Well Done to our SEO Advanced Graduates

On behalf of Search Engine College, I would like to offer congratulations to our latest round of Search Engine Optimization graduates for 2013.

Students named below have successfully completed our Search Engine Advanced course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).

Search Engine Optimization 201

  • Christine Rokos
  • Sok Khann
  • Charles Downey
  • Heidi Couto
  • Meghan Jump
  • Nichole Gunn
  • Mary Milner
  • Jennifer Sacks
  • Diana Weaver
  • Nirav Patel
  • Bonnie Dalager
  • Alena Budnikova
  • James Kerce
  • Patrick Pflager
  • Natallia Pranevich
  • Adam Dilbeck
  • Rachel Ruple
  • Judith Perry
  • Robert Stevens
  • Christine Totten
  • Saul Godoy
  • Brett Wohlgemuth
  • Cheryl Hardy
  • Sarah Price
  • Andrea Taylor
  • Jose Capelo
  • Nadezda Khlynovskaya
  • Katherine Beckett
  • Linda Ng
  • Molly Frederick
  • Taylor Krentz
  • Brendan Holmes
  • Thomas O’Brien
  • Christina Bruns

Congratulations to you all! Please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Also, don’t forget to fan of our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

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Thinking about taking one of our online training courses? Subscribe to our courses today!

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Congratulations to our Paid Search Advertising 101 Graduates

Congrats to our latest dedicated graduates of Search Engine College for 2013.

Students named below have successfully completed our Pay Per Click Advertising course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).


Pay Per Click Advertising 101

  • Sok Khann
  • Christine Rokos
  • Meghan Jump
  • Dalal Kanchar
  • Mary Milner
  • Cella Buciuman
  • Diana Weaver
  • Nirav Patel
  • Beth Varela
  • Brett Wohlgemuth
  • Bonnie Dalager
  • Cherish Moss
  • Artez Young
  • Shannon Wampler
  • Natallia Pranevich
  • Andrea Taylor
  • Ashley Washburn
  • Marek Straka
  • Linda Ng
  • Thomas O’Brien
  • Brendan Holmes
  • Christina Bruns
  • Stephen Johnson

Congrats to you all! Please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Don’t forget to fan our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

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Angry about AdWords? Baffled by Bing? Why not learn paid search from scratch the fun way? Subscribe to our courses today!

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Congratulations to our Newest SEO 101 Graduates

On behalf of Search Engine College, I would like to offer congratulations to our latest round of online certificate graduates for 2013. We’ve had so many lately, that we’re having to split our announcements over several blog posts!

Students named below have successfully completed our Search Engine Starter course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).

Search Engine Optimization 101

  • Cecile van Aswegen
  • Sok Khann
  • Jerry Sjöberg
  • Keith Harris
  • Alicia Beard
  • Judith Perry
  • Gail Morrison
  • Beth Varela
  • Amy Heslop
  • Meghan Jump
  • Rosie Bacon
  • Christine Totten
  • Mary Milner
  • John Cummings
  • Jennifer Sacks
  • Nirav Patel
  • Hassan Wifak
  • Svitlana Byts
  • Bonnie Dalager
  • Saul Godoy
  • Alena Budnikova
  • James Kerce
  • Rawan Bashiti
  • Natallia Pranevich
  • Kassy Eichele
  • Rachel Ruple
  • Robert Stevens
  • Katherine Beckett
  • Allan Brown
  • Brett Wohlgemuth
  • Cheryl Hardy
  • Anna Johnson
  • Oscar Nygren
  • Israel Torres
  • Andrea Taylor
  • Joy Nandy
  • Brendan Holmes
  • Linda Ng
  • Molly Frederick
  • Taylor Krentz
  • Cheukai Loretta Nhidza
  • Thomas O’Brien
  • Lori Smith
  • Greg Coates
  • Christina Bruns
  • Marek Straka
  • Jennifer Tomasino
  • Chris Walker

Well done and please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Also, don’t forget to fan of our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

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Thinking about brushing up on your SEO skills? Subscribe to our courses today!

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Introducing: Search Engine College Subscription

Happy Search Engine College subscriberToday marks a very exciting day at Search Engine College.

For the past few years, we have listened to feedback from existing students and graduates who told us they LOVED our courses, but wished there was a way they could study more units without having to pay a premium for each one separately.

