Fast Five in Search – Week 42, 2013

fast-fiveThis week we’ve got: Hummingbird, link building in the new era, social media templates and an interesting story about creating ‘big content’ and what it can do for your business. Enjoy!

Six Vital Google Hummingbird Questions Answered by Rajveer Singh Rathore
In a nutshell, Rajveer advises, “the major reason that Google has rolled out Hummingbird is because it wants to offer relevant and helpful results to conversational, voice searches. By creating content that is suitable for mobile users, you can optimize it for the Hummingbird algorithm.” Rajveer also provides some great examples of mobile friendly content, to inspire digital marketers.

Keyword Secrets to Link Building after Hummingbird, Penguin and Panda by Eric Ward
Eric’s been at the forefront of link building and keyword research for many years – so when he says, “linking techniques don’t work in the way they used to – [but] keywords are still vital to your link building strategy,” I believe him. Eric’s hosting a free webinar at noon Eastern, 5pm UK, on Thursday (November 14) – see the link at the bottom of his post.

Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO by Cyrus Shepard
This post contains incredible code resources! Cyrus has given us a selection of excellent meta-tag templates and even a breakdown on what content works best on which social media channels.

5 Strategic Steps to Big Content by Mackenzie Fogelson
A few weeks ago Mack Web Solutions released the biggest piece of content they’d ever written, a 147 page guide on how to build online communities. In this post Mackenzie takes us through the inspiration, development and benefits of producing ‘big content’ to promote your company’s ideal purpose.

And finally…

Google Authorship – Lethal For Low Quality Guest Bloggers by Rohit Palit
Rohit gives a quick rundown on how to set up Google Authorship on your site, but a timely warning for bloggers who post low quality content (usually as guest posts) – be careful to only enable Authorship on sites you want to be identified with. And maybe don’t produce spammy guest posts anyway.

Happy reading!

*Image courtesy of Threadless

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Fast Five in Search – Week 41, 2013

fast-fiveIs Google’s PageRank on its way out? And what are the key ingredients needed to harness the power of Twitter, Google+ and other social media channels? Read on…

Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday by Rand Fishkin
For months now there has been an ongoing debate about whether Google+ integration affects rankings. In this post Rand proves that having an active Google+ account (with influential people in your circles) definitely puts you ahead of the game.

Driving Results With Visual Content: Interview With Krista Neher by John Rampton
Creating a ‘pinnable image’ is the secret to sharable content and this post includes a couple of handy tips on how to create such sharable morsels…

Is PageRank on Its Way Out? Focus on These Tools Instead by Adrienne Erin
Now that Google’s PageRank data is not being updated regularly, what other tools can SEOs use to determine the success of their campaigns?

Rock Social Media Content in 30 Minutes a Day by Arnold Ma
Is keeping all your social media channels open draining your productive time? This great infographic gives a couple of handy hints on automation and planning ahead for each channel.

And finally…

9 Awesome Uses That Make Twitter Exceptional by Albert Costill
This one’s just for a bit of fun. Did you know Twitter can be used for more than keeping up with people and events? It can also be used as a job search tool, recipe finder – you name it!

Happy reading!

*Image courtesy of Threadless

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Fast Five in Search – Week 40, 2013

fast-fiveIn response to your questions and comments, we’ve put together a selection of industry opinion about Google’s ever-expanding zoo of updates: Hummingbird and Penguin 2.0. What is the point of all these updates? And what do they mean for the future of SEO?

Hummingbird Unleashed by Gianluca Fiorelli
Gianluca has examined the original press announcement of Google’s Hummingbird by Amit Singhal and the documents created by industry heavyweights in the aftermath (including links) – to help us understand the purpose of this latest change.

What Do The New Google Updates Mean For Content Marketers: Interview With Greg Secrist At #Pubcon 2013 by Murray Newlands
Murray has included video of the interview and some key point takeaways. It looks like engaging, informative content will remain golden – and content marketers will keep their jobs in this new era.

