Well Done Paid Search Advertising 201 Graduates

On behalf of Search Engine College staff, I’d like to offer congratulations to our latest graduates of Search Engine College for 2014.

Students named below have successfully completed our Advanced Pay Per Click Advertising course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).

Pay Per Click Advertising 201

  • Meghan Jump
  • Christine Rokos
  • Sok Khann
  • Hinoh Garris
  • Mary Milner
  • Bonnie Dalager
  • Ashley Washburn
  • Diana Weaver
  • Leona Miller
  • Brett Wohlgemuth
  • Shannon Wampler
  • Linda Ng
  • Cherish Moss
  • Thomas O’Brien
  • Andrea Taylor
  • Christina Bruns
  • Brendan Holmes
  • Artez Young
  • Cherish Moss
  • Lee Chapman
  • Monica Johnson
  • Lori Smith
  • Robert Stevens
  • Maria T Castilho

Congrats to you all! Please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Don’t forget to like our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

——————-

Angry about AdWords? Baffled by Bing? Why not learn paid search from scratch the fun way? Subscribe to our courses today!

Share this post with others

Fast Five in Search – Week 33, 2014

fast-five

 

Today’s Fast Five is all about online education. Internet based training institutions and Massive Open Online Courses (MOOCs) have become exceedingly popular in the past 10 years. Anyone with an Internet connection can now learn anything online, 24 hours a day. Today, we share five (six!) of the most popular online learning web sites. Here we go:

Here’s this week’s Fast Five:

1) Udemy – describes itself as the world’s online learning marketplace, where 3 million+ students are taking over 18,000 courses in everything from programming to yoga to photography. Each course is taught by an expert instructor, all available on-demand, so students can learn at their own pace, on their own time, and on any device.

2) Khan Academy – is unique because they are a not-for-profit with the goal of changing education for the better. They do this by providing a free world-class education for anyone, anywhere, completely free of charge.

3) Lynda.com – All memberships to Lynda include unlimited access to their online library of over 2,800 video courses. Lynda offers a variety of instructional courses for all levels, including technical skills, creative techniques and business strategies. Courses can be watched from your computer, tablet, or mobile device and you can create and save playlists of courses and even share them with friends.

4) iTunes U – So you thought iTunes was just to buy music and apps? Think again. iTunes U offers educational courses and provides a customized learning experience for both teacher and student. Teachers can create and manage their course and students can experience assignments, materials, and study notes all from the iTunes U app on iPad.

and finally…

5) MIT Open Courseware – MIT OpenCourseWare (OCW) is a web-based publication of virtually all MIT course content. MIT OCW is open and available to the world and is constantly updated to reflect the MIT curriculum. The idea behind MIT OCW is for educators to improve courses and curricula, making their schools more effective, students to find additional resources to help them succeed and independent learners enrich their lives and use the content to tackle some of our world’s most difficult challenges, including sustainable development, climate change and cancer eradication.

BONUS! Search Engine College – No list of online education resources would be complete without mentioning our own ;-). Search Engine College offers online self-study and certification courses in SEO, Pay Per Click Advertising (Google AdWords / Bing Ads), Web Site Copywriting, Web Site Usability, Link Building and a range of other online marketing subjects. We have students in 65 countries worldwide, with courses available via any device, 24/7.

Happy studying!

*Image courtesy of Threadless.

——————————————————————–

Need to learn SEO but not sure where to start? Download your Free SEO Lesson. No catch!

 

Share this post with others

Q and A: What are some typical daily tasks of a SEO business?

QuestionHello Kalena

I have read a handful of your blog posts and LOVED THEM. I’ll get to the point. I was looking to see if you could write a post on daily tasks of an SEO business if you had ONE client (to keep it simple).

I have about 60 domains that I use to test SEO techniques, I own two businesses with I SEO myself, I attend many webinars, buy books etc to keep my SEO skills sharp. I pretty good with SEO and running a business.

My problem now is I’d like to run an SEO business but I don’t know what a client wants from me on a day today basis for results. Could you possibly email me or write a post about what I would do day-day for a client. Almost like a checklist. Of course I would have to do many other task that randomly come at me (problem solving).