Well, now that’s a reality. It’s taken us over a year to put it together, but today we have finally flipped our online learning model from pay-per-course to pay-per-month subscription. Instead of paying for individual courses, you can now pay a single flat fee each month to receive access to our entire curriculum of courses!

INTRODUCING:  Search Engine College Monthly Subscription

Subscribe now

What Do You Get?

Your monthly subscription of USD 99 entitles you to INSTANT access to the following online courses:

  •         Search Engine Optimization Starter
  •         Search Engine Optimization Advanced
  •         Paid Search Advertising Starter
  •         Paid Search Advertising Advanced
  •         Web Site Copywriting
  •         Web Site Usability
  •         Copywriting for Pay Per Click
  •         Article Marketing and Distribution

New courses coming by the end of the year:

  •         Link Building
  •         Keyword Research
  •         Social Media Marketing

These courses normally have a retail value of between USD 295 and 395 EACH.

How Does it Work?

Sign up for a trial subscription. Pay just USD 99 for your first month and that’s it. Once you subscribe, you will receive instructions for accessing our courses via the email address associated with your subscription. You simply create a student account and login to our course area. After you login, you can view any/all of the courses we have on offer and take the lessons / quizzes / presentations in any order you like.

There is absolutely no ongoing commitment beyond your initial month. If you enjoy our online courses, keep your subscription up to date. If you don’t, simply cancel your subscription before the due date of your renewal (i.e. within 30 days).

We haven’t abandoned the Certification model either. For those of you who would prefer to study under tutor guidance and receive industry-recognized certification for a particular course, that option is still available as an add-on to your subscription.

Industry Discounts

As an added incentive to become a Search Engine College subscriber, we have put together a range of industry discounts worth up to USD 500, exclusively for subscribers. The discounts relate to a wide range of keyword research tools, online subscriptions, time-saving software, competitor analysis tools, magazines and books that are all very popular in the search marketing industry.

Subscribers are automatically given access to this Industry Discounts area upon login.

In short – a Search Engine College membership is your One Stop Shop for training, tools and industry knowledge. Join our members from 59 countries and see how we make learning FUN.

We’re Listening

We’re really excited to bring you this subscription model, particularly because you’ve been asking us for such a long time. We know this suits the budgets and learning style of most of our students, but we would be very keen to hear your feedback on this. As always, if you have any questions, please contact us or post here in the comments.

 

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40 Tips for Stress-Free Public Speaking

public speaking tipsNo matter what kind of job you have, or what business you’re in, there comes a time when you are asked to give a presentation in front of a group of people.

Now public speaking is something that doesn’t come naturally to most of us and in fact a survey not too long ago found that many people are more terrified of speaking in public than they are of death itself. When asked to choose between death and public speaking, death was the preferred option! Crazy, right?

But for those of us with social anxiety, public speaking, even to small groups, can fill us with dread. As an educator and consultant, a large part of my job involves public speaking. I am called upon to present information in client meetings to senior management, I speak to large groups of students and universities via webinars, I give presentations to large rooms full of people at conferences and I run regular full and half day training workshops for industry organisations. So I regularly give presentations to groups of people ranging from 5 to 500.

I used to HATE giving public presentations. I still dislike it strongly, but after regularly forcing myself into giving them for 10 years now, I am slightly more relaxed about it than I used to be. Sure, I still find it difficult to sleep the night before a speaking gig. And if you look closely at me on stage, you’ll probably spot my legs shaking, but provided I have prepared well and know my subject matter, I’ll muddle through and generally do a good job.

Going along with the analogy “do something every day that scares you”, I think it’s important for me to put myself out there and prove to myself that I can do it. I also feel it is excellent therapy to help me deal with my social anxiety. Apart from the benefits to myself, I know I have a lot of knowledge that I can impart to others and what better way to share that knowledge than public speaking?

