • Christoph Brendel
  • Autumn Garavito-Chaney
  • Luis Hernandez
  • Christopher Dallenbach


Certified Search Engine Marketer

  • Diana Timmons
  • Keith Rowe
  • Ajay Nair
  • Ryoichi Atsumi
  • Arlene Sperandeo
  • Marie Orriss
  • Darlene Sojka
  • Nichole Simms
  • Christina Cole
  • Nadine Robele
  • Mark Idoni
  • Asif Dewan

Congratulations to you all! Please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Also, don’t forget to fan of our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

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Search Engine College Now Reaches 57 Countries

SEC-smiley-150x178There were celebrations all round at Search Engine College this month, when we realized we now teach students in 57 different countries worldwide.

The 57 country milestone was reached when a new student from Egypt enrolled in our SEO Beginners Course.

Since its inception in 2004, Search Engine College has set new industry standards for online training in the field of Search Engine Marketing and we are very proud to have produced over 1,500 happy graduates.

Here’s a list of countries / regions where our students to date are located :

USA
Australia
Germany
Finland
Italy
England (UK)
South Africa
Portugal
India
Sri Lanka
Iceland
West Africa
Canada
Jordan
Belgium
France
Philippines
Ireland
Austria
China
New Zealand
Argentina
Netherlands
Russian Federation
Hong Kong (China)
Czech Republic
Singapore
Vietnam
Greece
Barbados
Brazil
Croatia
Trinidad and Tobago
Mauritius
United Arab Emirates
Malta
Turkey
Sweden
Latvia
Kuwait
Norway
Dominican Republic
Montenegro
Spain
The Netherlands
Israel
Romania
Pakistan
Bulgaria
Mexico
Slovenia
Uraguay
Thailand
Scotland
Costa Rica
Cayman Islands (UK)
Syrian Arab Republic (Syria)
Egypt

We’re already taking bets on which country will be next.

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Like to learn SEO? Download a free SEO lesson. No catch!

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