Jul 16 2008

Winner of $10K SEM Scholarship Competition Announced

Tag: education & training, eventsKalena Jordan @ 6:02 pm

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Marketing Pilgrim SEM ScholarshipCongratulations to Linda Bustos for winning the 2008 Marketing Pilgrim’s Search Engine Marketing Scholarship with her article entry 8 Stupid Things Webmasters Do to Mess Up Their Analytics.

Well done also to the other four finalists:

Linda has won a USD 10,000 prize package consisting of training, subscriptions, consulting, books, an Amazon gift certificate and broad online exposure for the winning article.

Great stuff!

Popularity: 7%


Jul 15 2008

Live SEO Training in Sydney

Tag: education & training, events, seoKalena Jordan @ 12:15 am

If you couldn’t make it along to the face-to-face SEO Workshop I ran in Sydney last month, you’ll be pleased to know that the lovely ladies at City Desktop Training are running another SEO Essentials Workshop this Thursday and Friday 17 & 18 July.

Based on the SEO101 and SEO201 courseware modules offered at Search Engine College, SEO Essentials will teach you how you can implement search engine optimization techniques to boost your site’s visibility in Google, Yahoo and other global search engines.

To book your place, call City Desktop Training on (02) 9516 1715.

Popularity: 9%


Jun 17 2008

5 Days Left to Register for SEO Workshop

Tag: education & training, eventsKalena Jordan @ 12:17 pm

Did you know? There’s only 5 days left before my SEO Training Workshop in Sydney next week. Organizers tell me there are a few seats left so if you have been thinking about coming along, now’s the time to register and take advantage of the AUD 400 discount being offered to my blog readers.

You can register online or call City Desktop Training on (02) 9516 1715. See you in Sydney!

Popularity: 15%


Jun 08 2008

Q and A: Is it normal for SEO/SEM firms to disclose their process to clients?

Tag: Q and A, education & training, sem, seoKalena Jordan @ 3:12 pm

QuestionDear Kalena…

Is it unusual for a SEO/SEM firm to NOT disclose to their clients what their process for SEO/SEM is?  Isn’t it the client’s right to know exactly what is being done on their behalf??

Thanks,
Susan

Dear Susan

I certainly advocate education between SEO and client, but I do know of many SEO operators that prefer not to reveal their process. By the same token, some clients will be very interested in learning what is being done to their site, while others will have no interest at all.

I particularly hate it when SEO/SEM operators claim that what they are doing is “proprietry” or “secret” - really there is no secret sauce for SEO - just acquired knowledge, experience, trial and error!

Popularity: 27%


Jun 04 2008

SEO Training Workshop in Sydney

Tag: education & training, events, search engine college, seoKalena Jordan @ 12:56 am

City Desktop TrainingIf you’re based in Australia and have been looking for face-to-face SEO training, you might want to keep the dates of 23/24 June free. Why? Because I’ll be in Sydney to present a 2 day SEO Workshop in conjunction with City Desktop Training.

The SEO Workshop will cover the main topics of our SEO 101 and SEO 201 online training courses that we offer at Search Engine College, but in a tutor-led, interactive format, with PCs. The cost of the 2 day workshop is only AUD 1,295 and includes a textbook (Shari Thurow’s Search Engine Visibility) and a 1 GB Flash drive containing all lesson materials, SEO resources and reference links.

Maybe you’ve considered taking one of our SEO courses at Search Engine College, but just haven’t gotten around to it yet? Or maybe you’re the type of person that prefers in-person training? Or maybe you just want to use the opportunity to have me critique your web site for search engine compatibility or answer a tricky question about search engines? Whatever your motivation, you’d better sign up quick as spaces are apparently filling up fast.

If you ask nicely when booking, you might even be able to take advantage of the AUD 400 discount that City Desktop Training are offering my blog or newsletter subscribers. See you in Sydney!

Popularity: 29%


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