Anyway, after giving yet another presentation this week, it occured to me that I have built up a pretty good pre-presentation checklist that others might find useful. So here they are:

Top Tips for Making Your Presentations Run Smoothly and Stress Free:

  1. Find out exactly where the venue is in relation to your accommodation and if you’ve got time, make a practice run to the venue the day before.
  2. If the venue is large (e.g. a university), ask for a map showing exactly where the room is that you’ll be speaking in.
  3. If you’re driving to the venue, factor in extra time for unexpected traffic jams and take plenty of coins in case you need to use paid parking.
  4. Find out what technology will be available to you (whiteboard / projector / laptop / slide clicker) and adjust if necessary.
  5. If you’ve arranged catering for break times, confirm details with caterers the day before.
  6. Get at least 8 hours sleep the night before.
  7. Have a big breakfast but no coffee if it makes you anxious. Try a decaf or hot chocolate instead.
  8. Get to the venue at least an hour early so you can get comfortable, test the technology and rehearse.
  9. Upon arrival, make yourself known to someone at the venue who can help you with technical and other issues.
  10. Make sure you know exactly how much time you have on stage and confirm break times with the organizers and your audience before starting.
  11. Wear layers. No matter what the weather outside, air conditioning can be your friend and your foe. Wear clothes that you feel comfortable and confident in, but in layers that you can easily slip on or off depending on the room temperature.
  12. Wear comfortable shoes.
  13. Re-read that last point. This is important! Public speaking is no place for stilettos. Especially when you are walking around on a stage that will likely have electrical cables snaking all over it.
  14. Don’t assume the venue will provide you with water. Take a bottle with you.
  15. Don’t assume the venue will provide paper and pens for your attendees – ask for them.
  16. Bring your business cards and place them somewhere prominent for people to take.
  17. Bring your presentation on a Flash drive in multiple formats (e.g. .pptx, .ppt, .odp, .pdf) just in case something goes wrong.
  18. Bring your own HDMI or component cable for hooking up to a projector, just in case the venue doesn’t have one.
  19. Bring a backup power source for your laptop and/or projector.
  20. Bring or ask for a lapel microphone if the venue is large and you want to be sure you can be heard up the back.
  21. Don’t assume the venue will provide Internet access. With large audiences, free wifi at events can often be maxed out quickly, so if you need Internet access for your presentation, take your own or make arrangements with the organizers.
  22. If you have mobile Internet access via your phone, take along your phone charger and spare battery in case you need to use it.
  23. Don’t assume you can use your own laptop.
  24. Don’t assume you don’t need your own laptop.
  25. Be prepared for the venue to run everything on Windows (take adaptors for Mac and/or Linux). Yes, I learned this one the hard way.
  26. Don’t assume your laptop will recognize the venue projector/monitor. Take your own or have a backup plan.
  27. Don’t assume the venue projector/monitor supports Presenter Mode. Take a print out of your notes in case you can’t see notes/slides view while presenting.
  28. If you are linking to live resources on the Internet, have them open in separate windows on your laptop and test that all links work.
  29. If you are showing videos, test they work and test the volume of the audio to make sure they can be heard by everyone in the room.
  30. Find out how to turn the lights on/off if you need to show videos.
  31. Find out where/if you can increase the temperature of the air conditioning in the room in case attendees are too hot/cold.
  32. Bring deodorant, especially if you have a tendency to sweat when anxious.
  33. Bring breath mints so you can feel confident networking with attendees afterwards.
  34. Remember to turn off your cell phone prior to going on stage, unless you are using it for Internet access. In this case, turn the volume down or off in case your Mom tries to call mid-presentation.
  35. Store some tissues in a pocket that will be easily reachable during your presentation in case your nose starts to run (air conditioning can be brutal at some venues!).
  36. Smile. Even if you’re struggling or things are not going well, people will forgive you if you smile your way through.
  37. Ask your audience some questions! It will take the focus off you, just for a little while and give you a chance to pause and collect your thoughts. This is a great tip if you’re feeling particularly overwhelmed or find yourself racing through your slides.
  38. Work out where the toilets are before you go on stage, in case you have to slip out quickly or the attendees ask you where they are.
  39. Find out the emergency exits and fire/earthquake drills for the venue before you go on stage and make sure your audience knows it too. After living in Christchurch for the past few years, this is pretty much routine at all business events now!
  40. Always ask for feedback on your presentation, either from the audience directly, or via the organizer if they are using feedback forms. Good or bad, audience feedback is extremely valuable. Positive feedback can validate your hard work and reinforce your sense of achievement in standing up in front of a group. Negative feedback in the form of honest, constructive criticism can highlight areas for improvement and help you develop your presentations skills for next time. It’s a win, win!

I hope you’ve enjoyed these tips and perhaps they will help your next public speaking engagement run a little more smoothly. Do you have any tips not included here? Please add them in the comments.

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