Search Engine College Courses Eligible for NZTE Reimbursement

Some very exciting news came through email today.

If you are a privately owned New Zealand business with less than 50 staff and you take one of our Search Engine College courses between now and the end of September 2010, it appears that you *may* qualify for reimbursement of 50 percent of the course fee (up to a maximum of NZD 250 including GST) via the NZTE’s Management Training Assistance Scheme.

I say *may* at this stage, because I am fairly sure our courses qualify but NZTE is unable to offer pre-approval of courses or applicants for this scheme so you will need to make the final decision yourself on whether to apply. I am currently awaiting confirmation from NZTE as to the likelihood of our courses qualifying so will update this post when I have more information.

Important dates:

This scheme covers management training courses or workshops:

* booked and paid for between 1 June 2010 and 30 September 2010 and;
* attended between 1 July 2010 and 30 September 2010 and;
* for which applications for reimbursement are received between 1 July 2010 and 31 October 2010.

General eligibility criteria:

The Management Training Assistance Scheme is open to the owners/operators, and managers of small and medium businesses that meet the following criteria:

* Are privately owned (by an individual or individuals)
* Have few, if any, specialised managerial staff
* Have less than 50 full time employees (30 hours is considered full time)
* Are commercially trading
* Are not part of a larger business enterprise

The following are not eligible:

* Not-for-profit entities
* Charitable trusts

But never fear, charities and NFPs can apply for our free online training initiative instead.

Please note that NZTE will reimburse applicants after their application has been lodged and assessed by them and approval and payment of the claim will be at the sole discretion of NZTE.

Perhaps you’ve been thinking about taking one of our but needed an extra incentive? Well now’s your chance. We offer courses in the following disciplines:

  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (e.g. Google AdWords)
  • Link Building
  • Web Site Copywriting
  • Article Marketing
  • Web Site Usability
  • Copywriting for PPC

So if you’re a qualifying New Zealand business and want to take advantage of the Management Training Assistance Scheme to save yourself NZD250 on our courses, you’ve got less than 3 months to do it. That’s right, the cut off date is 30 September 2010.

So don’t leave it too long. Enroll today, have some fun learning how to better market your web site online and save yourself some cash.

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Search Engine College fee increase delayed by 48 hours

Just a quickie – due to time constraints with the updating of our 2Checkout shopping cart with the new course fees, our course pricing increase has been delayed for 48 hours until midnight on January 31. The shopping cart will reflect new pricing as of 12.01am on Feb 1.

So  this means that for the next 48 hours, you can enroll at Search Engine College for 2008 prices!

It seems word has spread via Twitter too, we’ve had a record number of enrollments this month – more than in any previous months since we launched Search Engine College back in 2004.

Don’t be left out! Join the cool kids, enroll today and save.

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Last Chance to Enroll at SEC for 2008 Pricing

In case you missed the announcement in this month’s newsletter, we are increasing course fees at Search Engine College at the end of this month.

Perhaps you’ve been thinking about taking one of our Search Engine College courses but needed an extra incentive? Well now’s your chance. We’ve been holding back increasing our course fees and haven’t changed them for three years. But due to pressure from our distributors and maturation of the online education market, we’ve decided to increase our fees in two week’s time by an average of $100 per course.

So if you want to enroll at our current pricing, you’ve got two weeks to do it. That’s right, our new course pricing will take effect on 26 January 2009. So don’t leave it too long. Enroll today at 2008 pricing and save yourself some cash.

So come join us at Search Engine College. We believe learning is meant to be fun!

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SMX Sydney Discount

SMX SydneySearch Marketing Expo (SMX) is coming to Sydney for the first time this April and the anticipation is already building. The speaker line-up alone is enough to make jaws drop:

* Danny Sullivan, Editor in Chief –
* Frederick Valley, Adwords Evangelist, Google Inc.
* Gord Hotchkiss, President & CEO – Enquiro
* Marissa Mayer, Vice President, Search Products & User Experience – Google Inc.
* Rand Fishkin, Director – SEOmoz

As one of the sponsors of the conference, my team and I at Search Engine College are particularly excited to see what Danny and his hardworking local crew (Hi Barry!) have planned for their first SMX event Down Under. It will also be the first time we’ve ever exhibited at a major search conference so we’ve been in preparation mode for some time. Our exhibition fees include a booth but not fit-out or marketing materials and there’s a lot to organize!

The great news is that as sponsors, we’ve secured an exclusive discount that we can pass on to Search Engine College students and readers of this blog, PLUS we’ve also scored a free conference pass to one lucky blog reader. But more about the free pass in a later post. In the meantime, if you’re planning on attending SMX Sydney and you haven’t registered yet, today’s your lucky day. Below is a coupon code that will give you 15 percent off the full conference ticket price:


I’m not sure when this coupon is set to expire, but I got the impression that it was a short-term deal. So go and register, quick!

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Pick up a Search Marketing Standard Mag subscription for just $4.95

Search Marketing StandardIf you’re a regular reader of this blog, you’re probably already aware of Search Marketing Standard magazine. If you’re not, SMS is the first quarterly print publication devoted completely to the world of search marketing. It covers topics such as pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search. Each issue features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends and much more.

Yearly subscription to the magazine is usually a very reasonable $15 for 4 issues for US-based readers and $20 for international subscribers (including shipping). BUT… the magazine publishers and I have negotiated an extra special deal for readers of this blog. If you hurry, you can score an annual subscription for just $4.95 in the U.S. or $6.60 if outside the U.S. – that’s a massive 67 percent discount!

On top of that, Search Marketing Standard publishers are taking this a step further and will donate $1 for every subscriber that signs up through this blog to the Toys for Tots Foundation.

To claim your discount and do your bit for some needy kids, subscribe via this link and enter coupon code HOLIDAY67. But hurry! The coupon expires on December 10. In case you were wondering, I don’t make any money from this deal – it’s not an affiliate link, merely a tracking URL.

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