After months and months of putting it off, I finally took the Bing Ads Accredited Professional exam this week.
Although I have been managing Bing Ads campaigns now for several years – even separately managing MSN adCenter and Yahoo! Search Marketing campaigns before they combined to form Microsoft adCenter in 2010 (rebranded to Bing Ads in 2012) – I had avoided taking the exam because I knew there were 100 questions and I didn’t feel confident I knew the program back to front.
I thought I would need to set aside time to revise the training materials and kept putting it off until I “had enough time to prepare”. Finally, after being asked outright by a client if I was a Accredited Professional, I thought carpe diem. What the heck was I waiting for?
I don’t know what I was worried about. I got 97 percent, without even glancing at the training materials, so now I’m a recognized Bing Ads Accredited Professional.
Similar to the Google Certification (now Google Partners) program, there are a number of benefits to being a Bing Ads Accredited Professional:
As an accredited member, you can:
- Use your official badge in your marketing materials, including your website.
- Print the certificate that confirms your accreditation.
- Get listed in the Find a Pro Directory to connect with potential clients.
- Enjoy industry recognition in the Accredited Professional Membership Directory.
So I’m throwing down the challenge to you – if you manage Bing Ads campaigns but haven’t yet become a Bing Ads Accredited Professional, don’t wait for the *perfect* time and don’t let the idea of an exam scare you off. Trust me, if you use the program regularly, you’ll know the answers.
Fancy $100 worth of free AdWords advertising?
As members of the AU/NZ Google Partners program, our consulting agency – Jordan Consulting Group Ltd – is regularly given access to certain resources and exclusive benefits to help our clients gain the most from their search marketing efforts.
Our latest perk is a stack of email vouchers each worth AU $100 in AdWords advertising credits. If you are based in Australia or New Zealand and would like to test drive Google AdWords or kick-start a new AdWords campaign, I’d be happy to hook you up with one of these vouchers.
But WAIT! There are a few conditions:
1) The credit can only be applied to AdWords accounts that are no more than 14 days old.
2) You must have a billing address in Australia or New Zealand to be eligible.
3) You need to allow Jordan Consulting Group agency access to the account for the first 30 days via our My Client Center account. This blog post explains the process. This is to allow us to monitor and track the account spend without needing your login credentials. You retain exclusive control over the account and the level of access we have to it. It also ensures Google can reconcile the voucher code with our agency account. You can terminate our agency access to your account at any time after 30 days.
4) There are specific terms and conditions for the use of these codes in each country:
Still keen? Please contact me via this form or via my Twitter account @kalena. and I will get you set up.
Here’s to free advertising!
In my recent search for relevant videos to accompany our training material at Search Engine College, I trawled through my Evernote bookmarks and stockpiled a number of helpful YouTube channels that hold huge collections of training videos on the subjects of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
As I was collating these, my first thought was “I wonder how many webmasters even know all these exist?”. My second thought was “That would make a great blog post!”. So here they are. You’re welcome.
Google Webmasters YouTube Channel
Bing Webmaster Tools YouTube Channel
Moz YouTube Channel
Google AdWords Channel
Bing Ads YouTube Channel
SiteProNews YouTube Channel
WebProNews YouTube Channel
Search Engine Land YouTube Channel
SES Conference and Expo YouTube Channel
Search Engine Watch YouTube Channel
Google Analytics YouTube Channel
Raven Tools YouTube Channel
Rusty Brick YouTube Channel
Search Engine Journal YouTube Channel
I’ve probably missed some important ones, but these are the ones I had saved to Evernote. If you want to add some of your favorites in the comments, I’ll be sure to add them to the list.
Post Script – I remembered last night that apart from their YouTube channel, SiteProNews publishes a large collection of marketing videos from across the web, collated into 40 different topic channels. Be sure to check it out.
We’ve been busy bees at Search Engine College HQ this month, with lots of exciting milestones and a few developments in the pipeline.
First up – in line with our our push towards integrating more multi-media content and interactive learning materials, we have added over 30 new YouTube videos to our various training modules in the past few days. Existing students and subscribers can view the videos from within the course areas.
If that isn’t exciting enough already, we are also putting the finishing touches on our brand new Link Building Starter course which is getting ready to launch next week. The course contains the latest advice and guidance on link building in light of Google’s recent Panda, Penguin and Hummingbird algorithm changes and crack down on link networks. New and existing subscribers will be given access to this course for no additional charge. That’s right – access comes standard with all subscriptions.
If you’re not already a subscriber – what are you waiting for? You can sign up here.
In other news, we had our first ever student from Jamaica sign up yesterday, which means we now have Search Engine College students in 62 countries. How cool is that? See you in the virtual halls.
On behalf of Search Engine College, I would like to offer congratulations to our latest round of Search Engine Optimization graduates for 2013.
Students named below have successfully completed our Search Engine Advanced course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).
Search Engine Optimization 201
- Christine Rokos
- Sok Khann
- Charles Downey
- Heidi Couto
- Meghan Jump
- Nichole Gunn
- Mary Milner
- Jennifer Sacks
- Diana Weaver
- Nirav Patel
- Bonnie Dalager
- Alena Budnikova
- James Kerce
- Patrick Pflager
- Natallia Pranevich
- Adam Dilbeck
- Rachel Ruple
- Judith Perry
- Robert Stevens
- Christine Totten
- Saul Godoy
- Brett Wohlgemuth
- Cheryl Hardy
- Sarah Price
- Andrea Taylor
- Jose Capelo
- Nadezda Khlynovskaya
- Katherine Beckett
- Linda Ng
- Molly Frederick
- Taylor Krentz
- Brendan Holmes
- Thomas O’Brien
- Christina Bruns
Congratulations to you all! Please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.
Also, don’t forget to fan of our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.
Thinking about taking one of our online training courses? Subscribe to our courses today!