Fast Five in Search – Week 20, 2014

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I’ve got a bit of a mixed bag for you this week. We have articles about Google Analytics, link building, Facebook, SEO and Twitter. Let’s get stuck in…

Here’s this week’s Fast Five:

1) Integrate Your SEO Data into Universal Analytics – by Bhoomika Joshi. This post talks you through how to create Custom Dimensions in Google Analytics that will help you gain more insights into your SEO data.

2) 10 SEO Myths Reviewed - by Duane Forrester. In this post, Bing’s Senior Product Manager debunks some of the most common SEO myths and legends, including my all time paranoid favorite: “Buying ads helps my rankings”.

3) Facebook Audience Insights Tool Gives You More Info About Those You’re Trying to Reach – by Chris Crum. A good introduction to Facebook’s new Audience Insights tool, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographics and purchase behavior.

4) Link Building Does Not Equal Content Marketing, But Here’s How They Fit Together – by Erin Everhart. At last, somebody said it. Link building and content marketing are not the same thing. This article explains why and how you can focus on both.

and finally…

5) Twitter for Small Businesses: Five Universal Tips to Get the Right Perspective – by Andrew Smith. In this post, Andrew gives small businesses some tips for how to use Twitter for their social media marketing purposes.

Happy reading!

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Fast Five in Search – Week 17, 2014

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Last week I treated you to five of my favorite Social Media Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list.

Here’s this week’s Fast Five – Top Social Media News Sources (continued):

1) Social Media Today – This site claims to pull together “the world’s best thinkers on social media”. While that statement is always going to be relative, I can vouch for the consistent freshness of their content. Be sure to check out their infographics channel while you’re there.

2) Social Fresh – Themed in a happy orange, this blog provides exactly what it says on the label – a collection of fresh updates about social media. What makes Social Fresh unique is their angle toward social media education. Their goal is to inspire people to create better businesses through social media via social media conferences and online training programs.

3) Expanded Ramblings Social Channel – As a reminder, Expanded Ramblings have an extensive library of Internet statistics and Infographics. Much of their content is dedicated to social media and this link will take you straight to that good stuff. If you need to find recent social media usage statistics or related stats, you’re bound to find something here.

4) TechCrunch Social Media Channel – As I’ve blogged about in the past, the TechCrunch network reaches over 12 million unique visitors and draw more than 37 million page views per month, with more than 2 million friends and followers on the various social media channels. This is their exclusive news channel for all things social media.

and finally…

5) Social Times – A recent discovery, this site is dedicated exclusively to social media news and is published by Media Bistro – a long time provider of jobs, news, education, events, and research for the media industry.

Happy reading!

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Fast Five in Search – Week 16, 2014

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After posting my list of Top Digital Marketing News Sources a few weeks ago, some of you asked me if I could recommend some sources that focus exclusively on social media and social marketing news. I’m happy to oblige with this week’s Fast Five. There’s more than five, but let’s stick to the format and reveal five at a time (more next week).

Here’s this week’s Fast Five – Top Social Media News Sources:

1) SiteProNews Social Media News – SiteProNews is probably the largest single source of daily social media news that I visit in my morning rounds. Because their article feed is collated by author tags, the stories can be filed under several categories, including social media (linked above), social media marketing and social networking articles, so be sure to check each category for the latest stories.

2) Social Media Examiner – Pitching as the world’s largest online social media magazine, Social Media Examiner was founded by well known copywriter Michael Stelzner. With a flock of well known self-help gurus as guest bloggers, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Technorati ranks Social Media Examiner as one of the world’s Top 5 business blogs.

3) Social Media Explorer – Headed up by social butterflies Nichole Kelly and Jason Falls, Social Media Explorer is a strategic services agency focusing on both social media marketing and digital marketing. As well as articles about social media marketing and search engine marketing, this site also provides an extensive selection of articles about public relations, media and journalism.

