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Search Marketing Expo (SMX) is coming to Sydney for the first time this April and the anticipation is already building. The speaker line-up alone is enough to make jaws drop:

* Danny Sullivan, Editor in Chief - Searchengineland.com
* Frederick Valley, Adwords Evangelist, Google Inc.
* Gord Hotchkiss, President & CEO - Enquiro
* Marissa Mayer, Vice President, Search Products & User Experience - Google Inc.
* Rand Fishkin, Director - SEOmoz

As one of the sponsors of the conference, my team and I at Search Engine College are particularly excited to see what Danny and his hardworking local crew (Hi Barry!) have planned for their first SMX event Down Under. It will also be the first time we’ve ever exhibited at a major search conference so we’ve been in preparation mode for some time. Our exhibition fees include a booth but not fit-out or marketing materials and there’s a lot to organize!

The great news is that as sponsors, we’ve secured an exclusive discount that we can pass on to Search Engine College students and readers of this blog, PLUS we’ve also scored a free conference pass to one lucky blog reader. But more about the free pass in a later post. In the meantime, if you’re planning on attending SMX Sydney and you haven’t registered yet, today’s your lucky day. Below is a coupon code that will give you 15 percent off the full conference ticket price:

SMX08-SECVIP

I’m not sure when this coupon is set to expire, but I got the impression that it was a short-term deal. So go and register, quick!

Popularity: 25%

If you’re a regular reader of this blog, you’re probably already aware of Search Marketing Standard magazine. If you’re not, SMS is the first quarterly print publication devoted completely to the world of search marketing. It covers topics such as pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search. Each issue features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends and much more.

Yearly subscription to the magazine is usually a very reasonable $15 for 4 issues for US-based readers and $20 for international subscribers (including shipping). BUT… the magazine publishers and I have negotiated an extra special deal for readers of this blog. If you hurry, you can score an annual subscription for just $4.95 in the U.S. or $6.60 if outside the U.S. - that’s a massive 67 percent discount!

On top of that, Search Marketing Standard publishers are taking this a step further and will donate $1 for every subscriber that signs up through this blog to the Toys for Tots Foundation.

To claim your discount and do your bit for some needy kids, subscribe via this link and enter coupon code HOLIDAY67. But hurry! The coupon expires on December 10. In case you were wondering, I don’t make any money from this deal - it’s not an affiliate link, merely a tracking URL.

Popularity: 11%