My brain gets a little jumbled when it comes to organization. Since I’ve never run an SEO business yet, I have no idea what my days would look like. I have my web/graphic design business down perfectly!

I understand you are very busy but if you could give me a little boost I will definitely pay it forward.

Thank you!

Chris

————————————–

Hi Chris

You might be interested to know that our SEO Advanced course includes a whole bonus lesson dedicated to setting up your own SEO business, including recommended tools and checklists.

In the meantime, I actually wrote an article a couple of years ago that might help you. Although it might not be quite be written as the day in the life of a SEO, it IS written as a diary of typical SEO tasks that you need to perform over several weeks. It’s called The 10 Week SEO Diet and there is even a video version.

Hope this helps!

——————————————————————–

Need to learn SEO but not sure where to start? Access your Free SEO Lessons. No catch!

 

Share this post with others

20 Free Marketing eBooks You Need to Download Right Now

Sssshhh!I don’t know about you, but I’m a bit of a sucker for free downloadable PDF eBooks and White Papers. Because they are usually organized into chapter form, they tend to be meatier and contain more valuable content than blog posts and articles. I’ve obtained an impressive collection of eBooks over the years and will often whip one out to share with a client or a Search Engine College student who might be struggling to understand a particular marketing or SEO concept.

So I thought I’d share with you my favorite free eBooks and White Papers, categorized by theme. Where possible, I’ve linked to the jump page from where you can access the PDF file, rather than linking to the PDF itself.

Top 5 Free Marketing Related eBooks

1) Definitive Guide to Marketing, Metrics and Analytics by Marketo – This chunky, 70 page eBook is a methodical guide for how to implement effective marketing measurement practices across your organization – big or small. It deals with that tricky subject of determining how your various marketing programs impact your revenue and profit so that you can decide which ones to focus on going forward.

2) The Email Marketing Showcase by Pollen Marketing – A recent discovery, this ROI-Driven email marketing guide by Natalie Giddings includes 50 published email examples compiled by experienced Internet marketers. It showcases stunning newsletter design elements, clever use of graphics and color and highly converting calls-to-action so you can learn from and implement them in your own email marketing programs. I read this in one sitting and then spent the weekend completely re-writing my follow up email series. I was so impressed, I contacted Natalie and offered her a tutor role at Search Engine College! (more about that soon).

3) A Guide to Marketing in 2014 by Vocus – How will you make the right choices for your 2014 digital marketing mix? This comprehensive guide will light the way for you. Written with a team of digital marketing’s foremost technologists and innovators, the guide explains 2014’s key marketing trends, what they will mean for you, and how to make them work with your brand’s strategy.

4) Take Your Business Online in 5 Hours for $26 by AWeber – You might be aware that I use AWeber for nearly all my online marketing activities. This includes email marketing campaigns, newsletter distribution and subscriber management needs. They just make it SO easy. So it makes sense for a company serving small and medium sized businesses to create a PDF guide to getting a biz online, fast. As they say in this guide, you can take your business online with just a basic website, an email series and some social network profiles. This step-by-step guide shows how to create an online presence for your business in only five hours for just $26.

5) The Essential Step-by-Step Guide to Internet Marketing by HubSpot – I just love Hubspot. They are very clever marketers and always seem to come up with a relevant eBook, right when I’m researching a particular marketing topic. This was one of the first eBooks I ever downloaded from Hubspot and I refer to it all the time. Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step. Be sure to check out their free MS Excel-based Editorial Calendar as well.

Top 5 Free SEO Related eBooks

1) SEO Starter Guide by Google – First published in 2008, Google has recently updated their SEO Starter Guide and translated it into 40 different languages. The Guide was written in response to Google staff being inundated with the same question in various formats over many years: “What are some simple ways that I can improve my website’s performance in Google?” The result is a compact guide that lists best practices that webmasters can follow to improve their sites’ crawlability and indexing. The Google Search Engine Optimization Starter Guide covers a range of common site design and coding aspects that webmasters need to optimize, such as improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more. If you want to improve your rank in Google, downloading this eBook is a no-brainer.

