2015 Digital Marketing Workshops Announced

IITP-logoAs most of you know, I run a series of face-to-face training workshops in conjunction with the Institute of IT Professionals (IITP) across various locations in New Zealand.

The current topics include:

  • Introduction to Search Engine Optimization (full day)
  • Social Media Marketing for Business (full day)
  • Using Google Analytics to Increase Website Traffic and Conversions (half day)

The IITP have recently published their 2015 Workshop Schedule, so if you are based in New Zealand and want to book a place at one of these events, now’s your chance. I’ve got 14 workshops scheduled so far, but more are in the pipeline, so it’s going to be a busy year!

I’m aware that a number of you missed out on a workshop last year due to logistical reasons. Keep in mind that if your location or preferred date isn’t listed, you can contact the IITP directly via the “Available other times On Demand or In House” link listed under each workshop and request an event to suit you.

If you would prefer a tailored training session and/or have a large group of staff wanting to take the same course, the IITP can also arrange in-house workshops to suit your particular requirements.  These training sessions allow staff to focus on specific internal web site issues without revealing intellectual property or commercially-sensitive information to other attendees.

We are also testing demand for running a Gaining More Conversions from Google AdWords style workshop. If this is something of interest to you, please let me know in the comments so we can add it to this year’s line-up.

I’m looking forward to seeing some of you at one or more of these workshops in 2015.

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How to Earn a Full Time Income as a Part Time SEO Consultant

course-image-smlThe last couple of months have been super busy for me. I’ve been working on my first online course for the Udemy platform and it’s finally published.

My first Udemy course is called How to Earn a Full Time Income as a Part Time SEO Consultant and it teaches you how to create your own portable business by taking advantage of the huge global demand for search engine optimization skills. In the lessons, I show you how to harness automation and passive income to reduce your working day to 5 hours or under, without sacrificing a full-time income.

The course builds on the principles explained in the Bonus Lesson of our SEO 201 course at Search Engine College and comes with a full range of downloadable tools, templates and resources to ensure you can hit the ground running.

If you have ever wanted to earn a full time income, working part time, then this course is for you.

See you in class!

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Fast Five in Search – Week 51, 2014

fast-five

 

So it’s nearly Xmas and 2014 is drawing to a close. Most of you will already be on vacation, which means you have more time to read longer articles and editorials rather than just skim the blog post headlines like you usually do, right?  With that in mind, this week’s Fast Five consists of 5 in-depth articles and recent blog posts that are a bit meatier than the usual pieces I link to. Enjoy!

Here’s this week’s Fast Five:

1) 26 Ways Brand Succeed With Social Media Marketing by Debbie Hemley via Social Media Examiner. A nice round up of how some well known brands are leveraging social media to spawn higher levels of engagement. Take note and see if you can replicate some of these ideas into your own social strategy for 2015.

2) Technology, Self-Promotion and the Death of Public Relations by Shane Paul Neil via Technorati. Having completed my undergraduate degree with a major in Public Relations, this article – joyfully declaring PR to be dead – leapt out at me. Has technology killed off traditional corporate Public Relations and sent spin doctors to the unemployment queue? Best read it to find out.

3) Smarter Education: The Rise of Big Data in the Classroom by Lindsay Rothfeld via Mashable. If technology has killed Public Relations, it has injected new life into education. This written piece (and accompanying video) looks at the role technology plays in the modern-day classroom and how it is contributing to lower school drop-out rates in the U.S.

4) A Brand New World in Which Men Ruled by Jodi Kantor via New York Times. Keeping with the theme of technology and the impact it has had on education is this fascinating editorial delving into Stanford University’s pioneering class of 1994. The class churned out a very large number of (mostly male) tech graduates who each established or contributed to dot com success stories, including Netscape, Yahoo, WhatsApp, Google, PayPal and Facebook.

and finally…

5) Brands That Have Been Naughty and Nice on Social Media (Infographic) by HootSuite via Marketing Land. Well I couldn’t avoid Xmas forever! Here’s a fun Infographic from the clever team at HootSuite that ranks some of the big brands as naughty or nice, depending on their brand sentiment and popularity on social media during 2014. I won’t give too much away, but it looks like Santa won’t be visiting General Motors or US Airways this year. Oh dear.

Have a joyful, safe and memorable Xmas dear readers. I’ll catch you next week for the final Fast Five for 2014. santa-sack

*Image courtesy of Threadless.

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Need to learn SEO but not sure where to start? Download your Free SEO Lesson. No catch!

 

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Congratulations to our Latest Web Site Copywriting Graduates

On behalf of Search Engine College, I would like to offer congratulations to our latest round of online certificate graduates for 2014. We’ve had so many graduates lately, that we’re having to split our announcements over several blog posts!

Students named below have successfully completed our Web Site Copywriting Certification course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).

Web Site Copywriting 101

  • Sok Khann
  • Robert Mosley
  • Terry Gangstad
  • Christine Rokos
  • Brett Wohlgemuth
  • Cheryl Hardy
  • Christine Totten
  • Linda Ng
  • Denise Dresner
  • Thomas O’Brien
  • Adrienne Razon
  • Artez Young
  • Diana Weaver
  • Robert Stevens

Well done and please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Also, don’t forget to fan our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

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Thinking about brushing up on your Copywriting skills? Subscribe to our courses today!

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Google Analytics: Workshops in Auckland, Wellington

google-keyI’ve been running training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand now for over 2 years and really enjoy it.

The next round of workshops coming up are on the subject of: Using Google Analytics to Increase Website Traffic and Conversions.

These half-day workshops will show you step-by-step how to set up Google Analytics and what key metrics to track in order to measure the success and improve the performance of your web site. Included will be real-life case studies, practical examples and sample reports that you can immediately adapt to suit your own requirements.

Whether you’re an IT staffer, marketer, coder, manager or business owner, making sense of your web traffic and conversion rate is hugely important to understanding if your online business is thriving or floundering.

At the end of the course attendees will be able to:

  • Set up a Google Analytics account
  • Implement Google Analytics tracking code into their site
  • Determine which are the most important web site metrics to track
  • Track visitor pathways that lead to conversions
  • See how their web site visitors are interacting with their site
  • See what keywords are providing the most traffic to their site
  • See what web sites are providing the most traffic to their site
  • See what pages on their site are the most popular
  • Track various marketing campaigns in Google Analytics e.g. AdWords, SEO, email campaigns
  • Determine the best performance indicators for their web site
  • Interpret analytics data and make web site decisions based on that data
  • Create meaningful web site analytics reports for customers and stakeholders

Below are the details and booking links for Auckland and Wellington events, so please share with anyone you know who might benefit from attending:

Using Google Analytics to Increase Website Traffic and Conversions – Auckland
Date: 13 November 2014
Time: 1:00 pm – 5:00 pm
Venue: CBD Office Level 4, 17 Albert Street, Auckland

Using Google Analytics to Increase Website Traffic and Conversions – Wellington
Date: 10 November 2014
Time: 1:00 pm – 5:00 pm
Venue: NZICA Level 7, Tower Building, 50 Customhouse Quay, Wellington

Hope to see you there!

 

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