Search Engine College to Provide US $100 in Bing Ads Credit to Students

$100 advertising credit to spend on the Yahoo Bing Network

$100 ad credit for the Yahoo Bing Network

As part of our paid search advertising curriculum at Search Engine College, we walk students through the process of setting up a new Bing Ads advertising account and help them to structure their campaigns to achieve the maximum conversion potential across the Yahoo Bing search network.

With the assistance of Microsoft Advertising, we can now help new marketers apply this knowledge by providing the opportunity to work on a live advertising campaign of their very own.

After several weeks of discussions with staff from Microsoft Global Search and Display, we have managed to secure sponsorship for Search Engine College training courses in the form of US $100 in Bing Ads advertising credit for our students and subscribers.

Check out the official press release for the deets and it’s also up on PRWeb.

Subscribers can use the $100 credit to launch an actual Bing Ads campaign for their website or company, with helpful guidance along the way from our tutors.

Are you excited? We sure are!

To receive the credit voucher, you need to be a current Search Engine College student or subscriber (enrolled in at least 1 course) and be one of the first 200 people to request a voucher. If you’re not a current student, it’s simply a matter of signing up for a US $99 subscription to immediately qualify for your US $100 credit. Heck, that’s like us paying you $1 to join!

Once you have activated your student account, simply message me within the course area by clicking on my name and quoting *Free Bing Ads credit please* and I’ll email you the voucher and instructions. To activate the credit, simply follow the instructions in the email and in Lessons 5 and 6 of our PPC Starter Course.

See you in class!

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Bing Ads Accredited Professional Status: Unlocked

Bing Ads accreditationAfter months and months of putting it off, I finally took the Bing Ads Accredited Professional exam this week.

Although I have been managing Bing Ads campaigns now for several years – even separately managing MSN adCenter and Yahoo! Search Marketing campaigns before they combined to form Microsoft adCenter in 2010 (rebranded to Bing Ads in 2012) – I had avoided taking the exam because I knew there were 100 questions and I didn’t feel confident I knew the program back to front.

I thought I would need to set aside time to revise the training materials and kept putting it off until I “had enough time to prepare”. Finally, after being asked outright by a client if I was a Accredited Professional, I thought carpe diem. What the heck was I waiting for?

I don’t know what I was worried about. I got 97 percent, without even glancing at the training materials, so now I’m a recognized Bing Ads Accredited Professional.

Similar to the Google Certification (now Google Partners) program, there are a number of benefits to being a Bing Ads Accredited Professional:

As an accredited member, you can:

  •     Use your official badge in your marketing materials, including your website.
  •     Print the certificate that confirms your accreditation.
  •     Get listed in the Find a Pro Directory to connect with potential clients.
  •     Enjoy industry recognition in the Accredited Professional Membership Directory.

So I’m throwing down the challenge to you – if you manage Bing Ads campaigns but haven’t yet become a Bing Ads Accredited Professional, don’t wait for the *perfect* time and don’t let the idea of an exam scare you off. Trust me, if you use the program regularly, you’ll know the answers.

 

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