2) Beginner’s Guide to SEO by Moz – Following on from Google’s SEO Guide, this Beginner’s Guide from Moz will fill in any gaps you may have in your SEO knowledge. Beautifully designed and divided into clear, logical sections, this Guide is an ideal starting point for webmasters who want to educate themselves about what makes a search compatible site. It’s viewable online or via downloadable PDF and because it is written in such an approachable format and regularly updated by the Moz team, I recommend this eBook to all my SEO students.

3) 17 SEO Myths You Should Leave Behind by Hubspot – You’ll see Hubspot mentioned a few times in this article, for good reason. Their content is always timely and intuitive. Hubspot produced this eBook shortly after Google rolled out their confusing Panda algorithm update and webmasters were clambouring for some kind of guidance about how it would impact their SEO strategy. In the eBook, Hubspot debunk some of the most common SEO myths that still persist. After Google let loose their shiny new Hummingbird algorithm update, Hubspot cleverly updated this eBook to keep the advice fresh and relevant for the latest SEO methodologies.

4) The Web Developer’s SEO Cheat Sheet by Moz – When I first started optimizing web sites for clients back in 1996, I actually wrote a similar Cheat Sheet of my own to give to web development staff to ensure they wouldn’t make any major SEO blunders and undo all my hard work. But Moz have taken the SEO Cheat Sheet concept to a whole new, beautiful level. Recently updated, all the geektastic SEO tips and shortcuts you’ll ever need while coding are in here, including metadata, sitemaps, pagination, authorship, user agents, robot syntax, canonicalization and much more. This one is permanently pinned to my office wall.

5) Microsoft Excel for SEOs by Distilled – This Guide is so much more than an eBook. Produced by London-based digital creative agency Distilled, Microsoft Excel for SEOs started life as a White Paper written up to help SEO professionals retrieve meaningful information from mountains of data, using MS Excel. It is now less of a White Paper and more of an extremely comprehensive mini course in how to use Microsoft Excel to revolutionize traditionally time-consuming Search Engine Optimization tasks. If your job involves data analysis of the marketing kind, give this Guide a look. It’s viewable online or via downloadable PDF and comes with an XLS Example Workbook to help cement your knowledge with practical examples.

Top 5 Free Social Media Related eBooks

1) The Marketer’s Guide to Social Media by Vocus – This guide is written for marketers to help them come to terms with where they should invest their time and money and what social media tactics will help them achieve the greatest ROI. The guide includes insights from social media butterflies Ekaterina Walter, Jason Falls and Michael Stelzner that will take you through the most pivotal social media marketing trends and show you how to leverage them to deploy winning campaigns.

2) The Definitive Guide to Social Marketing by Marketo – If you are looking for a comprehensive understanding of Social Media for business in under 100 pages, this visually splendid eBook won’t disappoint. Written from a strong business ROI perspective, this guide is the one eBook I recommend most often to all my Social Media Marketing workshop attendees.

3) How to Get 1000+ Followers on Twitter by Hubspot – If you’re a Twitter junkie like me, this snappy eBook will make light work of the problem of not having enough Twitter followers. The advice includes how to optimize your Twitter profile, how and when to follow people, how to use hash tags and what to retweet.

4) Do It Yourself Social Media Audit by JanetFous.com – Did you know that you should conduct a social media audit quarterly? Well apparently you should. According to Social Media expert Janet Fouts, it’s a good idea to conduct a social media audit every so often to step back and take a benchmark of your performance. This allows you to see yourself as others might see you and judge if you are delivering the message you think you’re sending. It’s also a good way to evaluate what networks are working for you, which aren’t and if you are using social media efficiently. This eBook shows you what you need to do in order to audit your own Social Media activities and set a benchmark for the future.

5) Building a Killer Content Strategy by Hubspot – Everyone knows that great content is the foundation of highly trafficked sites. But how do you define *great*? How should you implement a content creation and publication strategy? This guide will teach you how to do all these things by giving you actionable advice, including how to understand your audience, map content to the buying cycle and build an editorial calendar.

Top 5 Free Advertising Related eBooks

1) AdWords Step by Step by Google – It’s amazing the number of marketers who abandon AdWords as a channel following a string of failed campaigns. The truth is that AdWords is a complex and tricky beast and you really need to educate yourself in campaign set up and planning before any of your ads go live. This free eBook by Google is a great starting point for both new advertisers and experienced marketers.