What Does Penguin 2.0 Mean to Your SEO Plan? By Julie Ann Ross
Thin content, recycled product descriptions, paid placements and irrelevant links have all been penalized by Penguin and now Penguin 2.0 is here to finish the job. Julie outlines why rich content production is the key to surviving this, and all updates to come.

Google and the Death of “Do No Evil” by Ben Kemp
“After 16 years of helping other businesses achieve a greater prominence for their websites, the past 2 years of insanity has given me pause to contemplate the future. Clearly, Google is intent on rendering my chosen vocation irrelevant.”
Do you share Ben’s view? Read on…

And finally…

Are You Still Playing Russian Roulette With Google? Demian Farnsworth
As usual Demian gets right down to the point. “Hummingbird is not about the words you use when searching … it’s all about the meaning of those words.” Demian gives us a glimpse into Google’s vision of the future.

Happy reading!

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Fast Five in Search – Week 39, 2013

fast-fiveIf you’re wondering what the latest Google Hummingbird update is all about, or how to get the most out of your analytics data, or how others are forging the social media frontier – this week’s Fast Five is for you!

How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday by Rand Fishkin
Over the past few years, as our confidence in Google has grown, long-tail search queries have steadily increased. In an effort to keep pace with this growing trend Google’s latest Hummingbird update has focussed on the text analysis of search queries. Rand Fishkin takes a closer look at what Hummingbird means for SEO.

Study Reports 40% of Top Instagram Videos Were Brand-Created by Kelsey Jones
The latest study by Unruly demonstrates the power of video marketing when it comes to social shares. This post contains some interesting figures and a definite nudge for those who haven’t embraced social video yet.

Why Visitor Analytics Aren’t Enough for Modern Marketers by Rand Fishkin
How can we tell if conversions coming through Pinterest (or some other channel) have a greater long term value than those coming through our email list? Or what data do we need to convince our boss that a channel is worth pursuing in the first place? All these items are addressed by Rand in this great post.

Social Media: How Much Do You Really Need to Invest? By Tina Courtney-Brown
Do you have a niche business? How much should social media marketing be embraced or ignored? And what can we learn from other people’s blunders – like the Funeral Parlour business which promoted a “happy hour” special on Facebook?

And now, for an even broader perspective…

Google Developing Tools to Help Fight For Free Expression by Megan Abraham
Earlier this week Google announced its collaboration on the development of three tools to aid people living in repressive nations. Megan describes how uProxy, Digital Attack Map and Project Shield will change the world (for the better).

Happy reading!

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Fast Five in Search – Week 38, 2013

fast-fiveThis week’s Fast Five mostly concerns social media, but there’s a little fresh content in there too!

Taking Advantage of Google’s Bias Toward Hyper-Fresh Content – Whiteboard Friday by Rand Fishkin
It seems like content which has been published recently, is getting preference in Google’s SERPs. Rand talks about this phenomena and how we can use this to our advantage without breaking any protocols.

What Is SEO Now that Everything Is (Not Provided)? By Ruth Burr
Now that Google has announced keyword referral data is no longer relevant, what is the future of SEO? Ruth reveals that SEO’s still have plenty to do!!

Think AdWords Doesn’t Work? Here’s What You’re Doing Wrong by Larry Kim
If you’re struggling to get better ROI from AdWords, you’re probably making one of the ten mistakes described by Larry in this post.

5 Social Media Analytics Companies You Need To Check Out by Albert Costill
Looking for a new way to serve up social media analytics data? Albert describes (and provides links to) the top five companies.

And finally…

Facebook Posts Differ by Age, Gender by Site Pro News Staff Writers
A Facebook post reveals a lot more than you might think. A recent study of 15.4 million Facebook messages from 75,000 volunteers found some common identifiers of both age and gender in many posts.

Happy reading!

*Image courtesy of Threadless

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