Q and A: Why is my site showing as redirected in the Google Search Console?

QuestionHi Kalena,

I just checked my Google Search Console and under Crawl, Fetch as Google I see my site status is showing as redirected, with a yellow sign beside it!

What does that mean and how can I fix it,  please?



Hi Zara

First up, don’t panic. The *Fetch as Google* tool simply tries to imitate what Googlebot sees when it crawls your site code. It doesn’t mean that Google can’t index your site. If you are still seeing data in the Search Console relating to your site status, all is well. If there were major indexing issues, you would see errors in the Crawl Errors and Site Appearance categories.

As for WHY you are seeing a redirect status, without knowing your site URL, I can only guess. But I’m confident it will be one of these reasons:

1)  Domain canonicalization: Does your site load using both http:// and http://www. or does one version redirect to the other? Have you set a preferred domain in Google Search Console? To do this you need to set up views for both versions in Google Search Console and then set your preference. After you’ve done that, depending on which domain version you open within the Console, the *Fetch as Google* tool will show a different status.


1) Fetch as Google results for http://www.searchenginecollege.com

2) Fetch as Google results for http://searchenginecollege.com

2) Fetch as Google results for http://searchenginecollege.com

For example, to avoid duplicate content issues in Google, I have set a) http://www.searchenginecollege.com as my preferred domain in my Search Console, but I also have a Console view for b) http://searchenginecollege.com. On the server side, I have set the non www version to redirect to the www version. This is known by several names, including URL redirecting, domain masking, piggy-backing and parking. If I fetch a) as Google, I see the status as shown in the first image. If I fetch b) as Google, I see the yellow *redirected* status as shown in the second image.

This is likely what you’re seeing and it simply means you have set up your domain redirect correctly. Learn more about domain canonicalization and how to set your preferred domain.

2) 301 or 302 redirects: Have you recently switched domains? Although Googlebot follows redirects, the *Fetch as Google* tool does not. So if your site was originally set up in the Google Search Console as one domain e.g. http://www.siteA.com but has now moved to http://www.siteB.com and you set up a 301 or 302 redirect server side, then if you are looking at the original site view in the Console, it will show up as redirected in the crawl tool. You can inspect the HTTP response on the fetch details page to see the redirect details. Learn how to do this.

3) Moving to SSL:  If you have recently updated your site from http:// to https:// and you’re seeing *redirected* in the crawl status, you may have the same domain canonicalization issue as 1). So you need to set up a view for the https:// version of your site in Google Search Console. More info on SSL issues here and here.

Hope this helps!


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Q and A: Do I need to use rel=canonical to tell Google my preferred domain?

QuestionHello Kalena

I’ve been a reader of your blog for many years but have never submitted a question. Until now!

With Google’s recent changes to the algorithm, we have noticed a drop in traffic and rankings for our site (we sell ready-made crafting kits for kids). I suspect it might be related to duplicate content as I’ve been reading how Google will penalize sites that can be loaded with www and also without www. Our site loads for both addresses and I’m worried this means we have been penalized.

I also read that you can fix this issue by using coding called rel=canonical or something like that? I have looked into this briefly, but to be honest, although I’m responsible for the content of our site, I’m a sales and marketing person, not a programmer and I don’t think I have the coding knowledge to use this tool.

Is there a more simple way I can remove the duplicate pages or have our site load just with the www? Or will I need to pay our original web designers to fix this?

Thanks for any advice



Hello Sally

Sorry to hear of your traffic drop, but I highly doubt it is due to your site loading for both www and non-www versions of your domain. The algorithm changes over the past 18 months have been related to more complex issues than domain versions.

Even if Google has indexed both versions of your domain, the algorithm is almost always able to distinguish content that loads on both as one and the same. In this situation, Google will usually choose one version and consistently show that version in the search results.

But if you want to instruct Google which version to use in the search results, you can do this from within your Webmaster Tools account by setting the Preferred Domain (sometimes this is referred to as the canonical domain). The Preferred Domain tool enables you to tell Google if you’d like URLs from your site crawled and indexed using the www version of the domain (http://www.example.com) or the non-www version of the domain (http://example.com).

Simply click on the gear icon at the top right when viewing your Webmaster Tools dashboard and then choose *Site Settings* and the Preferred Domain option will come up as per the image here:

The recommended use of rel=canonical is on a page by page basis, to indicate to Google which version of a page URL to use, if there are several URLs leading to the same page content.

For example, imagine if these URLs all led to the same page content:

1) http://www.blog.com/blue-suede-shoes/
2) http://www.blog.com/blue-suede-shoes&id=72
3) http://www.blog.com/?p=12890

Now imagine that you only wanted 1) to be shown in Google search results. You could achieve this by adding the rel=canonical link element to the < head > tag of each of those pages, specifying http://www.blog.com/blue-suede-shoes/ as the preferred URL.

However, in your situation, the easiest thing would be to use the Preferred Domain tool in Webmaster Tools.

Hope this helps!


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