A Bing Powered Yahoo! – It’s Official

News has just broken on Twitter that Microsoft and Yahoo! have finally closed a deal where Bing will power Yahoo! search results while Yahoo! will become the worldwide sales force for both companies’ search advertising.

@Bing broke the news with this tweet:

“Bing. Yahoo! Two great tastes that are now going to be great together. Check out http://bit.ly/9eUh7″

I can hear the mobile phones of a hundred Google executives ringing from here. Talk about a wake up call!

More details available on my SiteProNews blog post: It’s Official: Bing to Power Yahoo! Search.

Added: more industry coverage here:

It’s Finally Official, Microsoft and Yahoo Make a Deal, Yahoo Gives Up on Search (Search Engine Land)

Microsoft and Yahoo Finally Announce Deal (WebProNews)

Live Blogging The MSFT – YHOO Search Press Conference (Search Engine Land)

Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO (SEOmoz)

The Microsoft-Yahoo Search Deal, In Simple Terms (Search Engine Land)

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Could the Google Gigantosaurus be challenged by a Yahoo / Bing Tyrannosaurus-Rex?

Could the Google Gigantosaurus be challenged by a Yahoo / Bing Tyrannosaurus-Rex?

That’s the question I pose in my latest SiteProNews blog post Could it be Bing(o) for Yahoo? in response to the rumors that Yahoo and Microsoft are about to announce a major search advertising partnership.

What are your thoughts? Is a Yahoo / Bing T-Rex going to be strong enough to take a bite out of the Google Gigantosaurus? Please leave your comments below.

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