2) Google AdWords: A Brave New World by Google – Andrew Goodman wrote the first eBook on AdWords, over 10 years ago now. As Andrew states in his book, the world of AdWords changes frequently, even though many of the fundamental principles do not. Andrew’s original eBook eventually morphed into a 400 page published book that quickly became everyone’s favorite AdWords reference and has been updated several times. This pocket guide is a 40-page mini version of Andrew’s book, that offers a faster read for marketers in a hurry to understand the complexity lurking in Google’s advertising system.

3) Open the Black Box – Maximizing Success in Bid Automation by OptiMine – Bid automation software is essential for companies with complex paid-search programs. However, when using bid automation software it’s hard to determine the “why” behind their paid-search performance. This whitepaper looks at why companies need to use bid automation software that gives them transparency and control of their paid-search programs.

4) Conversion Secrets of a Million Dollar Landing Page by Conversion Rate Experts – This case study really put Conversation Rate Experts on the map. During the process of building a highly converting landing page for SEOMoz.com (now re-branded as Moz.com), CRE obtained such phenomenal results, that they set a new conversion benchmark for the industry. This online case study (downloadable as a PDF) is another resource I refer my students to frequently. It contains invaluable advice on boosting your ad and landing page response rates and highlights all the key features of high-converting content.

and finally…

5) From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It by Bronto – Shopping cart abandonment is a major problem for online retailers, with rates averaging between 60-70 percent. Departing shoppers represent a significant amount of lost revenue and to reverse that trend, you need to understand customer motivations and reasons for abandonment. For this white paper, Bronto staff examined the carting experience and follow-up email strategies of 100 retailers to discover the reasons for abandonment and the top strategies for bringing those shoppers back.

Happy reading!

Share this post with others

Fast Five in Search – Week 26, 2014

fast-five

 

Welcome to another Fast Five and the final instalment of our theme of free downloadable eBooks. In this, our final week, we look at the: Top 5 Free Advertising Related eBooks.

Here’s this week’s Fast Five:

1) AdWords Step by Step by Google – It’s amazing the number of marketers who abandon AdWords as a channel following a string of failed campaigns. The truth is that AdWords is a complex and tricky beast and you really need to educate yourself in campaign set up and planning before any of your ads go live. This free eBook by Google is a great starting point for both new advertisers and experienced marketers.

2) Google AdWords: A Brave New World by Google – Andrew Goodman wrote the first eBook on AdWords, over 10 years ago now. As Andrew states in his book, the world of AdWords changes frequently, even though many of the fundamental principles do not. Andrew’s original eBook eventually morphed into a 400 page published book that quickly became everyone’s favorite AdWords reference and has been updated several times. This pocket guide is a 40-page mini version of Andrew’s book, that offers a faster read for marketers in a hurry to understand the complexity lurking in Google’s advertising system.

3) Open the Black Box – Maximizing Success in Bid Automation by OptiMine – Bid automation software is essential for companies with complex paid-search programs. However, when using bid automation software it’s hard to determine the “why” behind their paid-search performance. This whitepaper looks at why companies need to use bid automation software that gives them transparency and control of their paid-search programs.

4) Conversion Secrets of a Million Dollar Landing Page by Conversion Rate Experts – This case study really put Conversation Rate Experts on the map. During the process of building a highly converting landing page for SEOMoz.com (now re-branded as Moz.com), CRE obtained such phenomenal results, that they set a new conversion benchmark for the industry. This online case study (downloadable as a PDF) is another resource I refer my students to frequently. It contains invaluable advice on boosting your ad and landing page response rates and highlights all the key features of high-converting content.

and finally…

5) From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It by Bronto – Shopping cart abandonment is a major problem for online retailers, with rates averaging between 60-70 percent. Departing shoppers represent a significant amount of lost revenue and to reverse that trend, you need to understand customer motivations and reasons for abandonment. For this white paper, Bronto staff examined the carting experience and follow-up email strategies of 100 retailers to discover the reasons for abandonment and the top strategies for bringing those shoppers back.

Happy reading!

*Image courtesy of Threadless.

——————————————————————–

Need to learn Online Marketing but not sure where to start? Access your Free Lessons. No catch!

 

Share this post with others