4) VentureBeat Social Media News – A little bit Huff Post, a little bit Mashable, this quirky site aims to “provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions”. With 11 million monthly pageviews, the site is growing in popularity and seems to source more unique social media news than some of the bigger players. A handy bookmark if you’re looking for a new perspective on social.

and finally…

5) MarketingLand Social Media Channel – MarketingLand.com was developed as an offshoot of the successful SearchEngineLand run by Danny Sullivan and his team. Given the constant morphing of search engine marketing and social media marketing, it made sense to expand topics across separate sites under more relevant category headings and domains. This is the new and improved social media newsfeed now hosted on MarketingLand.com, but you can see older social media archives over on SearchEngineLand.com.

I’ll complete the list with my five remaining Top Social Media News Sources next week.

Happy news hunting!

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Fast Five in Search – Week 15, 2014

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Google’s head of spam fighting – Matt Cutts – posts regular videos on the Google Webmasters YouTube channel. His posts can make waves in the SEO industry like no other because they often preview upcoming changes to the Google algorithm. So this week’s Fast Five is a collection of Matt Cutt’s most popular webmaster videos of all time.

Here’s this week’s Fast Five:

1) How Does Google Search Work? – In this video, Matt explains how Google’s ranking and website evaluation process works from the crawling and analysis of a site, crawling time-lines, frequencies, priorities and filtering processes within the databases. With over 380,000 views, this is Matt’s most popular video in the Google Webmaster channel.

2) Does Google Use the Keyword Meta Tag? – After years of webmaster confusion over whether Google does or doesn’t index the content of the Meta Keywords tag, Matt put the rumor firmly to rest with this post by confirming that Google does NOT index the tag.

3) What Should We Expect in the Next Few Months in Terms of SEO for Google? – After months of Panda and Penguin algorithm tweaks, Matt thought it was time to set a few things straight and reveal a little more about what we might expect from future algorithm updates.

4) Canonical Link Element – When Google launched support for the Canonical Link Element, Matt took to video to introduce the element and the way it should be used for SEO benefit.

and finally…

5) What Are Some Effective Techniques for Building Links? – The fifth most popular Matt Cutts webmaster video involves the consistently difficult subject of link building. In this video post, Matt discusses several effective ways of building organic links that many webmasters overlook.

Happy reading!

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Fast Five in Search – Week 14, 2014

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Last week I treated you to five of my favorite Digital Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list.

Here’s this week’s Fast Five – Top Digital Marketing News Sources (continued):

1) TechCrunch – This site is similar to Technorati but more about the companies / products and less about the Silicon Valley egos. I’ll visit this site if I want to know more about a particular tech company, app or product. TechCrunch is best known for profiling startups, reviewing new Internet products and breaking tech news. The TechCrunch network claims to reach over 12 million unique visitors and draw more than 37 million page views per month, with more than 2 million friends and followers on the various social media channels. The site first came to world wide attention when it broke the news of Google’s acquisition of YouTube in 2006.

2) WebProNews Technology News – WebProNews mostly covers the latest developments in search engines, search engine optimization, search engine marketing, social media marketing, advertising, and online branding. Their authors also offer personal opinions quite freely, which can be both a positive and a negative. The site is a bit ad-heavy, but I’ll pop in here if I’m looking for an alternative angle on a particular news item or a second opinion.

3) Expanded Ramblings – A recent discovery, Expanded Ramblings describe themselves as a clearinghouse for original and curated digital marketing tips, stats and news. I think this is a little modest, as they have one of the most extensive libraries of Internet statistics and Infographics that I’ve ever come across. I’ll jump over here if I need to source an infographic or verify any type of fresh Internet stats.

4) HubSpot Marketing News – HubSpot is an inbound marketing software platform and somewhat of a pioneer in the online marketing industry. Although their core business is software and online tools, they have been publishing a solid marketing blog for years. I like this blog because the content is always super fresh and reliable and focused on actionable marketing tips and techniques for businesses of all sizes. Everything they publish is easy to read and implement and makes jolly good newsletter content.

and finally…

5) SiteProNews – I have to add this one with a disclaimer – I sometimes write for them :-) But bias aside, SiteProNews is a voracious aggregator of tech and marketing content. If you’ve heard rumblings on any tech topic, you’re likely to find an article about it already published somewhere on this site. With arguably the largest webmaster readership on the Internet, SiteProNews sources an enormous amount of fresh content from staff writers and guest bloggers alike.

Happy reading!

*Image courtesy of Threadless.

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