Fast Five in Search – Week 32, 2014

fast-five

 

Move over Google! This week, we’re all about Bing. Let’s get straight to the good stuff.

Here’s this week’s Fast Five:

1) Bing Looks Abroad by TechCrunch. According to internal sources, apparently Bing is “embarking on the most ambitious geographic and product expansion in its history”. TechCrunch has the lowdown on what this could mean.

2) How Does Bing Choose the Title for My Web Page? by Bing Blogs. Apparently, Bing doesn’t always choose the content of your title tag to display in the SERPs. Who knew? In this post, they explain why.

3) 3 New Bing Ads Geotargeting Features Now Available by Search Engine Watch. Bing Ads recently announced updates to its geotargeting that include more visibility, control, and improved radius targeting for advertisers. This post from Search Engine Watch explains the changes.

4) Filtering Low Quality Links in Bing SERP by Bing Blogs. In this post, Bing reveals how they control the quality of their search results and the methods of spam detection they employ to keep things positive.

and finally…

5) At Five Years Old, Bing Has Come Far, Yet Has More to Grow by Search Engine Land. With Bing turning five this week, Search Engine Land looks at some of their reasons to celebrate, including market share increase and growth of the search platform across Microsoft’s range of products.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 30, 2014

fast-five

 

The news is all about search engines this week. So much is happening in the industry right now, I can barely keep up with it all.

Here’s this week’s Fast Five:

1) Bing Now Accepting Right to Be Forgotten Requests in Europe by Jennifer Cowan. The landmark ruling in May against Google by the European Union Court of Justice has now influenced Bing. The search company has released a request form for Europeans wishing to take advantage of the recent “right to be forgotten” edict issued by Europe’s top court.

2) Yahoo Search Share Falls Below 10 Percent for “All-Time Low” by Greg Sterling. According to comScore’s U.S. search market share data for June, Yahoo’s search market share has now fallen below 10 percent for the first time ever, with analysts putting the figure at 9.8 percent. In this article, Greg Sterling demonstrates how Bing has grown almost entirely at Yahoo’s expense.

3) Google Analytics Gets Its Own Dedicated iPhone App by Darrell Etherington. Google has finally released an iPhone app for Analytics and it’s pretty damn good. It provides the same data you see when viewing the web dashboard on a mobile device, including visits, sources, page views and user behavior insights. Real Time reports are also included, which allow you to view visitor activity in real time.

4) Google Penalty Hits eBay’s Bottom Line, May Cost Up to $200 Million in Revenue by Danny Sullivan. The true impact of Google’s search penalty against eBay this year has finally been revealed. This article by Danny Sullivan shows that the penalty had a devastating financial impact on the Auction site, to the tune of $200 million.

and finally…

5) Edward Snowden Calls on Hackers to Help Whistleblowers Leak More Secrets by Lorenzo Franceschi-Bicchierai. My curve ball this week is the remarkable appeal from Edward Snowden to attendees of the Hackers on Planet Earth (HOPE) conference for hackers and technologists to help would-be whistleblowers spill more government secrets.

Happy reading!

*Image courtesy of Threadless.

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Where to Find the Best SEO and SEM Training Videos on YouTube

SEO and SEM as seen on TVIn my recent search for relevant videos to accompany our training material at Search Engine College, I trawled through my Evernote bookmarks and stockpiled a number of helpful YouTube channels that hold huge collections of training videos on the subjects of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

As I was collating these, my first thought was “I wonder how many webmasters even know all these exist?”. My second thought was “That would make a great blog post!”. So here they are. You’re welcome.

Google Webmasters YouTube Channel

Bing Webmaster Tools YouTube Channel

Moz YouTube Channel

Google AdWords Channel

Bing Ads YouTube Channel

SiteProNews YouTube Channel

WebProNews YouTube Channel

Search Engine Land YouTube Channel

SES Conference and Expo YouTube Channel

Search Engine Watch YouTube Channel

Google Analytics YouTube Channel

Raven Tools YouTube Channel

Rusty Brick YouTube Channel

Search Engine Journal YouTube Channel

I’ve probably missed some important ones, but these are the ones I had saved to Evernote. If you want to add some of your favorites in the comments, I’ll be sure to add them to the list.

Post Script – I remembered last night that apart from their YouTube channel, SiteProNews publishes a large collection of marketing videos from across the web, collated into 40 different topic channels. Be sure to check it out.

 

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Yahoo! Tops Google for Web Traffic

Yahoo beats GoogleWow. I’d never thought I’d get to type this in 2013: Yahoo! has ousted Google to become the number 1 source of US web traffic.

The comScore Top 50 US Web Properties report for July 2013 reveals that Yahoo! owned sites attracted more unique visitors than any other networks, including Google. The numbers are pretty close – Yahoo! traffic only beat Google traffic by less than 300,000 visits, but this win is a significant one for Yahoo!, given they haven’t been at the number #1 spot since 2008, according to Greg Sterling.

You might think these numbers were influenced by Yahoo!’s recent purchase of Tumblr, however Tumblr is ranked separately in the report, way down at position #28. Which makes me think that the hard work put in by Marissa Mayer and her new management team over the past 12 months is finally starting to gain traction.

It must be a sweet victory for ex-Google executive Mayer, who took over the top job when Yahoo! was in crisis – struggling from years of poor leadership and financial mismanagement. Despite an overall revenue dip of 7 percent compared with this time last year, Yahoo!’s latest financial figures reveal solid income growth for the past quarter – up 150 percent on the previous year.

The upshot of this for webmasters is: you simply CANNOT continue to put all your eggs in the Google basket. I say this until I’m blue in the face: Google is NOT the Internet. Both Yahoo! and Bing are major players in the search industry with the potential to provide as much – or in Yahoo!’s case, more – traffic than Google.

If traffic from Google dominates your site stats, take action now:

  • Optimize your sites with ALL the search engines in mind. Learn what content / tag structure ranks well on Yahoo! and Bing. Optimize your pages accordingly.
  • Study your analytics and learn what keywords convert better on Yahoo! and Bing. Better optimize your content for those keywords.
  • Observe how much traffic you get from Yahoo! and Yahoo! partner sites. Compare conversion rates for this traffic with the traffic you get from Google and other sources.
  • If you haven’t already established a Bing Ads account, create one and start experimenting with paid advertising on the Bing and Yahoo! networks.
  • Verify your web site/s via Bing Webmaster Tools and start observing your site performance via that account.
  • To encourage indexing, upload your XML sitemap to Bing and Yahoo! via Webmaster Tools and keep it up to date.
  • Monitor your performance in all search engines to reduce your reliance on Google traffic.

Taking action now will mean that you’ll be one step ahead of your competitors and more importantly, if your Google rankings suddenly plummet – *cough* Panda, Penguin *cough* – you’ll have traffic from other sources to catch your fall.

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Microsoft Rebrands adCenter to Bing Ads

Bing AdsThis week, Microsoft announced a complete rebrand of their Pay Per Click advertising program Microsoft adCenter, renaming it Bing Ads.

The rebrand comes with a few new features and the retirement of some existing features. Bing Ads features a new web interface, improved ad rotation controls, and agency tools that make it easier for agencies to manage multiple accounts, similar to the My Client Center offered by Google AdWords.

As part of the rollout, the Microsoft Network has been renamed the Yahoo! Bing Network. Some of the new features include Editorial Exceptions and the Exceptions API, which allows advertisers better control over requesting exceptions to resolve editorial disapprovals more quickly.

If you’re an existing Microsoft adCenter customer, you don’t need to do anything – your interface has automatically been updated. If you are new to Bing Ads, you can sign up here.

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